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Tools to Make Your Crowdfunding Campaign More Predictable and Effective
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Tools to Make Your Crowdfunding Campaign More Predictable and Effective


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Tools to make your crowdfunding/Kickstarter campaign more effective and less stressful.

Tools to make your crowdfunding/Kickstarter campaign more effective and less stressful.

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  • 1. Campaign Tools Online Course “Money from the Crowd – Your Guide to Social Fundraising” Elena Mikhaylova
  • 2. Tools will not do the job for you But they will help you save time and money And make your campaign more efficient
  • 3. Campaign Stages Planning Preparation Execution Post Campaign
  • 4. Planning What – your product When – season, the length of the campaign Who – your target groups How – your promotional channels Your team, budget, organizational structure
  • 5. Planning tools Choose your crowdfunding platform Directories of crowdfunding sites: • • • • • • has several lists for niche platforms
  • 6. Planning tools Research similar projects • Projects posted on CF portal • – Analytics • – Kickstarter successful and unsuccessful projects: compare, filter by categories and goals • (cancelled in March, 2013) – projects by location and category
  • 7. Planning tools Places to ask questions • LinkedIn groups – the largest one, Crowdsourcing and Crowdfunding, has almost 20,000 members • • • Meetup Groups
  • 8. Planning Tools Places to read about crowdfunding • Google Alerts • • • •
  • 9. Preparation Build your crowd Find media Create Content Decide on the Perks
  • 10. Preparation tools Build your online crowd • to find influencers • to find people on Twitter by keywords, locations, # of followers • Google Analytics, YouTube Analytics, Facebook Insights to understand your connections • Newsletter signup tool for Facebook fan pages • ,,,
  • 11. Preparation tools Create your media plan • Google search “top **** blogs, websites, forums” – international/national/local • – blog directories by categories • – directory of newspapers, TV and radio stations by cities/states • website traffic rating, demographics of the audience
  • 12. Preparation tools Have your content ready PRIOR to launch on crowdfunding portal • Keyword search tool on Google Adwords • -design, writing, online research • Stock Photos - iStockPhoto, Shutterstock, 123RF, BigStock, Getty Images • for picture editing • WindowsMovieMaker, for video editing
  • 13. Preparation tools Create your online HUB Wordpress: • Connect with all your social accounts • Google Analytics • NewStatPress widget • Fundraising widgets
  • 14. Preparation tools E-mail campaign • for Gmail – rich profiles and latest tweets of your connections • E-mail tracking – SpyPig, WhoReadMe or Yesware for Gmail • Bulk e-mail campaigns - Constant Contact, MailChimp, i-Contact, Campaigner, AWeber: free webinars, social media integration, analytical tools, A/B test, tracking tools, segmentation
  • 15. Preparation tools Test the waters • Kickstarter pre-launch • – post your pre-launch project, monitor interest level for your perks If you have a significant number of foreign connections, try to use translators’ networks for free or almost free translation of your content: or
  • 16. Execution Monitoring Promotion Engagement
  • 17. Execution tools Monitoring: • Social networks – Facebook Insights, YouTube Analytics, SocialMention,, Klout • Media, blogs – Google Alerts • E-mail – campaign providers • Website traffic – Google Analytics, onsite widgets • On Page Campaign Link – www. • Mapping your connections –
  • 18. Execution tools Engagement • to schedule your posts on Twitter, Facebook, Google Plus, Linkedin, Foursquare or Wordpress • to schedule your messages or videos and monitor your reputation across 14 social media • to schedule e-mail blasts, reminders and respond tracking
  • 19. Execution tools Media To Get in Google News: • – press release distribution • PRLog – free press release distribution •
  • 20. Execution tools Twitter accounts to promote your campaign @KickstarterNews @KickstartAdvice @TeamCrowdfund @CrowdReporter @OccupyCrowdfund @KSStandard @JustKickstarted @CrowdfundingEye @CrowdfundingDjo @Ayudos @BestKickstarter @CrowdfundingPro @CrowdfundBuzz Find more accounts in “30 people to promote your Kickstarter or Indiegogo campaign on Twitter” post on
  • 21. Execution tools Communicate with your connections through live Q and A sessions and progress reports • Google Hangouts • •
  • 22. Post campaign Analysis Communications with backers and media Perks fulfillment Pre-orders, business?
  • 23. Post campaign Perks fulfillment • – from $99 – handle all shipments, incl. international • – print and ship Tshirts
  • 24. Post campaign Pre-orders • • •
  • 25. Additional Resources IndieGoGo blog: “Tool Time: E-Sources for Crowdfunding Campaigners”
  • 26. Questions?
  • 27. Online Course “Money from the Crowd – Your Guide to Social Fundraising” • Four Hours of Recorded Information • Optional Homework • One Hour Online Group Consultation (Max. 10 people per group) • Downloadable Action Plan • $25 Discount on a Personal Readiness Assessment or Strategic Planning Consultation  Price:  $49 without Homework $65 including Homework Register on