Blogging for business

BLOGGING FOR BUSINESSAl BryceEast Lothian Coffee Morning #2417/02/12 @ Waterloo Bistro, Haddingtonwww.albryce.com

WHAT IS A BLOG?

WHY BLOG? Communicate company information Easy to produce Longer shelf-life Encouraging engagement Easily shared Google’s Algorithm was recently updated to promote fresh content New Content = More Visits By Google Spider = Better PageRank (in theory!)

WHAT TO TALK ABOUT Product reviews  Photos New products /  Industry/company services news Client testimonials  Interviews Answer a frequently  Polls asked question  Guest posts Behind the scenes  Lists – Top 10... Tips

HOW TO PROMOTE YOUR BLOG SEO  Email Signature Facebook  Other Blogs / sites Twitter  Ask for feedback / Google+ engagement Website  Add social media buttons

KEEP UPDATED WITH OTHER BLOGS

BLOGGING TOP 10 TAKEAWAYS1. Only start if you’re 6. Promote your blog committed – nothing posts – twitter / worse than an unused facebook etc blog 7. Invite guest bloggers2. Brainstorm some 8. Ask to become a topics guest blogger3. Check out other blogs 9. Encourage comments – what they’re talking 10. Respond to about comments4. Use your target key words5. Promote

http://ennclick.com	86
http://albryce.tumblr.com	11
http://www.ennclick.com	8
http://ennclick.mull-escape.co.uk	1

Blogging for business

by Ralph Averbuch on Feb 17, 2012

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 106

Statistics

Blogging for business — Presentation Transcript