DecoTape - British Telecom

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DecoTape - British Telecom

  1. 1. Team members Woonghee Park Graphic Designer H1IJ!21 81.#+:E6*2>* ='&8)%)>'*().%",()#?)9#@#:.+)%"*) -%&&(."+A)0(9#&%-()9%")B()(%+'@C) Elif Tas Tien-Fang Yu Product Designer Product Designer 01H!7L 81.#$%&'"()% $*>1?+@*#6/#E*/632*E#@.6,+.6;G#<1.# ?**2+3*#36.;/#62#1.E*.#?1#,+5*#
  2. 2. ABOUT 2 Access “Decotape” is a Ethernet cable slution for UK. service Our concept targets teenage girls who would 5 BRITISH TEENAGE GIRL Who is not interested in science but interested in giving her decor a more grown-up look (Peacock, 2013),(Blair, 2010) Decorate room like to connect their laptops through Ethernet, without necessity having any technocal knowledge, while keeing their rooms well decorated. Decotape is a ticky tape in which the DIY camble passes through. It is easy and safe to cut and connect one piece to another. Decotape gives an opportunity to express yourself by designing your own environment with infinitive number of flexible forms and share them with the other users. It is totally safe, easy to install and applicable to ant type of rooms available a wide range of colours and patterns. 3 Order products Color 4 Get products Pattern Mock-up ;1L1M!4H 81.#+:E6*2>* "Decotape" is a cable installation solution for British houses. 0(9#&%-()'+)+%?(A)%99(++'B@(A)%"*) +'F-@()+#)&8%&)&8(C)9#F-@(&()
  3. 3. 1 6 See room Deliver satisfaction PERSONA BT cable service 2 Access service 5 BRITISH TEENAGE GIRL Who is not interested in science but interested in giving her decor a more grown-up look (Peacock, 2013),(Blair, 2010) 3 Order products Color Pattern 4 Decorate room Get products
  4. 4. #.*(.(*)#"@'"(D)48(.()%.()E)(%+C) +&(-+)?#.)9#""(9&'",)9#F-:&(.+) %"*)*(9#.%&'",).##F+D SERVICE For Audience with a wide range of colours and patterns, KC Decotape can be easily ordered online. There are 6 easy steps for connecting computers and decorating rooms. RC BENEFITS Decotape is safe, accessible and simple. So that user can install Internet cables even without any previous experience. QC Decotape ensures customer satisfaction by allowing them to connect their(:E6*2>* while unleashig their creatibvity computers and decorating their rooms. !"#>+-;*#/*.H6>* NC RECOMMENDATION OC Decotape evolves co-creation opportunity for customers KC#L**).##F)G)MC#(>>*//)+(.$'9()G)NC# and British Telecom by sharing design experiences through '.E*.#-.#*:9&+)G#OC#P*?#-.#*:9&+)G)QC# social media platforms as Facebook, Twitter and blogs. $*>1.+?*).##F)G)RC#$*;6H*.)+%&'+?%9&'#" ?4*,#:/*#6?#+/#/6,@;*#+/#@1//6-;*C# $:*#?1#+#D6E*#.+23*#1<#>1;1:./#+2E# @+??*.2/#?4+?#+:E6*2>*/#>+2# >411/*#<.1,#+2E#6?/#:/+-6;6?G#-G# /1,*#?11;/#/:>4#+/#$*>1?+@*# >:??*.F#@6*>*/#+2E#/1>5*?F# $*>1?+@*#-*>1,*/#@*.<*>?#$I9# E*/632#/1;:?612C
  5. 5. '"+&%@@'",)!"&(."(&)9%B@(+)>'&8#:&) -.($'#:+)(K-(.'("9(D 23L2N<H!3L '<#?4*#@.1S*>? 0(9#&%-()("+:.(+)9:+&#F(.) +%&'+?%9&'#")BC)%@@#>'",)9:+&#F(.+) &#)9#""(9&)&8('.)9#F-:&(.+)>8'@() :"@(%+8'",)&8('.)9.(%&'$'&C)%"*) *(9#.%&'",)&8('.).##F+D I123RR1L054!3L "1#+:E6*2>* 4#)+8%.()%:*'("9(+O)(K-(.'("9()&#) *(9#.%&()&8('.).##F)BC)0(9#&%-(A) 9#G9.(%&'#")-.#P(9&)9%")B() +:,,(+&(*)B(&>((")9:+&#F(.+)%"*) ;4D)!&)9%")B()-.#F#&(*)#")+#9'%@) "(&>#.Q)+(.$'9(+)+:98)%+)

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