Your SlideShare is downloading. ×
6 cases brazilian social media elife
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

6 cases brazilian social media elife


Published on

6 Social CRM cases from Brazilian Social Media by …

6 Social CRM cases from Brazilian Social Media by

Published in: Social Media, Business, Technology

  • Hélvia

    Seria um prazer ajudá-la mas nossa empresa não tem acesso a esta cartilha. Boa sorte.
    Are you sure you want to  Yes  No
    Your message goes here
  • Preciso urgente saber como conseguir a 'Cartilha Nutricional' impressa para serem distribuídas 'gratuitamente ' ao grupo de diabéticos infantil e juvenil ' do HUB onde minha filha que tem síndrome de Down, diabetes e artrite reumatoide anquilosante, faz parte desde julho de 2004. Sou fascinada pelo conteúdo destas cartilhas e gostaria muito de multiplicar esse conhecimento , de forma impressa para as famílias do projeto. Precisaria, a princípio de 100(cem) unidades. Será possível! Permita Deus que sim!!!!!!
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. 6 Social CRM cases from Brazilian Social Media
  • 2. Case 1 – The more Brodowski, the better Brand: Coca-Cola Zero Description The action of Coca-Cola Zero, 'The more the better' got its start last year with names of people, cities and places, approaching also Rock in Rio through music styles. During the action "The more travel the better," the user Matheus Maia, a resident of the city of Brodowski requested a package with that name in honor of the city which is known as the birthplace of the painter Portinari. Matheus moved other residents to echo this request. Upon request, staff sent the insight to the agency that issued a post about Brodowski case. Meanwhile, team brought the matter to other areas of the company, which made it possible for the production of two 600ml bottles with the names "Brodowski" and "Portinari," especially for the user Matheus. Press Link: MaxPress and Mundo do Marketing Original link
  • 3. Case 1 - The more Brodowski, the better
  • 4. Case 2 – Love case Brand: GVT Description: Customer complained about GVT brand for not being available to install its Internet service at his new address , having to return in consequence to his old net provider. Unhappy, he put an original post on GVT Facebook page, simulating a love letter. In return, GVT answered back the consumer with an open love letter on Facebook Press Link:, Exam and Analist de mídias sociais da depressão and Blog publicitários social club. Original links 10200924428862003?comment_id=5789093&offset=0&total_comm ents=1
  • 5. Case 2 – Love Case
  • 6. Case 3 – Star Wars Brand: Coca-cola Description In a post of the brand, user Raylson França connected Darth Vader with phosphoric acid which is present at the Coca-Cola Zero formula. Coca-Cola relationship team answered with the same tone of voice of the user, including the story of Star Wars, without stop following the contents in the main fan page. Press Link: Analista de Mídias Sociais da Depressão Original link 27519348229.233428.61124008229&type=1&comment_id=9402593&offs et=50&total_comments=72
  • 7. Case 3 – Star Wars
  • 8. Case 4 –Lady Gaga Brand: Habib’s Name of the case: Habib's Lady Gaga Description : The answer to an user makes a play on the lyrics of "burqa", Lady Gaga Press Link: Original link
  • 9. Case 4 –Lady Gaga
  • 10. Case 5 –Rhymes battle Brand: Coca-cola Description: During a recent case, social interactions where divided in two kinds: company´s critics and jokes. The user Igor took advantage of the situation and used a piece of the lyric Vamo!’, of BNegão & Seletores de Frequência, that were similar to the company´s situation at the moment. The interaction team got the rhythm and anwered back, adapting the official position of the company through rhymes. Press Link: Blue Bus , Exame, AdNews, Proxxima e Administradores. Original link
  • 11. Case 5 –Rhymes battle
  • 12. Case 6 –Oi Galera and Miley Brand: Oi Nome do Case: Oi Galera e Miley Description and print of the case: The answer makes a play on the song "Wrecking Ball" by Miley Cirus Press Link: Fanpage Mídia Publicitária Original link
  • 13. Case 6 –Oi Galera and Miley