Creative Thinking Technique


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Creative Thinking Technique

  1. 1. 11/28/2013 Creative Thinking Technique What is being creative? Who can be creative? How to be creative? What are the creativity barriers? 1
  2. 2. 11/28/2013 Creativity Science New Product/ Service Art Literature 101 Creative Problem Solving Technique (James Higgins, 1995) Examples 1. Space scientist spent a fortune trying to invent a pen which write upside-down in condition of zero gravity. Design a kind of pen to be used in outerspace! 2. Ad up all the numbers from 1 to 100! 3. There are 123 teams for England Football Association (FA) Cup Tournament. How many matches do there to produce the champion? 122 matches! Because there must be 122 losers in the tournament. It’s need one match to eliminate each. 2
  3. 3. 11/28/2013 Creativity and Innovation 101 Creative Problem Solving Technique (James Higgins, 1995) 4 Types of Innovation Ways of improving organization management Ways of improving production process effectively and efficiently Ways of enhancing or finding new product or services Ways of improving promotion, pricing and distribution 101 Creative Problem Solving Technique (James Higgins, 1995) 3
  4. 4. 11/28/2013 Reversal Thinking Technique 1. State your challenge 2. List your assumptions 3. Challenge your fundamental assumptions 4. Reverse each assumption 5. Record differing viewpoints that might prove useful 6. Think how to accomplish each reversal Thinker Toys (Michalko, Michael, 2006) Example: Seafood Restaurant 1. List common assumptions of a sea food restaurant? 2. Challenge your fundamental assumptions (Why? Why? Why?) 3. Reverse each assumptions 4. Think how to accomplish each reversal 4
  5. 5. 11/28/2013 Other Examples 1. Innovative Dentist? 2. Free toys for children? Idea Box Technique 1. State your challenge 2. Select the parameters of your challenge 3. List options for each parameter 4. Try different combination to find new concept Thinker Toys (Michalko, Michael, 2006) 5
  6. 6. 11/28/2013 Example: Design a better Wallet Example: Design a better Shoe Box 6
  7. 7. 11/28/2013 Example: Design a better Chair Brain Storming Technique  Choose a leader of a group consisting 4 – 6 member  The leader defines the problem for the group, preferably in advance of the brainstorming session  The group suggests solutions to the problem in an interactive format, following the four rules of brainstorming: • No judgments are made about any suggestion • All ideas, even absurd or impractical ones, are welcome • Quantity of ideas is a major objective • Ideas may be combined, refined, and piggybacked  After 25 – 30’, the group takes a break and then return to critique the ideas 7
  8. 8. 11/28/2013 Case: IDEO Case: IDEO A sample of Intrapreneurial Culture What did IDEO prepare to develop a new product/service? Who did it? How did they do? 8
  9. 9. 11/28/2013 Thinking Process abstract Analysis Synthesis What does it mean? What could we/ would we /should we do? to make to know Immersion Action What is the landscape? How should we do it? concrete 9