Cases Opera Mediaworks Russia

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Западные успешные кейсы

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Cases Opera Mediaworks Russia

  1. 1. www.operamediaworks.com © Copyright 2013, Opera Mediaworks. All rights reserved.
  2. 2. Cases 2
  3. 3. 3 Adidas Philippines: Game Results: Avg user engagement: 60 seconds Impressions: 1,220,346 iOS: 672,054 Android: 548,292 CTR: 1.27% (peak: 2.02%) iOS .97% Android 1.64% Total Clicks: 15,478
  4. 4. 4 Nat Geo: Killing Lincoln Tablet only targeting WiFi only Changing creatives based on which scene in the episode had recently aired
  5. 5. Starbuck’s Frappuccino 5 Campaign Objectives: Driving users to store locations from the unit. Results: Impressions Delivered: 4,287,165 CTR: 0.33%
  6. 6. Hansel & Gretel 6 Campaign Objective: Title awareness, drive Facebook likes Results: CTR: 0.79%
  7. 7. Battlefield 4 Campaign Objectives: Brand awareness, drive video views and pre-orders Results: Booked Impressions: 4,464,286 Delivered: 5,012,680 Overall CTR 0.92%
  8. 8. 8 Sure Ultra Dry Results Total Impressions: 1,724,859 Total Clicks: 64,964 Total CTR: 3.77%
  9. 9. Madagascar 3 9 Highly interactive ad: calendar sync, social media interaction, character profiles, watch video Results: Average CTR: 1.2% Served Impressions: 6,215,373
  10. 10. Fiat 500: Colour Therapy 10 Campaign objectives: Raise consumer awareness, drive brochure requests and test drives. Results Page Impressions: 2,357,728 Clicks: 5,803 CTR: 0.25%

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