Colourful
Language
AIC CONGRESS 2013
ELEANOR MACLURE
July 2013
A gentle reminder of the connection between
the words we use and the colours we see
Say What
You See
Introduction
COLOURFUL LANGUAGE AIC 2013Say What You See
Say What You See is part of a larger
investigation called Colourful Language,
...
COLOURFUL LANGUAGE AIC 2013Say What You See
Research
Question
COLOURFUL LANGUAGE AIC 2013Say What You See
Research Question
How We Talk about Colour
Exploring the way we use language
t...
COLOURFUL LANGUAGE AIC 2013Say What You See
Research Question
1.	The Names of Colours: Analysis of the body of words 		
us...
COLOURFUL LANGUAGE AIC 2013Say What You See
Research Question
1.	The Names of Colours: Analysis of the body of words 		
us...
Research
Methodology
COLOURFUL LANGUAGE AIC 2013Say What You See
Research Methodology
A range of methodologies were used
to address different a...
COLOURFUL LANGUAGE AIC 2013Say What You See
Research Methodology
Research methods included:
•			 Interviews
•			 Digital i...
COLOURFUL LANGUAGE AIC 2013Say What You See
Research Methodology
Many colour terms developed from
the world around us. The...
COLOURFUL LANGUAGE AIC 2013Say What You See
Research Methodology
Research process involved:
•			 Development of long list
...
Output
COLOURFUL LANGUAGE AIC 2013Say What You See
Output
Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Output
COLOURFUL LANGUAGE AIC 2013Say What You See
Output
COLOURFUL LANGUAGE AIC 2013Say What You See
Output
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Cream
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Oatmeal
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Champagne
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Lemon
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Mustard
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Amber
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Orange
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Peach
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Salmon
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Terracotta
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Raspberry
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Fuchsia
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Plum
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Aubergine
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Lavender
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Violet
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Slate
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Turquoise
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Jade
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Aquamarine
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Avocado
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Lime
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Olive
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Chestnut
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Chocolate
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Charcoal
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Mushroom
COLOURFUL LANGUAGE AIC 2013Say What You See
COLOURFUL LANGUAGE AIC 2013Say What You See
Oyster
Evaluation
COLOURFUL LANGUAGE AIC 2013Say What You See
Evaluation
•		Successful output, viewers found visually engaging
•		Criteria f...
Conclusion
COLOURFUL LANGUAGE AIC 2013Say What You See
Conclusion
•			Can be viewed as a stand alone project or as 		
	part of wider ...
COLOURFUL LANGUAGE AIC 2013Say What You See
Conclusion
Possible developments of the project include:
•	 Gathering more obj...
COLOURFUL LANGUAGE AIC 2013Say What You See
Conclusion
Existing real world applications:
•			 Print sample for FE Burman p...
Bibliography
COLOURFUL LANGUAGE AIC 2013Say What You See
Bibliography
•		 A full bibliography for the project is available on my
blog a...
Colourful
Language
Eleanor Maclure July 2013
www.eleanormaclure.co.uk
eleanormaclure.wordpress.com
issuu.com/eleanorbydesi...
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Say What You See

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Slideshow presented at the AIC Congress at the Sage in Gateshead in July 2013. Presentation accompanied a paper accepted to the conference based on work produced for my MA Graphic Design Major Project, which was a visual investigation into the relationship between colour and language.

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Transcript of "Say What You See"

  1. 1. Colourful Language AIC CONGRESS 2013 ELEANOR MACLURE July 2013
  2. 2. A gentle reminder of the connection between the words we use and the colours we see Say What You See
  3. 3. Introduction
  4. 4. COLOURFUL LANGUAGE AIC 2013Say What You See Say What You See is part of a larger investigation called Colourful Language, a visual research project that uses design methodologies to explore different aspects of the relationship between colour and language. Introduction
  5. 5. COLOURFUL LANGUAGE AIC 2013Say What You See
  6. 6. Research Question
  7. 7. COLOURFUL LANGUAGE AIC 2013Say What You See Research Question How We Talk about Colour Exploring the way we use language to describe and define colours.
  8. 8. COLOURFUL LANGUAGE AIC 2013Say What You See Research Question 1. The Names of Colours: Analysis of the body of words used to describe colour, how they can be categorised, their origins, their meanings. 2. The Names of Colours: how do they visually relate to each other. For example how does red relate to pink, maroon or terracotta? How do these colour terms relate to each other in turn? 3. The Names of Colours: The consistency of their application, interpretation, definition and understanding. For example, the variation in how colour terms can be used to label colours and how varying colours can be identified using the same term.
  9. 9. COLOURFUL LANGUAGE AIC 2013Say What You See Research Question 1. The Names of Colours: Analysis of the body of words used to describe colour, how they can be categorised, their origins, their meanings. 2. The Names of Colours: how do they visually relate to each other. For example how does red relate to pink, maroon or terracotta? How do these colour terms relate to each other in turn? 3. The Names of Colours: The consistency of their application, interpretation, definition and understanding. For example, the variation in how colour terms can be used to label colours and how varying colours can be identified using the same term.
  10. 10. Research Methodology
  11. 11. COLOURFUL LANGUAGE AIC 2013Say What You See Research Methodology A range of methodologies were used to address different aspects of the research question. These developed into sub-projects which were used to explore both the subject and the effectiveness of the process.
  12. 12. COLOURFUL LANGUAGE AIC 2013Say What You See Research Methodology Research methods included: • Interviews • Digital image manipulation • Typologising collected material • Information graphics • Analysing existing bodies of text • Generative systems • Photography • Survey
  13. 13. COLOURFUL LANGUAGE AIC 2013Say What You See Research Methodology Many colour terms developed from the world around us. The project developed as a reminder of the connection between the words we use the colours we see and the objects they come from.
  14. 14. COLOURFUL LANGUAGE AIC 2013Say What You See Research Methodology Research process involved: • Development of long list • Editing process to create a shortlist • Terms not taken from commercial sources • Sourcing of objects • Photographs taken in natural daylight • Neutral background • Minimal amount of re-touching to crop images and remove imperfections from background
  15. 15. Output
  16. 16. COLOURFUL LANGUAGE AIC 2013Say What You See Output Say What You See
  17. 17. COLOURFUL LANGUAGE AIC 2013Say What You See Output
  18. 18. COLOURFUL LANGUAGE AIC 2013Say What You See Output
  19. 19. COLOURFUL LANGUAGE AIC 2013Say What You See Output
  20. 20. COLOURFUL LANGUAGE AIC 2013Say What You See
  21. 21. COLOURFUL LANGUAGE AIC 2013Say What You See Cream
  22. 22. COLOURFUL LANGUAGE AIC 2013Say What You See
  23. 23. COLOURFUL LANGUAGE AIC 2013Say What You See Oatmeal
  24. 24. COLOURFUL LANGUAGE AIC 2013Say What You See
  25. 25. COLOURFUL LANGUAGE AIC 2013Say What You See Champagne
  26. 26. COLOURFUL LANGUAGE AIC 2013Say What You See
  27. 27. COLOURFUL LANGUAGE AIC 2013Say What You See Lemon
  28. 28. COLOURFUL LANGUAGE AIC 2013Say What You See
  29. 29. COLOURFUL LANGUAGE AIC 2013Say What You See Mustard
  30. 30. COLOURFUL LANGUAGE AIC 2013Say What You See
  31. 31. COLOURFUL LANGUAGE AIC 2013Say What You See Amber
  32. 32. COLOURFUL LANGUAGE AIC 2013Say What You See
  33. 33. COLOURFUL LANGUAGE AIC 2013Say What You See Orange
  34. 34. COLOURFUL LANGUAGE AIC 2013Say What You See
  35. 35. COLOURFUL LANGUAGE AIC 2013Say What You See Peach
  36. 36. COLOURFUL LANGUAGE AIC 2013Say What You See
  37. 37. COLOURFUL LANGUAGE AIC 2013Say What You See Salmon
  38. 38. COLOURFUL LANGUAGE AIC 2013Say What You See
  39. 39. COLOURFUL LANGUAGE AIC 2013Say What You See Terracotta
  40. 40. COLOURFUL LANGUAGE AIC 2013Say What You See
  41. 41. COLOURFUL LANGUAGE AIC 2013Say What You See Raspberry
  42. 42. COLOURFUL LANGUAGE AIC 2013Say What You See
  43. 43. COLOURFUL LANGUAGE AIC 2013Say What You See Fuchsia
  44. 44. COLOURFUL LANGUAGE AIC 2013Say What You See
  45. 45. COLOURFUL LANGUAGE AIC 2013Say What You See Plum
  46. 46. COLOURFUL LANGUAGE AIC 2013Say What You See
  47. 47. COLOURFUL LANGUAGE AIC 2013Say What You See Aubergine
  48. 48. COLOURFUL LANGUAGE AIC 2013Say What You See
  49. 49. COLOURFUL LANGUAGE AIC 2013Say What You See Lavender
  50. 50. COLOURFUL LANGUAGE AIC 2013Say What You See
  51. 51. COLOURFUL LANGUAGE AIC 2013Say What You See Violet
  52. 52. COLOURFUL LANGUAGE AIC 2013Say What You See
  53. 53. COLOURFUL LANGUAGE AIC 2013Say What You See Slate
  54. 54. COLOURFUL LANGUAGE AIC 2013Say What You See
  55. 55. COLOURFUL LANGUAGE AIC 2013Say What You See Turquoise
  56. 56. COLOURFUL LANGUAGE AIC 2013Say What You See
  57. 57. COLOURFUL LANGUAGE AIC 2013Say What You See Jade
  58. 58. COLOURFUL LANGUAGE AIC 2013Say What You See
  59. 59. COLOURFUL LANGUAGE AIC 2013Say What You See Aquamarine
  60. 60. COLOURFUL LANGUAGE AIC 2013Say What You See
  61. 61. COLOURFUL LANGUAGE AIC 2013Say What You See Avocado
  62. 62. COLOURFUL LANGUAGE AIC 2013Say What You See
  63. 63. COLOURFUL LANGUAGE AIC 2013Say What You See Lime
  64. 64. COLOURFUL LANGUAGE AIC 2013Say What You See
  65. 65. COLOURFUL LANGUAGE AIC 2013Say What You See Olive
  66. 66. COLOURFUL LANGUAGE AIC 2013Say What You See
  67. 67. COLOURFUL LANGUAGE AIC 2013Say What You See Chestnut
  68. 68. COLOURFUL LANGUAGE AIC 2013Say What You See
  69. 69. COLOURFUL LANGUAGE AIC 2013Say What You See Chocolate
  70. 70. COLOURFUL LANGUAGE AIC 2013Say What You See
  71. 71. COLOURFUL LANGUAGE AIC 2013Say What You See Charcoal
  72. 72. COLOURFUL LANGUAGE AIC 2013Say What You See
  73. 73. COLOURFUL LANGUAGE AIC 2013Say What You See Mushroom
  74. 74. COLOURFUL LANGUAGE AIC 2013Say What You See
  75. 75. COLOURFUL LANGUAGE AIC 2013Say What You See Oyster
  76. 76. Evaluation
  77. 77. COLOURFUL LANGUAGE AIC 2013Say What You See Evaluation • Successful output, viewers found visually engaging • Criteria for selecting objects was not rigorous • These limitations could be addressed over a longer timescale • Different reactions to the images • Some were more difficult to identify than others because of viewers knowledge • Generated a greater degree of engagement than expected
  78. 78. Conclusion
  79. 79. COLOURFUL LANGUAGE AIC 2013Say What You See Conclusion • Can be viewed as a stand alone project or as part of wider investigation • Aim was not to present the objects as the best example of the colour in question • Act as a visual reminder of the relationship between the colour and colour term and between the colour term and the object
  80. 80. COLOURFUL LANGUAGE AIC 2013Say What You See Conclusion Possible developments of the project include: • Gathering more objects to photograph • Testing viewers ability to identify the objects in the images • Using the images as stimuli for a study on colour naming using images of objects
  81. 81. COLOURFUL LANGUAGE AIC 2013Say What You See Conclusion Existing real world applications: • Print sample for FE Burman printers • Show colour reproduction quality of HP Indigo printer • Sample for GF Smith paper • Show colour reproduction quality of Mohawk Everyday paper stock
  82. 82. Bibliography
  83. 83. COLOURFUL LANGUAGE AIC 2013Say What You See Bibliography • A full bibliography for the project is available on my blog at: eleanormaclure.wordpress.com/bibliography • All of the outputs produced for the project are hosted on Issuu and can be viewed online at: http://www.issuu.com/eleanorbydesign • PDFs of the documents are also available to download from my blog at: eleanormaclure.wordpress.com/ outcomes/
  84. 84. Colourful Language Eleanor Maclure July 2013 www.eleanormaclure.co.uk eleanormaclure.wordpress.com issuu.com/eleanorbydesign eleanorbydesign@hotmail.com @eleanorbydesign
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