Creating the optimal elevator pitch 220512

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  • Introduction Time
  • And again
  • Two types of elevator pitch
  • Jan Carlzon invented the conceptScandinavian Airlines story
  • All kinds of time frames suggestedDepends on the circumstances10 seconds is good
  • Why is the elevator pitch important?
  • But more than that….It create interest and opens their ears
  • Central to this is brandingYou must first define your brand
  • In more simplistic terms; three simple questions
  • Two types of elevator pitch
  • Avoid buzzwords and jargonWhat is my goal
  • Have a go
  • Getting it right
  • And keep refining
  • Have a go
  • Critical to success
  • Creating the optimal elevator pitch 220512

    1. 1. CREATING THE OPTIMAL “ELEVATOR PITCH”
    2. 2. Who are you? What do you do?Linc
    3. 3. Who do you work for? What do they do?Linc
    4. 4. 1 Individual Pitch • Employers • Partners 2 Business Pitch • Client • FinancierLinc
    5. 5. Linc
    6. 6. • 30 seconds • 20 seconds • 10 seconds • 7 secondsLinc
    7. 7. • Central to communicating your personal brand• Central to communicating your business brandLinc
    8. 8. Your Elevator Pitch is your very own “Movie Trailer”Linc
    9. 9. Linc
    10. 10. WHY HOW WHATLinc
    11. 11. 1 Keep it short 2 Keep it fresh 3 Offer real value 4 Make it credible 5 Have a hookLinc
    12. 12. 6 Keep it simple 7 Avoid all jargon 8 Make it relevant 9 Have clear goals 10 Sell yourself/firmLinc
    13. 13. Who are you? What do you do?Linc
    14. 14. John CarlsonI am the principal strategic planner atLinc.My background is in psychology andbehaviour management.My job is to make people do what ourclients want them to do.Linc
    15. 15. 1 Define the brand 2 Set clear objectives 3 Define key messages 4 Draft Elevator PitchLinc
    16. 16. 5 Say it out loud 6 Refine and tighten 7 Say it to colleagues 8 Refine and tightenLinc
    17. 17. Who do you work for? What do they do?Linc
    18. 18. LincOur business is marketing andcommunication.Our approach is highly strategic, verycommercial and fully integrated.Our philosophy is “Fuck the Rules” Linc
    19. 19. 1 Use your own words! 2 Understand what you are saying!Linc
    20. 20. 3 Tailor your words to the audience! 4 Practice until it is a part of you!Linc
    21. 21. 5 Start a conversation 6 Remember the follow upLinc
    22. 22. QUESTIONS?Linc
    23. 23. THANK YOU(for not going to sleep)

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