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Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
Twitter users in Miami: who are they? by E.life
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Twitter users in Miami: who are they? by E.life

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E.life has identified 5.000 locals or tourists Miami who checked-in in the city during the last semester and analyzed their twitter timelines. …

E.life has identified 5.000 locals or tourists Miami who checked-in in the city during the last semester and analyzed their twitter timelines.

360.000 tweets analyzed between 01/01/2014 a 04/09/2014 using the proprietary methodology Consumer-centered Monitoring.

Published in: Social Media, Technology, Business
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  • 1. CONSUMER-CENTERED MONITORING Twitter Users in Miami: who are they? April 2014
  • 2. 2004 2011 2012 2013 E.LIFE
  • 3. Mexico, DF Recife São Paulo Frankfurt Madrid Lisbon GLOBAL OFFICES Adelaide Miami
  • 4. “Every successful company of the future will be a data-driven company.”
  • 5. First generation tools
  • 6. www.getdatabliss.com Preferences Places People Buzz Monitor Pricing Consumer-Centered First generation tools Brand-Centered
  • 7. www.getdatabliss.com Preferences Places People Bio Brand Mentions Intention / Action Apps RTs Price or cost Mentions Brand mentions Buying intention Location Check-ins Bio Brand mentions Intention / Action Personality Traits Buzz Monitor Pricing
  • 8. www.getdatabliss.com Monitoring Analytics Big Data Buzz monitor Social CRM
  • 9. How?
  • 10. Deep profiling
  • 11. Methodology Consumer-Centered Media Our goal was to profile locals or tourists Miami. Buzzmonitor 5.000 Twitter users who checked-in Miami places during the last semester and analyzed their timelines. 360.000 tweets analyzed between 01/01/2014 a 04/09/2014
  • 12. RESULTS
  • 13. General Profile of who have been in Miami Total: 224.709 tweets Where are they from? (%) Men: 64% Women: 36% According to Miami Beach Tourist Demographics, Men are 68% of Miami’s visitors, and women are 32% Gender (%) USA – 75% of total, been the top 10 States (% of USA): Other countries – Top 10 countries (% of other countries): 71,3 12,3 3,1 2,3 2,1 1,6 1,6 1,1 0,8 0,7 Florida New York California DC Illinois Pennsylvania Atlanta Texas New Jersey Arizona 29,9 10,7 10,6 5,7 5,5 4,9 3,7 3,3 2,7 2,5 Brazil Mexico Argentina Colombia Chile Venezuela Paraguay Turkey England Panama
  • 14. General Profile of who have been in Miami Family 4.259 tweets from people who write on their bio to be fathers 2.454 tweets from people who write on the bio to be mothers 7.155 tweets from people who write on their bio to be married
  • 15. General Profile of who have been in Miami 12,2 11,7 10,6 8,9 8,1 8,1 7,1 5,9 5,4 4,1 3,3 Profession (%) Language (%) English – 92,0% Spanish – 2,8% Portuguese – 2,2% Source: 75.000 posts Source: 360.000 posts
  • 16. General Profile Apps (%) 0,4 0,5 0,5 0,5 0,6 0,6 0,6 1,1 1,3 1,3 1,3 1,9 1,9 2,0 2,2 7,0 7,9 9,7 22,1 28,9 plume for android twitter for android twitter for blackberry tumblr twitter for mac tweetlogix twittascope ios tweetdeck hootsuite tweetbot for ios twitter for ipad facebook tweet button echofon web twitter for android instagram foursquare twitter for iphone 74,4% of the posts were made from mobile platforms 1/3 of the posts from iOS platforms 8,8% of the posts from Android platforms Source: 360.000 posts
  • 17. PLACES VISITED
  • 18. Places Visited Check - ins (%) Beaches – 28,6% Airport – 20,0% Bars – 8,9% Parks – 5,3% Hotels – 4,6%Coffee shops – 7,5% Restaurants – 8,4% Source: 23.210 posts
  • 19. TV
  • 20. TV TV Shows (%) Source: 2.952 posts 6,4 7,5 11,6 12,4 52,4 House of Cards The Walking Dead Game of Thrones Scandal Oscar 16,4 15,0 13,2 10,5 2,0 Ellen Degeneres The Oscar's selfie Oscar for Venezuela Bradley Cooper The Oscar's pizza Highlights (% of Oscar’s buzz)
  • 21. TV Source: 2.952 posts 7% of the posts related people watching Netflix 31,8% of the posts used the TVTag’s (ex Get Glue) hashtag to tell their social networks what they were watching. This platform uses gamification strategies to attract and generate frequent users. The more they watch TV programs and tell it to their networks, the more stickers they get as a prize. Those badges are used therefore as an identification of an frequent user. 63% of the posts related people watching Youtube
  • 22. MUSIC
  • 23. Music Singers and bands (%) Source: 2.313 posts 1,9 2,9 5,8 8,6 8,7 14,9 19,8 33,3 Nicki Minaj Coldplay Justin Timberlake Lard Beyonce Miley Cyrus Drake Justin Bieber Justin Bieber’s arrest was Miami’s hot topic. As well his single with Selena Gomez.
  • 24. Music Top radios (%) Source: 330 posts 87% of the posts related people listening to Pandora Internet Radio 3% of the posts related people listening to Tune in Internet Radio 3% of the posts related people listening to Mixcloud Internet Radio
  • 25. SOCIAL NETWORKS
  • 26. Social Networks Besides Twitter, people in Miami also use 7 62 64 100 142 167 300 609 666 1743 viber Google+ skype Tumblr Linkedin Snapchat Whatsapp foursquare Instagram Facebook
  • 27. SPORTS
  • 28. Sports Top sports (%) 1,3 4,1 10,3 11,5 12,3 12,4 12,6 12,8 21,7 Zumba Skate Soccer Basket Yoga Baseball Bicycle Golf Run 566 check-ins in gyms Total: 3.199 posts
  • 29. BRANDS
  • 30. Brands People in Miami talk about (%) Base: 7.106 depoimentos 3,0 3,6 4,0 4,3 4,7 5,7 9,9 13,4 18,3 Subway Microsoft Samsung Walmart Amazon Coca-Cola Nike Google Starbucks
  • 31. Brands Top 3 Most visited shop: Miami Beach 14,7% of posts Main meal: breakfast: 3,0% of posts Google - 776 posts Top product: Google Glass: 7,3% of posts Top online application: Google Maps: 4% of posts Starbucks - 1.204 posts Nike - 551 posts Top app: Nike Plus: 88,6% of posts
  • 32. #elifeDataBliss Thank you! GetBuzzmonitor.com

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