Building b2b Social Media Strategy: Vision, Tactics, Power of Results

Overwhelming Social Media… What is it really? Social Media is a Medium Conversation within Communities Variety of Tactics

Social Media is a Medium

Conversation within Communities

Variety of Tactics

Social Media is a Medium

Conversation within Communities

motum b2b Approach to Social Media Marketing Building Social Media Marketing (SMM) strategies Tactical execution of SMM plans Tracking, Measurement and Reporting on SMM activities Continuous Optimization

Building Social Media Marketing (SMM) strategies

Tactical execution of SMM plans

Tracking, Measurement and Reporting on SMM activities

Continuous Optimization

motum b2b: a Social Media campaign… how did we do it? Save Your Johnson: A Social Media Program for buysafemedia (Client - BPA Worldwide, 2008-09) http://www.buysafemedia.com/ Vision: Raise the awareness of the audited media message among the marketing community One of the Objectives: Build a community of concerned marketing practitioners associated with the buysafemedia.com site and on other social networks

Save Your Johnson: A Social Media Program for buysafemedia (Client - BPA Worldwide, 2008-09) http://www.buysafemedia.com/

Vision: Raise the awareness of the audited media message among the marketing community

One of the Objectives: Build a community of concerned marketing practitioners associated with the buysafemedia.com site and on other social networks

Save Your Johnson: buysafemedia.com site

Banner advertising I nfluencer sites Blog postings Communities Johnson Blog placements Events Profile pages Facebook Conversation Button distribution Trade show attendance Off-line Activities Direct mail Blog Commenting … Twitter Save Your Johnson: Tactics Cloud

Banner advertising I nfluencer sites Blog postings Communities

Johnson Blog placements Events

Profile pages Facebook Conversation

Button distribution Trade show attendance Off-line Activities

Direct mail Blog Commenting …

Twitter

Save Your Johnson: Social Media Scoring Matrix OE – Openness and Ease of Engagement SE – Sustained Engagement OT – On Topic PR – Popularity and Reach AR – Audience and Relevance Rankings Description 18 4 3 4 3 4 Media Job Search Canada 18 4 3 4 3 4 Spin Influencer 18 4 3 3 4 4 iMedia Connection 19 3 5 3 4 4 Brand Republic 20 3 5 3 5 4 Marketing Power 20 3 5 3 5 4 Marketing Over Coffee 20 3 5 3 5 5 Advertising Research Foundation 21 4 5 4 4 4 Media Post 22 4 4 5 5 4 I have an idea Total OE OT SE AR PR Name

Save Your Johnson: Message Molecule

Safe Media Blog

Save Your Johnson: Facebook profile

Save Your Johnson: Twitter profile

Save Your Johnson: Tracking, Measurement and Reporting Bi-weekly dashboard reporting Tracking blog comments New partners and sponsors sign-ups

Bi-weekly dashboard reporting

Tracking blog comments

New partners and sponsors sign-ups

CEOs and Social Media: facts and pros 82 % of Canadian business leaders and senior marketers will spend as much or more on social media in 2009 as they did in 2008 Using social media channels to market events is a great low-cost strategy for: getting initial attention and interest building excitement creating communities (fans!)

82 % of Canadian business leaders and senior marketers will spend as much or more on social media in 2009 as they did in 2008

Using social media channels to market events is a great low-cost strategy for:

getting initial attention and interest

building excitement

creating communities (fans!)

What is motum b2b? business-to-business (b2b) marketing and communications services Outsourced marketing department Help clients use Social Media Marketing as a competitive marketing strategy

business-to-business (b2b) marketing and communications services

Outsourced marketing department

Help clients use Social Media Marketing as a competitive marketing strategy