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Tools to Make Your Crowdfunding Campaign More Predictable and Effective

Tools to Make Your Crowdfunding Campaign More Predictable and Effective



Tools to make your crowdfunding/Kickstarter campaign more effective and less stressful.

Tools to make your crowdfunding/Kickstarter campaign more effective and less stressful.



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    Tools to Make Your Crowdfunding Campaign More Predictable and Effective Tools to Make Your Crowdfunding Campaign More Predictable and Effective Presentation Transcript

    • Campaign Tools Online Course “Money from the Crowd – Your Guide to Social Fundraising” Elena Mikhaylova www.CrowdfundProductions.com
    • Tools will not do the job for you But they will help you save time and money And make your campaign more efficient
    • Campaign Stages Planning Preparation Execution Post Campaign
    • Planning What – your product When – season, the length of the campaign Who – your target groups How – your promotional channels Your team, budget, organizational structure
    • Planning tools Choose your crowdfunding platform Directories of crowdfunding sites: • www.Crowdsourcing.org • www.CrowdsUnite.com • www.CrowdfundInsider.com • www.Coolintl.com/comprehensive-directory-of-c • www.Opennessandtransparency.net/Crowd_Fun • www.Crowdcrux.com has several lists for niche platforms
    • Planning tools Research similar projects • Projects posted on CF portal • www.Kicktraq.com – Analytics • www.KickbackMachine.com – Kickstarter successful and unsuccessful projects: compare, filter by categories and goals • www.ThingsWeStart.com (cancelled in March, 2013) – projects by location and category
    • Planning tools Places to ask questions • LinkedIn groups – the largest one, Crowdsourcing and Crowdfunding, has almost 20,000 members • www.CrowdfundingForum.com • www.KickstarterForum.com • Meetup Groups
    • Planning Tools Places to read about crowdfunding • Google Alerts • www.Crowdsourcing.org • www.Crowdcrux.com • www.CrowdfundInsider.com • www.theCrowdCafe.com
    • Preparation Build your crowd Find media Create Content Decide on the Perks
    • Preparation tools Build your online crowd • www.Klout.com to find influencers • www.SocialBro.com to find people on Twitter by keywords, locations, # of followers • Google Analytics, YouTube Analytics, Facebook Insights to understand your connections • Newsletter signup tool for Facebook fan pages • www.SocialMention.com , www.Commun.it, www.Twellow.com,
    • Preparation tools Create your media plan • Google search “top **** blogs, websites, forums” – international/national/local • www.Technorati.com – blog directories by categories • www.USNPL.com – directory of newspapers, TV and radio stations by cities/states • www.Alexa.com website traffic rating, demographics of the audience
    • Preparation tools Have your content ready PRIOR to launch on crowdfunding portal • Keyword search tool on Google Adwords • www.Fiverr.com -design, writing, online research • Stock Photos - iStockPhoto, Shutterstock, 123RF, BigStock, Getty Images • www.Lunapic.com for picture editing • WindowsMovieMaker, www.OneTrueMedia.com for video editing
    • Preparation tools Create your online HUB Wordpress: • Connect with all your social accounts • Google Analytics • NewStatPress widget • Fundraising widgets
    • Preparation tools E-mail campaign • www.Rapportive.com for Gmail – rich profiles and latest tweets of your connections • E-mail tracking – SpyPig, WhoReadMe or Yesware for Gmail • Bulk e-mail campaigns - Constant Contact, MailChimp, i-Contact, Campaigner, AWeber: free webinars, social media integration, analytical tools, A/B test, tracking tools, segmentation
    • Preparation tools Test the waters • Kickstarter pre-launch • www.Prefundia.com – post your pre-launch project, monitor interest level for your perks If you have a significant number of foreign connections, try to use translators’ networks for free or almost free translation of your content: www.lingotek.com or www.akuna.com
    • Execution Monitoring Promotion Engagement
    • Execution tools Monitoring: • Social networks – Facebook Insights, YouTube Analytics, SocialMention, Commun.it, Klout • Media, blogs – Google Alerts • E-mail – campaign providers • Website traffic – Google Analytics, onsite widgets • On Page Campaign Link – www. Bitly.com • Mapping your connections –
    • Execution tools Engagement • www.Hootsuite.com to schedule your posts on Twitter, Facebook, Google Plus, Linkedin, Foursquare or Wordpress • www.Postlink.com to schedule your messages or videos and monitor your reputation across 14 social media • www.BoomerangGmail.com to schedule e-mail blasts, reminders and respond tracking
    • Execution tools Media To Get in Google News: • Fiverr.com – press release distribution • PRLog – free press release distribution • www.Crowdsourcing.org
    • Execution tools Twitter accounts to promote your campaign @KickstarterNews @KickstartAdvice @TeamCrowdfund @CrowdReporter @OccupyCrowdfund @KSStandard @JustKickstarted @CrowdfundingEye @CrowdfundingDjo @Ayudos @BestKickstarter @CrowdfundingPro @CrowdfundBuzz Find more accounts in “30 people to promote your Kickstarter or Indiegogo campaign on Twitter” post on www.CrowdCrux.com
    • Execution tools Communicate with your connections through live Q and A sessions and progress reports • Google Hangouts • www.UStream.com • www.LiveStream.com
    • Post campaign Analysis Communications with backers and media Perks fulfillment Pre-orders, business?
    • Post campaign Perks fulfillment • www.BackerKit.com – from $99 – handle all shipments, incl. international • www.Teelaunch.com – print and ship Tshirts
    • Post campaign Pre-orders • www.Outgrow.me • www.TinyLightBulbs.com • www.Swish.com
    • Additional Resources IndieGoGo blog: “Tool Time: E-Sources for Crowdfunding Campaigners”
    • Questions?
    • Online Course “Money from the Crowd – Your Guide to Social Fundraising” • Four Hours of Recorded Information • Optional Homework • One Hour Online Group Consultation (Max. 10 people per group) • Downloadable Action Plan • $25 Discount on a Personal Readiness Assessment or Strategic Planning Consultation  Price:  $49 without Homework $65 including Homework Register on www.CrowdfundProductions.com