Smart Design is the more productive innovation strategy for products and organizations. Based on Design Thinking, Array Designs agency from San Mateo, CA brings us a Workshop on how to become a strategic UX designer.

1. Smart Design
Create beautiful objects, create a better life?
What is the reality of your work?

2. How do you become the next Apple
or Nike, or Square?
Set of methodologies which change your thinking

3. About Me
Designer and Design Strategist for over 15 years
Specialize in Branding, Innovation, Identity System and
Product Design
AT&T, Microsoft, Apple, Intuit, Bosch International, Yamaha Music
Bombardier …

4. Agenda
Different Aspects of Smart Design
Innovation versus Execution
Look at some of the process & methodologies used in order to create
Smart Design
We’d love to hear from you. What interest’s you in Smart Design
And what are some of the challenges you are encountering?
Introduce some of the classes we are going to conduct in
Smart Design methodologies

5. Smart Design
Innovation Execution
Everybody
Requires Creativity
Need a Plan
Craftsmanship & Experts
Requires Training & Skills

6. Innovation

7. What do we need?
Team Process Tools Organizational
Structure

8. Current Product Development
Process
Product
Marketing
Executive
Review
Product Design
Tested Marketing Sales
Sales
Engineering

9. Smart Designed Development
Process
Core Team
Advisors
Advisors
Advisors AssumptionsDesign Test
Prototype

10. Team Cross-functional Teams
Core Team Extended Team / Advisors
Product Manager
Lead Engineer
Marketer
Design Lead
Back End EngineerBusiness Analyst
Teen Physiologist

11. Design ThinkingProcess
Understand Define Ideate Prototype Test

12. Process
Market Research
Competitive Analysis
Expert Advice
User Research
Understand

13. Process
Finding Nuggets
Adjusting Problem and
Solution Statements
Success Criteria
Define

14. IdeateProcess
Innovation Session
- Create as many ideas as
possible in a short
amount of time
or focus each on one idea
- Encourage non designers
to participate

15. Process Prototype
Choose one or two ideas
and start prototyping them.
Prototypes come in a
variety of forms
• Sketches
• Paper Prototype
• Low Fidelity
• High Fidelity

16. Process Test
Super Simple
5 Participants
Webex
or complex
in a Lab

17. Smart Design
Innovation Execution
Everybody
Requires Creativity
Plan
Craft/Expert
Requires Training & Skills

18. Executing Smart Design
TeamBranding Design
Systems
Tools Organizational
Structure

19. Is the blue printBranding

20. AT&T
Have a little visionBranding

21. Different vision different expressionBranding
Different brands have different goals.

22. Not all designers are the sameTeam
Apple designers for example are a specific
bread of designers with a common
understanding about the quality & meaning
of design
An important aspect when you hire a team.

23. Design as a teamTeam
Traditional
Direction A Direction B
Direction C
Pick one!
Smart
One Team One Direction

24. Design
System
Grid Systems
Consistent Intelligence
Build by math

25. Design
System
Guidelines
Traditional versus Digital

26. Tools

27. Prototyping Tools
Design Tools
File Management
Tools

28. Organizational Structure

29. Org
Structure
CEO
VP Product
VP
Marketing
Product
Design
Creative
Services
Owns
Branding
Traditional

30. Org
Structure
CEO
VP Product
VP
Marketing
Creative +
Product
Design
Owns
Branding
VP
Design
collaborates
Design Centric

31. Smart Design Workshops
As a designer it will change your thinking to become a more
strategic designer and it will give you tools to progress in an
environment which is not necessarily design friendly
Entrepreneurs, it will help you to understand design better
and make better business decisions to accomplish Smart Designed
products. Smart Products = More Revenue
All in all it an incredible amount of fun!