Tools to Make Your Crowdfunding Campaign More Predictable and Effective
Upcoming SlideShare
Loading in...5
×
 

Tools to Make Your Crowdfunding Campaign More Predictable and Effective

on

  • 566 views

Tools to make your crowdfunding/Kickstarter campaign more effective and less stressful.

Tools to make your crowdfunding/Kickstarter campaign more effective and less stressful.

Statistics

Views

Total Views
566
Views on SlideShare
564
Embed Views
2

Actions

Likes
0
Downloads
4
Comments
0

1 Embed 2

https://twitter.com 2

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Tools to Make Your Crowdfunding Campaign More Predictable and Effective Tools to Make Your Crowdfunding Campaign More Predictable and Effective Presentation Transcript

  • Campaign Tools Online Course “Money from the Crowd – Your Guide to Social Fundraising” Elena Mikhaylova www.CrowdfundProductions.com
  • Tools will not do the job for you But they will help you save time and money And make your campaign more efficient
  • Campaign Stages Planning Preparation Execution Post Campaign
  • Planning What – your product When – season, the length of the campaign Who – your target groups How – your promotional channels Your team, budget, organizational structure
  • Planning tools Choose your crowdfunding platform Directories of crowdfunding sites: • www.Crowdsourcing.org • www.CrowdsUnite.com • www.CrowdfundInsider.com • www.Coolintl.com/comprehensive-directory-of-c • www.Opennessandtransparency.net/Crowd_Fun • www.Crowdcrux.com has several lists for niche platforms
  • Planning tools Research similar projects • Projects posted on CF portal • www.Kicktraq.com – Analytics • www.KickbackMachine.com – Kickstarter successful and unsuccessful projects: compare, filter by categories and goals • www.ThingsWeStart.com (cancelled in March, 2013) – projects by location and category
  • Planning tools Places to ask questions • LinkedIn groups – the largest one, Crowdsourcing and Crowdfunding, has almost 20,000 members • www.CrowdfundingForum.com • www.KickstarterForum.com • Meetup Groups
  • Planning Tools Places to read about crowdfunding • Google Alerts • www.Crowdsourcing.org • www.Crowdcrux.com • www.CrowdfundInsider.com • www.theCrowdCafe.com
  • Preparation Build your crowd Find media Create Content Decide on the Perks
  • Preparation tools Build your online crowd • www.Klout.com to find influencers • www.SocialBro.com to find people on Twitter by keywords, locations, # of followers • Google Analytics, YouTube Analytics, Facebook Insights to understand your connections • Newsletter signup tool for Facebook fan pages • www.SocialMention.com , www.Commun.it, www.Twellow.com,
  • Preparation tools Create your media plan • Google search “top **** blogs, websites, forums” – international/national/local • www.Technorati.com – blog directories by categories • www.USNPL.com – directory of newspapers, TV and radio stations by cities/states • www.Alexa.com website traffic rating, demographics of the audience
  • Preparation tools Have your content ready PRIOR to launch on crowdfunding portal • Keyword search tool on Google Adwords • www.Fiverr.com -design, writing, online research • Stock Photos - iStockPhoto, Shutterstock, 123RF, BigStock, Getty Images • www.Lunapic.com for picture editing • WindowsMovieMaker, www.OneTrueMedia.com for video editing
  • Preparation tools Create your online HUB Wordpress: • Connect with all your social accounts • Google Analytics • NewStatPress widget • Fundraising widgets
  • Preparation tools E-mail campaign • www.Rapportive.com for Gmail – rich profiles and latest tweets of your connections • E-mail tracking – SpyPig, WhoReadMe or Yesware for Gmail • Bulk e-mail campaigns - Constant Contact, MailChimp, i-Contact, Campaigner, AWeber: free webinars, social media integration, analytical tools, A/B test, tracking tools, segmentation
  • Preparation tools Test the waters • Kickstarter pre-launch • www.Prefundia.com – post your pre-launch project, monitor interest level for your perks If you have a significant number of foreign connections, try to use translators’ networks for free or almost free translation of your content: www.lingotek.com or www.akuna.com
  • Execution Monitoring Promotion Engagement
  • Execution tools Monitoring: • Social networks – Facebook Insights, YouTube Analytics, SocialMention, Commun.it, Klout • Media, blogs – Google Alerts • E-mail – campaign providers • Website traffic – Google Analytics, onsite widgets • On Page Campaign Link – www. Bitly.com • Mapping your connections –
  • Execution tools Engagement • www.Hootsuite.com to schedule your posts on Twitter, Facebook, Google Plus, Linkedin, Foursquare or Wordpress • www.Postlink.com to schedule your messages or videos and monitor your reputation across 14 social media • www.BoomerangGmail.com to schedule e-mail blasts, reminders and respond tracking
  • Execution tools Media To Get in Google News: • Fiverr.com – press release distribution • PRLog – free press release distribution • www.Crowdsourcing.org
  • Execution tools Twitter accounts to promote your campaign @KickstarterNews @KickstartAdvice @TeamCrowdfund @CrowdReporter @OccupyCrowdfund @KSStandard @JustKickstarted @CrowdfundingEye @CrowdfundingDjo @Ayudos @BestKickstarter @CrowdfundingPro @CrowdfundBuzz Find more accounts in “30 people to promote your Kickstarter or Indiegogo campaign on Twitter” post on www.CrowdCrux.com
  • Execution tools Communicate with your connections through live Q and A sessions and progress reports • Google Hangouts • www.UStream.com • www.LiveStream.com
  • Post campaign Analysis Communications with backers and media Perks fulfillment Pre-orders, business?
  • Post campaign Perks fulfillment • www.BackerKit.com – from $99 – handle all shipments, incl. international • www.Teelaunch.com – print and ship Tshirts
  • Post campaign Pre-orders • www.Outgrow.me • www.TinyLightBulbs.com • www.Swish.com
  • Additional Resources IndieGoGo blog: “Tool Time: E-Sources for Crowdfunding Campaigners”
  • Questions?
  • Online Course “Money from the Crowd – Your Guide to Social Fundraising” • Four Hours of Recorded Information • Optional Homework • One Hour Online Group Consultation (Max. 10 people per group) • Downloadable Action Plan • $25 Discount on a Personal Readiness Assessment or Strategic Planning Consultation  Price:  $49 without Homework $65 including Homework Register on www.CrowdfundProductions.com