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User centred design
 

User centred design

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    User centred design User centred design Presentation Transcript

    • UX London 2011 &User centred Design
      How we can use user centred design methods to build better websites
    • What was UX London 2011?
      Learn from pioneers in the field of user experience
      1 day of inspiring talks
      2 days of in-depth workshops
    • What is User eXperience?
      User
      “a person that uses something”
      Experience
      “a person's perceptions, feelings, and memories of something”
    • What is user centred design
      A process with the user at the centre, that gives us the tools to make a better user experience
      It’s a cyclical process, but can involve these stages
      Research & analysis
      Creating the design solution
      Evaluating the solution
      Continue to measure
    • Research
      1
      Is that the part of the project where you just surf the internet all day?
    • Research
      We need to understand who we are designing for
      Talk to users face to face
      Use questionnaires
      Information from the client
      Site statistics from the existing site
      Mosaic profiles
      Then we can use tools to make the research useful
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    • Personas
      A way to define who the users are
      Archetypal users based on real life people
      Consider their background, lifestyle, goals and habits
      Should be relevant to the project
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    • Kim Goodwin
      The person writing the persona should be doing the research
      Base them on behaviour / activities not job titles
      Everyone needs to be happy with them
      Only do as much as you need
      UX Consultant, over a decades worth of experience
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      Making personas work...without breaking the bank
      UX London 2011 workshop
    • User needs & goals
      A way to define what the user wants from the site
      Helps us understand the user and decide the functionality and content
      Prioritise the users goals with business objectives
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      Hotel example
    • User journeys
      A way to define the user’s thought process
      Tells us how they get from their need to their goal
      Helps us decide the site architecture and hierarchy of actions on the site
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      Hotel example
    • What else do we research?
      Business structure and brand
      Business services
      Business objectives
      Competition
      What other industries are doing
      What else is happening online
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    • Design
      2
      Don’t you guys just colour in?
    • Design
      Bring the research together to get the functionality right and put the right content in the right place
      What we’re designing must satisfy the user, but must also satisfy the business objectives
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    • Alan Cooper
      Created the ‘goal oriented design methodology’
      Brings the user together with the business and technology
      What does the user desire?
      How can the business provide it?
      How can we actually create something that can do it?
      Creating a balanced team
      Everyone works together to find a solution
      The ‘experts’ control the direction of the project
      A “software visionary”, owner of Cooper, design consultancy
      It’s all us
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      UX London 2011 talk
    • Creating a good user experience
      Use the research, business objectives and scoped out requirements as a basis
      Consider the interactions, as well as the look & feel
      Keep the interface as simple as possible
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    • Giles Colborne
      Think about ‘Extreme Usability’
      Think about who the user is
      Expert vs. Mainstreamer
      Perceived efficiency vs. actual efficiency
      Working in user centred design since 1991
      Advanced Simplicity
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      UX London 2011 workshop
    • 3
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      How John Lewis and Amazon have created simpler shopping process in longer steps
    • 3
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      How do you simply a remote?
      From Giles Colborne
    • 3
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      Remove
      From Giles Colborne
    • 3
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      Organise
      From Giles Colborne
    • 3
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      Hide
      From Giles Colborne
    • 3
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      Displace
      From Giles Colborne
    • Evaluate
      3
      It’s rubbish. Do it again, but this time make it good!
    • Evaluate
      No matter how thorough you’ve been you won’t get it right first time
      Do user testing to find out what works and what doesn’t
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    • User testing
      You can find out early on what isn’t working
      When creating a prototype only test what you need to and set the expectations of the client
      Choose the right tool for the job
      Often should be the tool you know how to use
      Must be capable of prototyping the functionality require
      We’ve used Umbraco, wireframes, Hotgloo, InvisionApp
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    • Todd Zakiwarfel
      Better for complicated interactions
      Local data storage
      May help later on with final build (risky!)
      Founder of Messagefirst, design research consulting firm
      Prototyping using HTML5 & CSS3
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      UX London 2011 workshop
    • Measure
      4
      It’s gone live! We never have to think about it again 
    • Measure
      Once a site is live we need to keep measuring it and find ways to improve it
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    • Lou Rosenfeld
      Doesn’t fix the problems
      Instead...
      Prioritise – Focus on the important pages / features
      Tune – Constantly refine
      Be opportunistic – Find high value easy fixes and just do them
      Independent information architecture consultant
      Why redesign must die
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      UX London 2011 talk & workshop
    • So how can this help us create better websites?
    • What it means for us
      UX London 2011 confirmed that we’re already doing a lot of the right things
      It can help us think about how to refine our process and do more of it, and do it better
    • What it means for us
      Thinking about the user and the client will make projects more successful
      Working better as a team will make us more productive and efficient
    • The end