THE AVERAGE PERSON ISEXPOSED TO OVER 3,000 MARKETING MESSAGES PER DAY
“Only14%of people trustadvertisements. “ 78%of people trust the recommendations of peers.
THE NEW MATH• Old: Message 5,000,000 to possibly reach 500!• New: Personally reach 500 who inﬂuence 5,000 who inﬂuence 20,000 who inﬂuence 200,000! +,-*.$/01*** 23444*5,)56,*-0)*-$%/* /)*0,$"*7)8"*9,::$#,*$",* 9)",*;$68$<6,*/0$%** !"#$%&$()%** 2*9&66&)%*-0)*=)%>/?**
130 FRIENDS 300 FOLLOW EVERYONE REACHES7,740 PEOPLE
SOCIAL MEDIA IS THERE-INVENTION OF THESMALL TOWN
1. BE INTERESTING 2. MAKE IT EASY 3. MAKE PEOPLE HAPPY3 RULES OF WORD OF MOUTH
WOM CHECKLIST: 4 ELEMENTS 1.TALKERS 2.MESSAGE 3.TOOLS 4.MEASUREMENT
THEY’LL TALK ABOUT YOU IF It makes them look smart It enables them to help others It allows them to feel important It enables connection to a group
CONTENT MARKETING• Creative: it’s a 24-hour content cycle. You’d better have something to break through the noise of the conversation.• Brand Building: Content and conversation defines a brand more than a new logo or a press release• Engaging: Inspire feedback. This is not a copywriting assignment.• Relevance is Redefined: To create conversation, simple, random and banal may be a brand’s best bets.
BEFORE YOU GO• Allow your audience to help you shape your brand• Build a sense of community• Traditional and Social media can play ping-pong• Content is the new branding• “Pull” don’t “Push”• If you’re small, play like you’re big.• If you’re big, play like you’re small.
MANAGING PARTNER & DIRECTOR OF ROCKET SCIENCEBRIAN ELASTICITYCROSS email@example.com 314.292.9680 www.elasticthought.com www.facebook.com/briancross www.twitter.com/vanceopel PRESIDENT AND CEO FUND ST. LOUIS firstname.lastname@example.org 800.385.6419 www.fundstlouis.org www.facebook.com/fundstl www.twitter.com/fundstl