Final report on Energy Transitition (2013)
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Final report on Energy Transitition (2013)

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Drifting greater adoption of energy efficiency - the perceptions of electricians/electrical contractors & consumers

Drifting greater adoption of energy efficiency - the perceptions of electricians/electrical contractors & consumers

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    Final report on Energy Transitition (2013) Final report on Energy Transitition (2013) Presentation Transcript

    • The Energy transitionDriving greater adoption of energyefficiency – the perceptions ofelectricians/electrical contractors &consumers -April 2013
    • page 2ResultsMethodology
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 3 Based on a sample size of 403 electricians/ electrical contractors working in the residential sector forcompanies offering energy efficiency products/ solutions. Only companies of 10 or fewer employees wereinterviewed. This sample includes 4 roughly equal country-specific population samples: 102 electricians/ electrical contractors in France 101 electricians/ electrical contractors in the United Kingdom 100 electricians/ electrical contractors in Germany 100 electricians/ electrical contractors in the United States of America This sample was collected using the « quota method », based on the number of employees and region.The uncertainty margin is between 2 and 5 points. for the full sample size.For each country-specific population sample the uncertainty margin is between 5 and 10 points . Responses were collected via a telephone interview with the respondents at their workplaceusing the CATI system (Computer Assistance for Telephone Interview) with the exception of the UnitedStates of America where they were interviewed online with the CAWI system (Computer Assistancefor Web Interview) The fieldwork was conducted from 10 to 22 April 2013 OpinionWay has conducted this survey in accordance with ISO 20252Methodology – Electricians/Electrical contractors
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 4Methodology – Consumers Based on a sample size of 8201 consumers, including roughly equal country specificpopulation samples: 2133 consumers aged 18 years and over, representative of the population of France 2027 individuals aged 18 years and over, representative of the population of the United Kingdom 2020 individuals aged 18 years and over, representative of the population of Germany 2021 individuals aged 18 years and over, representative of the population of the United States ofAmerica The samples were collected using the « quota method » based on gender, age, region and social class.Social class is measured on the basis of profession in France, using the ESOMAR definition in the UnitedKingdom and Germany (based on the terminal education age and occupation of the main income earner)and of household revenue in the United States of America.The uncertainty margin is between 0,5 and 1 point for the full sample size.For each country-specific population sample the uncertainty margin is between 1 and 2 points. Samples were interviewed online with the CAWI system (Computer Assistance for WebInterview) The fieldwork was conducted from 10 to 23 April 2013 OpinionWay has conducted this survey in accordance with ISO 20252
    • page 5Results
    • page 6Main learnings1The electrical profession today
    • page 7Main learningsaCompany practices
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 8Home automation as an energy efficiency solution offeredby electricians todayQ : Does your company offer home automation solutions/’smart’ control systems to manage technology/products forimproved energy efficiency ?NoYes70%30%TOTAL
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 9Q : Does your company offer home automation solutions/’smart’ control systems to manage technology/products forimproved energy efficiency ?NoYes58%42%70%30%88%12%63%37%Country breakdown3 4 12Ranking according to:`Yes´Home automation as an energy efficiency solution offeredby electricians today
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 10Certification, accreditation and professional training… professional training in energyefficiency… energy efficiency certification… an energy efficiency accreditation50%30%23%50%69%76%1%Yes No DKQ : Has/your company/(have your employees) received or been awarded…?TOTAL
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 11Certification, accreditation and professional training… professionaltraining in energyefficiency… energy efficiencycertification… an energyefficiencyaccreditation34%13%8%66%83%91%4%1%Yes No DKQ : Has/your company/(have your employees) received or been awarded…?55%18%45%81%98%1%2%34%16%21%66%84%79%76%75%64%24%25%36%Country breakdown3* 3* 12Ranking according to:`Training´
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 12Free of charge, high-quality training offered by manufacturers…“This is something positive that I would like to highlight. The industry offers training, the majority of which is offered free ofcharge. To some some extent it is focused on the specific product but usually it is neutral advice because it is about understandingthe issue itself. In this [energy efficiency] context, the industry is becoming increasingly active and in terms of quality,the training is quite good. There is a lot of good training which you can attend.” (Germany, advisor)“I think we are already well supported by manufacturers. They offer very good free seminars.” (Germany, small contractor)“ Travis Perkins put us on that to go down and have a look at these biomass boilers, spend a couple of days there, just learningabout these products, again free of charge.” (UK, advisor)Certification, accreditation and professional training
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 13Q : What type(s) of training has your company/have your employees received or been awarded ?Certification, accreditation and professional trainingBasis: Respondents who replied that they have received training in energy efficiency technology/installation
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 14What type(s) of certification has your company/have your employees received or been awarded ?Certification, accreditation and professional trainingBasis: Respondents who replied that they have received a certification in energy efficiency technology/installation
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 15Q : What type(s) of accreditation has your company/have your employees received or been awarded ?…Certification, accreditation and professional trainingBasis: Respondents who replied that they have been awarded an accreditation in energy efficiencytechnology/installation
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 16Competitor analysisQ : How are you set up/positioned for energy efficiency work in comparison to your competitors ?TOTAL22%62%12%1% 1%Very wellDKNot very wellQuite wellVery badlySTWellSTBadly13%84%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 17Competitor analysisQ : How are you set up/positioned for energy efficiency work in comparison to your competitors ?10%66%12%1%11%Very well DKNot very wellQuite well Very badly17%66%15%2%24%57%15%4%37%57%6%Country breakdown4 3 12Ranking accordingto:`Total Well´ST Well: 94%ST Well: 81%ST Well: 83%ST Well: 76%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 18Reasons for feeling well positionnedBasis: Respondents who replied they were well positionned in comparison to their competitors(84% of respondents)Q : If you feel you are well setup/positioned, is it…TOTAL… because your regular customers are starting todevelop an interest in energy efficiency solutions... due to your training and expertise and theaccreditation of your energy efficiency credentials..DK50%49%1%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 19Reasons for feeling well positionnedBasis: Respondents who replied they were well positionned in comparison to their competitors(84% of respondents)Q : If you feel you are well setup/positioned, is it…… because your regularcustomers are starting todevelop an interest inenergy efficiency solutions... due to your training andexpertise and theaccreditation of yourenergy efficiencycredentials.DK65%32%3%39%61%0%71%29%0%29%70%1%Country breakdown2 1 34Ranking according to:`Customers startinginterest…´Basis:76%Basis:83%Basis:81%Basis:94%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 20Reasons for feeling badly positionnedBasis: Respondents who replied they were badly positionned in comparison to their competitors(13% of respondents)Q : If you feel you are badly set up/ positioned, is it…TOTALBecause it is a difficult market to penetrate, unlessyou are very specialised… because your competitors have more experienceDK80%18%2%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 21Reasons for feeling badly positionnedBasis: Respondents who replied they were badly positionned in comparison to their competitors(13% of respondents)Q : If you feel you are badly setup/positioned, is it…Because it is a difficultmarket to penetrate,unless you are veryspecialised… because yourcompetitors have moreexperienceDK77%15%8%87%13%0%78%22%0%79%21%0%Country breakdown4 3 21Ranking according to:`…it is a difficult marketto penetrate …´Basis:13%Basis:15%Basis:19%Basis: 6%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 22Perception of expertiseQ : Would you say that your customers think of you as an expert in energy efficiency ?Yes, they have confidence in your ability forgeneral electrical work, and would therefore puttrust in your energy efficiency expertiseYes, they come to you specifically to benefit fromour expertise in energy efficiencyNo, your energy efficiency expertise does notinterest them68%24%8%TOTAL
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 23Perception of expertiseQ : Would you say that your customers think of you as an expert in energy efficiency ?Yes, they have confidence inyour ability for generalelectrical work, and wouldtherefore put trust in yourenergy efficiency expertiseYes, they come to youspecifically to benefit fromour expertise in energyefficiencyNo, your energy efficiencyexpertise does not interestthem63%21%16%67%28%5%79%16%5%64%31%5%Country breakdown4 1 32Ranking according to:`…they have confidencein your ability …´
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 24Project management toolsQ : When you are carrying out an energy renovation project in a customer’s house, you…… make drawings and calculations in thetraditional way(paper, calculator, spreadsheet)… use a dedicated computer program(for savings calculations, audits, home automation)DK61%37%1%TOTAL
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 25Project management toolsQ : When you are carrying out an energy renovation project in a customer’s house, you…… make drawings andcalculations in thetraditional way(paper, calculator, spreadsheet)… use a dedicated computerprogram(for savings calculations, audits,home automation)DK75%22%3%69%29%2%72%28%0%29%71%0%Country breakdown1 2 43Ranking according to:`…traditional way…´
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 26Project management toolsTraditional tools“I can’t tell you how to make a proper audit for a house... I haven’t used any [external] solutions apart from going by my personalexperience, which is based on my gut feeling. We understand where the limits are, and we have the knowledge base as well as goodand bad experiences. This allows us to mesaure things.” (France, small contractor)“It is also a big investment because you cannot buy a thermal imaging camera for 50 euros. I would have to pay a lot of moneyand the pay-back period of a thermal imaging camera is long. I would need to be able to guarantee a lot of jobs; otherwisethe investment would not pay off.” (Germany, large contractor)Dedicated computer program"I try to explain the economics [to my clients] because the equipment costs money, so I need to explain how it is paid back insavings over the future… I have some software which a manufacturer gave me, which compares electricity, fueloil, natural gas andpropane use. So I can give my customer the facts and figures right there and then." (France, small contractor)
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 27Presenting solutions to customersQ : Do you use a tablet or a computer, when you present solutions to your customers?TOTAL50%11%39%YesDKNo, but I intendto do so this yearNo, it’s notnecessaryST No50%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 28Presenting solutions to customersYes DKNo, but I intend todo so this yearNo, it’s notnecessary57%10%33%29%10%61%Country breakdown3 4 12Ranking accordingto:`Yes´ST No: 29%ST No: 71%ST No: 43%ST No: 58%Q : Do you use a tablet or a computer, when you present solutions to your customers?42%9%49%71%14%15%
    • page 29ResultsbWhat is at stake, according to consumers?
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 30The energy efficiency debateQ : Do you agree or disagree with the following statements?"If nothing is done to improve energy efficiency in the future…”58%46%34%39%36%42%49%43%4%9%14%14%1%2%2%3%1%1%1%1%…the cost of energy will continue to rise…more people will be unable to pay their billsand fall into fuel poverty…political tensions will rise as we becomemore dependent on other countries to provideour energy…irreversible damage will be made to theenvironmentTotallyagreeTotallydisagreeDKRather agree Rather disagreeST Agree94%88%83%82%TOTAL
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 31The energy efficiency debateQ : Do you agree or disagree with the following statements?"If nothing is done to improve energy efficiency in the future…”53%46%32%41%41%44%53%44%4%8%12%12%1%1%2%2%1%1%1%1%…the cost of energywill continue to rise…more people will beunable to pay theirbills and fall into fuelpoverty…political tensionswill rise as webecome moredependent on othercountries to provideour energy…irreversible damagewill be made to theenvironment58%50%28%40%35%38%46%42%4%10%22%14%1%2%3%3%2%1%1%55%37%37%38%37%45%46%40%5%14%13%15%2%3%3%6%1%1%1%1%STAgree94%90%85%85%STAgree93%88%74%82%STAgree96%92%88%83%STAgree92%82%83%78%Country breakdown66%52%38%39%30%40%50%44%2%6%10%13%1%1%1%3%1%1%1%1%TotallyagreeTotallydisagreeDKRather agree Rather disagree
    • page 32ResultscConsumer behaviour
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 33Home improvements for greater energy efficiency72%28%TOTALDKNoYesDefinition: Energy efficiency solutions include LED lighting, home automation systems (centralized control of lighting, heating,ventilation and air conditioning, appliances, security locks and systems on gates and doors, automated blinds, occupancy sensors),energy efficient heating system (heat pump, solar thermal, underfloor heating, micro CHP systems), smart meters, insulation ofwindows/walls/roofs.Q : In the last 5 years, have you made any improvements to your home or lifestyle to make it more energy efficient?
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 34Home improvements for greater energy efficiency70%30%3 1 4 2Q : […] In the last 5 years, have you made any improvements to your home or lifestyle to make it more energyefficient?Yes No DK76%24%68%32%75%25%Country breakdownRankingaccordingto:`Yes´
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 35Energy efficiency measures takenBasis: Respondents who replied that they have made energy efficiency improvementsto their homes (72% of respondents)Q : Please specify which of the following improvements have you made to your home.(Several answers possible - Please tick all that apply to you)64%20%11%7%5%13%41%12%1%I have installed LED lightingI have installed an energy efficient heatingand/or air conditioning system (heat pump,…I have installed a smart meterI have installed occupancy sensors and other‘smart’ controls/technologyI have installed a home automation system (acomprehensive centralized solution for the…I have done an energy audit of my house tounderstand where I can make savingsI have upgraded my wall, roof or windowinsulation (inc. replacing windows)OtherDKTOTALST Active measures78%Passive measures41%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 36Energy efficiency measures takenBasis: Respondents who replied that they have made energy efficiency improvementsto their homes (72% of respondents)Q : Please specify which of the following improvements have you made to your home.(Several answers possible - Please tick all that apply to you)65%19%4%8%3%7%49%11%1%...LED lighting...an energy efficient heatingand/or air conditioning system…...a smart meter...occupancy sensors and other‘smart’ controls/technology...a home automation system…I have done an energy audit …I have upgraded my wall, roof orwindow insulation…OtherDK82%16%9%6%5%7%28%12%1%41%17%15%3%4%20%56%14%1%67%27%17%9%9%21%31%12%1%77%ActivemeasuresRanking according to:`ST Active measures´ 3 1 4 290% 59% 84%Country breakdownBasis: 70% Basis: 76% Basis: 68% Basis: 75%
    • page 37ResultsdMarket perceptions
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 38Q: Compared to other countries, would you say that [country name] is advanced or late in adopting energy efficiencyat the moment?Comparison with other countriesTOTALVery much advancedReasonably advancedNeither advancednor lateA bit lateVery lateDK14%31%20%18%14%3%ST Advanced45%ST Late32%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 39Q: Compared to other countries, would you say that [country name] is advanced or late in adopting energyefficiency at the moment?Comparison with other countriesVery much advancedReasonably advancedNeither advancednor lateA bit lateVery lateDK1%6%29%35%26%4%27%52%10%2%1%8%1%19%26%27%27%0%29%50%14%8%0%0%Country breakdown3 2 1*1*Ranking according to:`ST advanced´ST Advanced:7%ST Advanced:79%ST Advanced:20%ST Advanced:79%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 40GERMANY - A country that considers itself as a relative pioneer…“If you consider the whole of Germany, we are very active and do a lot to make [energy efficiency] more attractive.” (Germany,advisor)“Somehow, Germany has taken a dominant position. I have to admit that even if no major advances are taking place today, we are inan advantageous position.” (Germany, large contractor)FRANCE - A country somewhere in the middle…" France sits between these northern pioneering countries and the more lax countries like Spain and Italy who are only just beginningto think about these things." (France, advisor)UK - A country playing follow the leader...“Well, if you compare the UK to the Nordic countries, we’re behind. My former PA was from Finland. She said her energy bills inSurrey were more than her energy bills in Finland, and that was because the house was efficient and well-built. So, I think we are wellbehind.... We’re behind Germany, we’re behind, perhaps France, and certainly the Nordic countries” (UK, advisor).Comparison with other countries
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 41Q: And in your opinion, what are the main reasons why it is falling behind other countries ?(3 answers possible)Reasons for falling behind other countriesBasis: Respondents who replied that [country name] is late in adopting energy efficiency(32% of respondents)TOTALBecause existing energy efficiency products/solutions are tooexpensiveThe lack of support from the government (financial, regulatoryetc.)The general lack of consumer awareness of these solutionsThe investment needed to upgrade existing building stock is toogreatBecause of consumer reluctance to adopt these solutionsThere are too many solutions/products, making it difficult tochoose the right ones for the job and understand theircompatibility with other productsDue to a lack of training in energy efficiency forelectricians/electrical contractorsThere isn’t enough proof of the benefits of energy efficiencyOtherDK52%50%38%32%29%18%17%14%9%2%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 42Q: And in your opinion, what are the main reasons why it is falling behind other countries ?(3 answers possible)Reasons for falling behind other countriesBasis: Respondents who replied that [country name] is late in adopting energy efficiency(32% of respondents)Because existing energy efficiencyproducts/solutions are too expensiveThe lack of support from the government(financial, regulatory etc.)The general lack of consumer awareness ofthese solutionsThe investment needed to upgrade existingbuilding stock is too greatBecause of consumer reluctance to adoptthese solutionsThere are too many solutions/products,making it difficult to choose the right onesfor the job and understand their compatibilitywith other productsDue to a lack of training in energy efficiencyfor electricians/electrical contractorsThere isn’t enough proof of the benefits ofenergy efficiencyOtherDK71%40%31%39%24%23%30%21%5%3%0%33%33%67%33%0%0%0%0%0%35%65%43%23%30%14%2%9%15%0%37%30%65%21%59%20%28%0%0%0%Country breakdown1 3 24Ranking according to:`…solutions are too expensive´Basis: 61% Basis: 3% Basis: 54% Basis: 8%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 43Q: Generally speaking, would you say that energy efficiency products/solutions available on the [country name]market are… ?Views on energy efficiency products/ solutionsusefuleffectiveMeeting customer needseasy to installeasy for customer to useaffordableTOTAL53%48%43%40%41%19%42%45%49%48%44%44%4%5%6%10%11%29%1%1%2%3%7%1%1%1%1%Yes,absolutelyNo,not at allDKYes,somewhatNo,not reallyST Yes95%93%92%88%85%63%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 44Q: Generally speaking, would you say that energy efficiency products/solutions available on the [country name]market are… ?Views on energy efficiency products/ solutions89%84%84%86%71%38%8%13%14%14%27%61%3%3%2%2%1%93%94%91%81%80%75%6%5%8%18%17%24%1%1%1%1%3%1%97%95%93%96%92%61%3%5%7%4%8%39%99%99%99%91%97%81%1%1%1%9%3%19%ST Yes ST No DKCountry breakdownusefuleffectiveMeeting customerneedseasy to installeasy for customer touseaffordable
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 45Q : Over the last five years have you noticed an improvement among your customer base in terms of...?Awareness and knowledge of energy efficiencyIncreased awareness with regard towasting energyIncreased knowledge of energy efficiencyproducts/solutionsIncreased awareness of the return oninvestment associated with installingenergy efficiency solutionsIncreased awareness of the depletion ofnatural ‘energy’ resources85%79%68%62%14%21%32%38%1%TOTALYes No DK
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 46Q : Over the last five years have you noticed an improvement among your customer base in terms of...?Awareness and knowledge of energy efficiencyYes No DK77%71%60%61%20%28%39%38%3%1%1%1%79%79%60%56%20%21%39%43%1%1%1%87%76%63%50%13%24%37%50%97%89%87%79%3%11%13%21%Country breakdownIncreased awareness with regard towasting energyIncreased knowledge of energyefficiency products/solutionsIncreased awareness of the return oninvestment associated with installingenergy efficiency solutionsIncreased awareness of the depletion ofnatural ‘energy’ resources
    • page 47Main learnings2Motivations and obstacles
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 4838%16%16%11%9%7%2%1%32%32%32%29%26%16%Reasons for moving into the energy efficiency spaceQ : Thinking about your company, what was the main reason for becoming involved in energy efficiencyproducts/solutions ? (3 answers possible)To respond to requests from customers looking toreduce their energy billsThe desire to win customer loyalty by providing anadded value solutionInterest in new technologiesConcern for the environment (increased awarenessof the depletion of natural ‘energy’ resources)The need to differentiate yourself from yourcompetitors, in order to remain competitiveLegislation/regulatory restrictions, which haveforced customers to review their energyconsumptionOtherDKTOTALTotalAll 3 reasons70%48%48%40%35%23%Firstreason2 otherreasons
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 49Reasons for moving into the energy efficiency spaceQ : Thinking about your company, what was the main reason for becoming involved in energy efficiencyproducts/solutions ? (3 answers possible)To respond to requests fromcustomers looking to reducetheir energy billsThe desire to win customerloyalty by providing an addedvalue solutionInterest in new technologiesConcern for the environment(increased awareness of thedepletion of natural ‘energy’resources)The need to differentiateyourself from your competitors,in order to remain competitiveLegislation/regulatoryrestrictions, which have forcedcustomers to review theirenergy consumptionOtherDK45%12%18%7%8%9%1%1%36%34%29%32%17%16%42%15%12%13%10%6%0%2%26%31%31%25%26%10%34%15%17%7%9%12%5%0%30%26%35%23%26%27%32%23%18%17%9%2%0%0%37%37%32%34%36%13%Country breakdownTotalAll 3 reasons81%46%47%39%25%25%TotalAll 3 reasons68%46%43%38%36%16%TotalAll 3 reasons64%41%52%30%35%39%TotalAll 3 reasons69%60%50%51%45%15%1 4 23Ranking according to:`Reduction of energybills´
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 50Responding to requests from customers"[…] they come to us expecting us to offer them energy efficiency solutions. We have focused on « expertise », now we focus on« solution »... a solution that respects the environment…and allows us to build something which is more energyefficient” (France, large contractor)To win customer loyalty by provinding an added value solution"[…] In the beginning we identified this [energy efficiency] as a niche market. It turned out to be a good idea togive more importance to this area of the market, because it has become increasingly important and it will continue todo so in the future...” (Germany, large contractor)Interest in new technology"Geothermal energy fascinates me… using an energy that is produced naturally to warm houses. That is a fantastictechnology." (Germany, small contractor)Concern for the environment“There are environmental reasons, which are close to my heart.” (Germany, advisor)“Climate change and energy efficiency runs through my veins, or DNA, if you like." (UK, advisor)"Were talking about resources that we used to think were infinite, were at the end of the road, we need to find profitabletechnologies that are simpler to install." (France, advisor)Reasons for moving into the energy efficiency space
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 51Q : In your opinion, what are the main reasons your customers are adopting energy efficiency solutions ?(3 answers possible - Please chose the most important to you)Reasons customers are adopting energy efficiencyTOTALTo reduce their energy billsThe return on investmentTo take advantage of (national/federal) governmentsubsidies/ tax incentivesTo improve their standard of living/ comfortConcern for the environmentBecause their neighbours/ friends/ family, have madeenergy efficiency improvements to their homesBecause an energy audit has shown them the savingsthey can makeTo meet stricter standards and regulations imposed by(national/federal ) governmentAn unmissable offer at their local DIY store/retailer79%35%31%29%28%24%20%10%6%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 52Q : In your opinion, what are the main reasons your customers are adopting energy efficiency solutions ? (3 answerspossible - Please chose the most important to you)Reasons customers are adopting energy efficiencyTo reduce their energy billsThe return on investmentTo take advantage of (national/federal)government subsidies/ tax incentivesTo improve their standard of living/ comfortConcern for the environmentBecause their neighbours/ friends/ family,have made energy efficiency improvementsto their homesBecause an energy audit has shown them thesavings they can makeTo meet stricter standards and regulationsimposed by (national/federal ) governmentAn unmissable offer at their local DIYstore/retailerCountry breakdown4 1 32Ranking according to:`…reducing of energy bills´67%45%28%42%24%33%23%14%7%86%29%32%23%29%28%7%10%4%88%39%28%9%20%13%20%9%6%77%26%36%40%41%20%30%9%8%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 53To reduce energy bills“From the customer’s point of view the most important consideration is cost efficiency.” (Germany, large contractor)“Unless you can really push the savings, it’s not there. So we really push the savings. When we’re presenting these projects, if I goto someone at a corporate level and tell them, “This is a great product, it has all the bells and whistles,” they don’t want to hear that.What they want to hear is, “Bottom line: What is it going to cost, and what is it going to save me?” ( US, large contractor) Heightened sensitivity……in regions where the climate is harsher for extended periods of time…“Those people who inquired last year, have come back this year and told me: Now, we definitely want to implement it. Following thecampaign: Winter comes back every year, awareness has risen.” (Germany, advisor)“The longer the winter , the greater the consumer demand ” (Germany, advisor)…when governments are challenged by high energy-depedency…“ We need to move away from central energy supply to decentralized energy supply.” (Germany, advisor)“ Being qble to produce your own electricity… This is very interesting for us. " (Germany, large contractor)Concern for the environment“It is about the image, the notion of eco-citizens, a responsible corporation..." (France, large contractor)" People are aware of global warming. It is increasingly talked about in the media that oil is a finite resource " (Germany,advisor)Desire to be seen as innovators““Some people [consumers] need to have the newest of the new technologies." (Germany, large contractor)To meet stricter industry standards and government regulations“There are regulatory constraints that customers are concerned about." (France, large contractor)“When we look at things like ASHRAE and Title 24 in California,[…] there are certain energy efficiency measures that we are doing inthis industry now because they are considered best practice […] and that we weren’t doing 20 or 30 years ago” ( US, advisor)Reasons customers are adopting energy efficiency
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 54Consumer motivations for energy efficiency improvementsBasis: Respondents who replied that they have made improvements to their home(72% of respondents)Q : What motivated you to make energy efficiency improvements?(3 answers possible)76%36%33%24%12%8%8%6%6%0%I wanted to reduce my energy billsConcern for the environmentI wanted to improve my standard of livingThe return on investment made senseI wanted to take advantage ofGovernment (state) subsidies/tax…Because my neighbors/friends/familyhave made energy efficiency…I carried out an energy audit and saw thesavings I could makeMy DIY/retail store had an unmisssableofferTo meet stricter standards andregulations imposed by the GovernmentDKTOTAL
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 55Consumer motivations for energy efficiency improvementsBasis: Respondents who replied that they have made improvements to their home(72% of respondents)Q : What motivated you to make energy efficiency improvements?(3 answers possible)Country breakdown3 4 1 2Basis: 70% Basis: 76% Basis: 68% Basis: 75%Ranking according to:`reduce energybills´75%39%42%14%14%6%3%4%7%1%… reduce Energy bills…The environment…Standard of livingThe return on investment...Government (state)subsidies/tax incentives…experience ofneighbors/friends/family...an energy audit…...DIY/retail stores offer......stricter standards andregulations…DK74%42%22%44%5%13%5%8%5%0%79%27%36%14%17%6%12%7%5%1%76%35%33%24%11%8%13%5%5%0%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 56Q : In your opinion, what are the reasons stopping your customers from adopting energy efficiency solutions ?(3 answers possible - Please chose the most important to you)Reasons preventing customers from making energyefficiency improvementsTOTALThe cost and other financial considerationsLack of knowledge/awareness of what energy efficiency is all aboutThe feeling that, as tenants renting a property, the investment is notworthwhileThe complexity of the technology/products and a fear of notunderstanding how to use themThe feeling of being overwhelmed by the number of differenttechnologies/productsThe lack people they know who have made energy efficiencyimprovements to their homesA simple lack of interestThe difficulty in identifying the right person to advise themThe cost of energy is still not high enough to compel to actThe loss of time and the disruption caused by the work involvedDK68%37%26%26%24%20%20%17%12%11%0%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 57Q : In your opinion, what are the reasons stopping your customers from adopting energy efficiency solutions ?(3 answers possible - Please chose the most important to you)Reasons preventing customers from making energyefficiency improvementsThe cost and other financial considerationsLack of knowledge/awareness of what energyefficiency is all aboutThe feeling that, as tenants renting a property, theinvestment is not worthwhileThe complexity of the technology/products and afear of not understanding how to use themThe feeling of being overwhelmed by the number ofdifferent technologies/productsThe lack people they know who have made energyefficiency improvements to their homesA simple lack of interestThe difficulty in identifying the right person toadvise themThe cost of energy is still not high enough tocompel to actThe loss of time and the disruption caused by thework involvedDKCountry breakdown1 3 42Ranking according to:`…cost…´75%31%30%32%25%7%17%14%10%6%0%49%46%19%33%20%25%31%25%22%19%0%64%47%23%17%18%18%19%10%10%8%2%84%23%34%20%34%30%13%19%8%11%0%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 58Complexity of the technology“If consumers were to go on the internet and have a look at all the different solutions and what they promise, well only 10%would understand them, but the remaining 90% wouldn’t understand them at all.” (Germany, advisor)"Over the past 5 years, weve provided claarity on a lot of issues and our customers comprehension […] of energy related topics isimproving little by little but its still not there. Even today, many dont people don’t understand what were talking about,they dont understand the challenges and ask what they are but thats how it all begins" (France, large contractor)Lack of interest“Many of us hold onto promises made that it will get better, that the price of energy will come back down and we will also pay lessfor oil. That God will come and give us everything we need.” (Germany, advisor)“Starbucks doesn’t want to go to Jonathan Controls or Siemens and have them install a $50,000 or $35,000 energy managementsystem in a 2,500-square-foot footprint. ….if that guy leaves the lights on overnight, who cares?” ( US, large contractor)Resistance to change…“ For people tt is more simple to do as they have always done, I mean change has a cost. " (France, grand installateur)The cost of energy still not high enough“ Maybe energy isn’t expensive enough yet, if it were the situation would be more clear-cut." (France, advisor)“ Even though you get energy savings and it counts towards something, energy doesn’t cost [enough]. (UK, contractor)Little awareness of savings they could do"Theyre [consumers] not aware of the cost-reduction opportunities." (France, advisor)“They cannot visualize the savings they will make in two or three years. That is the problem.” (Germany, advisor)Reasons preventing customers from making energyefficiency improvements
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 59Obstacles to energy efficiency improvements in the homeQ : Which of the following obstacles is most likely to prevent you from making efficiency improvements to your home?(3 answers possible - Please choose the 3 most important to you)59%27%17%12%10%8%7%7%7%4%1%The cost and other financialconsiderationsI rent my property so the investment isnot worth my whileI am overwhelmed by the number ofdifferent products/technology availableI don’t know who to turn to for advice/helpThe technology/products are toocomplex, Im afraid I wont understand…I’m simply not interestedIm not interested because its toodisruptive and time consumingI don’t know anyone who has madeenergy efficiency improvements to their…The cost of energy is low so it’s not aconcernI haven’t heard of energy efficiency orwhat it entailsDKTOTAL
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 60Obstacles to energy efficiency improvements in the home2 1Country breakdownQ : Which of the following obstacles is most likely to prevent you from making efficiency improvements to your home?(3 answers possible - Please choose the 3 most important to you)52%37%16%9%9%4%6%6%9%3%1%60%24%11%9%7%11%7%7%3%4%3%The cost and other financialconsiderationsI rent my property so theinvestment is not worth my…I am overwhelmed by thenumber of different…I don’t know who to turn to foradvice/ helpThe technology/products aretoo complex, Im afraid I…I’m simply not interestedIm not interested because itstoo disruptive and time…I don’t know anyone who hasmade energy efficiency…The cost of energy is low so it’snot a concernI haven’t heard of energyefficiency or what it entailsDK63%24%21%16%12%8%9%9%5%4%1%59%22%18%14%11%8%7%7%9%4%1%34Ranking according to:`The cost…´
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 61Q : With regards to cost and other financial considerations, what do you think are the greatest obstacles forcustomers ?(2 answers possible - Please chose the most important to you)The biggest financial obstacles for customersThe high price of energy efficiency products/new technologyA limited disposable income/budgetThe time it takes to make a return on investment is too longversus the costs of the solutionThey don’t understand the concept of return on investmentand the benefits over the long termPoor understanding/awareness of the subsidies/ taxincentives that are available to themReluctance to borrow money/take out a loanLack of financial subsidies/tax incentivesDK40%39%34%21%21%16%16%1%TOTAL
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 62Q : With regards to cost and other financial considerations, what do you think are the greatest obstacles forcustomers ?(2 answers possible - Please chose the most important to you)The biggest financial obstacles for customersThe high price of energy efficiencyproducts/new technologyA limited disposable income/budgetThe time it takes to make a returnon investment is too long versus thecosts of the solutionThey don’t understand the conceptof return on investment and thebenefits over the long termPoor understanding/awareness ofthe subsidies/ tax incentives thatare available to themReluctance to borrow money/takeout a loanLack of financial subsidies/taxincentivesDKCountry breakdown2 1* 1*3Ranking according to:`The high price of E.E.products…´45%53%39%19%16%11%11%0%35%32%43%14%23%24%10%1%40%34%22%28%28%15%22%0%40%36%34%23%17%14%19%3%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 63The time it takes to make a return on investment is too long versus the costs of the solution“To get people engaged, you’ve got to get the payback period down to below four years.” (UK, advisor)“I have to invest a lot of money and the plant pays it off after 20 years.” (Germany, large contractor)“ We don’t even look at things like upgrading HVAC equipment, per se, like the actual rooftop units or anything of the sort,because we know that the payback is going to be 7, 10 years out, maybe 15 or 20, even.” (US, large contractor)Trouble understanding the concept of ROI"I remain convinced that people want something that works and doe not cost and right from the start they dont consider theimpact…, they dont consider the future… They get an equipement because it works well right now but they dont look howmuch it will cost over 5 years compared to a different technology such as heat pumps." (France, small contractor)Poor awareness of the subsides / tax incentives or their complexity“ To be frank with you, at that level, when new laws are passed, we get no information, we dont know whats going on.I myself get information from the French Building Federation because Im a member but there is generally a lack of informationfor installers as well as among end users. ” (France, small contractor)“ I would say about three percent do [know and understand financial appeal]. ” (Germany, adviser)“ And not too many people really know where to get or how to get an energy efficiency mortgage or refinancing or something likethis” ( US, small contractor)Lack of financial subsides / tax incentives“ Theyve [financial subsides] been reduced so much that theyre no longer a selling point …” (France, small contractor)“ In Germany, there is a strong motivation on the part of the Government on this topic but this is not the case in France. We hadsome[subsidies], but there are none anymore…” (France, large contractor)The biggest financial obstacles for customers
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 64Consumer views on financial obstaclesQ : Thinking about cost and other financial considerations, which of the following present the biggest barrier for you ?32%21%17%9%9%6%5%1%I don’t have the disposable income toinvest in energy efficiency upgrades to myhomeI don’t like to borrow money/ be in debtThe products/technology are tooexpensiveThe return on investment is too far in thefutureThere aren’t enough taxincentives/government subsidies to helpwith the costI don’t understand how the initialinvestment will payoff in future costsavingsThe tax incentives/ government subsidiesare too complicated and I don’t knowwhat’s available to meDKTOTAL
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 65Consumer views on financial obstacles4 1Country breakdown2*2*Q : Thinking about cost and other financial considerations, which of the following present the biggest barrier for you ?30%16%17%12%14%5%5%1%I don’t have the disposable incometo invest in energy efficiencyupgrades to my homeI don’t like to borrow money/ be indebtThe products/technology are tooexpensiveThe return on investment is too farin the futureThere aren’t enough taxincentives/government subsidies tohelp with the costI don’t understand how the initialinvestment will payoff in future costsavingsThe tax incentives/ governmentsubsidies are too complicated and Idon’t know what’s available to meDK32%23%16%8%8%7%5%1%35%23%15%9%7%6%4%1%32%22%19%9%7%5%5%1%Ranking according to:`…disposable income…´
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 66Potential future motivations for energy efficiency improvementsBasis: Respondents who replied that they had not made energy efficiency improvements to their home(28% of respondents)Q : What would motivate you to make energy efficiency improvements?(3 answers possible)61%29%27%21%21%15%10%9%5%15%1%Reduction of my energy billsGovernment subsidies/tax incentivesImprovement in my standard ofliving/comfortConcern for the environmentThe return on investmentAn energy audit which would show thesavings I could makeAn unmissable offer at my DIY/retailstoreMy neighbors/friends/family makingenergy efficiency improvements to their…Meeting stricter standards andregulations imposed by the GovernmentNothing would motivate meDKTOTAL
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 67Potential future motivations for energy efficiency improvementsBasis: Respondents who replied that they had not made energy efficiency improvements to their home(28% of respondents)Q : What would motivate you to make energy efficiency improvements?(3 answers possible)4 3 1 2Country breakdownBasis: 30% Basis: 24% Basis: 32% Basis: 25%Ranking according to:`…Reduction of myenergy bills´51%31%23%24%22%15%9%13%7%15%2%Reduction of my energy billsGovernment subsidies/taxincentivesImprovement in my standard ofliving/comfort…The environmentThe return on investmentAn energy audit …...offer at my DIY/retail store...neighbors/friends/familysexperience……Stricter standards andregulations…Nothing would motivate meDK59%27%23%23%17%11%14%15%6%16%0%69%31%32%20%21%17%9%5%4%14%1%63%23%30%18%22%18%8%5%4%16%0%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 68How to encourage greater energy efficiency?Q : What needs to be done on a local, national and international level to encourage people to make greater energyefficiency improvements to their homes? (3 answers possible)58%41%32%24%23%15%13%12%1%The price of technology/products wouldneed to come downBetter financial incentives/subsidies fromthe GovernmentAccess to attractive financialpackages/plans to help manage the costBetter public information to raiseawareness of the problems and solutionsEasier to use products/technologyBetter advice from electricians/electricalcontractors and other specialists to helpme understand the energy efficient…Greater emphasis on the environment andenergy efficiency at schoolGreater regulation from the GovernmentDKTOTAL
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 69How to encourage greater energy efficiency?1 3Country breakdown24Q : What needs to be done on a local, national and international level to encourage people to make greater energyefficiency improvements to their homes? (3 answers possible)62%44%31%17%24%14%13%8%1%The price of technology/productswould need to come downBetter financialincentives/subsidies from theGovernmentAccess to attractive financialpackages/plans to help managethe costBetter public information to raiseawareness of the problems andsolutionsEasier to use products/technologyBetter advice fromelectricians/electrical contractorsand other specialists to help me…Greater emphasis on theenvironment and energy efficiencyat schoolGreater regulation from theGovernmentDK53%40%36%25%17%17%14%17%0%57%46%31%28%23%15%11%14%1%59%35%30%27%27%15%13%9%1%Ranking according to:`…the price oftechnology…´
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 70Convincing the customerQ : What are the sales pitches that work best for you/your business to convince customers of the benefits of installingenergy efficiency solutions ? (Several answers possible – Please tick all that apply)A guarantee that we can reduce their energyconsumptionA quick return on investmentIncreased comfortThe ability to interconnect and run existingproducts with new products/solutionsFeedback/testimonials from other customersThe subsidies/ tax incentives available tothemA more sustainable/environmentally friendlysolutionProviding energy monitoring after theinstallation is completedCarrying out an energy audit which convincesthe consumer of the energy savingsAssurance that the building work won’t takelongDK69%65%59%58%58%57%57%52%49%44%1%TOTAL
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 71Convincing the customerQ : What are the sales pitches that work best for you/your business to convince customers of the benefits of installingenergy efficiency solutions ? (Several answers possible – Please tick all that apply)A guarantee that we can reducetheir energy consumptionA quick return on investmentIncreased comfortThe ability to interconnect and runexisting products with newproducts/solutionsFeedback/testimonials from othercustomersThe subsidies/ tax incentivesavailable to themA moresustainable/environmentallyfriendly solutionProviding energy monitoring afterthe installation is completedCarrying out an energy audit whichconvinces the consumer of theenergy savingsAssurance that the building workwon’t take longDK91%75%81%82%78%68%62%74%60%62%0%62%70%65%61%59%58%65%59%43%43%1%83%77%57%73%67%68%66%60%68%63%3%38%36%34%15%28%35%33%14%25%8%0%Country breakdown1 2 43Ranking according to:`Guarantee to reduce theirenergy consumption´
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 72Convincing the customerCarrying out an energy audit which convinces the consumer of the energy savings that can be made to their home" I show them how they can measure the energy they use at home. It is a measuring device, which we rent out for a week tomake people see what they use.” (Germany, advisor)" I cant force people to work energy efficiently, I have to make them see the benefit of it by doing it myself. ” (Germany,small contractor)
    • page 73Main learnings3Key players in energy efficiency
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 74Whose responsibility is it?Q : In your opinion, whose responsibility is it to promote energy efficiency?(2 answers possible)49%24%24%23%20%14%10%8%8%3%2%National (Federal ) governmentUtilities/ energy companies (…)Electricians/ electrical contractors(State) Local/regionalgovernments/public authoritiesProduct manufacturersInternational governing bodies suchas the United Nations or the…Other professionals: architects,plumbers, builders/building…DIY stores, retailers, distributors ofelectrical productsConsumers/general publicNGOs and other associationsDKTOTAL
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 75Whose responsibility is it?National (Federal ) governmentUtilities/ energy companies (…)Electricians/ electrical contractors(State) Local/regional governments/public authoritiesProduct manufacturersInternational governing bodies such as the UnitedNations or the European UnionOther professionals: architects, plumbers,builders/building developers etc.DIY stores, retailers, distributors of electrical productsConsumers/general publicNGOs and other associationsDK58%9%30%25%20%19%9%10%3%2%4%43%20%19%19%22%22%9%4%15%2%2%52%31%26%24%16%9%11%6%5%6%1%42%38%21%25%23%8%10%12%7%3%0%Country breakdownQ : In your opinion, whose responsibility is it to promote energy efficiency?(2 answers possible)1 2 43Ranking according to:`National/ Federal government´
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 76Whose responsibility is it?Q : Who do you think should be responsible for improving energy efficiency in homes? (2 answers possible)34%33%30%24%13%8%7%5%5%3%Consumers/general publicUtilities/energy companies (...)National (Federal) government(State ) Local/ regional governments /public authoritiesProduct manufacturersInternational governing bodies such asthe United nations and the European…Other professionals: Architects, plumbers,builders/building developersDIY stores/retailers/ distributers ofelectrical productsElectricians/electrical contractorsNGOs and other associationsTOTAL
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 77Whose responsibility is it?Country breakdownQ : Who do you think should be responsible for improving energy efficiency in homes? (2 answers possible)32%35%26%28%12%11%8%4%3%3%Consumers/general publicUtilities/energy companies (...)National (Federal) government5State)/ Local/ regionalgovernments/ public authoritiesProduct manufacturersInternational governing bodies suchas the United Nations and the…Other professionals: Architects,plumbers, builders/building…DIY stores/retailers/ distributers ofelectrical productsElectricians/electrical contractorsNGOs and other associations34%27%32%23%18%7%4%4%4%4%30%40%42%22%7%10%7%4%3%2%42%29%20%22%16%4%9%7%8%2%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 78Who would you turn to for energy efficiency advice?Q : Who do you think consumers like yourself would listen to, to change behaviors and make improvements to theirhome to make it more energy efficient ? (2 answers possible)38%31%25%18%18%11%11%7%4%3%1%Utilities/energy companies (…)Researchers specialized in energy(efficiency, savings)Neighbors, family, friendsOther professionals: Architects, plumbers,builders/building developersThe mediaDIY stores/retailers of productsTheir local electrician/electricalcontractorPoliticiansCelebrities such as TV stars, movie starsand sports figuresSchool teachersDKTOTAL
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 79Who would you turn to for energy efficiency advice?1 2Country breakdown3Q : Who do you think consumers like yourself would listen to, to change behaviors and make improvements to theirhome to make it more energy efficient ? (2 answers possible)45%28%13%20%18%14%9%8%3%5%3%Utilities/energy companies (…)Researchers specialized inenergy (efficiency, savings)Neighbors, family, friendsOther professionals: Architects,plumbers, builders/building…The mediaDIY stores/retailers of productsTheir local electrician/electricalcontractorPoliticiansCelebrities such as TV stars,movie stars and sports figuresSchool teachersDK27%33%35%15%18%7%15%7%3%3%1%40%34%22%19%20%10%8%7%6%2%1%39%30%29%19%15%13%11%6%5%3%1%4Ranking according to:`Utilities/energy companies´
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 80The role of Governmentaccording to electricians/electrical contractorsQ : What should the government’s role be in the energy efficiency sector ?(2 answers possible)To raise awareness of the benefits of energyefficiency products/solutionsTo educate the public on optimal energy usage andhow changing their habits can save energyTo subsidise energy efficiency solutionsTo provide greater support to productmanufacturers and electricians/electricalcontractors themselvesTo regulate the market in energy efficiencyproducts/solutionsTo set targets for the energy efficiency upgrade ofexisting building stockOtherDK44%38%36%34%17%13%1%2%TOTAL
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 81The role of Governmentaccording to electricians/electrical contractorsQ : What should the government’s role be in the energy efficiency sector ?(2 answers possible)To raise awareness of thebenefits…To educate the public onoptimal energy usage …To subsidise energy efficiencysolutionsTo provide greater support toproduct manufacturers andelectricians…To regulate the market inenergy efficiencyproducts/solutionsTo set targets for the energyefficiency upgrade…OtherDK27%37%44%46%26%8%1%2%43%37%30%30%11%20%0%5%50%40%32%33%6%16%4%0%55%39%39%27%24%6%1%0%Country breakdown4 2 13Ranking according to:`…awareness of benefits…´
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 82OpinioQ : If the government could help you reduce your energy bills would you…?Would you vote for a more energy efficient government?17%41%3%1%38%0%Definitely vote for themBe more likely to vote for themBe less likely to vote for themDefinitely not vote for themIt would make no difference towho I would vote forDK58%4%STVote for themSTNot vote for themTOTAL
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 83OpinioQ : If the government could help you reduce your energy bills would you…?Would you vote for a more energy efficient government?9%28%3%1%58%1%Definitely vote for themBe more likely to vote forthemBe less likely to vote for themDefinitely not vote for themIt would make no differenceto who I would vote forDK37%4%STVoteSTNotvoteCountry breakdown18%46%3%1%32%0%16%48%2%1%33%0%25%43%3%2%27%0%64%4%64%3%67%5%4 3 12Ranking according to:`ST Vote´
    • page 84Main learnings4Responding to the needs of the profession
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 85Support for electricians/electrical contractorsMore affordable products/solutionsKnowing how to explain the use and benefits of theproducts/technology…Better performance indicators to easily compare productsBetter and more detailed information …Better after-sales service and supportSpecialised training to conduct audits and set up theequipmentAccess to software to demonstrate the return on investmentA more easy-to-install and coherent product offeringIndependent, expert advice in choosing the rightproducts/solutionsRecognised certification/accreditationsAccess to software to conduct energy auditsAccess to consumer case studies/testimonialsOtherDK70%64%55%51%51%49%46%45%41%41%40%40%4%2%TOTALQ : What does your business/do your employees need today, for them to be able to better advise/promote/sell energyefficiency in the future (Several answers possible – Please tick all that apply)
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 86Support for electricians/electrical contractorsQ : What does your business/do your employees need today, for them to be able to better advise/promote/sell energyefficiency in the future (Several answers possible – Please tick all that apply)77%50%52%61%61%45%47%50%47%43%41%52%3%4%More affordable products/solutionsKnowing how to explain the useand benefits of the…Better performance indicators toeasily compare products...information from manufacturerson the technical aspects…Better after-sales service andsupportSpecialised training to conductaudits…Access to software to demonstratethe return on investmentA more easy-to-install and coherentproduct offeringIndependent, expert advice inchoosing the right…Recognisedcertification/accreditationsAccess to software to conductenergy auditsAccess to consumer casestudies/testimonialsOtherDK66%62%48%49%50%52%47%41%35%18%37%29%0%4%89%82%71%55%58%61%62%63%70%73%57%52%10%0%48%64%47%39%34%38%28%25%12%28%25%26%1%0%Country breakdown2 1 43Ranking according to:`More affordable products´
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 87Knowing how to explain the use and benefits of the products/technology and demonstrate the value and savings tobe made"Sometimes its hard to explain the benefits to the customer, we arent able to explain the difference between aheater core made of aluminum and a cast heater core , we know that aluminum heats faster but for not as long... I thinkthat the manufacturers dont give us enough data and information to understand the products we install." (France, smallcontractor)“The customers appreciate it if you can explain something realistically and if you are able to explain connections.”(Germany, large contractor)Better performance indicators to easily compare products“ There may be a multitude of ranges, solutions and you have to be able to accurately explain the choice of onesolution over another. Its important to be able to offer advice on that." (France, Large contractor)“ We should all have a list of different products, and know the cost they will have 3 years later, know when the equipment would beamortize . " (France, small contractor)Information on new products“ So we’re always looking for that new thing that is out there, whatever it may be” (US, Large Contractor)“ ...sourcing the latest products. You can’t stagnate, if that’s the right word. There’s always the latest technology out there. So,we’re always keeping on top of that” ( UK, advisor)“ The problem is filtering, what is outdated and what is really interesting. ” (Germany, advisor)Product compatibility“ Today, building materials aren’t compatible... We work to fixed protocols (…). Every professional has his protocol and if you mixbrands, you can no longer use the equipment together." (France, advisor)“ I had a client that had an old 10,000-square foot home and an old lighting control system he wanted to update….. he was havingsome issues with the lighting control system being compatible with the LED product. So it’s something we actually had to get oneof the reps on and look at how we could integrate it or what we could do to make it compatible." ( US, small contractor)Support for electricians/electrical contractors
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 88Access to software to demonstrate ROI and conduct and energy audit“ I mean as a homeowner and a home analyst I would like to see more, and maybe something that could be on a tablet interms of energy auditing software.” (US, large contractor)“And honestly, there are not that many good software packages that have a simple and interactive tablet interface that somebody, asalesperson or a home analyst, could be showing in real time to a homeowner ( ..) I’ve not seen any very good marketing toolsthat would allow a contractor to do a self-presentation and graphically, down to the dollar signs, explain the costbenefits to the homeowner ” (US, small contractor)“We need to be able to show our customers what they will gain.” (Germany, large contractor)Easy to install products“Some of the control systems are over-complicated. They actually have too many features in some instances. Do we care that I canhave 100 users interface on it? No, I only want one. " ( US, large contractor)Independent, expert advice“ In terms of information, I have no access to reference publications that can give me the technical details I need to help meunderstand the product and without being partisan to one particular manufacturer." (France, large contractor)Access to consumer case studies/testimonials“ […] having access to information thats been tested by others works… You need to have case studies that can prove to you thatyou can get something out of it… In France, there are no publications that help you to understand the products, which are not solelytrom the manufacturers viewpoint. We need experienced feedback." (France, large contractor)Support for electricians/electrical contractors
    • page 89Main learnings5The future of the sector
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 90Potential savings from investment in energy efficiencyQ : How much do you think you could save per year on your energy bill by investing in energy efficiencysolutions /products?1%10%14%28%27%12%4%4%47%ST20% or more50 % or moreUp to 40 %Up to 30 %Up to 20 %Up to 10 %Up to 5 %Nothing or almost nothingDKTOTAL89%STEconomies
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 91Potential savings from investment in energy efficiencyQ : How much do you think you could save per year on your energy bill by investing in energy efficiencysolutions /products?33%ST20%or more50 % or moreUp to 40 %Up to 30 %Up to 20 %Up to 10 %Up to 5 %Nothing oralmost nothingDKCountry breakdown0%6%10%27%29%17%6%5%57%1%10%17%31%25%10%3%3%41%0%7%11%26%30%14%5%7%56%2%18%19%28%22%7%2%2%4 3 21Ranking according to:`ST 20 % or more
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 92Where to make the greatest savings?By investing in energyefficienttechnology/productsBy changing your everydayhabits/behaviour46%53%1%TOTALDKQ : Where do you think you could make the greatest savings?
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 93Where to make the greatest savings?35%64%1%4 1 3 256%44% 44%55%1%50%50%Country breakdownQ : Where do you think you could make the greatest savings?By investing in energyefficienttechnology/productsBy changing your everydayhabits/behaviour DKRanking according to:investing in energy efficienttechnology/products´
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 94Q: Would you recommend specialising in energy efficiency to today’s young electricians/electrical contractors ?The next generation of electricians/electrical contractorsDKNoYes85%14%1%TOTAL
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 95Q: Would you recommend specialising in energy efficiency to today’s young electricians/electrical contractors ?The next generation of electricians/electrical contractorsDKNoYes84%14%2%72%26%2%87%13%98%2%Country breakdown2 3 14Ranking according to:`Yes´
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 96The next generation of electricians/electrical contractorsSubstantial development potential due to……inevitable increase in energy costs" If climate scientists are right, this will be the market segment of the future…We have no other choice than to reduceconsumption or find alternative energies to oil." (France, large contractor)“From my point of view, even though some people might call me crazy, it will happen overnight. You will turn up at thepetrol station and it will be sold out. Then you will drive to the next and the petrol will be sold out thereas well. And at thethird station, you will start to seriously think about the reasons ” (Germany, advisor)… growth in legislation and standards“Utilities are driven to save energy, as well through legislature. Strong laws or incentives are going to really drive this market.” .( US, large contractor)“You already have those requirements, for instance old heating systems that don’t meet the standards anymore… suchas night-storage heaters etc. – these have already been regulated: From date X, you will no longer be able to use thosesystems….In this context, there will be more inspections in the future. I guess this needs to happen but you can’tforce a homeowner to insulate his house.” (Germany, advisor)…and a strong dynamic of innovation...“Apart from that, hydrogen storage, condensing boiler technology etc.; well, there is so much potential for energyefficiency. I expect more innovations in the future.” (Germany, advisor)
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 97Opinions on the energy efficiency sectorQ : Do you agree/ not agree with the following statements about the energy efficiency sector ?TOTAL51%44%33%16%39%40%41%38%6%10%18%23%4%5%7%22%1%1%AgreestronglyDisagreestronglyDKAgreesomewhatDisagreesomewhatFor the energy efficiency sector to grow, weneed better financing solutionsFor the energy efficiency sector to grow, therange of energy efficiency products needs tobe simplified and made easier to install andsimpler to useIf the government does not intervene byimposing stricter regulations, consumers willnot do a great deal to adopt energy efficiencysolutions and the energy efficiency sector will nottake offThe energy efficiency sector has not taken offbecause the cost of energy is still relativelylow and consumers are not compelled to reducewaste and save energy90%84%74%54%TotalAgree
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 98Opinions on the energy efficiency sectorQ : Do you agree/ not agree with the following statements about the energy efficiency sector ?88%90%71%56%12%9%29%44%1%ST Agree…we need betterfinancing solutions…the range of energyefficiency productsneeds to be simplified……the [need of for ]the government [to]intervene ……the cost of energyis still relatively low [tomotivate]…84%85%71%43%13%14%25%55%3%1%4%2%90%68%76%38%10%32%24%62%95%95%78%78%5%5%22%22%ST Disagree DKCountry breakdown
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 99Need for better financing solutions“We need to rationalize costs with open systems and, secondly, have mature support policies... We need to make long-termindustry decisions on the political front and impose legislation with uniform standards." (France, Large contractor)“The electric automobile industry will become interesting for people the minute electric cars become affordable. " (Germany, largecontractor)Need for simplified products“Some of the control systems are over-complicated. They actually have too many features in some instances. Do we care that Ican have 100 users interface on it? No, I only want one. " ( US, Large contractor)Need for government intervention“ As the government doesnt say its compulsory, and it wont undertake this initiative on its own, the business owner only doeswhat hes required to do before... I think this is especially true in France." (France, Large contractor)“ It provides an incentive for the government. […] Government needs to do more promotion and advertisement. " (Germany,advisor)“In terms of marketing, politics could indeed become more active in order to reach [a greater number of ] people andraise their awareness.” (Germany, advisor)Need for an even greater increase in the cost of energy“ The State today dictates the path we take, weve tried everything in France, theres only one thing left, and thats toincrease the cost of energy . The only way to make progress is to hit peoples wallets and to put purchasing power in thecrosshairs. Increasing the cost of energy to encourage energy saving is as solution." (France, advisor)Opinions on the energy efficiency sector
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 100Regulation of the energy efficiency sectorQ : In your opinion, should regulation of the energy efficiency sector be done…... jointly at a local, national (Federal )and international level… first and foremost at a national(Federal ) level… first and foremost at a Europeanlevel/ at an international level... first and foremost at a local levelRegulating the sector is not necessaryDK35%30%16%13%5%0%TOTAL
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 101Regulation of the energy efficiency sectorQ : In your opinion, should regulation of the energy efficiency sector be done…... jointly at a local, national(Federal ) and international level… first and foremost at a national(Federal ) level… first and foremost at aEuropean level/ at aninternational level... first and foremost at a locallevelRegulating the sector is notnecessaryDKCountry breakdown1 3 42Ranking according to:`…jointly at a local, national,internetional level´42%24%16%10%8%0%38%31%20%6%4%1%34%41%8%11%5%1%28%25%18%24%5%0%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 102The energy efficiency solutions of the futureQ : In your opinion, what will be the most popular energy efficiency solutions in the future ?(Several answers possible – Please tick all that apply)A mixture of all these solutionsEnergy efficient heating and air conditioningsystemsEnergy efficient lighting‘Passive’ solutions such as window, wall and roofinsulation, which are not associated with electricityHome automation, intelligent management ofenergy in a homeSmart metersOther ‘Smart’ controls/technologyOtherDK50%33%31%29%23%20%19%6%1%TOTAL
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 103The energy efficiency solutions of the futureQ : In your opinion, what will be the most popular energy efficiency solutions in the future ?(Several answers possible – Please tick all that apply)A mixture of all these solutionsEnergy efficient heating and airconditioning systemsEnergy efficient lighting‘Passive’ solutions such as window,wall and roof insulation, which arenot associated with electricityHome automation, intelligentmanagement of energy in a homeSmart metersOther ‘Smart’ controls/technologyOtherDK34%58%46%58%45%27%36%1%0%58%29%28%23%18%14%15%0%3%73%18%25%15%6%14%12%24%0%35%26%26%18%24%24%12%0%0%Country breakdown4 1 32Ranking according to:`Mixture of all…´
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 104The energy efficiency solutions of the futureEnergy efficient heating and air conditioning systems"Today, for me, the key to success in hot water production is the thermal balloon, and …the air source heat pump... Today, it is nolonger worth advising on electric boilers, electric radiators, solar thermal, and photovoltaic panels." (France, Small contractor)LED“ I think LED will become more prominent in the residential sector.” (Germany, small contractor)Smart meters“They will have to be installed much more widely.” Germany, Large contractor)« Smart meters will be increasingly used… and also fuel cells, efficient energy storage systems but also CO2conversion and things like that. I think there will be a lot of change and innovation.” (Germany, advisor)Home automation“It is evolving quickly, and I would say, not as a professional but as a homeowner, that would probably be really helpful, because Idon’t honestly know a lot about commercial-level building automation systems, and theyre totally different to home automation.And I know I will come home, and my husband will have seen something on the Internet about some home system, and I’m like,“Oh, cool, I have no idea.” I don’t know. It doesn’t cross over. And it’s totally different because the scale is different, the targetaudience is different, the costs are different. I mean, everything in residential is different. “ (US, advisor)“ What I see for the future, is that everything will be based on home automation, remote management of radiators,thermal balloons, whats known as the smart home" (France, Small contractor)“I assume that a lot of things will be automated. The management of many things will be simplified.” (Germany, Largecontractor)Solar“The technology and the innovations we are seeing in the installation of solar, is increasing by the minute.” (US, advisor)
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 105Improvements planned in the next 5 yearsBasis: Respondents who replied that they have made improvements to their home or plan to do so(96% of respondents)Q : What improvements are you planning to make in the next 5 years to make it more energy efficient?(Several answers possible - Please tick all that apply to you)23%13%12%7%7%12%19%4%41%1%I plan to install LED lightingI plan to install an energy efficient heatingand/or air conditioning system (heat pump,…I plan to install a smart meterI plan to install a home automation system (acomprehensive centralized solution for the…I plan to install occupancy sensors and other‘smart’ controls/technologyI plan to do an energy audit of my house tounderstand where I can make savingsI plan to upgrade my wall, roof or windowinsulation (inc. replacing the windows)OtherI’m not planning any energy efficiencyimprovementsDKST Activemeasures44%Passivemeasures19%TOTALSTIs planning58%
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 106Improvements planned in the next 5 yearsBasis: Respondents who replied that they have made improvements to their home or plan to do so(96% of respondents)2 3 152% 40% 53%Country breakdown Q : What improvements are you planning to make in the next 5 years to make it more energyefficient?(Several answers possible - Please tick all that apply to you)Basis: 95% Basis: 96% Basis: 95% Basis: 96%Ranking according to:`Active efficiency´26%21%14%12%11%19%23%4%30%0%14%12%19%6%6%16%16%3%44%0%35%12%9%7%6%9%18%4%36%0%16%9%5%4%6%5%20%4%51%1%...LED lighting...An energy efficient heatingand/or air conditioning system...A smart meter...A home automation system...Occupancy sensors/ ‘smart’controls…...To do an energy audit…...To upgrade my wall, roof orwindow insulation…OtherI’m not planning any energyefficiency improvementsDK31%ST Activemeasures4
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 107Electricians versus specialist contractorsQ : Would you go to your electrician/electrical contractor versus a specialist contractor for advice on…68%48%40%34%34%32%27%47%54%61%62%63%Electrician/electricalcontractorSpecialistcontractorDKTOTAL5%5%6%5%4%5%LED lightingSmart metersOccupancy sensors and other smartcontrols/technologyAn energy auditEnergy efficient heating and/or air-conditioningsystems(heat pumps, solar thermal, underfloor heating, micro CHPsystems)Home automation(a comprehensive centralized solution for the control andmanagement of the heating, lighting, ventilation, airconditioning, security locks and systems on gates, doorsand windows, automated blinds and shutters)
    • BJ9122 – Rexel – The Energy Transition – Electricians/Electrical contractors & Consumers – April 2013 page 10873%58%49%50%53%43%21%36%45%44%43%52%76%55%45%25%28%32%18%39%49%69%67%62%Electricians versus specialist contractorsQ : Would you go to your electrician/electrical contractor versus a specialist contractor for advice on…SpecialistcontractorLED lightingSmart metersOccupancy sensors andother smartcontrols/technologyAn energy auditEnergy efficient heatingand/or air-conditioningsystemsHome automationCountry breakdown72%46%41%33%33%31%21%48%53%61%62%64%50%34%27%28%20%21%47%63%69%68%77%76%Electrician/electricalcontractor