Mobile applications Wapalta & AltaWidgets

931
-1

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
931
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mobile applications Wapalta & AltaWidgets

  1. 1. Igor Rodionov Ph.D. , CEO Generatum Software Mobile applications & Social network
  2. 2. <ul><li>Problems: </li></ul><ul><li>narrow channel capacity; </li></ul><ul><li>troubles with data input; </li></ul><ul><li>terrible navigation; </li></ul><ul><li>inconvenient search. </li></ul><ul><li>Features: </li></ul><ul><li>high complexity of new mobile applications; </li></ul><ul><li>huge and still growing market; </li></ul><ul><li>easy-to-pay SMS-billing. </li></ul>mobile Internet today Wapalta & Alta Widgets
  3. 3. Wapalta & Alta Widgets Two ways of combination of mobile browser and messenger. “ Know-how solution” of real-time data processing and compression . Over 50 different informational and entertainment channels. High speed and wide compatibility . new solutions ! Wapalta Alta Widgets
  4. 4. Wapalta: One of the “ Best mobile services in Russia ” (by “CHIP” Magazine, August 2009). The bestseller in Russia in 2009-2010. Alta Widgets is a new small, fast and nice looking application for any mobile phone. Wapalta & Alta Widgets: have common mobile social community : (over 50,000 users every day, 2-3 hours per day). Have more than 1 000 000 of unique users. Target customers - from 14 up to 24 years old. business opportunities Wapalta & Alta Widgets
  5. 5. <ul><li>Paid application activation. </li></ul><ul><li>Content aggregation. </li></ul><ul><li>Powerful marketing channel . </li></ul><ul><li>Branding and customization. </li></ul><ul><li>Unique technical solution. </li></ul>business opportunities
  6. 6. стратегия Wapalta Wapalta & Alta Widgets <ul><li>Distribution channels: </li></ul><ul><li>content aggregators and distributors; </li></ul><ul><li>mobile network operators; </li></ul><ul><li>ad-networks; </li></ul><ul><li>huge web-portals; </li></ul><ul><li>our official web- and WAP-sites. </li></ul>
  7. 7. Number of mobile Internet users increases by ~ 50% per year. CAGR of mobile content from 2004 to 2010: 42,5% . By 2010 the volume of the mobile content sector on the world market has reached $43 billion . In Russia – $1 billion (in 2008 - 880 million dollars). Number of potential users of Wapalta: in the world market – over 1 billion users, in Russia – over 30 million users. Our goal : bestseller in BRICA by 2012 Market size Wapalta & Alta Widgets
  8. 8. Wapalta & Alta Widgets Competitors overview Limited compatibility. i - mode (Japan) No messaging support, beta version iMob (EU) Wapalta, AltaWidgets are new smart flexible and scalable software solutions : ease of handling, high speed of work. Applications = fixed menu Current mobile services High traffic, unstable beta version. Akzia (RU) Browser = no menu + long links Opera Mini Widgets = personal flexible menu : high CPU and memory requirements Nokia WidSets (EU) , iDea Widgets (RU) , Yahoo! Go's Mobile (USA)
  9. 9. Wapalta project New markets Partnerships with operators, content-provides and others More cross-sales New products Road Map
  10. 10. <ul><li>Was founded by students-enthusiasts, winners of Ericsson mobile services contests in 2002, 2003 and 2004. </li></ul><ul><li>Has strong creative team with high intellectual potential, experienced managers and consultants of different areas. </li></ul><ul><li>Became profitable company without any investments. </li></ul><ul><li>Has strong positions in Russian mobile content market. </li></ul><ul><li>Develops innovative software solutions for mobile phones. </li></ul>We work since 2002 about us…
  11. 11. Risk Wapalta & Alta Widgets management R isk prevention R isk s Business development in Finland. Experienced managers and consultants. General risks Popular social network. F requent updates , new features. Flexible business model . Market risks C ooperation and partnerships. Active promotion on market. Financial Risks Security! Antispam and antivirus protection. Several rel i able servers . Hot backups system. Technical risks
  12. 12. Seed : 500 K Euro from 2 co-founders in 2007. Currently : profitable company. The goal of 1st round : increas ing in turnover , new business contacts. Offer : 20% for 1 M Euro, Exit : 3 years Financing plan Income Statement (EUR, K) I RR – 57-80 % IPO – 12-22 M Wapalta & Alta Widgets -2 510 -705 -462 Other expenses - 2 330 - 683 - 387 COGS  12 353 6 316 5 330 Sales 27 000 13 000 6 600 Users (people, K) 3 914 2 228 2 181 EBIT - 3 600 - 2 700 - 2 300 Marketing 10 024 5 633 4 943 Gross profit 2013 2012 2011
  13. 13. Let’s do business together! Elena Rodionova Ph.D. , Managing partner Generatum Software [email_address] +7 931 223-50-24

×