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Campaign Tools

Online Course “Money from the Crowd –
Your Guide to Social Fundraising”

Elena Mikhaylova
www.CrowdfundPro...
Tools will not do the job
for you
But they will help you save
time and money
And make your campaign
more efficient
Campaign Stages
Planning
Preparation
Execution
Post Campaign
Planning
What – your product
When – season, the length of the
campaign
Who – your target groups
How – your promotional cha...
Planning tools
Choose your crowdfunding platform
Directories of crowdfunding sites:
• www.Crowdsourcing.org
• www.CrowdsUn...
Planning tools
Research similar projects
• Projects posted on CF portal
• www.Kicktraq.com – Analytics
• www.KickbackMachi...
Planning tools
Places to ask questions
• LinkedIn groups

– the largest one, Crowdsourcing
and Crowdfunding, has almost 20...
Planning Tools
Places to read about crowdfunding

• Google Alerts
• www.Crowdsourcing.org
• www.Crowdcrux.com
• www.Crowdf...
Preparation
Build your crowd
Find media
Create Content
Decide on the Perks
Preparation tools
Build your online crowd
• www.Klout.com to find influencers
• www.SocialBro.com to find people on Twitte...
Preparation tools
Create your media plan
• Google search “top **** blogs, websites,
forums” – international/national/local...
Preparation tools
Have your content ready PRIOR to
launch on crowdfunding portal
• Keyword search tool on Google Adwords
•...
Preparation tools
Create your online HUB
Wordpress:
• Connect with all your social accounts
• Google Analytics
• NewStatPr...
Preparation tools
E-mail campaign
• www.Rapportive.com for Gmail – rich

profiles and latest tweets of your connections

•...
Preparation tools
Test the waters
• Kickstarter pre-launch
• www.Prefundia.com – post your pre-launch
project, monitor int...
Execution
Monitoring
Promotion
Engagement
Execution tools
Monitoring:
• Social networks – Facebook Insights,
YouTube Analytics, SocialMention,
Commun.it, Klout
• Me...
Execution tools
Engagement
• www.Hootsuite.com to schedule your posts
on Twitter, Facebook, Google Plus, Linkedin,
Foursqu...
Execution tools
Media
To Get in Google News:
• Fiverr.com – press release distribution
• PRLog – free press release distri...
Execution tools
Twitter accounts to promote your campaign

@KickstarterNews
@KickstartAdvice
@TeamCrowdfund
@CrowdReporter...
Execution tools
Communicate with your
connections through live Q and
A sessions and progress reports
• Google Hangouts
• w...
Post campaign
Analysis
Communications
with backers and media
Perks fulfillment
Pre-orders, business?
Post campaign
Perks fulfillment
• www.BackerKit.com – from $99 – handle all
shipments, incl. international

• www.Teelaunc...
Post campaign
Pre-orders
• www.Outgrow.me
• www.TinyLightBulbs.com
• www.Swish.com
Additional Resources
IndieGoGo blog:

“Tool Time: E-Sources for
Crowdfunding Campaigners”
Questions?
Online Course “Money from the
Crowd – Your Guide to Social
Fundraising”
• Four Hours of Recorded Information
• Optional Ho...
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Tools to Make Your Crowdfunding Campaign More Predictable and Effective

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Tools to make your crowdfunding/Kickstarter campaign more effective and less stressful.

Published in: Business, Technology
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Transcript of "Tools to Make Your Crowdfunding Campaign More Predictable and Effective"

  1. 1. Campaign Tools Online Course “Money from the Crowd – Your Guide to Social Fundraising” Elena Mikhaylova www.CrowdfundProductions.com
  2. 2. Tools will not do the job for you But they will help you save time and money And make your campaign more efficient
  3. 3. Campaign Stages Planning Preparation Execution Post Campaign
  4. 4. Planning What – your product When – season, the length of the campaign Who – your target groups How – your promotional channels Your team, budget, organizational structure
  5. 5. Planning tools Choose your crowdfunding platform Directories of crowdfunding sites: • www.Crowdsourcing.org • www.CrowdsUnite.com • www.CrowdfundInsider.com • www.Coolintl.com/comprehensive-directory-of-c • www.Opennessandtransparency.net/Crowd_Fun • www.Crowdcrux.com has several lists for niche platforms
  6. 6. Planning tools Research similar projects • Projects posted on CF portal • www.Kicktraq.com – Analytics • www.KickbackMachine.com – Kickstarter successful and unsuccessful projects: compare, filter by categories and goals • www.ThingsWeStart.com (cancelled in March, 2013) – projects by location and category
  7. 7. Planning tools Places to ask questions • LinkedIn groups – the largest one, Crowdsourcing and Crowdfunding, has almost 20,000 members • www.CrowdfundingForum.com • www.KickstarterForum.com • Meetup Groups
  8. 8. Planning Tools Places to read about crowdfunding • Google Alerts • www.Crowdsourcing.org • www.Crowdcrux.com • www.CrowdfundInsider.com • www.theCrowdCafe.com
  9. 9. Preparation Build your crowd Find media Create Content Decide on the Perks
  10. 10. Preparation tools Build your online crowd • www.Klout.com to find influencers • www.SocialBro.com to find people on Twitter by keywords, locations, # of followers • Google Analytics, YouTube Analytics, Facebook Insights to understand your connections • Newsletter signup tool for Facebook fan pages • www.SocialMention.com , www.Commun.it, www.Twellow.com,
  11. 11. Preparation tools Create your media plan • Google search “top **** blogs, websites, forums” – international/national/local • www.Technorati.com – blog directories by categories • www.USNPL.com – directory of newspapers, TV and radio stations by cities/states • www.Alexa.com website traffic rating, demographics of the audience
  12. 12. Preparation tools Have your content ready PRIOR to launch on crowdfunding portal • Keyword search tool on Google Adwords • www.Fiverr.com -design, writing, online research • Stock Photos - iStockPhoto, Shutterstock, 123RF, BigStock, Getty Images • www.Lunapic.com for picture editing • WindowsMovieMaker, www.OneTrueMedia.com for video editing
  13. 13. Preparation tools Create your online HUB Wordpress: • Connect with all your social accounts • Google Analytics • NewStatPress widget • Fundraising widgets
  14. 14. Preparation tools E-mail campaign • www.Rapportive.com for Gmail – rich profiles and latest tweets of your connections • E-mail tracking – SpyPig, WhoReadMe or Yesware for Gmail • Bulk e-mail campaigns - Constant Contact, MailChimp, i-Contact, Campaigner, AWeber: free webinars, social media integration, analytical tools, A/B test, tracking tools, segmentation
  15. 15. Preparation tools Test the waters • Kickstarter pre-launch • www.Prefundia.com – post your pre-launch project, monitor interest level for your perks If you have a significant number of foreign connections, try to use translators’ networks for free or almost free translation of your content: www.lingotek.com or www.akuna.com
  16. 16. Execution Monitoring Promotion Engagement
  17. 17. Execution tools Monitoring: • Social networks – Facebook Insights, YouTube Analytics, SocialMention, Commun.it, Klout • Media, blogs – Google Alerts • E-mail – campaign providers • Website traffic – Google Analytics, onsite widgets • On Page Campaign Link – www. Bitly.com • Mapping your connections –
  18. 18. Execution tools Engagement • www.Hootsuite.com to schedule your posts on Twitter, Facebook, Google Plus, Linkedin, Foursquare or Wordpress • www.Postlink.com to schedule your messages or videos and monitor your reputation across 14 social media • www.BoomerangGmail.com to schedule e-mail blasts, reminders and respond tracking
  19. 19. Execution tools Media To Get in Google News: • Fiverr.com – press release distribution • PRLog – free press release distribution • www.Crowdsourcing.org
  20. 20. Execution tools Twitter accounts to promote your campaign @KickstarterNews @KickstartAdvice @TeamCrowdfund @CrowdReporter @OccupyCrowdfund @KSStandard @JustKickstarted @CrowdfundingEye @CrowdfundingDjo @Ayudos @BestKickstarter @CrowdfundingPro @CrowdfundBuzz Find more accounts in “30 people to promote your Kickstarter or Indiegogo campaign on Twitter” post on www.CrowdCrux.com
  21. 21. Execution tools Communicate with your connections through live Q and A sessions and progress reports • Google Hangouts • www.UStream.com • www.LiveStream.com
  22. 22. Post campaign Analysis Communications with backers and media Perks fulfillment Pre-orders, business?
  23. 23. Post campaign Perks fulfillment • www.BackerKit.com – from $99 – handle all shipments, incl. international • www.Teelaunch.com – print and ship Tshirts
  24. 24. Post campaign Pre-orders • www.Outgrow.me • www.TinyLightBulbs.com • www.Swish.com
  25. 25. Additional Resources IndieGoGo blog: “Tool Time: E-Sources for Crowdfunding Campaigners”
  26. 26. Questions?
  27. 27. Online Course “Money from the Crowd – Your Guide to Social Fundraising” • Four Hours of Recorded Information • Optional Homework • One Hour Online Group Consultation (Max. 10 people per group) • Downloadable Action Plan • $25 Discount on a Personal Readiness Assessment or Strategic Planning Consultation  Price:  $49 without Homework $65 including Homework Register on www.CrowdfundProductions.com
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