1) How to create an event 2) How to Manage the agenda 3) Things to avoid
What do we do? AIESEC is doing PROJECTS to Reply to our society's needs
Which Target Audience do we want to affect? Students Companies Civil Society Academic World Organize events is an effective way to tell them what we are doing to have an impact on society
“ One event is one of the communication lift we can leverage on to communicate to the external environment what we are working o n” what an event exactly is?
An event is like a Person: Every person has a personality Every Event has a CONCEPT It's up to us to define which concept we want our event to have
different events can have different TONES: Funny/academic Formal/informal Alternative/typic To make people reflecting/ to give answers Involving/frontal Dinamic/static
ROLES in the EVENTS: SPEAKERS: a) Prepared and skilled on the topic b) Someone agreeing with our point of view on the topic (if he is not is even more interesting, but you need to be 100% sure about other speakers) SPONSORS: a) They want to gain visibility towards the target b) They can be directly or indirectly linked with the topic c) They Pay
Media: a) Radio b) Newspaper ONLINE and OFFLINE c) Website linked with University d) Websites linked with Youth e) Websites linked with the topic f) Social networks