1. John Mehrkens • Tyler Sawyer • Liz Jasko

2. Project Assignment
● Problem: Michels Corporation needs a
redesign of their current rock and mineral kit;
their current package is very plain and
uninteresting to their target market –
children.

3. Project Solution
Kid-Friendly
Educational Affordable
& Exploratory & Accessible
Eco-Friendly

4. Logo

5. Color Palette & Typography

6. Package Design
● Structure
○ Rock shaped
○ Drawers
○ Ample space for tools
● Materials
○ Solanyl Biopolymers
○ Biodegradable paper
● Functionality
○ Organized storage of rocks

7. Package Design:
3D Model Prototype

10. Included Items
● Instructions
● Rock information cards
● Mohs Hardness Scale
● Tools
○ Hammer
○ Magnifying Glass
○ Safety Goggles

11. Product Placement & Uses
● Museum gift shops --> Retail stores
● Use cases