Rocks Box packaging project

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  • 1. John Mehrkens • Tyler Sawyer • Liz Jasko
  • 2. Project Assignment● Problem: Michels Corporation needs a redesign of their current rock and mineral kit; their current package is very plain and uninteresting to their target market – children.
  • 3. Project Solution Kid-Friendly Educational Affordable& Exploratory & Accessible Eco-Friendly
  • 4. Logo
  • 5. Color Palette & Typography
  • 6. Package Design● Structure ○ Rock shaped ○ Drawers ○ Ample space for tools● Materials ○ Solanyl Biopolymers ○ Biodegradable paper● Functionality ○ Organized storage of rocks
  • 7. Package Design: 3D Model Prototype
  • 8. Included Items● Instructions● Rock information cards● Mohs Hardness Scale● Tools ○ Hammer ○ Magnifying Glass ○ Safety Goggles
  • 9. Product Placement & Uses● Museum gift shops --> Retail stores● Use cases