2011 02 08_webben er ikke død

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the web is not dead. Wired is wrong. This is why.

the web is not dead. Wired is wrong. This is why.

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  • Tips: 1. ikkefåpanikk
  • 1. Ikketropåtåkefyrster, 2. ikketenk “vi bare må ha det”, 3. Ikkesviavpengerpåtull
  • Brukmyetidogressurserpånettstedetditt. Detersannsynligvisdårlig

Transcript

  • 1. Ryktene om webens død er sterkt overdrevet
    Eirik Hafver Rønjum, Software 2011
  • 2.
  • 3. “On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.”
    - Jakob Nielsen 2008
  • 4. Hvor mye leser vi på nett
  • 5.
  • 6. 20 prosent
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Mindretrafikk?
  • 14.
  • 15. Kilde: Cisco - Visual Networking Index
  • 16. Datatrafikkgodtmåleparameter?
  • 17. 31 659 byte
  • 18. 1 174 146 887 byte
  • 19. 3 708 730 %
    eller
    37 087 ganger merpopulær
  • 20. App-er smart?
  • 21.
  • 22. ”If the Web is dead, nobodytoldTwitter”
  • 23.
  • 24. A thousand apps bloom?
    “Rather than expending resources on feature creation, simply open up your platform to third parties and let them conduct your research and development work for free. Thousands of applications bloomed, and Twitter's audience grew as a result.”
  • 25. Men …
    … taper kontroll over:
    Bruksopplevelsen
    Annonseinntekter
  • 26.
  • 27. Konklusjon
  • 28. #1 Evolusjon, ikkerevolusjon
  • 29. #2 Don´t believe the hype
  • 30. #3 The web is not dead
  • 31. Takk for meg
    Eirik Hafver Rønjum
    Tlf: 92 40 31 65
    E-post: eirik@netliferesearch.com
    http://twitter.com/eirikhafver