23. • 59% of Australian S.M.E.’s
have online ordering, at least
• < 10% of Western Australian
S.M.E.’s know what online
retailing is
Online Shopping + LINC
40. …and enables cross-channel integration
• Physical store
• P.O.S. (inventory) system
• Main website
• Mobile Device Apps
• Social media sites
• Online catalogues
Online Shopping + LINC
43. Content
• A desirable product range
• Product photos
• Detailed product descriptions and specifications
• Product reviews
• User support such as live chat, phone or quick return email
• Other value-add information and services
Online Shopping + LINC
44. thehomedepot.com – huge product range plus
value-add information and services
Online Shopping + LINC
45. Effective marketing
• SEM (search engine marketing)
• Organic SEO (search engine optimisation)
• Online catalogues and affiliate marketing
• Social media marketing/promotions
• e-direct marketing
Online Shopping + LINC
47. Organic SEO - Google
The same search for
‘books’ returns
Booktopia position No. 2
Angus and Robertson
comes back in position
No. 12
Online Shopping + LINC
48. Results through ‘Google books’…
Searching
‘books’ through
Google Books:
Where to buy –
1. A & R
2. Booktopia
Online Shopping + LINC
