Keith McLoughlin in IFA keynote speech: Consumers are in the driver’s seat for growth

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Keith McLoughlin, President and CEO of Electrolux, was the keynote speaker at the IFA 2011 fair in Berlin, Germany on 2 September 2011. More than 300 decision makers of the consumer electronics, home appliances and related branches attended.

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Keith McLoughlin in IFA keynote speech: Consumers are in the driver’s seat for growth

  1. 1. CONSUMERSARE IN THEDRIVER’S SEATFOR GROWTHKEITH McLOUGHLINPRESIDENT AND CEO,ELECTROLUXIFA, BERLIN, SEPTEMBER 2, 2011
  2. 2. WHERE ARE WE TODAY?NEW CONSUMERSNEW TECHNOLOGY �
  3. 3. THE IDEAS, LIFESTYLES, DEMANDS AND � BEHAVIOR OF PEOPLE WILL ALWAYS TRIUMPH � OVER POLITICAL AGENDAS OR BUSINESS PLANS. �PHOTO: RAPHAËL THIÉMARD FROM BELGIQUE
  4. 4. PROOF THAT CONSUMERS �ARE IN THE DRIVER’S SEAT�WORD-OF-MOUTHGLOBALIZED MEDIACORPORATE EXPECTATIONSCUSTOMER EXPERIENCEAFTER SALESCONSUMER PULL�
  5. 5. � IS IT POSITIVE THAT CONSUMERS � ARE IN THE DRIVER’S SEAT?� � YES, IT IS!�
  6. 6. WHAT IS REQUIRED FROM THE APPLIANCE BUSINESS?� HIGHER DEMANDS ON QUALITY, SERVICE,TRANSPARENCY AND FUNCTIONALITYPRODUCTS/SERVICE BLENDINGBRAND LOADINGFLEXIBILITY�
  7. 7. HOW IS ELECTROLUX MEETING THIS NEW REALITY?� THOUGHTFUL DESIGN INNOVATORCONSUMER INSIGHTSTRONG HERITAGEBRAND FOCUS�
  8. 8. �AEG NEUE KOLLEKTION
  9. 9. AEG PROCLEAN
  10. 10. �ELECTROLUX ERGORAPIDO
  11. 11. WHAT IS THE CONCLUSION?�GLOBALIZATION AND NETWORK SOCIETY IS CHANGING THE APPLIANCE INDUSTRYPOWER IS SHIFTING TO CONSUMERSTHIS IS POSITIVETHE INDUSTRY HAS TO ADAPT TO THIS�
  12. 12. FOR MORE INFORMATIONON ELECTROLUX, VISIT: ��BOOTH 101 (HALL 4.1) ��WWW.ELECTROLUX.COM

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