Audioemotion The radiodays Conference 2012 Barcelona

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How to Monetize your Online Radio Audiences

How to Monetize your Online Radio Audiences

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  • 1. Wellcome!
  • 2. How$to$Make$Money$From$your$Internet$Radio!
  • 3. I n t r o d u c t !i o n ! Audioemo)on!Media!is!!the!First!Online!Radio!Specialized!! AdSales!Network!in!Spain!
  • 4. A u d i o e m o t !i o n ! G r o w t h ! Audioemo)on!Network!Growth!(!UU!in!millions)! UU"as"per"available"streaming"data16 UU Audioemotion UU Spain14 79!%12 12!MM!10 75!% 8 6 4 34!% 2 21% 0 2009 2010 2011 2012
  • 5. A u d i o e m o t !i o n ! S a l e s ! Audioemo)on!Campaigns!Growth!&!%300 238!%250200150 300!%100 50 1.166!% 0 2009 2010 2011 2012
  • 6. A u d i o e m o t !i o n ! F o r m a t s ! Formats!!(Web,!Mobile,!Video,!Social!Media,! Specials...)! 360º!Solu)ons!to!Mone)ze! the!Online!Radio!Media!
  • 7. E x a m p l e ! We b ! R a d i o !
  • 8. E x a m p l e ! We b ! R a d i o ! A u d i o ! C a m p a i g n !
  • 9. Example!Mobile!Campaign!iPad
  • 10. Example!Video!Campaign!
  • 11. E x a m p l e ! A u d i o e m o t !i o n ! S p e c i a l s !Campaign:$Estrella$Galicia$Format:$Audio$Preroll$+$Synchronized$Banner$Special$Campaign$at$Radios$Social$Media$
  • 12. A u d i o e m o t !i o n ! Ta r g e X n g ! By$Content$ GeoTargeGng$ By$Age$ By$Days/Hours$ By$Gender$ By$Device$ By$S.E.$Level$ By$Browser$MicrotargeGng$ Frequence$ OpMmizaMon$
  • 13. A u d i o e m o t !i o n ! R e s u l t s ! & ! S u c e s s ! S t o r i e s ! Audioemo)on! Results!Data!&! Success!Stories!
  • 14. A u d i o e m o t !i o n ! R e s u l t s ! $ AudioemoMon$CTR$data$mulMply$by$a$factor$ 10$to$20$x$compared$with$display$delivered$by$the$same$campaign$to$other$media$ Results$at$our$network$produce$at$least$$ Double$ROI $ Compared$to$campaign$delivered$to$a$single$radio$ $
  • 15. A u d i o e m o t !i o n ! S u c c e s s ! S t o r i e s !Campaign:$Vodafone$Rihana$Concert$Format:$Audio$PreURoll$+$Synchronized$Banner$TargeGng:$Music$Radios,$IP$Spain$CTR:$2,29%$in$display$(unknown$in$Audio)$
  • 16. A u d i o e m o t !i o n ! S u c c e s s ! S t o r i e s !Sponsored!Playlists:!BMW!Urban!&!Sport!(access!fron!the!Goear.com!home!page)!10$MM$visits$to$the$Home$page$400.000$unique$listeners$visited$the$Playlists$!$$
  • 17. A u d i o e m o t !i o n ! S u c c e s s ! S t o r i e s !Fully!Customized!Playlist!–!including!music!selec)on!!10$MM$visits$to$the$Home$page$400.000$unique$listeners$visited$the$Playlists$!$$
  • 18. A u d i o e m o t !i o n ! S u c c e s s ! S t o r i e s !Campaign:!Kochmedia!–!Sing!4!Formats:!Audio!+!Banner!Synchronized,!and!Pure!Audio!All$stock$sold!$Campaing$running$exclusively$$at$AudioemoMon$Network:$10.000$games$sold!!
  • 19. Who!is!your!compe))on???! Here!you!are!today!!!!!! At ! t h e ! D i g i t a l ! A r e n a !
  • 20. A u d i o e m o t !i o n ! K e y s !Online!Listeners!Aggrega)on!Homologa)on!➞!Standards! TargeXng!&!Op)miza)on! Uniqueness! Independence! Specialized!Knowledge! =! RESULTS!
  • 21. Sugges)ons! !Technology!is!essencial!but!not!enough!for!selling! !Prepare!yourself!to!NO´s! Online!Radio!is!a!hybrid:!Radio!will!say!NO!because!it´s!digital,! and!digital!will!say!NO!because!you´re!a!blind!media! !Deliver!Standards!(formats,!metrics,...)! !Work!for!Transparence!Data!Measurement!&!Share! !Take!Care!of!your!Brand! !Understand!who!is!your!Compe))on! !Understand!the!Market!! !Understand!the!User! !Bejer!sales!results!if!you!partner!to!a!Specialized!Network! !Online!Radio!does!not!canibalize!the!Radio!business,!!!!!!!but!exactly!the!contrary! !Start!Today,!)me!in!the!Internet!is!a!key!factor!
  • 22. Para!cuando!el!resultado!importa! Here´s$the$ Opportunity " " " " " """"""""""""""""*"IAB""5"Target"Spot:"Digital"Audio"Usage"Trends"
  • 23. AERO!We!recently!launched!sector!ac)vi)es!founding!AERO:!The!Spanish!Online!Radio!Associa)on.!Coun)ng!with!18!founding!members.!AERO!aims!to!maximize!the!media!op)ons,!working!in!areas!such!as!standardiza)on,!analysis,!research!&!!evolu)on!of!the!Online!Radio.!Our!objec)ves!!are!to!share!and!publish!relevant!na)onal!and!interna)onal!informa)on!about!Radio!Online,!its!growing!environments,!changing!models,!usability!and!trends,!both!in!professional!fields!and!in!the!environment!of!Universi)es,!Ins)tu)ons!and!Study!Centers.!The!Associa)on!is!opened!to!all!sector!actors.!More!informa)on!on!www.aeroasociacion.es
  • 24. Thanks!for!Invi)ng!us!to!Share!our! Experience!with!you! The$Online$Radio$Ad$Sales$Network$! www.audioemoMon.es! Elisa!Escobedo! e.escobedo@audioemo)on.es! Tel:!+34!616!932!642!