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חברות ישראליות בברצלונה 2010
 

חברות ישראליות בברצלונה 2010

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החברות המשתתפות בתערוכת ברצלונה 2010

החברות המשתתפות בתערוכת ברצלונה 2010

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    חברות ישראליות בברצלונה 2010 חברות ישראליות בברצלונה 2010 Document Transcript

    • Promoting Israel’s Mobile Industry Globally Solution Catalogue 2010
    • Israel Mobile Industry Solution Catalog 2010Table of Contents (By Alphabetical Order)Page Name of Company Location Categories (hall) Aerotel Medical Systems 2 • Security & telemedicine 17 Allot Communications 2, 4 • Broadband Wireless Solutions • Infrastructure 18 • Network monitoring & optimizing • Vas (Value Added Services) Asocs 4 • Handset • Infrastructure 19 AtlasCT 2 • Location Based Services 20 • Vas (Value Added Services) • SAAS (Software As a Service) BoomRing Communication 2 • Business Applications • Converged Services & IMS • Vas (Value Added Services) 21 • Voice Services • VOIP • Wifi & Wimax • SAAS (Software As a Service) bTendo 22 Ceedo Technologies 2 • Broadband Wireless Solutions • Business Applications • Converged Services & IMS • Mobile Advertising 23 • Reducing Capex • Service Delivery Platform • Vas (Value Added Services) • VoIP • SAAS (Software As a Service) Ceragon Networks 4 • Broadband Wireless Solutions 24 • Infrastructure • Wifi & Wimax Celle Brite • Handset 25 4 • Mobile Content Distribution • Vas (Value Added Services) 2
    • Israel Mobile Industry Solution Catalog 2010Table of Contents (By Alphabetical Order)Page Name of Company Location Categories (hall) CellGuide 2 • Handset 26 • Location Based Services Cvidya 4 • Payments & Billing 27 • Revenue Assurance Communitake 4 • Business Applications • Handset 28 • Vas (Value Added Services) • SAAS (Software As a Service) Comsys Mobile • Broadband Wireless Solutions 29 • Business Applications • Converged Services & IMS • Cutting Capex • Handsets • Infrastructure • Location Based Services • Messaging, Mobile E-mail & IM • Mobile Advertising • Mobile Content Distribution • Mobilizing the Web • Multimedia, Video & Content • Music & Games • Network Monitoring & • Optimization • Payments and Billing • Revenue Assurance • Security & Telemedicine • Service Delivery Platform • TV/IPTV • VAS (Value Added Services) • Voice Services • VoIP • WiFi & WiMax Dasur Pattern Recognition 2 • Handset • Messaging 30 • Mobile Content Distribution • Mobile E-Mail & IM Datanetis 4 • Marketing Analytics 31 • Mobile Advertising • Vas (Value Added Services) 3
    • Israel Mobile Industry Solution Catalog 2010Table of Contents (By Alphabetical Order)Page Name of Company Location Categories (hall) Electronic Lines 3000 2 • Location Based Services 32 • Security & telemedicine • Vas (Value Added Services) Ethrix 4 • Vas (Value Added Services) 33 • Video & Video Solutions Fibrolan 2 • Broadband Wireless Solutions • Business Applications 34 • Infrastructure • Reducing Capex • Wifi & Wimax FTS 4 • Payments & Billing 35 • Reducing Capex IBM Global Technology 2 • Business Applications Unit (GTU) • Reducing Capex 36 • Mobilizing The Web • Payments & Billing • Service Delivery Platform • SAAS (Software As a Service) Idimoo 4 • Multimedia 37 • Vas (Value Added Services) • Video & Content Infinitive Memories 4 • Mobile Advertising • Mobile Content Distribution 38 • Multimedia • Vas (Value Added Services) • Video & Content ITS Telecom 4 • Business Applications 39 • Vas (Value Added Services) • Voice Services Ipoint-Media 2 • Broadband Wireless Solutions • Business Applications • Converged Services & IMS • Infrastructure 40 • Multimedia • TV/IPTV • Vas (Value Added Services) • Video & Content • SAAS (Software As a Service) 4
    • Israel Mobile Industry Solution Catalog 2010Table of Contents (By Alphabetical Order)Page Name of Company Location Categories (hall) Infogin 2+4 • Broadband Wireless Solutions • Infrastructure • Mobile Content Distribution • Mobilizing The Web • Multimedia 41 • Network monitoring & optimizing • Reducing Capex • Service Delivery Platform • TV/IPTV • Vas (Value Added Services) • Video & Content IPgallery Converged 42 Communications Lognet Information Tech. 4 • Payments & Billing 43 • Reducing Capex Mce Systems 2 • Mobile Content Distribution 44 MeCanto 2 • Mobile Content Distribution • Multimedia • Music & Games 45 • Vas (Value Added Services) • Video & Content • SAAS (Software As a Service) Mobixelle Networks 4 • Mobile Advertising • Mobile Content Distribution 46 • Multimedia • Vas (Value Added Services) • Video & Content Mintigo 4 • Marketing Analytics 47 • SAAS (Software As a Service) • Vas (Value Added Services) MobiApp 2 • Location Based Services • Messaging • Mobile Advertising 48 • Mobile Content Distribution • Mobile E-Mail & IM • Vas (Value Added Services) 5
    • Israel Mobile Industry Solution Catalog 2010Table of Contents (By Alphabetical Order)Page Name of Company Location Categories (hall) MailVision 2 • Handset • Mobile Content Distribution • Vas (Value Added Services) 49 • Voice Services • VoIP • Wifi & Wimax Mirtemis 4 50 NowForce 4 51 One Smart Start 2 • Business Applications 52 • SAAS (Software As a Service) Optiway 2 • Broadband Wireless Solutions • Reducing Capex 53 • Infrastructure • Wifi & Wimax OriginGPS 2 • Handset • Infrastructure 54 • Location Based Services • Security & telemedicine Perfecto Mobile 4 • Handset 55 Puding Media 4 • Mobile Advertising 56 • Multimedia • SAAS (Software As a Service) • Vas (Value Added Services) • Video & Content Radware 4 • Infrastructure 57 • Network Rad Data Communication 4 • Broadband Wireless Solutions 58 • Infrastructure • Network 6
    • Israel Mobile Industry Solution Catalog 2010Table of Contents (By Alphabetical Order)Page Name of Company Location Categories (hall) RCS Rampal Cellular 2 • Handset 59 Stockmarket Runcell/Ixi Mobile 2 • Business Applications • Broadband Wireless Solutions • Handset • Messaging 60 • Mobile E-Mail & IM • Mobilizing the Web • Network monitoring & optimizing • Vas (Value Added Services) • Wifi & Wimax Runcom Technologies 2, 4 • Broadband Wireless Solutions • Handset 61 • TV/IPTV • Vas (Value Added Services) • Wifi & Wimax Saguna Networks 2 • Broadband Wireless Solutions • Infrastructure • Mobile Content Distribution 62 • Multimedia • Video & Content • Wifi & Wimax Sagarmatha 2 • Business Applications • Personalization Solution 63 • SAAS (Software As a Service) Skiller 2 • Mobile Content Distribution • Multimedia • Music & Games 64 • Vas (Value Added Services) • SAAS (Software As a Service) • Video & Content Spikko By Audiogate Tech 4 • SAAS (Software As a Service) 65 • Vas (Value Added Services) • Voice Services Source IT 2 • Broadband Wireless Solutions • Business Applications • Payments & Billing 66 • Vas (Value Added Services) • VOIP • Wifi & Wimax • SAAS (Software As a Service) 7
    • Israel Mobile Industry Solution Catalog 2010Table of Contents (By Alphabetical Order)Page Name of Company Location Categories (hall) Siklu Communication 4 • Backhaul • Infrastructure 67 • Network • Wifi & Wimax Techmind 4 68 Telco System 4 69 Telemessage 2 • Business Applications • Messaging • Mobile E-Mail & IM • Multimedia 70 • Vas (Value Added Services) • Video & Content • Voice Services • SAAS (Software As a Service) Telmap 4 • Location Based Services 71 • Vas (Value Added Services) Traffix systems 4 • Network 72 trendIT 4 • Location Based Services • Marketing Analytics 73 • Vas (Value Added Services) Tjat Systems 4 • Converged Services & IMS • Messaging 74 • Mobile E-Mail & IM • Vas (Value Added Services) TriPlay 4 • Converged Services & IMS 75 • Vas (Value Added Services) • Video & Content TTI Telecom 4 • Infrastructure 76 • OSS/BSS 8
    • Israel Mobile Industry Solution Catalog 2010Table of Contents (By Alphabetical Order)Page Name of Company Location Categories (hall) Tvinci 4 • Multimedia • TV/IPTV 77 • Vas (Value Added Services) • Video & Content WeFI 4 • Location Based Services 78 • Network • Vas (Value Added Services) • Wifi & Wimax Wandy by CTWARE 2 • Business Applications 79 • Reducing Capex • SAAS (Software As a Service) vayosoft 80 Network Technologies Ltd WizzBill 2 • Business Applications • Payments & Billing 81 • Revenue Assurance • Service Delivery Platform • Vas (Value Added Services) Wave IP 2 • Broadband Wireless Solutions • Infrastructure 82 • Reducing Capex • Service Delivery Platform • Wifi & Wimax 3GVision 2 • Business Applications • Handset • Mobile Advertising 83 • Mobile Content Distribution • Mobilizing The Web • Vas (Value Added Services) • SAAS (Software As a Service) 9
    • Israel Mobile Industry Solution Catalog 2010Table of Contents (By Category) Category Company Backhaul • Siklu Communication Broadband Wireless • Rad Data Communications Solutions • Ceragon Networks • Allot Communicationts • Ceedo Technologies • Fibrolan • Infogin • Ipoint-Media • Runcell/Ixi Mobile • Optiway • Runcom Technologies • Saguna Networks • WaveIP • SOURCEIT • Comsys Mobile Business Applications • Comsys Mobile • Communitake • ITS Telecom • 3GVision • BoomRing Communication • Ceedo Technologies • Fibrolan • IBM Global Technology Unit (GTU) • Ipoint-media • One Smart Star • Runcell/Ixi Mobile • Wandy by CTWARE • WizBill • Telemessage • SOURCEIT • Sagarmatha Converged Services & IMS • Tjat Systems • TriPlay • BoomRing Communication • Ceedo Technologies • Ipoint-media • Comsys Mobile 10
    • Israel Mobile Industry Solution Catalog 2010Table of Contents (By Category) Category Company Handset • Asocs • Celle Brite • Communitake • Perfecto mobile • Comsys Mobile • 3GVision • CellGuide • Dasur Pattern Recognition • RunCell/IXI Mobile • MailVision • OriginGPS • RCS Rampal Cellular Stockmarket • Runcom Technologies Infrastructure • Asocs • Percello • Radware • Siklu Communication • TTI Telecom • RAD Data Communications • Ceragon networks • Allot communications • Fibrolan • InfoGin • Ipoint-media • Optiway • OriginGPS • Saguna Networks • WaveIP • Comsys Mobile Location Based Services • Telmap • trendIT • WeFi • AtlasCT • CellGuide • Electronic Lines 3000 • MobiApp • OriginGPS • Comsys Mobile Marketing Analytics • Datanetis • trendIT • Mintigo 11
    • Israel Mobile Industry Solution Catalog 2010Table of Contents (By Category) Category Company Messaging • Tjat Systems • Dasur Pattern Recognition • RunCell/IXI Mobile • MobiApp • Telemessage • Comsys Mobile Mobile Advertising • Datanetis • Infinite Memories • Mobixelle Networks • Pudding Media • 3GVision • Ceedo Technologies • MobiApp • Comsys Mobile Mobile Content • Celle Brite Distribution • Infinite Memories • InfoGin • Mobixelle Networks • 3GVision • Dasur Pattern Recognition • DSPV • InfoGin • MailVision • Mce Systems • MeCanto • MobiApp • Skiller • Saguna Networks • Comsys Mobile Mobile E-Mail & IM • Tjat Systems • Dasur Pattern Recognition • RunCell/IXI Mobile • MobiApp • Telemessage • Comsys Mobile Mobilizing The Web • InfoGin • 3GVision • IBM Global Technology Unit (GTU) • InfoGin • RunCell/IXI Mobile • Comsys Mobile 12
    • Israel Mobile Industry Solution Catalog 2010Table of Contents (By Category) Category Company Multimedia • Idomo • Infinite Memories • Mobixelle Networks • Pudding Media • Tvinci • DSPV • InfoGin • Ipoint-media • MeCanto • MEP- Technologies • Skiller • Telemessage • Saguna Networks • Comsys Mobile Music & Games • MeCanto • Skiller • Comsys Mobile Network • Percello • Radware • Siklu Communication • WeFi • RAD Data Communications • Traffix systems Network monitoring & • Allot communications optimizing • InfoGin • RunCell/IXI Mobile • Comsys Mobile OSS/BSS • TTI Telecom Payments & Billing • Cvidya • FTS • IBM Global Technology Unit (GTU) • Lognet Information Tech. • WizBill • SOURCEIT • Comsys Mobile Personalization Solutions • Sagarmatha Reducing Capex • FTS • Lognet Information Tech. • Ceedo Technologies • Fibrolan • IBM Global Technology Unit (GTU) • InfoGin • Optiway • Wandy by CTWARE • WaveIP 13
    • Israel Mobile Industry Solution Catalog 2010Table of Contents (By Category) Category Company Revenue Assurance • cVidya • WizBill • Comsys Mobile SAAS (Software As • Atlasct A Service) • Boomering • Ceedo Technologies • Communitake • DSPV • IBM Global Technology Unit (GTU) • Ipoint-media • MeCanto • One Smart Star • Pudding Media • Sagarmatha • Skiller • SourceIT • Spikko By Audiogate Tech • Telemessage • Mintigo • Wandy by CTWARE • 3Gvision Service Delivery Platform • Ceedo Technologies • IBM Global Technology Unit (GTU) • InfoGin • WizBill • WaveIP • Comsys Mobile Security & Telemedicine • Aerotel medical systems • Electronic Lines 3000 • OriginGPS • Comsys Mobile TV/IPTV • Tvinci • InfoGin • Ipoint-media • Runcom Technologies • Comsys Mobile 14
    • Israel Mobile Industry Solution Catalog 2010Table of Contents (By Category) Category Company Vas (Value Added Services) • Celle Brite • Communitake • Datanetis • Ethrix • Idomo • Infinite Memories • InfoGin • ITS Telecom • Mobixelle Networks • Pudding Media • Spikko By Audiogate Tech. • Telmap • Tjat Systems • trendIT • TriPlay • WeFi • Tvinci • Mintigo • Allot communicationts • 3GVision • AtlasCT • BoomRing Communication • Ceedo Technologies • Electronic Lines 3000 • InfoGin • Ipoint-media • RunCell/IXI Mobile • MailVision • MeCanto • MobiApp • Runcom Technologies • Skiller • WizBill • Telemessage • SOURCEIT • Comsys Mobile 15
    • Israel Mobile Industry Solution Catalog 2010Table of Contents (By Category) Category Company Video & Content • Idomo • Infinite Memories • Mobixelle Networks • Pudding Media • TriPlay • Tvinci • InfoGin • Ipoint-media • MeCanto • MEP- Technologies • Skiller • Telemessage • Saguna Networks Video & Voice Solutions • Ethrix Voice Services • ITS Telecom • Spikko By Audiogate Tech • BoomRing Communication • MailVision • Telemessage • Comsys Mobile VoIP • BoomRing Communication • Ceedo Technologies • MailVision • SOURCEIT • Comsys Mobile Wifi & Wimax • Siklu Communication • WeFi • Ceragon networks • BoomRing Communication • Fibrolan • RunCell/IXI Mobile • MailVision • Optiway • Runcom Technologies • Saguna Networks • WaveIP • SOURCEIT • Comsys Mobile 16
    • Israel Mobile Industry Solution Catalog 2010 Aerotel Medical Systems (1998) Ltd. www.aerotel.comCategory: Solution at a GlanceSecurity & Aerotel Medical Systems is a world leading manufacturer of modular, home andTelemedicine mobile telecare and telemedicine solutions designed to transfer essential data over the telephone, mobile phone and the Internet. Our solutions provide peace of mind, improve quality of life and save costs to users and service providers. Business Benefits & Customers Challenges • Caring for the ageing population through ambient assisted living (AAL) environments • Reducing healthcare costs by offering remote monitoring in the home • Responding to the growing need for personal safety with tele-assistance solutions Our Offering Home and mobile personal telemedicine systems, Mobile personal safety and location systems, Homecare hubs (PSTN, cellular and IP-based), telemedicine receiving systems. Unique Differentiators • Innovative mobile and home-based telecare solutions for anywhere, anytime monitoring • Cost-effective, high-quality, user-friendly solutions • A flexible company offering a wide range of telecare and telemedicine solutions Company References and Strategic Business Partners Aerotel has a client base in over 45 countries around the globe. Winner of the “Innovation and Growth Strategy Leadership of the Year Award 2007” by Frost & Sullivan. Return to Table of Content 17
    • Israel Mobile Industry Solution Catalog 2010 Allot Communications www.allot.comCategory: Solution at a GlanceBroadband Allot is a leading provider of intelligent IP service optimization and revenue-Wireless generation solutions based on Deep Packet Inspection (DPI) technology.Solutions Allot Service Gateway solutions for mobile broadband are compliant with 3G, 4G/LTE and WiMax networks and provide full cell awareness.Infrastructure Business Benefits & Customers ChallengesNetwork • Lower CapEx, OpExMonitoring & • Differentiate and add value to service offeringOptimizing, • Create new revenue streams, increase ARPU • Optimize traffic and improve network managementVAS Our Offering Allot Service Gateway platforms provide: • Network awareness at cell and sector level • Granular visibility of IP traffic by volume, protocol, application, user • Intelligent policy control and resource allocation • Network and subscriber value-added services to differentiate and increase ARPU Unique Differentiators Designed specifically for mobile and next generation networks, the Allot Service Gateway facilitates the fast and easy introduction of network and subscriber value added services, such as URL filtering, intelligent internet content acceleration, network security, tiered and quota-based services and more. Company References and Strategic Business Partners Allot Service Gateway technology partners include Camiant, HP, Huawei, Qosmos and more Return to Table of Content 18
    • Israel Mobile Industry Solution Catalog 2010 ASOCS Ltd. www.asocstech.comCategory: Solution at a GlanceInfrastructure ASOCS Ltd. – Founded in 2003, ASOCS develops and markets MultiComms™ processors that provide seamless connectivity over diverse wireless networks.Handsets The ASOCS MP100 processor, featuring the ModemX™ core, represents a revolutionary approach to communications and runs multiple communication standards concurrently on a single chip. ASOCS - making wireless convergence - TRANSPARENT. Business Benefits & Customers Challenges • Smaller and less expensive devices • Active and dynamic management of system performance and power consumption • Very low power consumption • Fast, reliable handovers across heterogeneous wireless networks • On-the-Fly upgrades, updates, and configuration changes Our Offering ASOCS has had healthy silicon in house since February 2008 (first silicon coming less than two years from its first institutional funding round). In June 2008 ASOCS introduced an MP100 based Communication Development System (CDS) and has sold the systems to customers in Japan, Korea, and Europe. ASOCS is well positioned to deliver semi-custom IP for integration into leading Application- and Baseband-processor product lines in 2009. In 2010, ASOCS will deliver private-label integrated silicon and software MultiComms solutions as well as ASOCS branded silicon and solutions. Unique Differentiators • Concurrency: Three wireless standards running independently. • Flexibility: Reduced R&D efforts ensuring short-time-to-market • Performance: Develop LTE and WiMax today on ASOCS MP100. • Low Power: Unique architecture (no DSP) runs WiFi+Bluetooth+GPS @ <200HMz. Company References and Strategic Business Partners Company References and Strategic Business Partners Partnerships - ASOCS has partnered with leading chip, device, software and module developers to provide mobile consumer electronics vendors with a complete MultiComms solution. Investors - a. Harel-Hertz investment house b. VERTEX venture capital c. Fujitsu Inc. d. Fintech Global Capital (FGC) Return to Table of Content 19
    • Israel Mobile Industry Solution Catalog 2010 AtlasCT www.atlasct.comCategory: Solution at a GlanceLocation Based AtlasCT (Atlas Cartographic Technologies LTD) offers a wide range of productsServices for LBS applications and services, with the ability to provide a complete solution, adjusted to the customer needs, for all types of platforms, with remote or stand-VAS alone service.SAAS (Software Business Benefits & Customers ChallengesAs a Service) • Full LBS stack in one place. • Tool of self development or complete solutions for short TTM. • Choose between remote and stand-alone services. • All platforms enabled solution (mobile, web and wap). Our Offering AtlasCT provides the full stack of LBS: Customizable maps and GIS services, LBS SDKs for web & mobile and even complete end-to-end solutions, which enable the customer to offer rich applications which integrate all platforms, with remote or stand-alone services. Unique Differentiators AtlasCT is one of few companies in the LBS domain which can provide services in all relevant categories, from GIS services and stand-alone servers, to development packages for both web and mobile and even complete solutions and applications, including Navigation. Company References and Strategic Business Partners Nokia - Maps for mobile search application, Noverca Italia MVNO - WAP maps Fleet management - Ituran, Pointer, more… Yellow Pages, D&B Partners - NAVTEQ, TeleAtlas Return to Table of Content 20
    • Israel Mobile Industry Solution Catalog 2010 BoomeRing Communication (2005) Ltd www.boomering.comCategory: Solution at a GlanceBusiness • Complete solution for hosting providers and enterprises, seamlessly integratesApplications mobile, VoIP and fixed communication. • Cost control & mobile least cost routing implementation.Converged • Environment aware roaming – seamless roaming between WiFi & cellularServices & IMS networks including sophisticated handoff mechanism. • Offer low-cost roaming & international calling solution from mobile.VAS • Simplify the user experience.Voice Services Business Benefits & Customers Challenges • Increased ARPU, pay as you grow business model & low risk deployment.VOIP • Usability – no change in end-user behavior – enhances functionality for communication.WiFi & WiMax • Compatibility – implemented with almost any PBX type, Soft-Switch and handset operating systems.SAAS (Software • Over the air (OTA) deployment and configuration.As a Service) Our Offering Complete unified communication services platform including: • Business Communication Server. • CLIENT software installed within a smart phone. • Provisioning tool that generates CLIENT on the fly. • Cost control & savings. • Simplicity – Least Cost routing capabilities & standard call handling features. Unique Differentiators • Identifying optimal network connection for each call. • Seamless roaming between WiFi & cellular including sophisticated handoff mechanism. • Comprehensive solution – Server side, CLIENT side, Provisioning tools. • Flexible Business Model & superior ROI. • Compatibility – Variety of mobile operating systems, PBX types & Soft-switch vendors. • Focus on usability. Company References and Strategic Business Partners Company references - Verint, Teva, Alvarion, Veraz, Microsoft, Johnson&Jonson, Nice, GE, Loreal. Strategic Customers: Bezeq (Israel), Netone (Greece), IBM (Israel), Accenture (Italy). Main partners - AudioCodes, Tadiran Telecom, Bezeq International. Investors - Mediatek Group. Return to Table of Content 21
    • Israel Mobile Industry Solution Catalog 2010 bTendoCategory: Solution at a Glance • bTendo develops and manufactures range of projection modules to the Consumer Electronics (CE) markets. The Company’s goal, expressed by its mission statement – “To Make Projection Personal”, is to bring the sharing of visual information to the individual, personal level. • bTendo develops a new type of optical display engine based on MEMS spatial modulators, novel beam shaping optics and RBG laser technology. This optical engine will be used to facilitate personal projection applications as well as small, energy efficient, high-resolution displays with exceptional color gamut. The company’s core competency is in the area of MEMS based light modulators and optical design. The company targets the portable CE display market cell phones, PDAs, portable multi-media players as well as stand alone, miniature, personal projectors. Business Benefits & Customers Challenges Portable CE market dynamics drive products to ever decreasing size, power consumption and weight. At the same time, the content available to, and hosted by, this type of devices is beginning to resemble the content viewed on standard media displays – TV screens, monitors, high quality paper prints etc. In order to efficiently view and share this type of content; portable devices must have larger displays while still maintaining their small size, low weight and low power consumption attributes. Embedded projection is the most desired functionality to solve the power/size/usage matrix for handheld devices. Our Offering • bTendo developed a MEMS & Laser based Optical Engine along with the integrated circuit controllers that drive the system. The use of reflective MEMS mirrors as spatial light modulators and RGB lasers as light sources results in high levels of illumination, high dynamic color range, fast switching speeds, low power and high efficiency. bTendo’s optical engine combines a novel architecture of a MEMS micro mirror scanning device and a unique optical arrangement to achieve superior technical attributes at the lowest cost structure known to date. • Optical Engine – an electro-statically actuated vertical-comb-drive motor and micro mirror architecture – the lowest power consumption of all MEMS actuators leading to best-in-class efficiency (Lumen/Watt) • Fabrication process - self-aligned fabrication from pre-fabricated Double SOI (Silicon on Insulator) wafers– simple, robust, high-yield, patented and cheap to manufacture. Unique Differentiators bTendo’s technology supports VGA/SVGA resolution and True Color display. The product delivers: • Superior brightness – up to 15Lumen, • Superior color gamut, • Very low power consumption (~1.5Wrms), • Small size (<4cc) and low-profile form factor (h<6mm)Scanning mirror technology in general, and bTendo’s technology in particular, deliver superior end-user value when compared to competing picoprojection technologies such as LCD, LCoS or other MEMS (e.g. DLP). Company References and Strategic Business Partners Round A Investors – Carmel Ventures, BRV Return to Table of Content 22
    • Israel Mobile Industry Solution Catalog 2010 Ceedo Technologies (2005) Ltd. www.ceedo.comCategory: Solution at a GlanceBroadband Ceedo AppCenter allows fixed and mobile operators to deliver PC softwareWireless applications over the web to the subscriber’s desktop, to manage thoseSolutions applications remotely and us the platform to provide additional services direct to the PC.BusinessApplications Business Benefits & Customers ChallengesConverged Ceedo’s platform lets operators monetize PC software sales as a new revenueServices & IMS stream, as well as opening up the PC desktop as a rich opportunity for delivering innovative services while providing a better experience for subscribers.MobileAdvertising Our OfferingReducing Capex Using Ceedo’s platform, operators can own a rich content and services window right on the subscriber’s desktop PC, delivered to subscribers on hardware suchService Delivery as USB modems and netbooks or deployed through the web.PlatformVas (Value Unique DifferentiatorsAdded Services) Ceedo AppCenter for Operators is the first PC software delivery platform designed specifically for telecom operators. It integrates with existing infrastructure and canVoIP be rolled out in phases – with an initial hosted stage for extremely fast roll-out to subscribers.SAAS (SoftwareAs a Service) Company References and Strategic Business Partners Partners incl. Avaya, Safenet, Citrix. Customer references incl. Intesa San Paolo, MPS, Banca Carige, Banca Carilo, Banca Marche, Deutscher Ring, Generali, Alvecon, Suva Return to Table of Content 23
    • Israel Mobile Industry Solution Catalog 2010 Ceragon Networks Ltd. www.ceragon.comCategory: Solution at a GlanceBroadband Ceragon Networks (NASDAQ/TASE: CRNT) is a leading provider of wirelessWireless backhaul networks. Ceragon’s microwave solutions enable risk-free migrationSolutions from TDM to IP, providing fiber-like connectivity and supporting all wireless access technologies, including GSM, CDMA, EV-DO, HSPA, LTE and WiMAX. Ceragon’sInfrastructure solutions are deployed by more than 150 service providers and in hundreds of private networks, in nearly 100 countries.Wifi & Wimax Business Benefits & Customers Challenges • Answer the growing demand for mobile & broadband backhaul capacity at the lowest total cost per bit served over limited spectrum resources • Design, build, provision manage and maintain an LTE-ready wireless backhaul network serving current 2G/3G/WiMAX services and can evolve to accommodate future services • Facilitate the migration to all IP networks while maintaining a cost effective legacy TDM support Our Offering • Ceragon offers FibeAir®, a complete family of point-to-point microwave solutions for the licensed (6-38GHz) and unlicensed (<6GHz) spectrum. • Native2 and Carrier Ethernet platforms that facilitate the migration to all IP networks include: FibeAir IP-10 and FibeAir IP-MAX2, in split mount or all-indoor configurations • TDM Trunk radio platforms, with an upgrade path to IP, to serve long haul, high capacity high availability core and utilities networks in split mount or all-indoor configurations Unique Differentiators • Exceptional system gain and spectral efficiency with unique Native2/Hybrid solutions enable cost efficient, risk-free migration to next generation networks • Leading networking capabilities, including a MEF 9/14 integrated switch, advanced QoS, integrated TDM cross connect and SNCP support • A highly integrated, modular architecture combine the most advanced technology with a competitive and favorable cost position Company References and Strategic Business Partners Customers include - Hutchison 3 group, Tata, Reliance, KPN, AT&T and more Main partners - NSN (OEM), ECI (Solution Reseller), Hutton, Connectronics (Vertical Resellers) Ceragon is publicly traded on NASDAQ and Tel Aviv Stock Exchanges (symbol: CRNT). Return to Table of Content 24
    • Israel Mobile Industry Solution Catalog 2010 CelleBrite Mobile Synchronization www.cellebrite.comCategory: Solution at a GlanceHandset CelleBrite provides content transfer and backup solutions for mobile handset devices, empowering mobile operators, POS and repair centers to provide value-Mobile Content added services to their customers. Our products enable users to transfer, backupDistribution and restore content from cellphones, including: Phonebook contacts, SMS messages, Pictures, Videos, Ring tones and Audio files, regardless of the mobileVas (Value vendor, model, technology or carrierAdded Services) Business Benefits & Customers Challenges • Supports more than 1500 mobile phones available in the market regardless of the carrier and network. • Protects customer privacy by securely transferring content without exposing the information to store employees. • Easy to learn and operate. Our Offering The UME-36Pro, our flagship product, is a stand-alone solution that transfers content, including pictures, videos, ringtones, SMS & phonebook contacts between a wide range of mobile phones, smart phones and PDAs. The UME-36Pro was designed with the needs of the mobile phone industry in mind –rugged, thorough and easy to use. The UME-36Pro provides mobile service providers automated firmware updates that keep the UME-36Pro current with all the latest cellular phone models in their respective market Unique Differentiators • Transfer of phone’s internal memory and user’s SIM card – all with Unicode language support. • Easy to use, standalone hardware, with a fast learning curve thanks to the simple GUI and no need for PC connectivity. • Coordination with cellular manufacturers and operators allows us to support almost all phone models available, with new models supported before they are released to market. Company References and Strategic Business Partners Company references - Verizon, Sprint, T-Mobile UK, AT&T, Telstra and 80 other T1 operators and retail chains worldwilde. Main partners - Confidential Investors - Cellebrite is 95% owned by SUN Corporation, a listed group in Japan Return to Table of Content 25
    • Israel Mobile Industry Solution Catalog 2010 CellGuide Ltd. www.cell-guide.comCategory: Solution at a GlanceHandsets CellGuide’s G2 GLONASS Co-processor chip adds GLONASS capabilities to any existing GPS chip. The unique architecture of G2 allows fast and easy integration ofLocation Based the additional GLONASS beacons to the existing GPS solution increasing the overallServices performance of the device dramatically. Our Offering 3 mm x 3 mm WLCSP GLONASS Co-processor ASIC. Unique Differentiators CellGuide’s G2 GLONASS co-processor is the world’s first GLONASS chip which adds GLONASS receiving capabilities to any existing GPS chip. Return to Table of Content 26
    • Israel Mobile Industry Solution Catalog 2010 cVidya Networks www.cvidya.comCategory: Solution at a GlancePayments & cVidya is a product company specializing in Revenue Assurance, Data Integrity andBilling Dealer management solutions. We provide our customers with a combination of sophisticated data analytics techniques. The suite implementation allows operatorsRevenue to streamline and monitor their revenue chain and data integrity among sources thusAssurance enabling quick identification and closing of existing and potential leakage points. Business Benefits & Customers Challenges • MoneyMap® and DealerMap® provide an end-to-end view of all revenue chains, processes, rate plan verification and dealer management, enabling quick identification of leakage points. • Relevant information is visible to the user via an interactive dashboard mechanism. All rules and KPI creation are managed via a step by step GUI allowing easy management and maintenance of the system • The incorporation of data analytics methodologies and techniques enables users to easily identify leakage points and bottle-necks revenue chains, pointing towards the probable cause of the problem. Our Offering MoneyMap® is a combination of products allowing for management of all operations including reconciling usage and configuration data and Rating & Billing Verification. DealerMap® is a suite which enables operators to manage the life cycle of their dealers including a dealer’s operations management, dealer’s commission verification and the identification of potential dealer fraud. Consulting services: The consulting process allows operators to evaluate current RA capabilities, asses levels of financial risk, and set goals for the RA organization. Unique Differentiators • Highly configurable solution allowing a short deployment period and very low customization effort • Out-of-box library of business rules for fast deployment and identification of failures and discrepancies • A sophisticated data mining technology allowing the identification of probable causes for problems in the RA process Company References and Strategic Business Partners Company references - BT, Telefonica, Telecom Italia, Swisscom Mobile, Bezeq Main partners - HP, Amdocs, Ericsson Investors - C.Mer industries, Hyperion Venture partners, Carmel Ventures Return to Table of Content 27
    • Israel Mobile Industry Solution Catalog 2010 Communitake Technologies Ltd. www.communitake.comCategory: Solution at a GlanceBusiness Communitake provides advanced remote service software over mobile devices.Applications Communitake platform empowers service providers and device manufactures to remotely support, guide, and sell to device end-users through a completeHandset interactive device replica. With Communitake, service providers have the ability to reduce operating costs; the competence to provide effective and superior service;Vas (Value and the understanding of customers so as to maximize revenues.Added Services) Business Benefits & Customers ChallengesSAAS (Software Communitake addresses the following service providers’ challenges:as a Service) • Higher support cost (e.g. increased call volumes and lengthy resolution calls) is driven by the spread of advanced mobile devices. Communitake’s platform dramatically lowers average handling time and assures first call resolution. • An increase in device oriented inbound support calls followed by the need for devices experts. Communitake intensifies agents’ impact through automatic resolution scripts thus accelerating problem resolution and eliminating the need for support experts. • High operating costs driven by extensive returns of non-faulty devices. Communitake platform allows device diagnostics, applications management and real time graphical guidance that facilitate crisp resolution and significant reduction in device returns. Our Offering Communitake provides a complete trusted remote service platform for mobile devices: • Device remote control through real time complete interactive replica. • Diagnosis and automatic resolution of device related issues through operating scripts. • Graphical guidance features on how to operate the device. Unique Differentiators • The only vendor that delivers exclusively to the mobile devices ecosystem leveraging veteran industry experience to offer a complete remote service platform. • Superior technology: multi-OS; multi-platform solution; no operating systems or devices limitations; small client footprint; operating in limited bandwidth. • Advanced and unique functionality: automatic resolution scripting; simultaneous voice and remote control session; innovative GUI for effective agent conduct; advanced guidance features. Company References and Strategic Business Partners Company references - deployment pilots in process with several service providers. Main partners - IBM, Amdocs, HP, Alcatel. Investors - Communitake had gained funds from private investors. Return to Table of Content 28
    • Israel Mobile Industry Solution Catalog 2010 Comsys Mobile www.comsysmobile.comCategory: Solution at a GlanceBroadband Wireless • Multimode Communication Processors (baseband) supporting mobile WiMAXSolutions and 3GPP LTE for 4G mobile devices. Our solutions focus on high mobility, lowBusiness Applications power consumption, optimized cost and multi-radio coexistence supporting service continuity.Converged Services & • Our Multimode solutions enable gradual deployment by Operators, reducingIMS deployment costs while providing an “always connected” customer experience.Handsets Business Benefits & Customers ChallengesInfrastructure • Optimized for Mobility: Performance, board area and power consumptionLocation Based optimized for handsets and other mobile devices.Services • Full Mobility & Service Continuity: Embedded PHY and MAC support multi-Messaging, Mobile radio coexistence and high speed mobilityE-mail & IM • Fast TTM: Complete handset reference designs reduce TTM, risks and costs to device ODMs.Mobile AdvertisingMobile Content Our OfferingDistribution ComMAX®™ product line of 2G-4G communication processors including:Mobilizing the Web • CM1100 - mobile WiMAX co-processor • CM1125 - single-chip multimode mobile WiMAX/GSM-EDGE basebandMultimedia, Video & processorContent • ComMAX LT800 - LTE baseband co-processor supporting 3GPP-eUTRA Rel.8Music & Games FDD & TDD.Network Monitoring • Reference designs incorporating complete pre-integrated ecosystem& OptimizationPayments and Billing Unique DifferentiatorsRevenue Assurance • Single-chip Multimode Mobile WiMAX/GSM-EDGE baseband processor • Multi-radio Coexistence and Service Continuity between CS and PSSecurity & • Low power consumption and high mobility supportTelemedicine • LTE solution that is scalable to support FDD & TDD , 3GPP Release 8 & 9Service DeliveryPlatformTV/IPTV Company References and Strategic Business Partners • Company references and Strategic Customers – dmedia, Elite ComputerVAS (Value Added Group, Datang Microelectronics, Infomax, SAI Technology, Texas InstrumentsServices) • Business partners - Agilent, Comneon, Infineon, Maxim, Micron, Numonyx,Voice Services Sasken, Skyworks, Rohde & Schwarz, Texas InstrumentsVoIPWiFi & WiMax Return to Table of Content 29
    • Israel Mobile Industry Solution Catalog 2010 Dasur Pattern Recognition www.dasur.co.ilCategory: Solution at a GlanceHandset Dasur has developed a new methodology for entering text into TouchScreen mobile phones and PDA devices.Messaging Our solution: SlideIT is a revolution in virtual keyboards that enables the user to enter text by sliding along the letters using fingers or a stylus.Mobile Content Our unique and patented algorithms are a breakthrough in the present state of the art.Distribution Business Benefits & Customers ChallengesMobile E-Mail & • The TouchScreen market for handheld device is in full expansion; its only currentIM disadvantage is the difficulty in entering text easily. Dasur keyboards are the solution to this major problem. • The increasing demand for more text and email writing requires better, faster, easier, and fun ways to do it. SlideIT is the ultimate solution for text input. • The transition to TouchScreen devices made the keyboards smaller and created the need for a better engine and mathematic algorithm to distinguish between letters. Our Offering • In our solution, you can slide your fingers or a stylus along the letters and the words will “magically” appear; there is no need to be accurate. • Features such as sliding, tapping prediction, disambiguation, graffiti, shortcut and gesture are combined successfully. It is the only virtual keyboard that does not request the user to switch between layouts (in landscape mode). • Loved by users, SlideIT is suitable for writing text in all applications. SlideIT can be adapted to any OS in a short time. Unique Differentiators • A unique, efficient, and self-developed pattern recognition engine enables our solution to require a smaller “foot print” (less RAM, ROM, and CPU processing power). A co-processor is not requested and SlideIT responds in real time—even in older generation or “low cost” mobile phones. • High maturity: SlideIT has existed and worked for more than 18 months. Thousands of people around the world have downloaded SlideIT from our website and used it in their mobile phones with great success. • Strong granted patents. Company References and Strategic Business Partners Company references: our solution is already installed and used successfully by thousands of users all over the world. Main partners: Dasur is looking to cooperate with cellular handset manufacturers, mobile operators, or with other text input companies that would like to use and integrate our technology and solutions. Return to Table of Content 30
    • Israel Mobile Industry Solution Catalog 2010 Datanetis www.datanetis.comCategory: Solution at a GlanceMarketing People are ten times more likely to react to offers from a friend than to advertising.Analytics Datanetis’s solutions enable organizations to leverage, for the first time, social networks and social influencers as part of their marketing activities on a large scale.Mobile Our customers are consistently experiencing an increase of x5-x15 in return onAdvertising every marketing dollar spent and a real improvement in profitability.Vas (Value Business Benefits & Customers ChallengesAdded Services) The challenge faced by marketers is to maximize the return on marketing spending by focusing resources on the right people. By using the Datanetis technology our customers are consistently experiencing a x5-x15 increase in return on efforts directed at: • Churn prevention using existing retention centers and campaign methodology. • Increased ARPU through increased product and services take up rates. • Higher customer acquisition rates in targeted acquisition campaigns. Our Offering Datanetis offers a set of products that allow organization to increase their marketing ROI: Datanetis LEADSTM - identifies the influencers in your database enabling you to spend more marketing $$ on influencers first, while keeping or reducing the overall budget. Datanetis VARSTM - quantifies the social influence every customer is under enabling you to optimize campaigns to fuel positive virality (e.g. service take up) or block negative virality (e.g. churn) within the social network. Datanetis TRENDSTM - identifies what products are more viral and analyze trends as they evolve. Unique Differentiators • Accurately identify real life social influencers by subject matter. • Highly scalable solution using a robust high performance engine delivering very accurate results very fast on transactional databases with sizes exceeding hundreds of terabytes. Company References and Strategic Business Partners Company references - Globally active, customers in production. Details upon request. Main partners - Territory focused CRM consulting firms Investors - Privately held. Return to Table of Content 31
    • Israel Mobile Industry Solution Catalog 2010 Electronics Line 3000 Ltd. www.electronics-line.comCategory: Solution at a GlanceLocation Based Residential security and control solutions, with remote management applicationsServices which utilize advanced communications. GSM, TCP/IP and GPRS platforms enable end-users and providers to interactively manage and operate the system and homeSecurity & automation features using WAP and Web user interfaces, receive SMS and emailtelemedicine notifications, utilize advanced video capabilities, enjoy location based services, remote mass management, remote firmware updates and more.Vas (ValueAdded Services) Business Benefits & Customers Challenges • Generate revenues, expand offering and increase customer loyalty. • Enhance brand image and increase customers reach. • Benefit from an advanced, easy-to-integrate residential security solution with remote management, state-of-the-art technology, innovation and design. • Complete solution, including; training, support, consulting and co-marketing. Our Offering We offer providers a triangular business model: we provide products and solutions, consulting and technical support; monitoring companies provide monitoring, installation and know-how; service providers enable mass marketing by capitalizing on existing infrastructure, market presence, brand and sales force. Providers benefit from a platform for value-added services which can also be used as an advertising platform to communicate marketing messages. The platform leverages providers’ existing infrastructure and can be branded for enhanced brand image. Unique Differentiators • GPRS platform with proprietary remote management tools for diagnostics, programming, firmware updates using a dedicated application server with telco- standard redundancy. • Wireless solution for a short and simple installation. Attractive design for end-users. • Interactive Web user interface for end-user on-line system management. This can also be branded by providers and used as an advertising platform. Includes new advanced video capabilities and new location based services. • WAP user interface for interactive remote system management by end-users via mobile handsets Company References and Strategic Business Partners References - G4S, Security Land (Austria), SECFRA (France), Essent (Netherlands) Investors - Publicly traded on the Frankfurt Stock Exchange (trading symbol: ELN). Major shareholders - Argyle Security Inc. Return to Table of Content 32
    • Israel Mobile Industry Solution Catalog 2010 Ethrix www.ethrix.comCategory: Solution at a GlanceVas (Value Ethrix is a proven leader with 8 years of experience in providing tailor-made,Added revenue-generating Video (IVVR) and Voice Value Added Service solutions toServices) mobile telephone operators, broadcasters, content aggregators and media agents. A turnkey solution based on a fully telco-grade platform. Live domos @ Ethrix, HallVideo & Video 4 Hospitality buildingSolutions Business Benefits & Customers Challenges • A vast variety of proven video & voice applications, ready or tailor made, provided along with a package of professional services for customization and localization, and a complete management toolkit for superb customer experience. • A proven easy to deploy fully telco-grade platform with video & voice gateway, featuring live video streaming from any source (handsets / webcams UGC video, TV etc.), voice recognition / DTMF menus, text overlay, video & voice recording, video & voice conferencing, outbound video calls, direct 1X1 connectivity between video & voice calls. • Easy and rapid upgrade of existing voice portals and services to video portals and services. Our Offering Built-in comprehensive support package including training for easy self application creation, professional services and full applicative and tech support. Easy and rapid deployment in customer’s premises or in remote hosting. Flexible business models, highly competitive pricing. Unique Differentiators • Full call completion: A voice response in case of a non video call with identical content. Automatic conversion of video content to voice content for voice callers. • Full separation in handling video & voice streams of a video call, i.e.: Automatic Speech Recognition over Video, voice call center connected to a video call. • Easy to use application creation environment including video & voice calls simulator, friendly content management tools, Fully telco-grade platform Company References and Strategic Business Partners Company references - Mobile and cable operators, Banks, TV and Radio stations Main partners - IBM Return to Table of Content 33
    • Israel Mobile Industry Solution Catalog 2010 Fibrolan Ltd. www.fibrolan.comCategory: Solution at a GlanceBroadband Advanced Mobile backhauling solutions for 2/3/4G, LTE and Wimax base stations,Wireless as well as Carrier Ethernet Access and cWDM.SolutionsBusiness Business Benefits & Customers ChallengesApplications Allows cost effective migration from radio to fiber backhauling infrastructure, absolute protection of investment.InfrastructureReducing Capex Our OfferingWifi & Wimax Falcon line - ME Access Falcon SET line - Mobile backhauling Full range of products - passive and active - for xWDM Unique Differentiators Flexibility, scalability and future proof while maintaining excellent price/ performance ratio, and backed up with committed support Latest product: Falcon SE family – extremely powerful devices for Business Access and Mobile Backhauling (2/3/4G) applications. Company References and Strategic Business Partners Cellcom, Orange, Telstra, NSN, ALU Return to Table of Content 34
    • Israel Mobile Industry Solution Catalog 2010 FTS www.fts-soft.comCategory: Solution at a GlancePayments & FTS is a leading provider of Billing, CRM and Business Control solutions forBilling communications and content service providers. By analyzing events from a business standpoint rather than just billing them, FTS allows providers to betterReducing Capex understand their customer base and leverage business value from every event and interaction. Business Benefits & Customers Challenges Customers Challenges: Time to Market in launching new services, Reducing High OPEX and CAPEX, Solving low customer satisfaction resulting in customer churn, Real Time Response, Creation of new market opportunities, Cross Network Services, Vendor Independency FTS’ Solutions provide: • Maximum Flexibility and Vendor Independency • Cross-Network, Cross-Services Support with Unified Product Catalogue • Pre-integrated, convergent pre/postpaid Charging, Billing and CRM Our Offering Leap™ Billing & CRM - Convergent, flexible BPM-based billing & CRM solution that realizes substantial reductions in OPEX and CAPEX while increasing customer satisfaction and retention. Leap Billing - End-to-end billing, customer care and business control solution with a rich feature set and future-proof capabilities to handle any straightforward or multi-play transaction Leap BCE - (Business Control Engine) - a robust, network layer business management engine Unique Differentiators • Maximum flexibility & vendor independency - leading to fast Time-to-Market • Cross-network, cross-product service plans - suites Multi-play environments and providing Business control, Quota and Policy Management • Pre-integrated, convergent pre/postpaid charging, billing & CRM, reducing implementation time and risk, and featuring a unified product catalog Company References and Strategic Business Partners Company references - Freenet - Germany, Telenet - Belgium, Vodafone - Iceland, Paetec - USA, STI - Indonesia Main partners - HP, BEA Systems Inc., Sun Microsystems, Oracle, Cisco Investors - Public Company (AIM) Return to Table of Content 35
    • Israel Mobile Industry Solution Catalog 2010 IBM Global Technology Unit (GTU)Category: Solution at a GlanceBusiness IBM’s Business Solutions for Telco include:Applications • BSS/OSS, Billing and CRM- Integrate back-office systems & processes. • Network Transformation - Leverage network convergence to improve serviceReducing Capex delivery. • Service Delivery Platforms - Speed delivery of innovative new services.Mobilizing TheWeb Business Benefits & Customers ChallengesPayments & The GTU Provides 4 Types of Support for Partners:Billing 1. Business Development - enables structuring the partner. 2. Marketing - designed to create new opportunities.Service Delivery 3. Sales - for local/international opportunities.Platform 4. Technology - optimal implementation of IBM’s technologies.SAAS (Software Our OfferingAs a Service) The GTU is leading the cooperation between IBM and many Israeli Telco oriented high-tech companies. Together, we build joint solutions and define a clear go-to- market strategy based on our Telco industry perspective and proven experience. Company References and Strategic Business Partners Examples of IBM’s customers worldwide: 1. Asia - Bharti, Idea. Maxis, GTEL, Globe 2. North America – AT&T, Sprint, T-Mobile 3. Global account – Telefonica, Vodafone Partners: Comverse, Amdocs, Mobixell, cVidya, Traffix and others. Unique Differentiators Return to Table of Content 36
    • Israel Mobile Industry Solution Catalog 2010 idomoo Ltd.Category: Solution at a GlanceMultimedia An automatic mass video clip generator. idomoo turns automatically any pieces of existing content/media (photos, text, videos, etc.,) from any source (RSS, HTML,Vas (Value email, etc.) into an integral video clip. No installation is required and the initialAdded Services) set up is straightforward. The video clip is a premium service which is offered to the mobile operators’ users. The relevant arena within the operator is marketing/Video & Content content. Business Benefits & Customers Challenges • New immediate and clear way to make revenues leveraging existing content. No human video editing is required. The video is generated automatically using existing content/media. • Promote users’ actions (e.g. send to mobile, purchase tickets/music, download ringtone/game/tone, fill a form) • Advertising on the new video “real estate”– pre-roll, post-roll, interactive. personalized content, that gives real value to user – higher exposure, higher CPM Our Offering Mobile Video Magazine - Automatic daily personalized (per location, time, specific subjects, content sources, etc.,) news clip using existing content (for example, RSS feeds). Till today the operator offered premium news/entertainment/ sport SMS alerts and now the operators will offer, in addition, video magazines. Video newsletter - instead of the traditional newsletter the user will receive to his e-mail account a video newsletter generated from the RSS feeds of the traditional newsletter TV networks - “import the internet to the TV”. Always up to date video channels, generated automatically from any websites’ content Unique Differentiators • Automatic mass video production • High throughput, minimum latency, high speed video generation • High quality art & graphics • Application layer/framework which provides interactivity to the user Company References and Strategic Business Partners Company references - The Company is in advanced negotiations with an Israeli mobile operator. In addition the company is having pilots with Ynet and NRG (Israeli Internet market leaders) and HOT (Israeli biggest cable company). Investors - private professionals Return to Table of Content 37
    • Israel Mobile Industry Solution Catalog 2010 Infinite Memories www.infinite-memories.comCategory: Solution at a GlanceMobile Our company builds the optimal media platform for mobile content. OurAdvertising solutions are a Key element in creating cost effective, wide spread mobile content consumption.Mobile ContentDistribution Business Benefits & Customers ChallengesMultimedia Traditionally premium content has always been released on low cost READ ONLY medium; LP records, CDs and DVDs are all a low cost READ ONLY medium.Vas (Value Mobile devices do not support CDs, and DVDs. Existing NAND based FLASHAdded Services) solutions do not address the problem; they are too costly and are not designed for content Distribution.Video & Content Our solutions allow end users to consume mobile content simple and easily, and they will Work in any mobile device. Our Offering Our unique technology is called OTP (One Time programmable) FLASH. Unlike traditional FLASH we can put 4 bits of information in a single cell, and we produce memory product in sizes optimized for content distribution, creating the LOWERS cost content mobile Content distribution medium available today. In addition we provide end-to-end solutions including; application design, content Loading, customer registration and more. Unique Differentiators • OTP FLASH designed for content distribution • End-to-end services • Customer tailored, low cost production. Company References and Strategic Business Partners Upon request : carmib@infinite-memories.com Return to Table of Content 38
    • Israel Mobile Industry Solution Catalog 2010 ITS Telecom www.its-tel.comCategory: Solution at a GlanceBusiness Connecto is an All-In-One wireless office communicator, a 2G/3G/4G applianceApplications with IP-PBX, Router, Data Switch, Firewall, Cellular Gateways, WiFi access point and multiple connectivity interfaces to cellular and fixed line networks. ConnectoVas (Value drives the entire office voice & data traffic via the cellular network and brings theAdded Services) operator new business opportunities while empowering the customers with new capabilities.Voice Services Business Benefits & Customers Challenges Using Connecto and its mobile interface allows cellular operators to become a one-stop- shop for all the office voice, data & Internet activity, approaching the lucrative SMB/ ROBO market with a complete service offering, increasing revenue, differentiate from competitors and enhancing customer’s loyalty. For the small offices, the Connecto offers the convenience of one converged communications solution in an integrated appliance. Connecto enhance office productivity with advanced tools, simplifies operation and save on communication costs. Our Offering Connecto is a IP-PBX, Data Router, WiFi access point, Voice Mail & Auto Attendant with multiple up/downlink interfaces: Cellular (GSM, HSPA, CDMA, EVDO), IP, PSTN, DSL/CM. Enabling complete PBX calling features provides connectivity to any extension type, while maintaining secure VPN and firewall capabilities. The wireless offering includes 2G/3G/4G Internet access with QoS & WiFi for all the office voice & data appliances. Unique Differentiators The Connecto is a unique All-In-One wireless office communications appliance. It provides a revolutionary way for cellular operators who seek to extend their market share by providing a total office-in-a-box for their clients. With its mix & match capabilities between external/internal interfaces and applications, the Connecto is a perfect media exchange center enabling SMBs significant CAPEX & OPEX savings while enhancing the work flow. The Connecto enables seamless migration to the IP world with existing office equipment while providing an alternative wireless connection for voice and data. Company References and Strategic Business Partners Established in 1994, privately owned ITS Telecom has achieved international recognition as a major manufacturer and developer of complete voice, data, cellular, IP and video solutions that create a highly effective business environment. These solutions serve the data and voice requirements of businesses in more than 60 countries. ITS Telecom and its US subsidiary are members of the ForeGroup (formerly, Elgadcom) group of telecommunication companies. Return to Table of Content 39
    • Israel Mobile Industry Solution Catalog 2010 iPoint-media LTD. www.ipoint-media.comCategory: Solution at a GlanceBroadband iPoint-media develops and markets the “Vitrage” platform , Hosted 3G Video CallingWireless Applications and Services Platform. The Vitrage platform provides with all necessarySolutions tools and technologies for smooth service launch: • Hosted / Multi-tenant + Multi-layered administration and ASP account managementBusiness • Intuitive graphic Web Service Creation Environment (SCE) for services creationApplications and customization • Inbuilt content management / repository with transcoding auto-converterConverged • Sharing of content between ASPs and brand marketersServices & IMS • Embedded HTTP tunneling for “no-boundaries” video calls • Generated traffic reporting / billing tools (For the host, aggregator, content provider,Infrastructure content owner)Multimedia Business Benefits & Customers Challenges • Customer challenges are to 1) provide attractive and revenue generating services, 2)TV/IPTV they need simple to design and easy to deliver solutions and services and 3) ways to increase broadband and 3G traffic.Vas (Value • Vitrage business benefits are 1) by providing a one stop shop for all video callingAdded Services) services for 3G/IP, 2) Fast Time-to-Market by enabling large variety of services with quickest “design-to-launch” cycle. 3) Hosted platform allows for flexible usage (“on-Video & Content deck” or “off-deck” services, developed/managed/provided in-house or by ASPs / affiliates)SAAS (SoftwareAs a Service) Our Offering Our offering is of a hardware / software system that is provided as customer platform or in some cases as a hosted / managed service from broadband a datacenter. We provide the full cycle of customer centered services including professional services to fully customize and adapt the platform to the customer requirements and preferences. Unique Differentiators • Large variety of video applications and services contained in a single platform – video IVR, video shop, Live TV, info-cams, infotainment, participation TV, video call center, One2many video chat, video point-of-sales, health-care nursing center, and many more…, all can be developed / customized by the user to cater for any type of service. • Multiple media / content sources (video clips, live feeds, streams, interactive video stations) • No programming skills required. • “No-hassle” end-to-end video content delivery by wBuilt-in firewall traversal technology. Company References and Strategic Business Partners Vodacom, H3G, SEAT Pagine Giale, BBC, Glowpoint, Materna, MCN Telecom, Eutelia, Echovox, Avea, Orange, Partner, Cellcom, BH Telecom, Media Corp, Ericsson, Bank Mizrahi, Siemens, Accenture, Comverse, MM2002 Return to Table of Content 40
    • Israel Mobile Industry Solution Catalog 2010 InfoGin www.infogin.comCategory: Solution at a GlanceBroadband InfoGin, the pioneer and market leader in Web to mobile content and functionalityWireless adaptation solutions, enabling the ultimate browsing experience on any mobile device.Solutions Business Benefits & Customers ChallengesInfrastructure • Best User Experience: InfoGin’s technology resolves Web to mobile content adaptation challenges such as unsupported formats, rich web technologies, difficultMobile Content navigation and poor presentation.Distribution • Supporting over 7000 devices: InfoGin optimizes web sites to meet each and every device’s capability and functionality, including enhanced surfing on high end devices.Mobilizing The • Increasing Mobile Data Usage while saving on operational costs of content creation.WebMultimedia Our Offering Web Surfing From Any Mobile Device: Enabling real-time, automatic or customizedNetwork reformatting of any web site to any mobile device.Monitoring & Operator Brand Enhancement: Providing a branded header and footer Navigation BarOptimizing enabling operators to add their logo, links, smart navigation aids, etc. Mobile Advertising: Delivering the full range of ads from any web site, extending anyReducing Capex campaign to mobile. Editing and Development Tools: Enabling content providers full control andService Delivery customization of their mobile site’s design and presentation.Platform Conversion from Any Markup Language to Any Mobile Device. Management and Reporting Tools: Allowing operators to fully analyze browsing usage.TV/IPTV Traffic Optimization: Expediting browsing through caching, compression, markup optimization and more.Vas (ValueAdded Services) Unique DifferentiatorsVideo & Content • Presentation: InfoGin’s technology automatically and in real-time, analyzes and reformats Web content according to its importance. • Usability: InfoGin’s Smart Navigation technology enables end users to access the desired content with minimum clicks via direct access to web page sections. • Functionality: InfoGin’s platform supports adaptation of rich Internet technologies such as java script, AJAX, Flash, fragmented images, image maps, Word, PDF files and more. • Time-to-Market: Network-based solution enables quick deployment in less than 3 weeks. Company References and Strategic Business Partners Over 40 customers across the globe, including top tier operators and service providers such as Vodafone, Orange, Microsoft, mobilkom austria, KPN, Telefonica, AIS, AOL, Mapquest, Cellcom and Pelephone. Partners include Motricity, Nokia, 7*24 Solutions, Comverse, and more. Return to Table of Content 41
    • Israel Mobile Industry Solution Catalog 2010 IPgallery Converged CommunicationsCategory: Solution at a Glance IPgallery delivers network-centric solutions enabling converged IP Telephony, IPTV and Web services for residential and business segments. Based on a vast ecosystem the company offers modularity and ease of applications integration, allowing operators to flexibly and efficiently launch advanced ARPU driving services including: Class 5 IP Telephony, IP Centrex, Mobile Virtual PBX, FMC, IN Services, IMS RCS services, Telco 2.0 and unlimited innovative multimedia services. Business Benefits & Customers Challenges • New ARPU driven applications for business and residential segments such as Web 2.0, Telco 2.0 and Enterprise 2.0 and IPTV integrated services. • Flexible and cost effective introduction of advanced telephony and multimedia services • Minimizing application integration requirements and network operations to dramatically reduce operators costs (CapEx & OpEx). Our Offering • Operators approaching the Consumer Segment: IP Telephony, Family Centrex, FMC, IN Services, IMS RCS services, Telco 2.0 and multimedia services (clear roadmap to IPTV) • Operators approaching the Business Segemts: Class 4 and 5, IP Centrex, Mobile virtual PBX, FMC, Enterprise 2.0 services • System Integrators: integrating new services and applications into operators’ existing ecosystems: SDPs (if available), Application Servers, available networks (legacy and IMS) and OSS/BSS. Creating an hybrid centrally managed and centrally provisioned environment with minimum investments • Partners: An integrated environment for easily deploying applications and services at operators’ existing ecosystem Unique Differentiators • Openness, flexibility and completely converged solutions • Significant reduction in operators’ CapEx and OpEx • Highly scalable and highly reliable solutions • Flexible and responsive company with in-house professional services and software integration capabilities Company References and Strategic Business Partners • Company references – 40 deployments world wide • Main partners - SUN, HP, IBM, Audiocodes, Ulticom, Mind and MTS. • Investors - Financially backed and supported by Weiss, Peck & Greer a Rabobank Return to Table of Content 42
    • Israel Mobile Industry Solution Catalog 2010 LogNet Information Technologies www.lognet-systems.comCategory: Solution at a GlancePayments & LogNet is a leading software provider of telecom ebilling and customer self-serviceBilling systems across the wireless, wireline and cable markets. LogNet’s unique Account Management Suite platform supports the specific requirements of businessReducing Capex customers (SOHO, SMB, Enterprise) as well as consumer customers of telecoms. By implementing our suite, telecoms can enhance the use of their self-service endeavors while generating new revenues, increasing customer satisfaction and loyalty and reducing operational costs. Business Benefits & Customers Challenges The five most common benefits that our customers have derived from our solution were: • Reducing operational costs and reducing calls into Call Centers • Improving customer satisfaction • Improving customer retention and loyalty • Providing enhanced capabilities for high-value customers • Improving marketing capabilities and generating new revenues Our Offering • LogNet’s Account Manager Suite offers a complete web based platform for bill analysis, bill presentment and customer self-service. • Our complement modules includes web SSO, product catalog, notification mailer, one 2 one marketing, digital signatory and self-service kiosks. • The platform is J2EE based and our open architecture allows customization to the specific requirements of the telecom. Unique Differentiators Business customers demand online control of their accounts. LogNet’s unique Usage and Costs Analyzer (UC Analyzer) enables those customers to manage and control all their account aspects from a single point of contact. By using our web based report generator, customers can generate reports like the highest spending handsets, most frequent dialed destinations, distribution of calls between cost centers etc. Account management includes capabilities for managing thresholds, activation of services, ordering and trouble ticketing. Company References and Strategic Business Partners We are proud to have excellent references from all our customers which includes among others Orange, Bezeq, Cellcom, Pelephone, Mirs, HOT and Unitel. Return to Table of Content 43
    • Israel Mobile Industry Solution Catalog 2010 Mce systems www.mce-sys.comCategory: Solution at a GlanceMobile Content Mce Systems creates advanced mobile content management software forDistribution operators, dealers and end-users, Based on our patented technologies, our SW solution have solved the connectivity issue between the PC and the mobile phone. Business Benefits & Customers Challenges • Data loss due to mobile theft or damage is devastating and this fear make subscriber upgrading to a new phone or operator. • Keeping your customers data safe, increases their satisfaction and loyalty, help bring new customers from your companies and is an excellent marketing tool. • Transfer & Backup service create new revenue, generate higher ARPU from existing customers upgrading to phones and offers a very high ROI. Our Offering The mce 100 is a mobile-to-mobile content transfer solution for operator, vendors and repair centers. A fully automated, PC based solution, enabling the transfer of all mobile content between devices, it user friendly and offers the only true “one”click” operation on the market . Unique Differentiators • The mce 100 is fast, Simple and stable, with fully automatic mobile device recognition, a multilingual, picture based user-interface and true “one Click” operation. • Plug & Play straight out the box, our SW supports XP, Vista and is Future friendly with updates done over the net, no driver collisions and no technicians required. • WE look after our customers on a business and personal level, by offering Corporate reporting, color coded cables, Full branding, 24/7 Customer support and much more. Company References and Strategic Business Partners Customers: Telus mobility – canada , Telefonica – Peru , Pelephone communication – Israel , Wind – Canada. Business Partners: FusionOne – USA Return to Table of Content 44
    • Israel Mobile Industry Solution Catalog 2010 MeCanto www.mecanto.comCategory: Solution at a GlanceMobile Content MeCanto enables seamless synchronization and streaming of music collectionsDistribution through web browsers and using client software for mobile devices, supporting Symbian, Iphone, Android, Windows Mobile, and others. MeCanto provide socialMultimedia networking through integrations with Facebook, MySpace, Twitter, LastFM, and others.Music & GamesVas (Value Business Benefits & Customers ChallengesAdded Services) • Internet & mobile music streaming service • Music is provided through MeCanto, thus allowing customers access toVideo & Content purchased music files anytime/anywhere without the need to copy/download files to devices and computes.SAAS (Software • Music libraries provided for listening based on time-base subscriptions.As a Service) Our Offering MeCanto provides a centralized system for storing, accessing and organizing the entire personal music collection from any location, either through an internet browser or mobile phone, without the need to perform any file conversions, or lengthy data transfers. Unique Differentiators Leading–edge infra-structure that allows Service Providers to easily and cost effectively establish state-of-the-art web and mobile music services without the need for high development costs and content purchasing complexities. Company References and Strategic Business Partners Our mission critical solutions are being used successfully around the world by companies such as: HP, Nokia, Marvell Technologies Group, Qualcomm Inc, DSPG, Emblaze, NTT DoCoMo Inc., Willcom, Inc., Ferrari S.p.A., Groupe Volkswagen France, and many others. Main partners: HP, Microsoft, Oracle, Yappa Co. Return to Table of Content 45
    • Israel Mobile Industry Solution Catalog 2010 Mobixell Networks www.mobixell.comCategory: Solution at a GlanceMobile Mobixell’s technology enables Mobile Operator to provide their subscribers withAdvertising high quality services based on multimedia - Videos and Images. Mobixell sells Multimedia enabling solutions in three areas: Mobile Multimedia messaging,Mobile Content Mobile TV/Video and Mobile Advertising. Mobixell has over 250 installations inDistribution Mobile Operators worldwide, including many Tier 1 Operators such as Verizon, Vodafone, Orange, Telefonica, Turkcell and many more.Multimedia Business Benefits & Customers ChallengesVas (Value Mobile Operators strive to provide their subscribers with new services which involveAdded Services) rich media – video/TV, audio, images; poor quality and poor user experience have inhibited the mass adoption of these services. Mobixell products ensure highVideo & Content quality and excellent user experience and enable operators to increase ARPU from multimedia services (such as Mobile TV and multimedia messaging). In addition, Mobixell products enable the operators to integrated advertising into these services, providing an additional revenue stream and an ad-funded business mobile which is attractive to end users. Our Offering • Mobixell’s Mobile TV Solution enables the mobile operators to provide a Mobile TV solution which includes advanced services for live TV, VOD, internet video and other mobile TV and mobile Video applications. Mobixell’s Rich Media Service Center (RMSC) is a network-centric service center for all multimedia handling, creating the ultimate experience for consuming rich media on a mobile phone. • Mobixell’s CPS enhances the ability of mobile operators, content providers and content aggregators to produce, manage, and sell content for mobile devices. • Mobixell Ad-It is a multi-channel media-rich advertisement solution specializing in delivering optimized, high quality, multimedia ads over a variety of delivery channels. Unique Differentiators Over 250 commercial deployments, World leader in providing mobile multimedia solutions to mobile operators. A dominant expert in multimedia & content in the mobile Telco industry. Partnership with leading Content and Service providers. Broad mobile device knowledge. Dedicated customer service Company References and Strategic Business Partners Company references - Vodafone, Orange, Swisscom, Telefonica and More Main partners - ibm, Comverse, Ericsson and More Investors - Intel Capital, Apax, and SMAC Partners Return to Table of Content 46
    • Israel Mobile Industry Solution Catalog 2010 Mintigo Ltd. www.mintigo.comCategory: Solution at a GlanceMarketing Mintigo is The Social Biometrics™ company, delivering marketing intelligence withAnalytics unparalleled rich customer profiling, covering the entire competitive landscape.SAAS (Software Business Benefits & Customers ChallengesAs a Service) In the relentless Telecom environment it is a daunting task to acquire new subscribers and protect your own subscribers from churning - while also upsellingVas (Value more value-added services.Added Services) What would you say to an automated system that points at the right and ripe prospects to acquire and targets your own subscribers who are ready for your next best offer? What about a system that pinpoints those subscribers who are on the verge of churning away from you? Our Offering Mintigo offers ground breaking services based on the patented approach of Social Biometrics™. This system guarantees increase customer acquisition, churn reduction and shorter time to money. Mintigo services offer: • High value subscriber acquisition • Lower customer churn • Increase customer loyalty • Faster value add services & content adoption • Targeted marketing and advertising Unique Differentiators Our Social Biometrics approach is based on ground-breaking technology that identifies unique signatures. These are like fingerprints, showing people’s unique behavior patterns and their network in-depth characteristics. Company References and Strategic Business Partners Company references - Mobile operator, Fixed line operator Investors - Private investors Return to Table of Content 47
    • Israel Mobile Industry Solution Catalog 2010 MobiApp www.mobi-app.comCategory: Solution at a GlanceLocation Based MobiApp develops local social mobile networks that enable people attendingServices events to know about each other’s presence on site for free When you enter a MobiApp location you will receive a notification inviting you toMessaging enter the network. Entering the network will let you know who is present at the location and will enable you to send and receive messages to whoever you wish.MobileAdvertising Business Benefits & Customers ChallengesMobile Content • Retail businesses must increase revenues whether by increasing number ofDistribution customers or by increasing average revenue per customer, customer loyalty and added value for retailers is mandatory.Mobile E-Mail & • MobiApp creates added value for the users and direct connection between theIM retail businesses to the customers.Vas (Value Our OfferingAdded Services) We offer a system which includes customer management and real time laser marketing (personal, local, timing) for crowded area like: • large entertainment centers (pubs, discos), stadiums, campuses, shopping malls, etc. • We can offer revenue sharing model or monthly retainer model. Unique Differentiators MobiApp’s system uniqueness is in the ability to create local network that enable users to communicate without cellular provider dependency. This enables us to offer laser marketing to the retail businesses directly with intimately relationship with the customers. Company References and Strategic Business Partners Maayan ventures ltd is an investor with the Israeli chief scientist. Return to Table of Content 48
    • Israel Mobile Industry Solution Catalog 2010 MailVision Ltd. www.mailvision.comCategory: Solution at a GlanceHandset Recent economy change and the demand from consumers for cheaper roaming rates, force service providers to look for alternative ways to reduce their roamingMobile Content cost and allowing them to offer more attractive packages for their customers.Distribution MailVision’ Mobile VoIP Solutions has become a real alternative to the standard GSM Mobile Networks, by taking advantage of the data connectivity availableVas (Value today via WiFi and 3G Data Networks.Added Services) Business Benefits & Customers ChallengesVoice Services MailVision offers an efficient solution for the broad range of Service Providers, whoVoIP seek to deliver high-quality voice services over Wi-Fi and Data(3G/GPRS) networks as an alternative to the traditional Mobile Operators.Wifi & Wimax Our Offering • Mobile SIP Clients for: iPhone, iPod Touch, Nokia S60(Symbian 9), Blackberry, Android and Win mobile 5 and 6 • Distribution Server: Management of downloads, updates, upgrades and over- the-air set up • Over 40 Deployments in the last 12 month Unique Differentiators • Branded SIP Mobile Clients designed to meet Service Provider requirements. • End-to-End SIP Mobile Solution (Mobile – Distribution Platform) • Sends SMS over VoIP data networks (Wi/Fi and 3G/GPRS) • Enables the users to use his current GUI hand-set for Mobile VoIP calls and SMS messaging • Client Management Server for advanced management features : • Over the air configurations, upgrades and updates and more Company References and Strategic Business Partners Selected Worldwide Customers: Motorola – USA, Intel – USA, AudioCodes – Strategic Partner, JaJah – USA, Comvers USA, Cellcom – Israel, Bezeq – Israel, Megacable – Mexico, Globe Wireless – USA, Deloitte – Belgium, PTV- Spain, WestCall – Russia, Mybcnet, Philippines Return to Table of Content 49
    • Israel Mobile Industry Solution Catalog 2010 Mirtemis www.mirtemis.comCategory: Solution at a Glance Company main message – Mirtemis develops real-time super-resolution image processors for camera OEMs in consumer electronics, aerospace and defense sectors. Mirtemis Hawkview increases image resolution ways beyond the resolution limits of the imaging sensor, with no additional optics. This enables OEMs to offer up to X5 more zoom, sharper images, dramatically reduced noise and turbulence compensation, at the same level of bill-of-material cost Business Benefits & Customers Challenges • Up to X5 more zoom • Sharper images and dramatically reduced noise • Turbulence compensation Our Offering • HawKview super-resolution image processor is used by leading companies in the defense sector • Digital and mobile Camera OEM can significantly improve their camera performance while staying at the same level of bill-of-material cost Unique Differentiators • Mirtemis technology was strengthened by the high standard of the Israeli defense industry, ensuring true real-time performance and exceptionally high quality • With HawkView Real-time super-resolution technology, mobile cameras can generate high quality images, enable them to rival digital cameras Company References and Strategic Business Partners • Company references – Mirtemis RT super-resolution technology is used by leading Israeli defense company • Investors – private Return to Table of Content 50
    • Israel Mobile Industry Solution Catalog 2010 Nowforce www.nowforce.comCategory: Solution at a Glance • Nowforce.com is the creator of SNAP – the first on-demand mobile lifesaving network that provides a SaaS Command & Control platform for emergency responders that works with any GPS-enabled mobile phone. Business Benefits & Customers Challenges • It is a huge challenge for emergency organizations to manage their field-force personnel. Tracking, communication & Situation Awareness are the key to optimized response. • Command & Control solutions are available only to organizations that have the ability to invest in expensive software and hardware, and spend months on intensive integration. • There are thousands of emergency organizations with first responders on the field, all carrying mobile phones. Our Offering • With SNAP organizations can now track, communicate and collaborate with their first responders using their existing mobile phones - all through an internet portal accessible from anywhere. • Using SNAP’s web based portal, organization can setup their environment, download the application to their responders’ mobile phones and start working in less than a day. • For over a year Nowforce’s SNAP technology is connecting 4,200 public schools to a network of thousands of first responders providing immediate, location- based medical response. Unique Differentiators • SNAP is the only comprehensive Command & Control solution that works on regular mobile phones and can be accessed from any browser (no hardware/ software required). • SNAP’s architecture enables a generic interface to any IP-based sensor, panic buttons, and other information systems (E911-ALI/ANI/CAD/ERM etc.). • With the pay-as-you-go on-demand pricing approach, even small-medium organizations can now enjoy a top-tier Command & Control (C4i) solution. Company References and Strategic Business Partners • Company references – Mirs Mobile, Natali-Sequlife, United-Israel-Rescue, IDF, IAF • Main partners - Motorola, Microsoft, ESRI, IsraeLife Foundation • Investors – Private Investors Return to Table of Content 51
    • Israel Mobile Industry Solution Catalog 2010 One Smart Star www.onesmartstar.comCategory: Solution at a GlanceBusiness One Smart Star™ (OSS™) offers corporate customers a unique, innovative serviceApplications which provides a short number for communication: Voice, Fax, SMS, Mail, Email and Website. It enhances the brand of the corporate and communication access,SAAS (Software centered on a short nickname of asterisk (*) and four digits. One Smart Star™As a Service) solution narrows the gap between The Corporate and its Customers. Business Benefits & Customers Challenges • For Operators: Increased traffic, airtime and number of calls. New Revenue Stream. Putting the Phone service in the center of communications. • For Corporate Customers: Create a single identity for the Corporation based on one short number. Faster and increased interaction with customers. More effective advertising. Our Offering Enable a seamless, quick, easy and innovative method for corporate customers to reach companies through all operators via multiple communication methods such as Phone, SMS, Fax, Regular mail, Email, Website. All services are accessed using the *xxxx (asterisk and four digits) or *ABCD (asterisk and four letters) number. while *xxxx do not interfere or contradict the national numbering plan This Star Service will ride on top of any Physical or Virtual PABx provided by Operator, or other devices, enabling for example, access to local offices of a company with multiple locations such as Taxi, Flower Delivery, Parking, etc. Unique Differentiators • One Smart Star™ is a patent-protected innovation that enables mid to large size enterprises to achieve a compelling brand advantage by providing single point access to unified information. • One Smart Star Number™ (OSSN™ nickname) for all communication services • No investment and no management attention from Operators • Multiple levels of OSSN™ Company References and Strategic Business Partners Company references - The One Smart Star™ system is fully deployed in Israel, Bulgaria, Georgia and Slovakia with over 2,000 OSSN™ customers and is being introduced in over 50 countries. Strategic Partners - All Operators Main partners - Amazoco, DigEvo, Wi-Media, OSS Georgia, OSS Bulgaria, OSS Swiss. Return to Table of Content 52
    • Israel Mobile Industry Solution Catalog 2010 Optiway Ltd. www.optiway.bizCategory: Solution at a GlanceBroadband Optiway offers affordable in-building cellular coverage with single optical fiberWireless solutions. Optiway’s solution simplifies design and dramatically reduces your projectSolutions costs by multiplexing sources, with a range of different technology standards for single or multi-operators, on the same single-fiber-platform.Reducing Capex Business Benefits & Customers ChallengesInfrastructure Today, cellular connectivity is expected virtually everywhere, especially indoors,Wifi & Wimax where most cellular calls are made. Optiway offers affordable in-building cellular coverage, delivering multiple cellular technologies over a single optical fiber, simplifying projects from design to implementation and providing effortless control with a unified management system. Our Offering Optiway offers affordable in-building cellular coverage with single optical fiber solutions. Optiway’s solution simplifies design and dramatically reduces your project costs by multiplexing sources, with a range of different technology standards for single or multi-operators, on the same single-fiber-platform. Unique Differentiators Optiway offers affordable in-building cellular coverage with a range of different technology standards for single or multi-operators, on the same single-fiber- platform. Optiway solution simplifies projects from design to implementation and provides effortless control with a unified management system. Company References and Strategic Business Partners ABIresearch® 2009 “In- Building Wireless Systems: Connecting Networks and Services” Selects Optiway as one of the two IBW leading innovators: “Optiway, an Israeli DAS vendor, has introduced optical multiplexing technology into their Active DAS solution, which purports to both reduce the number of elements and to save 50 to 70% of overall costs, while maintaining power and capacity in the system” Return to Table of Content 53
    • Israel Mobile Industry Solution Catalog 2010 OriginGPS Ltd. www.origingps.comCategory: Solution at a GlanceHandsets The OriginGPS’s GPS receiver modules with built-in antenna have been designed to address markets where smallest modules, performance, highest level of integration,Infrastructure power and flexibility are very important. OriginGPS’s products consist of the following technologies:Location Based Unique antenna design - Module integrationServices Antenna-module design - Shielding for EMI Unique module design - Noise Free Zone SystemSecurity & Floating antenna - Unique technologyTelemedicine Molding technology - Improved performance & stability for components, requiring high stability in harsh conditions Business Benefits & Customers Challenges The OriginGPS integrated antenna-modules were specially designed to meet wide range of OEM configurations and applications. The small size of the module and full integration feature makes it ideal for integration in: • Cellular handsets - for navigation and location-based services. • Handheld consumer navigation and multifunction devices. • Precise timing devices. OriginGPS customer’s challenges are an electronics design houses, mobile and handheld manufactures and worldwide distributors. Our Offering OriginGPS offers three products series: ORG-11XX series - Fully integrated GPS antenna-module ideal for applications require processor such as Notebooks/Netbooks. ORG-13XX series - Fully integrated GPS module including antenna. This series is a standalone device for embedded products with low system resources. ORG-20XX series is program host characterize with the smallest integrated GPS modules including antenna with small size: 14mmX14mm. Unique Differentiators • OriginGPS provides the world smallest GPS antenna-modules, optimizing integration with mobile devices, PDAs, smart phone, Netbooks / Notebooks. • Series ORG-2000 is OriginGPS smallest fully featured GPS receiver. The module provides a miniature multi-channel receiver that continuously tracks all satellites in view and provides accurate positioning data. • Featuring OriginGPS microstrip patch antenna and OriginGPS Noise-Free Zones technology the ORG-2000 offers the ultimate in high sensitivity GPS performance, capable of both autonomous and aided modes of operation. Company References and Strategic Business Partners Our strategic customers are an OEM manufacturer or distributors working with design houses that integrated GPS modules at their products. Return to Table of Content 54
    • Israel Mobile Industry Solution Catalog 2010 Perfecto Mobile www.perfectomobile.comCategory: Solution at a GlanceHandset The Perfecto Mobile Handset Cloud service provides remote access to a multitude of real mobile handsets located around the world, and enables users to automatically run test and validation procedures on them. Perfecto Mobile continuously provides immediate access to the latest and most popular devices, making it an ideal service for application developers and content providers. Mobile operators and device manufacturers can utilize Perfecto Mobile’s unique Private Handset Cloud service to provide their partners with a secure environment where they can access new devices before they are launched commercially. Business Benefits & Customers Challenges • Perfecto Mobile significantly reduces time-to-market and the cost and logistical effort needed to develop, test, deploy, and monitor new mobile services. • The ever increasing number of mobile devices available on the market presents significant challenges for companies who need to verify that mobile applications/ solutions work properly on all of them. • Mobile networks may behave differently from each other. Therefore, there is a need to validate that the application/service works properly under the target network conditions. Our Offering Perfecto Mobile Handset Cloud service: Perfecto Mobile provides an on- demand remote access service to real mobile handsets in the UK and the US. Automated testing procedures are also available on these handsets. A Private Handset Cloud service: Perfecto Mobile can provide a secure environment for individual customers and their eco-system partners. This can be provided as a dedicated service or a dedicated leased system. Unique Differentiators • Devices are introduced to the service very quickly, enabling Perfecto Mobile to provide a flexible and dynamic device offering based on customer demand. • The Perfecto Mobile ScriptOnce technology enables automated testing on multiple devices without the need to rewrite scripts. • Perfecto Mobile’s non-intrusive technology is a great fit for: Pre launched devices & Customers using their own devices for automated testing; customers sharing their devices across their organization; or for customers sharing their devices with external partners • Low cost of ownership for leasing the system, based on usage or co-sharing programs Company References and Strategic Business Partners Aegis Mobile (USA), GSMA, RIM, HP, Vodafone, SwissComm, OMTP and others. Return to Table of Content 55
    • Israel Mobile Industry Solution Catalog 2010 Pudding Media www.puddingmedia.comCategory: Solution at a GlanceMobile Pudding Media provides a full-service mobile advertising solution that encompassesAdvertising a carrier-grade ad platform, a global ad network and ad sales teams, allowing mobile carriers to rapidly build or expand their advertising business.Multimedia Business Benefits & Customers ChallengesSAAS (Software • Create new revenue sources by turning your voice, messaging and mobile WebAs a Service) traffic into lucrative advertising channels. • Attract new subscribers by creating attractive ad-sponsored calling plans.Vas (Value • Reduce churn among prepaid subscribers through ad-funded loyalty programsAdded Services) based on our patented technology.Video & Content Our Offering Carrier-grade platform • Delivers ads on Ringback tones, SMS (Both P2P and A2P), MMS and the Mobile Web • Comprehensive behavioral targeting, subscriber rewarding and opt-in interfaces • Advanced reporting and analytics Ad Network: • Regional media sales teams sell your inventory and complement your ad sales team • Advanced campaign manager for agencies and brand advertisers • Easy-to-use self-service tools for small & medium advertisers Services: Our experienced team can help with all aspects of your ad operations, creative services, trafficking, tracking, analytics and optimization of your advertising business Unique Differentiators Full solution to revenue that includes a platform and an media sales Behavioral targeting across all media channels Partnerships with the top agency groups Deployment flexibility: The platform is offered as a hosted solution (SaaS) or an in-network deployment Company References and Strategic Business Partners Company references – Global Tier-1 carriers in India, Thailand, Singapore & Malaysia. More details upon request. Advertising partners - Live testing with agencies and brand advertisers Investors – Opus Capital (www.opuscapital.com); BRM capital (www.brm.com) Return to Table of Content 56
    • Israel Mobile Industry Solution Catalog 2010 Radware www.radware.comCategory: Solution at a GlanceInfrastructure Radware is the industry leader in intelligent application delivery solutions providing wireline and mobile carriers optimized IP services, guaranteeing high availability,Network maximum performance, service and network integrity and efficient infrastructure utilization. With Radware, carriers are able to ensure the performance and quality of IP-based services, reduce service delivery costs and introduce new services and Internet business models to grow revenues and IP service profitability. Business Benefits & Customers Challenges Carriers’ Challenges: Despite massive investments in network infrastructure, swelling volumes of IP traffic and growing numbers of subscribers, carrier networks lack awareness of users, services and content. The lack of visibility makes it impossible for operators to control the quality and reliability of IP-based services and effectively support new Internet-based business models. Business Benefits: • Enable new carrier revenue growth and monetize investment based on user, service and content awareness • Drive IP service delivery performance for improved network quality of service and high end user quality of experience. • Reduce CapEx/OpEx by optimizing utilization of network elements, infrastructure simplification and consolidation across multiple services and sites. Our Offering Radware transforms carrier networks into user-service-content aware networks delivering the visibility, intelligence and control needed to manage carrier’s IP services. Radware solutions include: • Application Delivery Controllers providing high availability and service quality across all service tiers such as web, SIP, SOA and network infrastructure (OSS/BSS) enabling network and service transformations such as FMC, IMS , IPTV and CDN. • Network Delivery Controllers based on configurable policy switch (DPI based) for scalable service factory enablement for new service introduction and effective utilization of network resources. • Network and Service Integrity solutions based on behavioral technology adding new dimension (dynamic signature generation) for infrastructure integrity: enhanced clean IP, clean service. Unique Differentiators • Superior Global load balancing capabilities • OnDemand switching for license based scalable performance • ADC for SIP applications and services based on proxy based architecture • Network based behavioral technology extending network based security beyond perimeter DDOS and firewall. Company References and Strategic Business Partners Company references - NTT DoCoMo, Telecom Italia, Telus, Guandong Mobile, Telecom Austria. Main partners - Alcatel-Lucent, Juniper Return to Table of Content 57
    • Israel Mobile Industry Solution Catalog 2010 RAD Data Communications www.rad.comCategory: Solution at a GlanceBroadband RAD Data Communications is a world leader in access and backhaul solutions for carriers, serviceWireless providers, mobile operators, and enterprises. RAD’s best-of-breed products enable users to lowerSolutions operating costs and extend network reach by effectively leveraging existing and next generation network infrastructure to speed deployment of multiple services. RAD’s value proposition is basedInfrastructure on technological innovation, flexibility and responsiveness to customer requirements, a long-term approach to customer-partner-vendor relationships, and an excellent price-performance ratio.Network Business Benefits & Customers Challenges Customer Challenge for Mobile Operators: In the face of shrinking ARPU, how to decouple traffic capacity from backhaul costs and prepare the network for new mobile broadband services such as HSPA and LTE Solution: Deploy best-of-breed cell-site gateways and aggregation site hubs which support 2G, 3G, 3.5G and 4G traffic over converged SDH or all-IP backhaul networks Customer Challenge for Fixed Line Operators: How to deliver high-margin premium Carrier Ethernet services with end-to-end QoS and guaranteed SLAs over any infrastructure Solution: Deploy intelligent Carrier Ethernet demarcation devices which offer differentiated EPL and EVPL services with end-to-end QoS and guaranteed SLAs using Ethernet OAM, traffic management and performance measurement capabilities Our Offering • ACE-3220 Cell-Site Gateway • ETX-204A Carrier Ethernet Demarcation Device Unique Differentiators • ACE-3220 Cell-Site Gateway • Best-of-breed cell-site gateway, enabling IP RAN access over multi-mode copper xDSL, as well as over fiber and microwave links, with highly accurate clock regeneration using major industry standards • Specifically designed to accommodate the rapid expansion in cellular backhaul traffic resulting from the widespread deployment of new mobile broadband services • Simplifies service provisioning and control by enabling seamless delivery of multi-generation traffic – from 2G to 4G – over the same transport network to ensure continuity for on-going services while moving to IP, thus avoiding the cost and operational complexity of maintaining separate networks • ETX-204A Carrier Ethernet Demarcation Device • User/network demarcation point for L2/L3 transport and SLA-based business services or cellular backhaul with flow-based or bridge-based forwarding, QoS: rate limitation and shaping per Ethernet flow (EVC.CoS). • Delivers SLA-based Layer 2 and Layer 3 business services to the customer premises over native Ethernet access • Ensures SDH/SONET-like performance and Five Nines reliability while converging voice and data services over a unified Ethernet, IP or MPLS network all with differentiated quality of service and end- to-end monitoring Company References and Strategic Business Partners Company references - Telia-Sonera, T-Mobile, Tele2, SFR, Orange, Golden telecom, Corbina, Comstar, Vimpelcom Main partners - Cisco, Alcatel-Lucent, Nortel Return to Table of Content 58
    • Israel Mobile Industry Solution Catalog 2010 RCS Rampal Cellular Stockmarket Ltd. www.rcs.comCategory: Solution at a GlanceHandsets • Sourcing the Deal Hundreds of selling offers & purchase requests posted daily to RCS’ trading platform. • Selling the Deal Skilled traders initiate secure deals providing financial solutions to qualifying companies. • Logistics RCS’ 20 agents ensure reliable delivery. Our Offering All major brands and models of - • Mobile phones • Digital cameras • Notepads, computers and computer peripherals • LCD’s • Other portable electronics • Original accessories Unique Differentiators • Reliability / Stability • Industry’s largest sales & logistics forces • Extensive know-how in international logistics and trading regulations • Financial solutions • Global Presence Return to Table of Content 59
    • Israel Mobile Industry Solution Catalog 2010 RunCell / IXI Mobile www.ixi.comCategory: Solution at a GlanceBroadband Client server solution, with centralized NOC providing connectivity to multipleWireless communities and email providers using various protocols. Clients consists of IXI’sSolutions own dedicated Ogo mobile devices running with proprietary Connect-OS, as well as clients for generic handsets running Java, Symbian and Windows mobile.BusinessApplication Business Benefits & Customers Challenges • Certified reseller of services – IXI provides official fully compliant featureHandset rich experienceMessaging • Advanced traffic optimization (up to 80%) means increased battery lifetime and much smaller data usage – greater ARPU for operators, better user experienceMobile E-Mail & and less churnIM Our OfferingMobilizing the • Value added services for mobile phonesWeb • Multiple community instant messagingNetwork • Email – Push Email and Attachments support • Social networking connectivitymonitoring & • Network optimization – all services are data optimized to reduce traffic usageoptimizing and greatly increase battery lifetime and improve overall user experienceVas (ValueAdded Services) Unique Differentiators • Cutting edge data optimization services, using IXI’s own telco grade gatewaysWifi & Wimax • Multiple protocol push Email support, can even add push to POP accounts • Intelligent smart forwarding of attachments • All services can be provided either hosted by IXI or turnkey solution Company References and Strategic Business Partners SwissCom - largest Ogo customer Vodafone Germany - customer for both Ogo devices and clients for generic phones Microsoft - IXI is an official reseller for MSN (Windows live services) ICQ - IXI is an official reseller for ICQ messenger Return to Table of Content 60
    • Israel Mobile Industry Solution Catalog 2010 Runcom Technologies Ltd. www.runcom.comCategory: Solution at a GlanceBroadband Runcom provide 802.16e mobile WiMAX end-2-end solution.WirelessSolutions Our OfferingHandset Runcom products include: Chipsets for User Terminals and Base stations, User terminals that include: Handsets, PCMCIA cards, Video IP Phones, Indoor andTV/IPTV Outdoor CPEs, TV over IP and Video Surveillance System, Base Stations: Indoor Pico and Remote Radio Head, ASN GTWY, VAS and NOC.Vas (ValueAdded Unique DifferentiatorsServices) Flexibility, the option to provide unique solutions, specific RF band development,Wifi & Wimax MESH solution, Vertical integrated “all in one” from end-2-end solution including the RAN equipment and network, down to the chip (Asic) level Company References and Strategic Business Partners Commercial WiMAX deployment with Foris telecom in Mozambique Africa, OEM manufactures in Europe and in the Far-east. Return to Table of Content 61
    • Israel Mobile Industry Solution Catalog 2010 Saguna Networks Ltd. www.saguna.netCategory: Solution at a GlanceBroadband Saguna CODS™ is the first CDN solution totally adopted in to Mobile networks.Wireless The system is built to address the ever growing demand for Internet content andSolutions services. The system creates a storage overlay inside the RAN and automatically brings theInfrastructure most used content as close as possible to the users thus creating a much better user experience, dramatic OPEX reduction and solving pick hour bottle necks, atMobile Content minimum cost.Distribution Business Benefits & Customers ChallengesMultimedia The two major challenges are in content delivery over mobile networks are: • Networks are moving from Voice based to Data based services. Reduction in costVideo & Content per MB (Backhaul & Radio) is hard to achieve with HSPA, LTE & WiMax while Data usage is growing exponentially.Wifi & Wimax • Unsatisfactory user experience creating service churn, and inability to attract new users. Saguna solution completely solves the above challenges and is totally transparent to the transport layer, the application layer and the terminal. Our Offering Saguna CODS™ is a based on multi node caching proxy architecture (CODS-AN™ and CODS-MR™) which are located both within the Mobile Core Network and the Mobile RAN. The nodes operate in a grid-computing scheme, performing proxy/cache decisions which are based on the type of data/ content flowing in the network, thus adding “Content Awareness” into the network. The system classifies and identifies content currently being streamed through the network and presents the ability to eliminate redundant traffic both from the MNO portal and the free Internet. Unique Differentiators Single system that solves the major issues related to content delivery over mobile networks. Saguna’s patent pending technology supports all content types, and guarantees a very short ROI cycle of approximately 6 month. The system is scalable and can be deployed starting from only 2 nodes and growing to a several thousand node system which can deliver Tera-bits of content per second. Company References and Strategic Business Partners The company is engaged with Several Telecom Equipment Manufactures as well as with some of the world prominent mobile Operators. Return to Table of Content 62
    • Israel Mobile Industry Solution Catalog 2010 Sagarmatha Ltd. www.sag121.comCategory: Solution at a GlanceBusiness Sagarmatha enables mobile operators to maximize the marketing impact of theirApplications service offers by matching them personally to each subscriber, based on historic data, customer behavior modeling, prediction and previous purchase information.PersonalizationSolution Business Benefits & Customers ChallengesSAAS (Software The traditional cellular Campaign Management philosophy is based on finding forAs a Service) each voice plan or services offer a “segmented” group of subscribers. Sagarmatha’s approach is to find the best set of offers for each one of the subscribers, the subscribers being the main asset of the cellular carrier. Our Offering For every campaign period, the mobile operator defines a set of offers (voice plans, content download promotions, prepaid refills, handset upgrades, etc.). Using our sophisticated Data Mining engine and Artificial Intelligence techniques, SMART matches the best offers to each subscriber. Unique Differentiators • The core technology is a sophisticated proprietary Data Mining engine • More than 10 years of experience in developing and operating personalization solutions. • Impressive track record of helping service providers to increase ARPU and generate incremental revenue. Company References and Strategic Business Partners Company References: Israel’s Cellcom CMO: “As Israel’s largest cellular operator, with more than 3 million subscribers, our challenge is to address our subscribers personally with attractive offers for price plans and services that will help us to increase customers’ loyalty and ARPU. Sagarmatha’s SMART solution gives us the tools to do it effectively. During more than one year of using Sagarmatha’s SMART system for 1-to-1 marketing, we achieved significant results, including substantial incremental revenues.” Business Partners: Motorola, IBM, Modiv Media, UPC Return to Table of Content 63
    • Israel Mobile Industry Solution Catalog 2010 Skiller Ltd. www.skiller-games.comCategory: Solution at a GlanceMobile Content skiller provides a mobile multiplayer gaming platform for skill games based onDistribution contests and prizes. The platform is expandable platform, highly dynamic and already incorporates a verity of skill games. Skiller aim to increase operator’s RPUMultimedia by creating recurring revenues. We provide sticky and exciting gaming experience, including building of player networks and lobby, messaging, rating, etc’. This is theMusic & Games real Game 2.0 - The new mobile gaming experience.Vas (Value Business Benefits & Customers ChallengesAdded Services) • The gaming world today concentrates on single player games, as multiplying expands on the internet, the same demand is rising for the mobile arena as well.Video & Content • Increase RPU - Operators get recurring revenues from multiplayer gamingSAAS (Software subscription fees. • By giving prizes to users, Build social networks, lobbies, and groupies, operatorsAs a Service) increase brand impact and awareness. Our Offering • The skiller platform actually gives the users the perfect mobile gaming environment. Users can play against each other but they can also play against the computer. The user gets: • High quality mobile multiplayer games in combination with the Ability to win prizes and rewards makes skiller a mobile gamers’ haven. • Cross operator and geographically independent multiplayer games. • Buddy list, Massaging, Personal profile, statistics and more social elements. • Renewable platform – the user gets notification every time a new game is introduced. Unique Differentiators • End to end service: client and server technology, operation, content, branding, prize distribution – we can provide them all. • No need for complex infrastructure adaptations in the operator. • Social gaming – creation of the perfect social gaming environment. Company References and Strategic Business Partners Company references - “The community aspects seem interesting, as you can sign up friends as your buddies and then message them from within the application to play a multiplayer game… It all looks very slick… after playing with the Alpha app, we’re definitely going to keep tabs on Skiller to see how it develops… “- Stuart Dredge, Pocket Gamer. Main partners - Our partners are mobile operators and content distributers. Investors - Privately owned company Return to Table of Content 64
    • Israel Mobile Industry Solution Catalog 2010 Spikko www.spikko.comCategory: Solution at a GlanceSAAS (Software Spikko technology offers the Ex Patriot community (residents outside of their homeAs a Service) Country) the ability to communicate by telephone (cellular, landline, SMS) with their home country or other Ex-patriots anywhere in the world for the same cost as making a localVas (Value call or less than that.The service is convenient and saves money for the Ex-patriot, whileAdded Services) generates new yet to be explored revenues for the operator. This is a Value Added Service without the need of the operator to invest in additional infrastructure.Voice Services Business Benefits & Customers Challenges • The Ex-Patriots confronts the need to communicate with their home land, and confronts various solutions which are not cheap and not straight forward. Spikko provides the best available solution by providing local homeland country number and SMS free of charge while generating revenues both for the homeland operator and Spikko. • The Spikko service is based on collaboration with mobile carriers, enabling those carriers to create a new income source by receiving an entire new user base - Ex- patriots, who normally use the services of the local carriers in their country of residence. Now, they will receive their Spikko calls to a telephone number of a local carrier in their country of origin, creating an entirely new source of income that would not be possible for those homeland carriers without the Spikko platform and service. • The operator does not need to invest in integration or infrastructure to establish this service. Our Offering “Spikko” is a unique communication service employing global and mobile telephony, for any mobile device, land line and PC. Spikko users download software to their communication device (mobile phone, PC, home/office landline/adaptor-sent as a SMS to the mobile phone), or register their mobile/fix-line and receive a new local phone number to use with the Spikko service. Spikko credits the user for each incoming call and SMS, and allows user to send/receive calls anywhere worldwide. Spikko users can always be reached at the Spikko local phone number. Spikko becomes your mobile, landline and international phone, reducing Ex-patriots communications costs to the lowest level compared to any other method or competitor. SMS Suite: In addition to the new Ex-patriots markets Spikko introduces to the operators, it also provides a unique SMS suite – Pushmail – SMS (completing the available push mail services to support 100% of the users base), Open© Email 2 SMS, and Managed SMS (SMS manage and backup). Unique Differentiators • Providing a full communication services, free of charge while generating new market and income for the homeland operator without the need of the operator to invest in infrastructure. • Developing and deploying a global distributed softswitch which is of unlimited size (patent pend.). • Developing and deploying the Total Quality System and Algorithm © to allow high quality of service in the public internet (patent pend). • Offering to the operator the unique SMS Suite solutions. Company References and Strategic Business Partners Company references - Deployment of the global Spikko service. Main partners - Mirs, Pelephone (operators in Israel) , IDS (Motorola-iDEN marketing partner). Investors - Israeli OCS, Alon Carmel (Jdate), Yigal Ahuvi, private investors Return to Table of Content 65
    • Israel Mobile Industry Solution Catalog 2010 SourceIT Ltd. www.SourceIT.co.ilCategory: Solution at a GlanceBroadband You-Roam.com/Connect123 advanced management platform ,the first and uniqueWireless SAAS platform that enabled managing all the aspects of connectivity services.Solutions Business Benefits & Customers ChallengesBusiness • Full accounts managementsApplications • Full products management • Full Price lists and pricelist methods capabilities.Payments & • Customized Look & Feel.Billing • Multiply security levelsVas (Value • No installation needed (Software As A Service)Added Services) Our OfferingVOIP With You-Roam.com /Connect123 platform enabled to increase your market by approaching to Enterprise, SME & Individuals without increase the efforts.Wifi & WimaxSAAS (Software Unique DifferentiatorsAs a Service) Connect123/You-Roam.com is unique platform that enabled today to offer iPass solutions and other solutions to different customers segments Enterprises, SME & individuals. Company References and Strategic Business Partners • iPass inc. • Amdocs. • Smile012 • iAxcess • Comverse • Nice systems • SANDISK • Marvell • Given Imaging, etc Return to Table of Content 66
    • Israel Mobile Industry Solution Catalog 2010 Siklu Communication Ltd. www.siklu.comCategory: Solution at a GlanceBackhaul Siklu develops revolutionary, milimetric-wave Gigabit Ethernet systems for service providers’ backhaul networks. The company’s next-generation, carrier-grade solutionsInfrastructure are ideally suited for providing Carrier Ethernet services as well as mobile backhaul – in particular serving 2G/3G/3.5G and future WiMAX and LTE networks. Offering flexibility,Network scalability and easy installation, solutions from Siklu reduce Total Cost of Ownership by an order of magnitude - helping providers mitigate the backhaul burden.Wifi & Wimax Business Benefits & Customers Challenges The backhaul network is one of the major contributors to provider recurring operational expenses. With the increase in demand for faster mobile data services, operators face the challenge of exponentially increasing the backhaul network bandwidth, while keeping backhaul expenses in check. With solutions from Siklu, Mobile Network Operators will lower transport expenses significantly, while increasing backhaul capacity and performance – meeting mobile data and HSPA requirements, smoothly rolling out new data services, and migrating to LTE and WiMAX infrastructure. Featuring software-scalable bandwidth and functionality, Siklu allows operators to gradually evolve and develop their backhaul network, satisfying customer demands and maintaining profitability. Our Offering Siklu offers an all-outdoor carrier-grade Gigabit-Ethernet solution, operating in both the licensed 70GHz band and the license-exempt 60GHz band. Designed to be one of the building blocks of the NG backhaul and access segment of Carrier Ethernet networks, Siklu solutions enable Layer 2 switching and include all the tools necessary to ensure QoS, policing, prioritization and OA&M capabilities - as well as software upgradable L3 networking/routing capabilities to support NG flat-IP topologies. Siklu’s solutions incorporate a robust modem with real-time adaptive modulation mechanisms to provide extremely high link availability, ensuring backhaul reliability. Unique Differentiators Siklu’s products are based on an innovative architecture using full VLSI design and offering: • Disruptive price performance that will change the mobile backhaul landscape - the lowest price tag in market • Silicon-based, robust, reliable and small form factor device that delivers carrier-grade Ethernet services • Reduction of recurring frequency operational costs - operates in the licensed 70GHz spectrum and the license-exempt 60GHz spectrum • Milimetric wave radio delivers software-scalable, high-bandwidth Gigabit throughputs Company References and Strategic Business Partners Investors - Evergreen Venture Partners, DFJ Tamir Fishman, Argonaut Private Equity Return to Table of Content 67
    • Israel Mobile Industry Solution Catalog 2010 Techmind LTD www.celllution.comCategory: Solution at a Glance Techmind’s “Celllution” is a proven network optimization platform that by methods of heuristic algorithms and data mining supplies a full set of network optimization parameters (RF, HO, Co.Ch, SC, Tilts and more). This non intrusive system monitors the network 24*7*365 without taking up network resources and with immediate results of improving network quality and reducing maintenance costs. Business Benefits & Customers Challenges In a network of thousands of sites where you need to optimize and plan ahead. Do you need to optimize your network and don’t know where to begin? DCR are rising and you don’t know why? This is one system that will give you the starting point, the way and the solution for your entire network. You will not need to invest in expensive investigation equipment or Drive tests. Our Offering Return to Table of Content 68
    • Israel Mobile Industry Solution Catalog 2010 Telco Systems, a BATM Company www.telco.comCategory: Solution at a Glance Telco Systems is a leader in innovative, multi-service Carrier Ethernet access and demarcation solutions to enable carriers and service providers to deploy highly reliable and manageable Ethernet services to both business and residential subscribers. These solutions support a cost-effective evolution to a service-assured, all IP/Ethernet network. Business Benefits & Customers Challenges Enable service providers to introduce new services to capture additional revenue and reduce churn through assured services Our Offering • Commercial Carrier Ethernet • Native Ethernet • Circuit Emulation over Carrier Ethernet • Residential Active Ethernet (P2P) for FTTx • Fixed Wireless Demarcation • EoPDH • Native Ethernet • Optical Transport Unique Differentiators • Stable, innovative public company • Market-oriented networking solutions which are purpose-built for the Ethernet access network to enable both demarcation and multi-service extension capabilities • Value-added offerings for multi-lateral deployment – multi-vendor, interoperable networks, partner-integrated solutions, standards-friendly enhanced services • Multi-layer network operations and management – multi-protocol, application- oriented, with assured service delivery and OAM capabilites Company References and Strategic Business Partners • Company references – Verizon, Time Warner Cable, Telefonica, Cern, AT&T, Equant, BT, Finnet, NTT Communications, Embarq, Cogent, Hutchison Telecom • Main partners - Nokia, NSN, Alcatel-Lucent, and other Tier 1 equipment vendors • Investors – None Return to Table of Content 69
    • Israel Mobile Industry Solution Catalog 2010 TeleMessage Ltd. www.TeleMessage.comCategory: Solution at a GlanceBusiness TeleMessage integrates in common PC applications: Outlook, Outlook Express,Applications Internet Explorer, Firefox, Flash, Excel and Windows File Explorer. We provide subscribers with applications to easily send Video, Picture, Music, andMessaging Text from the Internet or PC to Mobile phones.Mobile E-Mail &IM Business Benefits & Customers Challenges • Allow Self Content Generation: Give subscribers tools to send Video, Picture,Multimedia Music and Text from the Internet or PC to Mobile phones. • Expand SMS reach using Text to Speech to fixed line phones, elderly, rural or lessVas (Value educated people.Added Services)Video & Content Our Offering • Offer Business users a Messaging Gateway to handle Fax, Voice, SMS, MMS, andVoice Services Email from and to any system and protocol. • Bring Mobile network to subscriber’s PC, providing him PC to Mobile tools toSAAS (Software send and receive messages.As a Service) Unique Differentiators • Get TeleMessage as a Licensed or Fully managed hosted platform. • Combine TeleMessage PC to Mobile and Voice and Fax products in One system. • Integrate the Messaging Gateway with our PC to Mobile suite. Company References and Strategic Business Partners Verizon Wireless, Sprint-Nextel, Boost Mobile, Rogers, Telus, Bell Mobility, Cable & Wireless Caribbean, Claro Guatemala, T-Mobile Macedonia, Kyivstar Ukraine, Utel Russia, AIS Thailand, Telstra Australia, Pelephone, Mirs and Bezeq in Israel & more. Return to Table of Content 70
    • Israel Mobile Industry Solution Catalog 2010 Telmap www.telmap.comCategory: Solution at a GlanceLocation Based A world leader in location solutions, Telmap has a unique end-to-end solution includingServices a mobile location companion, a complementary web companion, robust location platform with a set of APIs to deliver a strong LBS strategy. Telmap5 is the world’s firstVas (Value personalized location companion integrating innovative and patented technologies,Added including Telmap Active Interface, Telmap Active Search and Telmap Active Widgets.Services) Over 20 tier 1 operators successfully deployed Telmap’s solutions opening new business opportunities and generating new revenue streams. Business Benefits & Customers Challenges By implementing Telmap, operators can get the following benefits: • Generate revenue from basic subscriptions, premium services, voice and location SMS usage derived from the navigation service • Reduce risk with revenue-sharing model and end-to-end solution • Foster customer loyalty to a branded service • Leverage the navigation service to sell additional products and services (e.g. bundle navigation data package together with an email package) • Differentiate from competing operators by offering a unique navigation service • Provide easy access to operator retail outlets and service centers through customized POIs. Our Offering Telmap suite of solutions empowers mobile operators to offer a complete LBS strategy and a true and valuable location experience, one that is rich, personal, local and flexible. Unique Differentiators • Telmap5 is the first and only location companion available today • Telmap5 offers a unique location experience, one that is rich, personal, local and flexible • Telmap5 includes new developments and patented location active technologies • Telmap is a white label solution allowing operators to leverage their brand and customer’s loyalty using location on their mobile phones • Telmap5 offers a complete end-to-end solution including mobile companion, web companion, location platform and set of APIs providing a full LBS strategy to come to life Company References and Strategic Business Partners Company references - Orange Group, several Vodafone affiliates (UK, Germany, Spain), SFR, O2, Pelephone and AOL/MapQuest. Main partners - BlackBerry, Motorola, Palm, Sony Ericsson, Navteq, Lonely Planet, Zagat. Investors - Telmap is part of the Science Navigation Group . Return to Table of Content 71
    • Israel Mobile Industry Solution Catalog 2010 Traffix systems www.traffixsystems.comCategory: Solution at a GlanceNetwork Traffix Systems is the Diameter control plane expert. Traffix supports telecom operators on their way to Next Generation Network (NGN, IMS or LTE) technology by providing cost saving gateway and load-balancing solutions for the Diameter control plane achieving network connectivity and scalability and thus enabling the opportunities to generate new service revenues based on the Diameter control plane innovation. Business Benefits & Customers Challenges • Instant cost effective connectivity between any Diameter protocol and any other control plane or AAA protocol (RADIUS, LDAP, XML, CAMEL, etc’). • Enable network scalability, availability and assurance based on the Diameter control plane load balancing solution. • Support any Diameter protocol connectivity based on the Traffix Diameter protocol stack, the market benchmark for Diameter protocol development. Our Offering • Traffix Diameter Gateway – Provides instant cost effective connectivity between any Diameter interface to any other control plane or AAA protocol. Typical connectivity scenarios include connecting Diameter network element and legacy network elements or different vendors Diameter dialects. • Traffix Diameter Load Balancer – Enables network scalability based on unique native Diameter load balancing technology which enables smart business oriented contextual load balancing. This is a Diameter node which is uniquely familiar with any Diameter interface. • OpenBlox Diameter Stack – Provides software developers the ability to develop robust Telco grade Diameter interfaces and build NGN connections you can trust. Unique Differentiators • Traffix is Diameter protocol expert. With over five years of experience working with Diameter, Traffix is the only company in the field which is intimately familiar with the Diameter protocol. • Traffix products are the only market solutions which are legal Diameter nodes in the network with all the capabilities associated with this, automatic capabilities exchange, watchdog and failover mechanisms. • The market benchmark for Diameter, with over 100 deployments. Company References and Strategic Business Partners • Company references – Bharti, Orange, Beeline, Vodafone • Main partners - Ericsson, Cisco, IBM • Investors – Leading venture capital firms and industry veterans Return to Table of Content 72
    • Israel Mobile Industry Solution Catalog 2010 trendIT www.trendIT.netCategory: Solution at a GlanceLocation Based trendIT’s platform is a unique, innovative management solution designed toServices accurately measure and determine demographic trends. trendIT provides decision- makers with dynamic, comprehensive and up-to-date demographics for a wideMarketing range of applications: behavioral targeting, urban planning, commuting analysisAnalytics and home land security solutions.Vas (Value Business Benefits & Customers ChallengesAdded Services) • Unique real time information on population behavioral trends - population location and movements • Real time information on demographic segmentation - an in-depth picture of the characteristics of the population • trendIT state-of-the-art technological platform allows the mobile provider to create new markets by providing new services for their enterprise customers • Inflicts minimal interference with the infrastructure and network of the mobile provider Our Offering MacroTREND viewer - an accurate, fine-grained, real-time map of population demographics and mass movements. StatTrend - a geo-statistical analysis report by request Webservices - the integration of dynamic demographic data into third party platforms Unique Differentiators • trendIT’s demographic data is obtained from a significantly large and objective sampling system • The system provides comprehensive geographic coverage • Near real-time spatial population distribution data, with high resolution accuracy. Company References and Strategic Business Partners Company references - Cellcom Main partners - Cellcom Investors - Capital International (www.capitalio.com) Return to Table of Content 73
    • Israel Mobile Industry Solution Catalog 2010 TJAT Systems www.tjat.comCategory: Solution at a GlanceConverged Tjat is a Technology leader in making the Mobile Internet a reality - bringingServices & IMS a rich web messaging service to mobile devices. By combining our patent pending “Virtual Client” technology and Mobile Widgets, Tjat has introduced the most costMessaging effective way of delivering a 360 degree messaging solution to the whole network, from high end devices to legacy devices: Launch an immediate solution – fast TimeMobile E-Mail & to Market;IM Flexible, Scalable & Extendable - e.g. Different Languages, Personalization; Simplicity - Presentation in a familiar, web like user friendly interface.Vas (Value Award Nominations: 3GSM 2007, 2008 Global Mobile Award for Best MobileAdded Services) Messaging Service. Business Benefits & Customers Challenges • Mobile Web Messaging is expected to grow to 24% adoption rate or 80,000,000 users in Europe alone by 2013! • Operators must offer Web Messaging to ALL the Subscriber Base and for over a thousand different handsets. • Launching a downloaded client solution is extremely expensive and practically impossible - a money losing venture Our Offering The first Complex, Interactive mobile widget achieving the ultimate User Experience Rich User interface for Web Messaging, including sound and vibration notifications, fully animated emoticons. Immediate and cost effective - offering mobile web messaging to the entire subscriber base. Unique Differentiators • Tjat Messaging Widgets: A True “Universal Client”, with no porting efforts, Solving the Device Fragmentation Problem • Taking advantage of Tjat’s powerful Server based Messaging deployment (with patent pending “Virtual Client” technology), adhering to W3C Standards. • Fully supporting Widgets for Opera, Symbian WRT, Netfront, Windows Mobile • Fully Hosted by TJAT, no purchase of software or hardware. • Flexible Business Model Company References and Strategic Business Partners Company references - Vodafone Live!, Cellcom, Movilisto Spain, Portugal and France (Buongiorno companies), Pelephone, debitel, life, MIRS Main partners - AOL ICQ, Infineon/Comneon, Chikka, Microsoft, Return to Table of Content 74
    • Israel Mobile Industry Solution Catalog 2010 TriPlay www.TriPlay.comCategory: Solution at a GlanceConverged TriPlay delivers a Total Mobile Life solution enabling converged communication overServices & IMS TV, Web and Mobile Phone. TriPlay members can seamlessly send and receive any type of message, text orVas (Value multimedia, to and from any Mobile Phone or PC in the world.Added Services) TriPlay operates through its TriPlay.com service and partners with leading operators and internet communities to promote its technology.Video & Content Business Benefits & Customers Challenges TriPlay operates as an end user solution and operator co-branded service, offering a simple solution to a multi device reality. Messages and replies can be generated from any device and received by the user anywhere, any time. The service includes: • TriPlay Connect: Cross device rich media messaging over Web, TV or Mobile phone. • BackPack: a 1 GB online repository allowing access to Photos, Videos, Music and Files. • TriPlay CrEWs!: A 5 person group area accessible by Web or WAP allowing best friends to communicate with each other cross device and around the clock. Our Offering Providing our partners with a ready to go platform enabling members to communicate and share personal content with each other. Content traditionally viewed over the web is now accessible by mobile and billable. TriPlay provides a wide range of friendly gadgets making Mobile Life that much easier. Unique Differentiators • Turning communication into a device, rather than a platform oriented experience, users are free to communicate any type of message regardless of the device they are received on. Transcoding of media files is performed on the fly for a uniquely simple experience. • Our revenue stream is based on monthly subscriptions to the service or revenue share deals with our partners. Company References and Strategic Business Partners Company references - TriPlay has deployed a white labeled solution for PelePhone, wireless subsidiary of Israel Telecom under the name “SyncSpace”. Main partners - TriPlay has recently announced a joint venture with German Telco Deutsche Telekom launched in Germany in October 2007. Return to Table of Content 75
    • Israel Mobile Industry Solution Catalog 2010 TTI Telecom www.tti-telecom.comCategory: Solution at a GlanceInfrastructure TTI Telecom is a leading provider of next generation Operations Support Systems (OSSs) to Communications Service Providers (CSPs) worldwide. For incumbent and emergingOSS/BSS CSPs spanning fixed, mobile and cable markets, we provide a robust OSS platform that helps manage their networks and services effectively. The company’s Netrac product portfolio delivers an automated, proactive and customer-centric approach to Service Assurance, spanning fault, performance, and service management. Business Benefits & Customers Challenges • Reduce operating expenses and optimize operations efficiency. • Speed-up time to monitor new services. • Improve customer QoS and QoE levels and reduce churn. Our Offering Netrac Fault Management delivers real-time, centralized monitoring of complex networks and empowers CSPs to solve service and network problems swiftly. The product line delivers a scalable, flexible, robust event management for networks of any size. Netrac Performance Management is a highly reliable and scalable performance management system that can handle large amounts of data from multiple sources including Operational Measurements (OM), logs, xDRs, etc. It proactively detects irregular network behavior so that potential network problems can be avoided. Netrac Service Management comprises of dedicated service management as well as fault and performance products that are enhanced with service information. It monitors and analyzes services, QoS and business impact from a customer centric point of view. Unique Differentiators • Converged Assurance Solution - TTI offers a complete Service Assurance offering. • Multi-vendor - TTI offers multi-vendor and multi-technology network adaptors. • Extensibility - TTI enables CSPs to quickly adapt frequently changing network requirements as they deploy new services and technologies. • Automation - We offer tools that assure QoS by defining automatic rules for network problem resolution. • Knowledge and Experience - With over a decade of Service Assurance experience. We use our experience to better build Service Assurance products that fit today CSPs needs. Company References and Strategic Business Partners Company references - France Telecom, AT&T, Bell Mobility, KPN, Wind, 3 Australia. Main partners - Nortel, Ericsson, LogicaCMG, Siemens, TechnoServ. Return to Table of Content 76
    • Israel Mobile Industry Solution Catalog 2010 Tvinci www.tvinci.comCategory: Solution at a GlanceMultimedia Tvinci enables mobile operators to manage and deliver video content to PC and TV. We offer a flexible turnkey solution that can be easily customized in order to createTV/IPTV highly engaging branded video environments. With Tvinci, telecoms and mobile operators offer a video service online that is completely integrated with theirVas (Value existing phone offerings.AddedServices) Business Benefits & Customers Challenges We enable operators to offer effective Internet TV:Video & • Launching a branded video service online through one technology provider inContent minimum time while maximizing advantages of web medium. • Providing a bundle of cross-device services by fully integrating internet TV with existing systems (billing, packaging, pricing, user login/data base, support center, CMS etc). • Maximizing revenues from a video service on PC, and setting the infrastructure for a TV service with unified Content Management System (CMS) & User Interface. Our Offering • Internet based video website for operators to securely offer “top-shelf” content. This is a key step forward in becoming content provider for all three screens (mobile, PC, TV). • Answers a key challenge of internet TV that operators face: simplifying end- users’ search acquisition of relevant content, in an inherently content rich environment such as the web. • Profitable solution that includes an easy purchasing process for premium videos, utilizing the operator’s billing systems and leveraging existing invoicing, pricing & packaging mechanisms. Unique Differentiators • Stickiness: Tvinci displays videos differently. Our unique social & personalized content discovery tools and interactive Flash-enriched video players evidently keep viewers longer. • Flexible business models: Tvinci enables them all. Monetize via video ads, unique sponsorship solutions, renting premium content or by packaging web videos with mobile/TV offering. • Turnkey solution: minimize time to market with a comprehensive solution that includes flexible CMS and entire user interface layer (as opposed to video player only) for both PC & TV. Company References and Strategic Business Partners Company references - Orange (http://vod.orange.co.il), MTV ( http://www.s2o.tv), MSN. Main partners - NDS, Alcatel Lucent, RayV. Investors - Zohar Gilon, Ron Tamir. Return to Table of Content 77
    • Israel Mobile Industry Solution Catalog 2010 WeFi www.WeFi.comCategory: Solution at a GlanceLocation Based WeFi creates a virtual global wireless network of all available Wi-Fi access pointsServices worldwide. Combining easy-to-use downloadable software for mobile devices and server-side management based on patented technology, WeFi enables peopleNetwork to seamlessly connect to the Internet through the best open Wi-Fi Access Points around. Leveraging their rapidly growing number of global users, WeFi constantlyVas (Value acquires and updates connectivity data through devices using WeFi software.Added Services) Business Benefits & Customers ChallengesWifi & Wimax • Subscriber’s today struggle with performance and quality issues of mobile Internet, as well as rising cellular data and roaming costs, and when they try to use Wi-Fi as an alternative, it is currently difficult, cumbersome and unstable. • WeFi makes mobile Internet connectivity easy and affordable by finding open Wi-Fi networks wherever possible and connecting mobile devices to Wi-Fi automatically. WeFi makes the connectivity experience over Wi-Fi similar to the cellular connectivity experience. • Bandwidth-hungry mobile applications (image and video download/uploads, games, streaming etc.) can easily bundle or integrate with WeFi and give their users a fast, hassle-free mobile Internet experience while reducing dependency on costly cellular data plans. Our Offering • Free, fast, seamless Wi-Fi connectivity experience, easily integrated with Social Networks • Easy integration and configuration tools for mobile application providers and handset vendors • Value-added cooperation and private-label opportunities for Wi-Fi providers • Enabling offloading of 3G data traffic to Wi-Fi and managing data roaming expenses Unique Differentiators • Fastest and Easiest Wi-Fi Connectivity Experience • Rapidly growing network of over 14 million Wi-Fi Access Points worldwide • Efficient Wireless network management in the “Wild West” anarchy of Wi-Fi Access Points Company References and Strategic Business Partners Strategic Business - Rapidly growing network of over 14 million Wi-Fi Access Points worldwide Recognition - 1st Place Nokia World Barcelona, Forum Nokia EMEA Application of the Year 2008 Investors - Pitango (Israel), Lightspeed (USA), Gemini (Israel) Return to Table of Content 78
    • Israel Mobile Industry Solution Catalog 2010 Wandy by CTWARE www.wandy-saas.comCategory: Solution at a GlanceBusiness Wandy is an innovative business application providing contact-center technologyApplications as-a-service (SaaS), designed to be delivered by carriers to their customers easily. This smart multi-tenant, all-in-one platform features unique Do-It-YourselfReducing Capex capabilities allowing end users’ to implement and operate Wandy independently. Wandy helps service providers to reduce customers churn rate, increase customerSAAS (Software value and broaden the SMB market share while creating a new and accumulativeAs a Service) revenue stream. Business Benefits & Customers Challenges • An innovative service, based on standard infrastructure, requiring limited investment. • Wandy allows service providers to increase customer value and attract new business customers. • Wandy strengthens customer loyalty and reduces churn rate. • Wandy provides an affordable business model for the SMB market segment . • Wandy’s SaaS nature eliminates the need for costly purchases and complicated IT projects. Our Offering Wandy is a carrier grade contact center suit delivered to customers by service provides as a service using standard infrastructure. The product is an immediate revenue generator. Carriers’ benefits from licenses use and service while additional revenues are expected form infrastructure use, traffic, and other related services and applications. Unique Differentiators • Unique technology, go-to-market and business model. • A do-it-yourself product. End users create and operate a new contact center within a day, reducing dramatically the operational cost. • Service providers can use Wandy to penetrate the untapped SMB segment and other price sensitive markets. Company References and Strategic Business Partners A beta version of the product was tested in Israel with several customers operating their contact center using the product. The product is also installed in the US, hosted and sold by Transbeam. Return to Table of Content 79
    • Israel Mobile Industry Solution Catalog 2010 Vayosoft Network Technologies LtdCategory: Solution at a Glance Vayosoft Network Technologies Ltd. Is a leading supplier of telecommunication services for the mobile telephony and ISP companies. Vayosoft is pleased to present Mo-backup a comprehensive over-the-air solution for Phone Backup. Mo-Backup fully addresses world wide operator and ISP requirements and provides phone backup of Contacts, Calendar, SMS, MMS and Media files (image, audio, video) to secured remote storage accessed via a web interface. Business Benefits & Customers Challenges • More than 50% of mobile owners reported they had their phone stolen or lost in the last three years. Users upgrade their phones, on average, once every one to two years. • Backup of mobile information has become essential with the growth in use of cellular phones. The demand for over the wireless network solution is in its starting point, yet only few applications are available today. Cellular operators expect 15%- 25% of their customer to adopt the backup service two years after launch. • Backup solution increase operator’s revenues by providing: premium chargeable services, growth in data traffic, support of new handsets sale by offering easy data retrieval. Our Offering • Vayosoft Backup solution allows subscribers to backup user mobile device data: internal, external and USIM phonebook memory, calendar, Task, SMS, MMS and media files. • Support for multiple terminal OS: J2ME, Symbian, Brew, Windows Mobile, SyncML, STK and Blackberry. • Support for multiple network environment: CDMA, GSM, and IDEN. Unique Differentiators • Supports three types of storage systems: Web server hosted by the operator, Private web server located beyond the enterprise firewall, Home PC. • The server also support interfacing with other website applications for exporting content (Picasa, YouTube, Facebook, etc). Company References and Strategic Business Partners • Employees: 15 • Main customers - Pelephone, Cellcom, Partner, Mirs, 013 Netvision, 012 Smile Media Return to Table of Content 80
    • Israel Mobile Industry Solution Catalog 2010 WizBill Ltd.Category: Solution at a GlanceBusiness Innovative rating engine, very flexible, able to support one-on-one marketing • ReverseApplications engineering engine, able to reverse engineer billing engines and other companies’ pricing plans • Rating & pricing design engine, Invoice analysis & transparency engine •Payments & Revenue assurance engineBilling Business Benefits & Customers ChallengesRevenue MNOsAssurance Increasing sales, Reducing churn rates, Increasing customers’ loyalty MVNOsService Delivery New revenue streams, expanding & targeting post-paid customers, Ability to operatePlatform without having to compromise on wholesale prices, Resellers, Increasing salesVas (Value Our OfferingAdded Services) • Ability to mine customer’s consumption patterns, to discover & define consumption profiles. • Ability to design and match new pricing plans to given consumption profiles • Ability to compare the effectiveness of own pricing plans to competitors’ pricing plans when applied to given customers’ consumption profiles - both own customers and competitors’ customers. • Ability to launch one-on-one marketing campaigns, where each customer if offered a tailor made pricing plan • Billing errors detection and revenue leakage prevention • Invoice analysis for transparency – help reducing CSRs interaction time, and leveraging web self-service access Unique Differentiators MNOs • New brand of applications supporting door-to-door sales reps • New brand of applications supporting CSR, for reducing interaction times and helping result disputes • New brand of applications to designing tailored pricing plans, (enabling one-on-one marketing) and running them through financial simulations making assessment on their economical feasibility • New brand of revenue assurance applications MVONs New brand of applications for MVNOs enabling them to expand to post-paid segments Resellers New brand of applications helping resellers boost dramatically sales Company References and Strategic Business Partners WizBill is a startup company just launching its products now. Return to Table of Content 81
    • Israel Mobile Industry Solution Catalog 2010 WaveIP www.waveip.comCategory: Solution at a GlanceBroadband WipAir 6000 – The ultimate backhaul solutionWireless Carrier class wireless Advanced OFDM 2x2 MIMO backhaul that comprises of:Solutions High capacity – 200 Mbps net throughput (100 Mbps FD). Best latency - 1ms typical.Infrastructure More than 50,000 PPS. 40 dB dynamic range Output Power up to 26 dBm.Reducing Capex RF and interference robustness - Automatic Interference Sensibility, ACM, ACS, FEC and Fast ARQ.Service Delivery Extremely low CAPEX & OPEX:Platform • Most competitive price • Rugged & reliable weather proof designWifi & Wimax • Compact and very simple to install: Built in RSSI buzzer Built in & RF analyzer, Automatic Site Survey & Channel Selection. • Over the air remote management • Extremely low power consumption: < 6Watt. Business Benefits & Customers Challenges • Reliable, high throughput, low latency, and best price backhaul/ multiple backhaul solution. • Customer’s challenge is how to expand the network, extend coverage and foot print quickly and cost-effectively with future proof solution. Our Offering WipAir 6000 – Next generation Advanced wireless MIMO backhaul radio technology, based on field proven WipAirII that comprises of reliability, high capacity, lowest latency, RF robustness, rugged outdoor design, flexibility and simplicity to install & maintain. WipAir 6000 offer up to 200 Mbps, longer ranges, with built in PTMP and time synchronization capabilities. Unique Differentiators WipAir 6000 excels in all significant the parameters of backhaul solution: High throughput of 200 Mbps, 1 msec latency, 50,000 PPS delivery, high output power with 40 dynamic range, RF interference robustness, time synchronization capability, software upgrade to Point-to Multipoint and most competitive price. Versatile solution @: 4.9 GHZ – 5.9 GHz, 3.3 GHZ – 3.8 GHz, 2.3-2.5 GHz, 700 MHz – 900 MHz Return to Table of Content 82
    • Israel Mobile Industry Solution Catalog 2010 3GVision www.3gvision.comCategory: Solution at a GlanceBusiness 3GVision’s solution links the physical world to mobile and web creating a fast-Applications track for consumers to access multimedia mobile internet content while providing, real-time insight into campaign progress, better ad targeting, and higher ROI forHandset marketing, media and mobile operators.Mobile Business Benefits & Customers ChallengesAdvertising • Eliminates need to enter URL’s by hand, easy access multimedia mobile internet contentMobile Content • Adds value to subscribers, generates higher Data ARPU and advertising revenuesDistribution for mobile operators • Provides real time insight into campaign progress to help marketers maximizeMobilizing The promotional spendWebVas (Value Our OfferingAdded Services) i-nigma is the industry’s most comprehensive end-to-end 1D/2D mobile barcode solution incorporating a highly intuitive and simple code-creation, campaignSAAS (Software management and advanced campaign tracking platform. Telco-grade solution,As a Service) supporting more than 300 GSM mobile phones, across all leading mobile operating systems and platforms. Unique Differentiators • Best barcode reader for all platforms • Best Advertising Campaign manager • Strong foothold in Japan, France, Australia, Brazil, Hungary and other countries • Most experience in the market– 120+ million phones embedded with readers for global tier-1 mobile operators and mobile handset manufacturers • The de-facto industry standard in Japan Company References and Strategic Business Partners Telstra in Australia, France Telecom/Orange, Claro in Brazil, Hutchison 3 in UK, NTT Docomo in Japan. Major Brands, Marketers, Advertisers and Publishers world-wide. Return to Table of Content 83