NORTHWESTERN
TECHNOLOGIES
Social Media
___________________________
Elena Coddington
AGENDA
What is it?
New Social Shift
New “IT” business
Benefits & Opportunities
Resources
Conclusion
WHAT IS SOCIAL MEDIA?
NEW SOCIAL SHIFT
 Communication
 Fast Response
 Accessibly
 Go to medium
THE NEW “IT” FOR IT
 Why Us?
 Case Study “Oreo Dunk In the Dark”
BENEFITS & OPPORTUNITIES
 Communication
 Customer Engagement
 Instantaneous
 Brand Presence
 Link It Back
 Analytica...
RESOURCEFUL MARKETING
Facebook
Twitter
Instagram
Pinterest
Linked In
YouTube
Many more
CONCLUSION
Get on the “IT”
wagon!
Go Viral!
Brand it up!
Simple!
Free!
Fun!
BIBLOGRAPHY
 Alexa, Competitive Intelligence (facebook.com Site Overview)
http://www.alexa.com/siteinfo/facebook.com
 Kr...
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Northwestern Technologies: Social Media Marketing Pitch

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Coddington u1 ip

  1. 1. NORTHWESTERN TECHNOLOGIES Social Media ___________________________ Elena Coddington
  2. 2. AGENDA What is it? New Social Shift New “IT” business Benefits & Opportunities Resources Conclusion
  3. 3. WHAT IS SOCIAL MEDIA?
  4. 4. NEW SOCIAL SHIFT  Communication  Fast Response  Accessibly  Go to medium
  5. 5. THE NEW “IT” FOR IT  Why Us?  Case Study “Oreo Dunk In the Dark”
  6. 6. BENEFITS & OPPORTUNITIES  Communication  Customer Engagement  Instantaneous  Brand Presence  Link It Back  Analytical Data  Customization  Lower Advertisement
  7. 7. RESOURCEFUL MARKETING Facebook Twitter Instagram Pinterest Linked In YouTube Many more
  8. 8. CONCLUSION Get on the “IT” wagon! Go Viral! Brand it up! Simple! Free! Fun!
  9. 9. BIBLOGRAPHY  Alexa, Competitive Intelligence (facebook.com Site Overview) http://www.alexa.com/siteinfo/facebook.com  Kreutzinger, Brand Marketing: Is Digital the New Traditional? (Brand Marketing: Is Digital the New Traditional?) http://web.gloto.com/blog/bid/274169/Brand-Marketing-Is-Digital-the-New-Traditional  Saviz, 5 Ways Social Media Will Change The Way You Work in 2013 (Forbes) By: Network, CIO. http://www.forbes.com/sites/ciocentral/2012/12/11/5-ways-social-media-will-change-the-way-you- work-in-2013/  Taylor, 5 Outstanding Facebook Marketing Case Studies | Our Social Times - Social Media Agency, Social Media Training (Our Social Times Social Media Agency Social Media Training) http://oursocialtimes.com/5-outstanding-facebook-marketing-case-studies/  360i, http://www.360i.com/work/oreo-super-bowl/
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