• Social Product Information
Management
• Catalog management
• Business data integration
THE FIRST SOCIAL NETWORK FOR B2B PRODUCTS
Actualog an innovative cloud-based social Product Information
Management platfor...
PRODUCT DATA INFORMATION MANAGEMENT
CHALLENGES
The development of new sophisticated technical products significantly incre...
EXISTING PRODUCT INFORMATION MANAGEMENT
SOLUTIONS COULD NOT HELP
 Costs millions
 Takes years to implement

 High risk ...
GARTNER HIGHLIGHTS THREE TRENDS THAT WILL
SHAPE THE MASTER DATA MANAGEMENT MARKET
Growing Demand for Multidomain MDM Softw...
Every complex product has an Actualog Product Profile 360°
year 2020
ACTUALOG PRODUCT PROFILE
Product Profile 360° provides a single version of truth about the product in 35
languages and com...
The entire product lifecycle is
supported

from its conception, through R&D, design and manufacture,
to service and dispos...
ACTUALOG FACILITATES EFFECTIVE WORK OF
EXPERTS
Actualog brings together the expertise of industry experts, buyers
and supp...
There are 40 Industry communities
in Actualog, for example, Energy,
Medicine, Telecom, Oil&Gas, etc.
Actualog works simultaneously in several data centers
around the world, using Windows Azure to ensure
platform reliability...
BUSINESS MODEL
INFRASTRUCTURE
CORE
CAPABILITIES
•

•
•

•

•
•
•
•
•

Create partners
network – experts in
classifications...
MARKET NICHE
• GS1 GDSN
• EDI

FMCG

•
•
•
•

IceCat
Amazon
AliExpress
Yandex Market

Consumer
Goods

• Actualog
• Alibaba...
INVESTMENT OPPORTUNITY

ROADMAP

Goal: Launch Actualog on the US, European and Russian
markets in the Energy, Telecom, and...
ACTUALOG TEAM
Kate Koltunova,
CEO, founder
Michael Gurfing,
System Architect

Michael Mozalev,
automated testing

Elena Pr...
Actualog Social Product Information Management Platfort
Actualog Social Product Information Management Platfort
Actualog Social Product Information Management Platfort
Actualog Social Product Information Management Platfort
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Actualog Social Product Information Management Platfort

  1. 1. • Social Product Information Management • Catalog management • Business data integration
  2. 2. THE FIRST SOCIAL NETWORK FOR B2B PRODUCTS Actualog an innovative cloud-based social Product Information Management platform that brings together the expertise and knowledge of the manufacturers and most competent customers around the world. Actualog helps companies to share information about products, materials and technologies focusing on complex technical products using the ideas of social interaction. We provide a single version of truth about products. «Create once, use many» is our motto.
  3. 3. PRODUCT DATA INFORMATION MANAGEMENT CHALLENGES The development of new sophisticated technical products significantly increased the amount of product related data and content. Organizations increase the number and diversity of products they offer and range of procured products and components
  4. 4. EXISTING PRODUCT INFORMATION MANAGEMENT SOLUTIONS COULD NOT HELP  Costs millions  Takes years to implement  High risk of project failure  Total cost of ownership is extremely high
  5. 5. GARTNER HIGHLIGHTS THREE TRENDS THAT WILL SHAPE THE MASTER DATA MANAGEMENT MARKET Growing Demand for Multidomain MDM Software By 2014, 66 percent of Fortune 1000 organizations will have deployed two or more MDM solutions to support their enterprise MDM strategies. Rising Adoption of MDM in the Cloud By 2015, 10 percent of packaged MDM implementations will be delivered as SaaS in the public cloud. Increasing Links Between MDM and Social Networks By 2015, 15 percent of organizations will have added social media data about their customers to the customer master data attributes they manage in their MDM systems. “MDM has become a critical discipline required for dealing with the challenges of social data, ‘big data’ and data in the cloud.” Colleen Graham, research director at Gartner
  6. 6. Every complex product has an Actualog Product Profile 360° year 2020
  7. 7. ACTUALOG PRODUCT PROFILE Product Profile 360° provides a single version of truth about the product in 35 languages and combines product related documentation like standards, instructions, user manual, specifications, product images, video-files, for example, tutorials and presentation materials, and software updates. Actualog Product Profile 360° is a unique communication channel that can be used for may purposes from loyalty programs to notification on product updates and training materials distribution.
  8. 8. The entire product lifecycle is supported from its conception, through R&D, design and manufacture, to service and disposal
  9. 9. ACTUALOG FACILITATES EFFECTIVE WORK OF EXPERTS Actualog brings together the expertise of industry experts, buyers and suppliers using international and local product classification and identification standards. Expert Community is the communication platform for professionals and experts who know all about the products, materials and technologies. The Expert Network gives an opportunity to professionals to find each other and work together, even if they are located in different countries and speak different languages.
  10. 10. There are 40 Industry communities in Actualog, for example, Energy, Medicine, Telecom, Oil&Gas, etc.
  11. 11. Actualog works simultaneously in several data centers around the world, using Windows Azure to ensure platform reliability, scalability and safety.
  12. 12. BUSINESS MODEL INFRASTRUCTURE CORE CAPABILITIES • • • • • • • • • Create partners network – experts in classifications and catalogs Expertise in catalogs, classifications, ontologies Expertise in integration with ERP, CRM, MDM and ecommerce systems Web Application development following clients'’ needs Marketing – 40%, Content – 20% Programming – 20% Operations – 15% Hosting – 5%, PARTNER NETWORK • • • Organizations, companies, experts developing classifications; IT vendors; IT integrators VALUE CONFIGURATION • • • • Web-portal Multilingual SOA for integration Role-based access and security COST STRUCTURE OFFER OFFER VALUE VALUE PROPOSITION PROPOSITION Product catalog with Product catalog with •• Updated international Updated international and industry and industry classifications/ classifications/ standards, standards, •• comprehensive product comprehensive product attributes developed by attributes developed by producers, distributors, producers, distributors, experts. experts. Catalog can be used by Catalog can be used by procurement, sales, procurement, sales, inventory. inventory. FINANCE CUSTOMER CUSTOMER RELATIONSHIP RELATIONSHIP CUSTOMER CUSTOMER Long-term partnership, Long-term partnership, once start and neveronce start and neverending. Annual ending. Annual subscription. subscription. Government organizations, Corporations, SMB (except retail) DISTRIBUTION DISTRIBUTION CHANNEL CHANNEL Direct marketing, mail, Direct marketing, mail, conferences, conferences, associations, media, associations, media, internet, partners internet, partners network network REVENUE STREAMS TARGET TARGET CUSTOMER CUSTOMER ACTUALOG target all industries and segments focusing on B2B. Venture financing – 3 years ______________ Subscription – 80% Advertising – 10% Consulting, extra services 10%
  13. 13. MARKET NICHE • GS1 GDSN • EDI FMCG • • • • IceCat Amazon AliExpress Yandex Market Consumer Goods • Actualog • Alibaba • Ariba B2B products
  14. 14. INVESTMENT OPPORTUNITY ROADMAP Goal: Launch Actualog on the US, European and Russian markets in the Energy, Telecom, and Medical segments. Mart, 2011, angel financing, $200K Seed financing / A round September, 2013 Go live First clients Market expansion
  15. 15. ACTUALOG TEAM Kate Koltunova, CEO, founder Michael Gurfing, System Architect Michael Mozalev, automated testing Elena Prikhodko, CMO, founder EMBA Anton Vorobiev, developer

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