Elevation Insights ™ | Competitor Intelligence

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Elevation Insights ™ | Competitor Intelligence

Mandate initiated by:
This Mandate is generally requested by any of the following senior management personnel within a company:

CEO
VP Marketing
VP Sales

Internal Company Mandate Description:
We need a better competitor intelligence monitoring process for both our core and adjacent competitors. The proposed solution should give us a quick snapshot of what our competitors are up to, their top initiatives, recent transactions and strategies that could impact our customers and the industry in general. The solution should be maintained current and also offer recommendations for action. Based on the comprehensive competitor intelligence data, we also need to generate summary slides for our standing biweekly or monthly executive meetings.

Published in: Business, Technology
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Elevation Insights ™ | Competitor Intelligence

  1. 1. Executive Level Mandate Mandate initiated by: Internal Company Mandate Description:
  2. 2. VP Marketing VP Strategy VP Sales Director, Strategy Director, Marketing Director, Sales Director, Product Development Product Managers Marketing Manager Country/Business Unit Managers R&D Principal Scientist Financial Controller CFO Subject matter experts (Engineers, Scientists) VP Business or Corporate Development Business Development Manager Legal Counsel
  3. 3. High level Selection Criteria for gathering Global Intelligence Due Diligence Common metrics for analysis & recommendations Execution issues Next steps
  4. 4. COMPLEX Business and technology SOURCES WITH FREQUENT UPDATING NEEDS
  5. 5. Elevation Insights™ Access to global technology & commercial intelligence

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