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50 million cases can't be wrong

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The statistics of Vodka trends and growth in the marketplace, the history and production of vodka, the downlow on Ketel One.

The statistics of Vodka trends and growth in the marketplace, the history and production of vodka, the downlow on Ketel One.

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  • The gift that keeps on giving
  • The gift that keeps on giving
  • The gift that keeps on giving
  • The gift that keeps on giving
  • The gift that keeps on giving
  • The gift that keeps on giving
  • The gift that keeps on giving
  • Now wine would have some first since trying to store fruit in the those days was impossible so natural fermentation resulting grape and other fruit spirits were already being drunk in small quantities In the beginning the most accessible resource and alcoholic spirit was wine. So naturally when distillation come into play grapes were the first material everyone reached for.
  • Cereal grains started off as being unimportant until a discovery of two more unusual properties: If grain soaked in water so it started to sprout it tasted sweet. This discovery happened by accident because the storage pits were not water tight, so it became apparent as soon as we started storing grain. We now understand that moist grain produces diastase enzymes which convert startch within the grain into Maltose sugar – hence making it taste sweet This happens in all grains but barley produces far the most With very little sugar around malted grain became the shit 2 nd ) Discovery was that gruel left sitting around for a few days became slightly fizzy and mildly intoxicating as result of wild yeast in the air fermenting the sugar turning in short into beer Trial and error: The more malt the more sugar, the longer it is left to ferment the stronger the beer 2) Was cooking it converted more the starch to sugar, more sugar, the higher the alc 3) Using the same container (mash tubs resulted in consistent flavor 4) By adding berries, herbs they could create different flavors.
  • Most liquid stored in pottery containers, barrels very expensive Major disadvantage for all….water with such low alc content it froze Difficult to ship forcing them to store it outside which lead to… Innovation: The water and the congeners froze but alc created an ice slush which upon melting created a higher alc drink.
  • THE YEAR: 13 th to 14 th Century FERMENTATION They knew that if add water to the raw material & left it outside it would natural ferment or they would add a fermented dough or bakers yeast. The higher the concentration of the raw material and longer it sat the better the end result. COGNERS They also realize that if they left outside in the cold temperature the parts that they didn’t want congeners and other impurities would freeze along with the water, thus a higher proof cleaner spirit was created.
  • 1400’S THE POT-STILL ARRIVES IN EASTERN EUROPE THE WORD VODKA WAS DOCUMENTED In 1405 the word Woda appears in a polish document. This became their claim to fame that vodka was first created in their country So until the 15th century all proof show that the pot still had not reached its way to Russian yet and the locals were drinking beer, mead, other assorted drinks that were similar to vodka which they flavored with herbs, spices and honey and when they could get there hands on it wine. The Russians are the ones that made it popular and help launch it into the rest of the world .
  • History of Vodka- William Pokhlerbkin Large scale vodka production did not begin until the end 16 th century Brands like Zubrowka, Goldswasser and the aged vodka Starka Scholars debate over created it first- documentation shows 9 th century for Russia and 8 th century for Poland- but what they were drinking was not the vodka we know today it was more of medicine. The word "vodka" was recorded for the first time in 1405 in Akta Grodzkie , [7] the court documents from the Palatinate of Sandomierz in Poland. [7] At the time, the word vodka ( wódka ), referred to chemical compounds such as medicines and cosmetics ' cleansers, while the popular beverage was called gorzałka (from the Old Polish gorzeć meaning "to burn"), which is also the source of Ukrainian horilka (горілка). The word vodka written in Cyrillic appeared first in 1533, in relation to a medicinal drink brought from Poland to Russia by the merchants of Kievan Rus' .
  • In the past, other names were also used for the drink: wine (bread wine), korchma or korchma wine, distilled wine, burning wine, burnt wine and bitter wine among others. It is thought that the drink itself, or rather its ancestor, a strong drink called aqua vitae (Latin for «water of life»), was first brought to Russia by Genoese merchants on their way to Lithuania. They travelled via Moscow, where the foreign guests had an audience with Prince Dmitry Ivanovich, called Donskoy for his victory over the Mongol-Tartar army on the Kulikovo Field by the River Don. Flattered by the hospitality of the Moscow governor, they presented him with vessels with the above mentioned spirit. However, our ancestors were not much impressed with this distilled fermented grape juice. Mead and beer were more popular in Russia at the time. Time passed and in 1429, foreign visitors brought aqua vitae to Moscow once again; this time it was served as the universal cure. The liquid was appreciated at the court of the young prince Vasily the Second Vasilievitch, who later lost his eyesight in the feud with his relatives and got the nickname of «Dark». As the drink was too strong, it was normally diluted with water. It is likely that the idea of diluting alcohol (that is what aqua vitae actually was) with water was the starting point for manufacturing Russian vodka that was produced from grain, which was abundant in Russia. In the 15th century the monasteries of Russia began producing grain vodka.
  • In the past, other names were also used for the drink: wine (bread wine), korchma or korchma wine, distilled wine, burning wine, burnt wine and bitter wine among others. It is thought that the drink itself, or rather its ancestor, a strong drink called aqua vitae (Latin for «water of life»), was first brought to Russia by Genoese merchants on their way to Lithuania. They travelled via Moscow, where the foreign guests had an audience with Prince Dmitry Ivanovich, called Donskoy for his victory over the Mongol-Tartar army on the Kulikovo Field by the River Don. Flattered by the hospitality of the Moscow governor, they presented him with vessels with the above mentioned spirit. However, our ancestors were not much impressed with this distilled fermented grape juice. Mead and beer were more popular in Russia at the time. Time passed and in 1429, foreign visitors brought aqua vitae to Moscow once again; this time it was served as the universal cure. The liquid was appreciated at the court of the young prince Vasily the Second Vasilievitch, who later lost his eyesight in the feud with his relatives and got the nickname of «Dark». As the drink was too strong, it was normally diluted with water. It is likely that the idea of diluting alcohol (that is what aqua vitae actually was) with water was the starting point for manufacturing Russian vodka that was produced from grain, which was abundant in Russia. In the 15th century the monasteries of Russia began producing grain vodka.
  • o until the 15th century all proof show that the pot still had not reached its way to Russian yet and the locals were drinking beer, mead, other assorted drinks that were similar to vodka which they flavored with herbs, spices and honey and when they could get there hands on it wine. Russia, Ivan the Third (who had an astute and strategic mind) introduced a state monopoly on the production and selling of vodka, as well as on all other alcoholic drinks. In 1533, the first «Tsar's kabak» was opened, a place where various alcoholic drinks, including vodka, could be bought and consumed. In the times of Ivan the Terrible kabaks were rather widely spread. It started with tsar monopoly on vodka production in 15th century, which allowed only tsar-owned factories to produce it and sell it exquisitely in Tsar kabaks (taverns). As a result, vodka lost in quality. And corrupt business of greedy kabak heads led to more crime. Because a lot of vodka was sold on credit, it led to “kabak debts” and consequently to the enslavement of those who couldn’t pay up.
  • o until the 15th century all proof show that the pot still had not reached its way to Russian yet and the locals were drinking beer, mead, other assorted drinks that were similar to vodka which they flavored with herbs, spices and honey and when they could get there hands on it wine. Russia, Ivan the Third (who had an astute and strategic mind) introduced a state monopoly on the production and selling of vodka, as well as on all other alcoholic drinks. In 1533, the first «Tsar's kabak» was opened, a place where various alcoholic drinks, including vodka, could be bought and consumed. In the times of Ivan the Terrible kabaks were rather widely spread. It started with tsar monopoly on vodka production in 15th century, which allowed only tsar-owned factories to produce it and sell it exquisitely in Tsar kabaks (taverns). As a result, vodka lost in quality. And corrupt business of greedy kabak heads led to more crime. Because a lot of vodka was sold on credit, it led to “kabak debts” and consequently to the enslavement of those who couldn’t pay up.
  • o until the 15th century all proof show that the pot still had not reached its way to Russian yet and the locals were drinking beer, mead, other assorted drinks that were similar to vodka which they flavored with herbs, spices and honey and when they could get there hands on it wine. Russia, Ivan the Third (who had an astute and strategic mind) introduced a state monopoly on the production and selling of vodka, as well as on all other alcoholic drinks. In 1533, the first «Tsar's kabak» was opened, a place where various alcoholic drinks, including vodka, could be bought and consumed. In the times of Ivan the Terrible kabaks were rather widely spread. It started with tsar monopoly on vodka production in 15th century, which allowed only tsar-owned factories to produce it and sell it exquisitely in Tsar kabaks (taverns). As a result, vodka lost in quality. And corrupt business of greedy kabak heads led to more crime. Because a lot of vodka was sold on credit, it led to “kabak debts” and consequently to the enslavement of those who couldn’t pay up.
  • Peter the Great was renowned for his hospitality, huge banquets and his love of vodka. If a guest was still able to walk home after the party Peter considered the evening a failure Peter the First combined leases with the state sale of vodka, trying to increase the income for the state to a maximum. During the reign of Peter the Great, the dynasties of Russian «vodka kings» started. In 1716, the first Emperor of all Russia offered the aristocracy and the merchants the exclusive right to distil wine. Peter the Great and Joseph Stalin. Peter got his ministers trashed in order to understand their ulterior motives, while Stali n drank his associates under the table to allay his suspicions. In the middle of the 18th century, vodka was produced not only by state-owned distilleries, but also by land-owning aristocracy. Empress Catherine the Second, who favored the nobility and granted it numerous privileges, made wine distillation the sole privilege of the aristocracy. The Empress's order of March 31, 1765 allowed only the nobility to distil wine and also freed them of all accompanying taxes. In 1765 Catherine the Great granted the privilege of making vodka exclusively to noblemen – the richer they were, the more they were allowed to produce. Because of serfdom, the landlords had plenty of free workforce and concentrated on improving the quality of vodka regardless of the cost and lengthy production time. In 1863, the government monopoly on vodka was abolished, which caused the prices fall dramatically. The drink became much more popular with the population
  • Peter the Great was renowned for his hospitality, huge banquets and his love of vodka. If a guest was still able to walk home after the party Peter considered the evening a failure Peter the First combined leases with the state sale of vodka, trying to increase the income for the state to a maximum. During the reign of Peter the Great, the dynasties of Russian «vodka kings» started. In 1716, the first Emperor of all Russia offered the aristocracy and the merchants the exclusive right to distil wine. Peter the Great and Joseph Stalin. Peter got his ministers trashed in order to understand their ulterior motives, while Stali n drank his associates under the table to allay his suspicions. In the middle of the 18th century, vodka was produced not only by state-owned distilleries, but also by land-owning aristocracy. Empress Catherine the Second, who favored the nobility and granted it numerous privileges, made wine distillation the sole privilege of the aristocracy. The Empress's order of March 31, 1765 allowed only the nobility to distil wine and also freed them of all accompanying taxes. In 1765 Catherine the Great granted the privilege of making vodka exclusively to noblemen – the richer they were, the more they were allowed to produce. Because of serfdom, the landlords had plenty of free workforce and concentrated on improving the quality of vodka regardless of the cost and lengthy production time. In 1863, the government monopoly on vodka was abolished, which caused the prices fall dramatically. The drink became much more popular with the population
  • Peter the Great was renowned for his hospitality, huge banquets and his love of vodka. If a guest was still able to walk home after the party Peter considered the evening a failure Peter the First combined leases with the state sale of vodka, trying to increase the income for the state to a maximum. During the reign of Peter the Great, the dynasties of Russian «vodka kings» started. In 1716, the first Emperor of all Russia offered the aristocracy and the merchants the exclusive right to distil wine. Peter the Great and Joseph Stalin. Peter got his ministers trashed in order to understand their ulterior motives, while Stali n drank his associates under the table to allay his suspicions. In the middle of the 18th century, vodka was produced not only by state-owned distilleries, but also by land-owning aristocracy. Empress Catherine the Second, who favored the nobility and granted it numerous privileges, made wine distillation the sole privilege of the aristocracy. The Empress's order of March 31, 1765 allowed only the nobility to distil wine and also freed them of all accompanying taxes. In 1765 Catherine the Great granted the privilege of making vodka exclusively to noblemen – the richer they were, the more they were allowed to produce. Because of serfdom, the landlords had plenty of free workforce and concentrated on improving the quality of vodka regardless of the cost and lengthy production time. In 1863, the government monopoly on vodka was abolished, which caused the prices fall dramatically. The drink became much more popular with the population
  • Peter the Great was renowned for his hospitality, huge banquets and his love of vodka. If a guest was still able to walk home after the party Peter considered the evening a failure Peter the First combined leases with the state sale of vodka, trying to increase the income for the state to a maximum. During the reign of Peter the Great, the dynasties of Russian «vodka kings» started. In 1716, the first Emperor of all Russia offered the aristocracy and the merchants the exclusive right to distil wine. Peter the Great and Joseph Stalin. Peter got his ministers trashed in order to understand their ulterior motives, while Stali n drank his associates under the table to allay his suspicions. In the middle of the 18th century, vodka was produced not only by state-owned distilleries, but also by land-owning aristocracy. Empress Catherine the Second, who favored the nobility and granted it numerous privileges, made wine distillation the sole privilege of the aristocracy. The Empress's order of March 31, 1765 allowed only the nobility to distil wine and also freed them of all accompanying taxes. In 1765 Catherine the Great granted the privilege of making vodka exclusively to noblemen – the richer they were, the more they were allowed to produce. Because of serfdom, the landlords had plenty of free workforce and concentrated on improving the quality of vodka regardless of the cost and lengthy production time. In 1863, the government monopoly on vodka was abolished, which caused the prices fall dramatically. The drink became much more popular with the population
  • Peter the Great was renowned for his hospitality, huge banquets and his love of vodka. If a guest was still able to walk home after the party Peter considered the evening a failure Peter the First combined leases with the state sale of vodka, trying to increase the income for the state to a maximum. During the reign of Peter the Great, the dynasties of Russian «vodka kings» started. In 1716, the first Emperor of all Russia offered the aristocracy and the merchants the exclusive right to distil wine. Peter the Great and Joseph Stalin. Peter got his ministers trashed in order to understand their ulterior motives, while Stali n drank his associates under the table to allay his suspicions. In the middle of the 18th century, vodka was produced not only by state-owned distilleries, but also by land-owning aristocracy. Empress Catherine the Second, who favored the nobility and granted it numerous privileges, made wine distillation the sole privilege of the aristocracy. The Empress's order of March 31, 1765 allowed only the nobility to distil wine and also freed them of all accompanying taxes. In 1765 Catherine the Great granted the privilege of making vodka exclusively to noblemen – the richer they were, the more they were allowed to produce. Because of serfdom, the landlords had plenty of free workforce and concentrated on improving the quality of vodka regardless of the cost and lengthy production time. In 1863, the government monopoly on vodka was abolished, which caused the prices fall dramatically. The drink became much more popular with the population
  • Peter the Great was renowned for his hospitality, huge banquets and his love of vodka. If a guest was still able to walk home after the party Peter considered the evening a failure Peter the First combined leases with the state sale of vodka, trying to increase the income for the state to a maximum. During the reign of Peter the Great, the dynasties of Russian «vodka kings» started. In 1716, the first Emperor of all Russia offered the aristocracy and the merchants the exclusive right to distil wine. Peter the Great and Joseph Stalin. Peter got his ministers trashed in order to understand their ulterior motives, while Stali n drank his associates under the table to allay his suspicions. In the middle of the 18th century, vodka was produced not only by state-owned distilleries, but also by land-owning aristocracy. Empress Catherine the Second, who favored the nobility and granted it numerous privileges, made wine distillation the sole privilege of the aristocracy. The Empress's order of March 31, 1765 allowed only the nobility to distil wine and also freed them of all accompanying taxes. In 1765 Catherine the Great granted the privilege of making vodka exclusively to noblemen – the richer they were, the more they were allowed to produce. Because of serfdom, the landlords had plenty of free workforce and concentrated on improving the quality of vodka regardless of the cost and lengthy production time. In 1863, the government monopoly on vodka was abolished, which caused the prices fall dramatically. The drink became much more popular with the population
  • The vodka of today, is only about 100 years old The credit of inventing today’s vodka goes to Dmitry Mendeleev. He was a chemist employed by the government. In 1894 he discovered that the 40% water-alcohol mixture was the most homogeneous He also developed the basic principles of today’s modern vodka industry. The result: the standards for how all vodkas should be made is established . In 1893, he was appointed Director of the Bureau of Weights and Measures. It was in this role that he was directed to formulate new state standards for the production of vodka . As a result of his work, in 1894 new standards for vodka were introduced into Russian law and all vodka had to be produced at 40% alcohol by volume
  • 1870's Andrew Albanov , a chemist, discovered the absorption qualities of charcoal. Smirnov became the first to use charcoal for vodka filtration and introduced continuous distillation for consistent product quality. 1886 Tsar Alexander the third discovered a vodka for his palate and that was Smirnoff and it was issued royal warrant that made it the official vodka of the Tsars. He became Count Smirnov, and started wearing fur coats. The family became a part of Russian aristocracy just in time for the Russian Revolution.
  • 1870's Andrew Albanov , a chemist, discovered the absorption qualities of charcoal. Smirnov became the first to use charcoal for vodka filtration and introduced continuous distillation for consistent product quality. 1886 Tsar Alexander the third discovered a vodka for his palate and that was Smirnoff and it was issued royal warrant that made it the official vodka of the Tsars. He became Count Smirnov, and started wearing fur coats. The family became a part of Russian aristocracy just in time for the Russian Revolution.
  • 1870's Andrew Albanov , a chemist, discovered the absorption qualities of charcoal. Smirnov became the first to use charcoal for vodka filtration and introduced continuous distillation for consistent product quality. 1886 Tsar Alexander the third discovered a vodka for his palate and that was Smirnoff and it was issued royal warrant that made it the official vodka of the Tsars. He became Count Smirnov, and started wearing fur coats. The family became a part of Russian aristocracy just in time for the Russian Revolution.
  • 1917 Russian Revolution , the Bolsheviks confiscated all private industry in Moscow They were a political party lead by lenin
  • 1917 Russian Revolution , the Bolsheviks confiscated all private industry in Moscow
  • 1917 Russian Revolution , the Bolsheviks confiscated all private industry in Moscow
  • 1917 Russian Revolution , the Bolsheviks confiscated all private industry in Moscow
  • 1930’s production begins in the U.S , Unfortunately the timing was not great, Prohibition had just ended and after years of drinking bootleg gin, consumers shy away from all clear spirits. 1939 the company was failing so he sold it to a alcohol beverage co called Heublein where he encountered John Martin, a marketing guy in Bethel, Connecticut, who changed his life again. In the 1930s Vladimir met Rudolph Kunett, a Russian who had emigrated to America in 1920. The Kunett family had been a supplier of spirits to Smirnoff in Moscow before the Revolution. In 1933 Vladimir sold Kunett the right to begin producing Smirnoff vodka in North America. However, the business in America was not as successful as Kunett had hoped. In 1938 Kunett could not afford to pay for the necessary sales licenses, and contacted John Martin, president of Heublein , who agreed to buy the rights to Smirnoff for the value of the distilling equipment. His board thought he was mad. Sales were very slow until they changed the product to use whiskey corks instead. In Kentucky sales rocketed as the distributor started marketing Smirnoff as "white whiskey, no taste, no smell" Heublein is credited with popularizing vodka in America First he promoted the vodka as White Whiskey WW2 has one plus Russia is our allies and vodka becomes fashionable and patriotic to drink it.
  • 2 nd he edge his way to market by promoting 4 cocktails: The Bloody Mary (created in Paris) the Screwdriver (believed to be invented in Turkey) the most famous the Moscow Mule.
  • Moscow Mule was originally created around 1930 by Harry Craddock of London’s Savoy Hotel , how it came to American is a mystery. But it reared its head again a bartender at the Cock N Bull in Hollywood decided to reintroduce to his guest. Morgan the owner of the cock n bull was trying to market his homemade ginger beer. Together , using Martin’s vodka and MorGan’s ginger beer, they concocted a mixture complete with chipped ice, a lime sliver and a twist of cucumber peel – christening it the Moscow Mule. They ordered specially engraved copper mugs and Martin set off to market it in the bars around the country. He bought one of the first Polaroid cameras and asked barmen to pose with a Moscow Mule copper mug and a bottle of Smirnoff vodka. Then he would leave one copy of the photo at the bar and take a second copy to the bar next door to show them that their competitors were selling their concoction. Jump-starting Smirnoff and the American vodka craze of the 1950s,
  • THE MAJOR PART OF THEIR SUCCESS WAS ALSO DUE TO GENTLEMAN LIKE THE ABOVE WHO CREATED A BRILLANT CAMPAIGN CALLED SMIRNOFF LEAVES YOU BREATHLESS
  • 1860's Smirnov distillery opened in Moscow, Trading House of PA Smirnov. 1870's Andrew Albanov , a chemist, discovered the absorption qualities of charcoal. Smirnov became the first to use charcoal for vodka filtration and introduced continuous distillation for consistent product quality. 1886 Tsar Alexander the third discovered a vodka for his palate and that was Smirnoff and it was issued royal warrant that made it the official vodka of the Tsars. He became Count Smirnov, and started wearing fur coats. The family became a part of Russian aristocracy just in time for the Russian Revolution. 1917 Russian Revolution , the Bolsheviks confiscated all private industry in Moscow and converted the Smirnov distillery into a state garage. 1920'sFleeing Russia for his life, Vladimir , one of Smirnov’s sons, ended up in Paris. He adopted the French version of the family name, Smirnoff. Vladimir met Rudolf Kunett , a native Russian who worked in the U.S., and together they decided to find out if Smirnoff would appeal to the U.S
  • It also leaves you in strange situations where your obviously drunk wife dances with glee at the sight of her 8th martini on your top hat. Pictured: Rod Alexander and Bambi Lynn (Mrs. Rod Alexander) 
  • It also leaves you in strange situations where your obviously drunk wife dances with glee at the sight of her 8th martini on your top hat. Pictured: Rod Alexander and Bambi Lynn (Mrs. Rod Alexander) 
  • It also leaves you in strange situations where your obviously drunk wife dances with glee at the sight of her 8th martini on your top hat. Pictured: Rod Alexander and Bambi Lynn (Mrs. Rod Alexander) 
  • SPEAK ABOUT HOW CIROC BROKE THE MOLD, OPENING THE DOORS FOR EVERYONE ELSE TO FOLLOW MAPLE SYRUP, MILK, SOY ETC
  • SPEAK ABOUT HOW CIROC BROKE THE MOLD, OPENING THE DOORS FOR EVERYONE ELSE TO FOLLOW MAPLE SYRUP, MILK, SOY ETC
  • PICTURE OF MAN SCRATCHING HIS HEAD
  • EARLY YEARS: FERMENTATION WERE MOST LIKELY TO CREATE ALCOHOLIC BEVERAGES SUCH AS MEAD, WINE, AND BEER AS FAR BACK AS 7,000 BCE IN PARTS OF THE MIDDLE EAST.. WHILE THE GENERAL PRINCIPLE OF FERMENTATION IS THE SAME ACROSS ALL OF THESE DRINKS THE PRECISE METHODS OF ACHIEVING IT, AND THE END RESULTS, DIFFER.
  • BEER/GRAIN VODKA IS MADE BY TAKING A GRAIN, SUCH AS BARLEY , WHEAT , OR RYE , GERMINATING AND DRYING IT, AND PULPING IT INTO A MASH. THIS MASH THE MASH IS COOKED TO RELEASE THE STARCH FOR CONVERSION INTO SUGAR. YEAST IS ADDED TO THE MIXTURE. THIS YEAST “EATS” THE SUGAR PRESENT IN THE MASH AND CONVERTS IT INTO CARBON DIOXIDE AND ALCOHOL. TIME: SHORT OR LONG DEPENDING ON THE DISTILLERS PREFERENCE
  • WINE IS CREATED USING A SIMILAR METHOD THAT ALSO INVOLVES FERMENTATION. GRAPES ARE CRUSHED TO RELEASE THE SUGAR-RICH JUICES, WHICH ARE THEN EITHER TRANSFERRED QUICKLY AWAY FROM THE SKINS OR LEFT TO REST FOR A TIME TO ABSORB SOME OF THE FLAVOR, TANNINS, AND COLOR OF THE SKINS. YEAST IS THEN ADDED , AND THE GRAPE JUICE IS ALLOWED TO FERMENT FOR A NUMBER OF WEEKS, AT WHICH POINT IT IS MOVED TO DIFFERENT CONTAINERS AND FERMENTED AT A SLOWER RATE, AND EVENTUALLY AGED OR BOTTLED
  • MANY VODKA BRANDS WOULD HAVE YOU BELIEVE THAT WATER MAKES ALL THE DIFFERENCE. IN TRUTH, ONCE WATER IS PURIFIED IT HAS RELATIVELY LITTLE EFFECT ON THE END PRODUCT
  • Slower more time consuming process Carefully monitored by the master distiller. The result: A fuller more viscous mouth feel More flavorful product because it contains more of the aromatics, congeners, and flavor elements of the mash from which it was produced
  • Method One: Essential oils from the peel of the fruit rather than the pulp produce the truest essence of flavor . Method Two: Some distillers add aromatic oils to the clear vodka by macerating, or steeping, the fruit in the vodka for several weeks then distilling again to purify. Method Three: Others use blends of natural fruit essences and add them to vodka at the end of the production process, just prior to bottling. Method Four: cost-effective brands may use a blend of synthetic essences that are mixed with the vodka.
  • Method One: Essential oils from the peel of the fruit rather than the pulp produce the truest essence of flavor . Method Two: Some distillers add aromatic oils to the clear vodka by macerating, or steeping, the fruit in the vodka for several weeks then distilling again to purify. Belvedere macerated flavors are produced by shipping the pure spirit thus produced to France, where dried and frozen citrus peels are macerated for a number of weeks – a different period for each fruit. The maceration is then distilled with these elements at low temperature in a copper pot still in order to maintain the intensity of aroma. These macerate concentrates are then shipped back to Polmos Zyrardów, blended with the distillery’s water to bottling strength and then filtered through a paper filter prior to bottling. Method Three: Others use blends of natural fruit essences and add them to vodka at the end of the production process, just prior to bottling. Method Four: cost-effective brands may use a blend of synthetic essences that are mixed with the vodka.
  • Method One: Essential oils from the peel of the fruit rather than the pulp produce the truest essence of flavor . Method Two: Some distillers add aromatic oils to the clear vodka by macerating, or steeping, the fruit in the vodka for several weeks then distilling again to purify. Method Three: Others use blends of natural fruit essences and add them to vodka at the end of the production process, just prior to bottling. Method Four: cost-effective brands may use a blend of synthetic essences that are mixed with the vodka.
  • Absolut Vodka was established in 1879 by Lars Olsson Smith and is produced in Åhus, Sweden. [1] Smith introduced fractional distillation that produces liquor without fusel alcohol in Sweden in 1877, Absolut Vodka was introduced to the global market in 1979. Since its launch, Absolut has grown from 90,000 liters to 96.6 million liters in 2008. It has become the largest international spirit and is available in 126 countries. The vodka is made from winter wheat . Approximately 80,000 metric tons (2,900,000 bushels) of wheat is used annually to produce Absolut Vodka. Over one kilogram of grain is used in every one-liter bottle. [1]
  • 100% Da kowskie Gold Rye as the single-grain ingredient. Belvedere Vodka hails from the small town of Zyrardow in the Mazovian plains west of Warsaw, Poland. Following traditions dating back over 600 years, Belvedere is handcrafted in small batches to ensure superior quality meeting only the highest of standards. Belvedere is distilled four times, the optimum number for enhancing its unique, subtle character. If a taste sampling shows even a hint of imbalance, the entire batch is destroyed. First introduced to North America in 1996, Belvedere single-handedly created the luxury vodka segment (now the fastest-growing category in distilled spirits). Seven years later, Belvedere's high character and uncompromising integrity are recognized internationally.
  • Chopin Key Selling Points Chopin is the only luxury potato vodka Potato vodka is the vodka of connoisseurs, and Chopin is the only luxury vodka still to be crafted in this unique way. Chopin is produced from Podlasie potatoes and carefully distilled at the Pomos Siedlce Podlasie potatoes impart a richness on the palate and a creamy texture along with a subtle earthy mineral note to the vodka. Podlasie potatoes are all natural from farms that use no herbicides or pesticides Chopin is four times distilled and five times filtered

50 million cases can't be wrong 50 million cases can't be wrong Presentation Transcript

  • CAN’T BE WRONG!
  • “Vodka is only drunkfor a reason, and ifyou have a bottle ofvodka you’ll alwaysfind a reason!”
  • 50 MILLION CASES 192 Million  # of 9 Liter distilled spirits cases sold in the US 2011
  • 50 MILLION CASES 192. 7 Million  # of 9 Liter distilled spirits cases sold in the US 2011 $65.8 Billion Dollars  Combined dollar total for on and off premise sales
  • 50 MILLION CASES 61.9 Million
  • 50 MILLION CASES 61.9 Million  # of 9 liter vodka cases sold in the US
  • 50 MILLION CASES 61.9 Million  # OF 9 liter vodka CASES SOLD IN THE US  150 plus vodka brands sold
  • 50 MILLION CASES 61.9 Million  # OF 9 liter vodka CASES SOLD IN THE US  150 plus vodka brands sold  1 out of every 4 bottles sold.
  • 50 MILLION CASES 61.9 Million  # OF 9 liter vodka CASES SOLD IN THE US  150 plus vodka brands sold  1 out of every 4 bottles soldVodka now represents 32.1% of all spirits consumed in the U.S.
  • 50 MILLION CASES 25. 5 million  # 9 liter Rum cases sold
  • 50 MILLION CASES 25. 5 million  # 9 liter Rum cases sold 20.5 million  # 9 liter American Whisky cases sold
  • 50 MILLION CASES 25. 5 million  # 9 liter Rum cases sold 20.5 million  # 9 liter American Whisky cases sold 11.9 million  # of Tequila cases sold
  • 50 MILLION CASES 25. 5 million  # 9 liter Rum cases sold 20.5 million  # 9 liter American Whisky cases sold 11.9 million  # of Tequila cases sold 11.9 million  # 9 liter of Gin cases sold
  • GRAPE BEGININGS
  • SO IT BEGINS….The year is 4,000 BCE the only thing to drink is beer, mead and wine
  • Happy accidents.. Limited inside storage Booze was low in alcohol
  • Happy Accidents Frozen Distillation
  • Happy Accidents
  • THE POT STILL ARRIVES 20
  • VODKA HISTORY 1405 the word vodka was documented “Woda appears in a polish document” Drank for medicinal purposes only
  • VODA BURNT WINE BREAD WINEBURNING WINE BITTER WINE
  • VODA BURNT WINE BREAD WINE BURNING WINE BITTER WINEALL THOUGHT TO BETHE DECENDANTS OF “AQUA VITAE”INTRODUCED TO RUSSIA IN THE 15TH CENTURY
  • RUSSIA’S VODKA HISTORY16th century vodkaproduction in full swing
  • RUSSIA’S VODKA HISTORY16th century vodkaproduction in full swingVodka- GovernmentMonopoly
  • RUSSIA’S VODKA HISTORY16th century vodkaproduction in full swingVodka- GovernmentMonopolyTsar Kabak’s establishedSocial values decline
  • RUSSIA’S VODKA HISTORY16th Century-Peter theGreat
  • RUSSIA’S VODKA HISTORY16th Century-Peter theGreatThe dynasty of “VodkaKings” begins
  • RUSSIA’S VODKA HISTORY16th Century-Peter theGreatThe dynasty of “VodkaKings” beginsVodka becomes thedrink of the noble "The sober man thinks what the drunkard says". Russia Proverb
  • RUSSIA’S VODKA HISTORY Aristocrats and nobility gain the exclusive Catherine the Second right to produce and sell vodka
  • RUSSIA’S VODKA HISTORY Aristocrats and nobility gain the exclusive Catherine the Second right to produce and sell vodka 17th Century- vodka climbs the social scaled
  • RUSSIA’S VODKA HISTORY Aristocrats and nobility gain the exclusive Catherine the Second right to produce and sell vodka 17th Century- vodka climbs the social scaled Quality increases but there is no consistency
  • VODKA ADVANCES
  • RUSSIA’S VODKAHISTORY 19th century: vodka is very profitable deal for the aristocracy  1860’s:  Over 5,000 producers  Over 1,000 vodka’s in the market
  • RUSSIA’S VODKA HISTORY Dmitry Mendeleev: Russian scientist, credited with the creator of the first version of periodic table More widely known Father of modern day Vodka In 1894 he discovered that the 60% water-40% alcohol mixture was the most homogeneous
  •  1860s Smirnov distillery opened in Moscow, Trading House of PA Smirnov.
  •  1860s Smirnov distillery opened in Moscow, Trading House of PA Smirnov. 1870s Andrew Albanov, a chemist, discovered the absorption qualities of charcoal.
  •  1860s Smirnov distillery opened in Moscow, Trading House of PA Smirnov. 1870s Andrew Albanov, a chemist, discovered the absorption qualities of charcoal. 1886 Smirnoff was issued royal warrant that made it the official vodka of the Tsars.
  • VODKA COMES TOAMERICA 1917 Russian Revolution, the Bolsheviks confiscated all private industry in Moscow
  • VODKA COMES TOAMERICA 1917 Russian Revolution, the Bolsheviks confiscated all private industry in Moscow 1920s Smirnov’s flee Russia
  • VODKA COMES TOAMERICA 1917 Russian Revolution, the Bolsheviks confiscated all private industry in Moscow 1920s Smirnov’s flee Russia Late 1920’s Vladimir Smirnoff meet Rudolf Kunett, a native Russian
  • VODKA COMES TOAMERICA 1917 Russian Revolution, the Bolsheviks confiscated all private industry in Moscow 1920s Smirnov’s flee Russia Late 1920’s Vladimir Smirnoff meet Rudolf Kunett, a native Russian 1930 Smirnoff launches in the US
  • VODKA COMES TOAMERICA
  • VODKA COMES TOAMERICA John Martin promotes Smirnoff in four cocktails: Screwdriver, The Martini, Bloody Mary and the Moscow Mule
  • Moscow Mule
  • THE MAGIC OF ADVERTISING
  • SMIRNOFFLEAVES YOUBREATHLESS
  • SMIRNOFF LEAVESYOU BREATHLESS
  • SMIRNOFF LEAVESYOU BREATHLESS
  • SMIRNOFF LEAVESYOU BREATHLESS
  • US INVASION 1964- Stolichnaya –is the first imported vodka
  • US INVASION 1964- Stolichnaya –is the first imported vodka 1967- vodka sales surpass the sales of Gin and American Whisky combined
  • US INVASION 1964- Stolichnaya –is the first imported vodka 1967- vodka sales surpass the sales of Gin and American Whisky combined 1978- Russia shoot down the Korean airplane. Russian vodka sales plummet
  • US INVASION 1964- Stolichnaya –is the first imported vodka 1967- vodka sales surpass the sales of Gin and American Whisky combined 1978- Russia shoot down the Korean airplane. Russian vodka sales plummet 1980 Absolute takes over
  • US FLAVOR INVASION 1986- Stoli launches the first flavored vodka-Limonaya
  • US FLAVOR INVASION 1986- Stoli launches the first flavored vodka-Limonaya 1986- Absolute launches- PEPPAR
  • US FLAVOR INVASION 1986- Stoli launches the first flavored vodka-Limonaya 1986- Absolute launches- PEPPAR 1988- Absolute launches follows suite with Citron
  • US FLAVOR INVASION
  • SUPER PREMIUM 1997-Super Premiums enter the market place  Belvedere  Grey Goose  Chopin Average cost $ 35-$45
  • SUPER PREMIUMSuper-premiums account for only 23%of vodka sales by volume, yet constitute44% of revenue, or $1.3 billion per year
  • TIPPING POINT 2003- CIROC VODKA LAUNCHES VERMOUNT GOLD 3 VODKA
  • 50 MILLION CASES WHY?
  • AVERAGE COST TO MAKEVODKA $1.99
  • IS THERE A DIFFERENCE?
  • Laws for Vodka Vodka is made by the distillation of fermented substances such as grain, potatoes, fruits etc. Basically any natural substance containing a fermentable starch and or sugar can be made into vodka
  • Laws for Vodka It must be distilled to neutral= 190 proof
  • Laws for Vodka It must be distilled to neutral= 190 proof The European Union : minimum of 37.5% ABV for any "European vodka" to be named as such.
  • Laws for Vodka It must be distilled to neutral= 190 proof The European Union : minimum of 37.5% ABV for any "European vodka" to be named as such. United States must have an alcoholic content of 40% or more
  • 50 MIILLION CASES IT COMES DOWN TO THESE 4 FACTORS  RAW MATERIAL
  • 50 MIILLION CASES IT COMES DOWN TO THESE 4 FACTORS  RAW MATERIAL  WATER
  • 50 MIILLION CASES IT COMES DOWN TO THESE 4 FACTORS  RAW MATERIAL  WATER  DISTILLATION
  • 50 MIILLION CASES IT COMES DOWN TO THESE 4 FACTORS  RAW MATERIAL  WATER  DISTILLATION  FILTRATION
  • RAW MATERIALS=FLAVOR PROFILE BARLEY WHEAT RYE POTATOE Lightly Nutty Aniseed Flavor Nutty Rye Bread Sweet, Vegetal Spicy SweetnessSUGAR BEET/SUGAR CANE/MOLASSES CORN GRAPES Sweetness Buttery Citrus
  • ALCHOHOL YIELD’S THE RESULTANT YIELDS ALSO VARY GREATLY, AFFECTING THE FINAL PRICE OF VODKAS. • 100KG OF POTATOES YIELDS APPROX 10L OF SPIRIT
  • ALCHOHOL YIELD’S THE RESULTANT YIELDS ALSO VARY GREATLY, AFFECTING THE FINAL PRICE OF VODKAS. • 100KG OF POTATOES YIELDS APPROX 10L OF SPIRIT • 100KG OF GRAPES YIELDS APPROX 12L OF SPIRIT
  • ALCHOHOL YIELD’S THE RESULTANT YIELDS ALSO VARY GREATLY, AFFECTING THE FINAL PRICE OF VODKAS. • 100KG OF POTATOES YIELDS APPROX 10L OF SPIRIT • 100KG OF GRAPES YIELDS APPROX 12L OF SPIRIT • 100KG OF WHEAT OR BARLEY YIELDS APPROX 35L OF SPIRIT
  • ALCHOHOL YIELD’S THE RESULTANT YIELDS ALSO VARY GREATLY, AFFECTING THE FINAL PRICE OF VODKAS. • 100KG OF POTATOES YIELDS APPROX 10L OF SPIRIT • 100KG OF GRAPES YIELDS APPROX 12L OF SPIRIT • 100KG OF WHEAT OR BARLEY YIELDS APPROX 35L OF SPIRIT • 100KG OF CORN YIELDS APPROX 40L OF SPIRIT
  • STEP 2 -FERMENTATION SIMPLE DEFINITION: THE PROCESSOF CONVERTING SUGAR TO ALCHOL AND CO2
  • GRAIN FERMENTATION Starts with Beer
  • GRAPE FERMENTATION STARTS WITH WINE
  • Step 3- WATER
  • STEP 4-DISTILLATION.• DISTILLATION ACHIEVES 2 THINGS: • BRINGS THE VODKA’S STRENGTH TO THE DESIRED ALCOHOLIC PERCENTAGE • REMOVES IMPURITIES
  • POT VS CONTINUOUS
  • STEP 5- FILTRATION
  • FLAVORING VODKA.Method One: Essential oils
  • FLAVORED VODKA.Method One: Essential oilsMethod Two: Maceration
  • FLAVORED VODKA.Method One: Essential oilsMethod Two: MacerationMethod Three: Synthetic essences
  • TASTING AND THE FOUR F’SVODKA’S KEY INFLUENCES
  • TASTING AND THE FOUR F’SVODKA’S KEY INFLUENCES  Raw material
  • TASTING AND THE FOUR F’SVODKA’S KEY INFLUENCES  Raw material  Fermentation
  • TASTING AND THE FOUR F’SVODKA’S KEY INFLUENCES  Raw material  Fermentation  Water
  • TASTING AND THE FOUR F’SVODKA’S KEY INFLUENCES  Raw material  Fermentation  Water  Distillation method
  • TASTING AND THE FOUR F’SVODKA’S KEY INFLUENCES  Raw material  Fermentation  Water  Distillation method  Filtration
  • TASTING AND THE FOUR F’SFragrance: Odour, scent or perfume. What does it smell of?
  • TASTING AND THE FOUR F’SFragrance: Odour, scent or perfume. What does it smell of?Flavour: The sensory reaction to a stimulus in the mouth. What does it taste of? It should taste like the ingredients used bread dough, grain, nuttiness, minerals, grapes etc.
  • TASTING AND THE FOUR F’SFeel: The physical impression of a liquid in the mouth. How does it feel in your mouth? Is it thin, mouth coating, smooth?  It should silky, clean, smooth, gentle, oily, full, rich, creamy
  • TASTING AND THE FOUR F’SFeel: The physical impression of a liquid in the mouth. How does it feel in your mouth? Is it thin, mouth coating, smooth?  It should silky, clean, smooth, gentle, oily, full, rich, creamyFinish: The sensation remaining in the mouth and throat having swallowed vodka. What are you left with?  Velvety, bitter, clean, spicy
  • Tasting
  • RAW MATERIALS=FLAVOR PROFILE BARLEY WHEAT RYE POTATOE Lightly Nutty Aniseed Flavor Nutty Rye Bread Sweet, Vegetal Spicy SweetnessSUGAR BEET/SUGAR CANE/MOLASSES CORN GRAPES Sweetness Buttery Citrus
  • Tasting Order Absolute: Wheat vodka from Sweden-  Continuous Distilled
  • Tasting Order Absolute: Wheat vodka from Sweden-  Continuous Distilled• Ketel One: Wheat vodka from Holland-  Continuous Distilled and Pot Distilled
  • Tasting Order Absolute: Wheat vodka from Sweden-  Continuous Distilled• Ketel One: Wheat vodka from Holland-  Continuous Distilled and Pot Distilled Belvedere: Rye from Poland  Continuous Distilled
  • Tasting Order Absolute: Wheat vodka from Sweden-  Continuous Distilled• Ketel One: Wheat vodka from Holland-  Continuous Distilled and Pot Distilled Belvedere: Rye from Poland  Continuous Distilled Chopin: Potato from Poland  Continuous Distilled
  • Tasting Order Absolute: Wheat vodka from Sweden-  Continuous Distilled• Ketel One: Wheat vodka from Holland-  Continuous Distilled and Pot Distilled Belvedere: Rye from Poland  Continuous Distilled Chopin: Potato from Poland  Continuous Distilled Ciroc: Grapes from France  Continuous and Pot Distilled
  • KETEL CITREON 6 Citrus fruits  2 varieties Sicilian lemons  1 lemon from Spain  1 lemon from Guinea  2 limes from West Africa Essential oils are extracted  Perfume house in Grasse,France Ketel one vodka is infused then rested for 24hrs to marry
  • Ketel OranjeThe oranges are Valencias from Florida and Brazil andMandarins from Italy.