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Science at the heart of medicine




Twitter and Medical Education:
Information and Inspiration
  Paul Moniz, Managing Director, Communications and Marketing
  David Flores, Social Media Manager


  June 21, 2012
Why “Twitter”?




Science at the heart of medicine   8/23/2012 | 1
Learning Objectives


• 1. Find conversations by topic

• 2. Understand the “language of Twitter”

• 3. Use Twitter “tools” to engaging in, organize and
  manage conversations

• 4. Learn to use Twitter for professional purposes




Science at the heart of medicine                        8/23/2012 | 2
About Twitter



• Messages: 140 characters long (including spaces/links)

• Built for quick communications via mobile devices

• Shorthand developed to make communicating faster

• “Headline writing in a hurry”

• Share text, links, photos



Science at the heart of medicine                           8/23/2012 | 3
The ABCs of Twitter



• A) – A forum to break news, exchange ideas

• B) – Learning tool to discover or share information

• C) – An effective branding platform




Science at the heart of medicine                        8/23/2012 | 4
Writing for Twitter: Think “Short”


• 140 characters (including spaces)
• Lead with headlines/catchy phrases
• Use active verb, imagery or questions in your posts




Science at the heart of medicine                   8/23/2012 | 5
Lingo: Do you Speak Twitter?

• Handle: Your username: @EinsteinMed
• Tweet: A message on Twitter
• Retweets (RT): Sharing messages from others on Twitter
• Hashtags (#): Symbols used to organize Tweets/find content
• Feed: Everything on your Twitter homepage
• Following: People/orgs you choose to follow
• Followers: People/orgs who follow your account
• Favorites: A list of favorite tweets
• Mentions: Messages addressing you using your
  handle:@EinsteinMed Get with it!
• Direct Message: Private message sent only to you



Science at the heart of medicine                           8/23/2012 | 6
Tweet and Retweet


• Tweet refers to a short message you’ve posted
• A Retweet is a “rebroadcast” of your message to all of
  one’s followers. An “RT” appears before a posting
       Tweet                           Retweet




Science at the heart of medicine                    8/23/2012 | 7
Stages of Engagement



• Retweet (RT): “Hey, that’s interesting”
     -RT@EinsteinMed wish I’d thought of it yesterday

• Modified tweet or “MT”: Like RT, but used to
  alter/shorten the tweet to allow room for your comment
               -MT@EinsteinMed wish I’d thought of it




Science at the heart of medicine                        8/23/2012 | 8
Stages of Engagement


• @ reply: “Hey, you (@) – here’s what I think”
     -Great idea @EinsteinMed wish I’d thought of it
      yesterday
• @ reply (in rely to) with link/photo: “Hey, you (@), here’s
  something related you might find interesting
      -Great idea @EinsteinMed. Ck this out:
      http://bit.ly/Kqcc7y

• Best practice: avoid starting tweet with @



Science at the heart of medicine                      8/23/2012 | 9
Should I Reply or Mention?


@Reply Sent to attention of the person you’re talking to
• Only the target person notified (and your followers)
• Message starts with @username

@Mention Public attention for person addressed
• Target person, all their followers, your followers
• Message starts with anything other than @username




Science at the heart of medicine                    8/23/2012 | 10
Example: Reply and Mention


@Reply Starting with @ keeps message
       out of recipient’s feed
                                       @Mention




                                        Any character before
                                        @ symbol = mention




Science at the heart of medicine                   8/23/2012 | 11
Building a Nest


• Choose a name and image (RESIST THE EGG!)
• Complete your profile: Highlight expertise and interests
• Determine your content buckets: “I tweet about…”




Science at the heart of medicine                     8/23/2012 | 12
Your Nest – The Twitter Homepage


Compose a tweet                     Tweets &
                                    Retweets
                                    from the
                                    people you
                                    follow
 Popular search
 terms and trends
 on Twitter




 Science at the heart of medicine       8/23/2012 | 13
Diagram of a Tweet



                                                                 “@” + username
                                                                 calls that user’s
                                                                 attention to
“shortened”
                                                                 message
link

                                            Actions you can
                                            take after posting


                                      Users who’ve added this
                                      message to their list of
                                      favorites


   Science at the heart of medicine                                    8/23/2012 | 14
Diagram of a ReTweet


                                              RT + @user =
                                              referencing
2nd RT indicates                              original message
@EinsteinMed is                               creator
fowarding this
message




                                                # Hastags =
                                                easier way to find
                                                groups of tweets

 Additional text: When the RT was
 posted, the tool used to post it and a way
 to copy a tweet to a website.


 Science at the heart of medicine                          8/23/2012 | 15
Following the Flock: Why Twitter Matters




Science at the heart of medicine           8/23/2012 | 16
Keeping Pace


                                      • Global influence: tweets
                                        from all over the world

                                      • Ability to significantly
                                        amplify message:
                                        >140 mil. on Twitter:
                                         340 mil. messages/day

                                      • Techniques and tools can
                                        help prevent overload


http://www.casa.ucl.ac.uk/tom/



   Science at the heart of medicine                      8/23/2012 | 17
Search.Twitter.Com: The “Google” of Twitter




           Trends = most popular items on Twitter at that moment
         Operators = advanced ways to search such as hashtags (#)




Science at the heart of medicine                              8/23/2012 | 18
Hashtags (#)


                                   •   Add # before a word or phrase

                                   •   Make it easier for you and others
                                       to find

                                   •   Search # plus word or phrase to
                                       find more

                                   •   Don’t add too many hastags to a
                                       single tweet




Science at the heart of medicine                               8/23/2012 | 19
Lists: Corral Your Content


• Twitter lets you create 20 lists

• Organize followers and followed

• Unlimited users per list

• Group users however you like:
    -Common interests, industry, etc.


• Keep lists private or public


 Science at the heart of medicine       8/23/2012 | 20
Healthcare Hashtags


The Healthcare Hashtag Project symplur.com/healthcare-hashtag
• healthcarehashtag.com




Science at the heart of medicine                          8/23/2012 | 21
Who to Follow




Science at the heart of medicine   8/23/2012 | 22
Interesting and Interested People


• Figure out who or what is interesting to YOU

• Use search.twitter.com, Heathcare Hashtag Project to find content.
  e.g., #medical education

• Don’t decide only by # of followers or ratio: followers/following
  Let CONTENT guide you

• Prominent orgs on Twitter: NIH, FDA, WHO, U.N.

• Individuals have used Twitter to boost their SM “creds”

• More prominent: less likely to follow you


Science at the heart of medicine                                 8/23/2012 | 23
Twitter Influencers in Health Care/Meded


•                 Wendy Sue Swanson, Pediatrician, Mom @seattlemamadoc



•                Dr. Kevin Pho, Internist, Runs Group Blog @kevinmd



•               Dr. Kent Bottles, Pathologist, SM technology @kentbottles

•
                 Farris Timimi, M.D. Medical Director, Mayo Social Media @ FarrisTimimi
•



    Science at the heart of medicine                                        8/23/2012 | 24
Twitter Chats


                                               Groups virtually gather at
                                               prescribed time
                                               Discuss a given subject using a
                                               single hashtag (#)
                                               Chat leader usually gathers
                                               tweets for later reading
                                               Popular: #hcsm #MDChat
                                               Follow using: www.tweetchat.com


More chats: http://www.mediabistro.com/alltwitter/how-to-join-a-twitter-hashtag-chat_b1650




    Science at the heart of medicine                                          8/23/2012 | 25
Social Media Dashboards: Your Home Base


• See Tweets, Retweets, Mentions, Lists and more at a glance

• Post immediately or schedule tweets for later

• Receive feedback on how well tweets are received

• Most free to use

• Most popular: Tweetdeck and Hootsuite

• Matter of personal preference


Science at the heart of medicine                           8/23/2012 | 26
Tweetdeck Close Up




Science at the heart of medicine   8/23/2012 | 27
Tweetdeck Demonstration: Hello Christina!



                                   You Know You
                                   Want to Follow Me!

                                   I Like…..

                                   -Medical Education
                                   -Parasitology
                                   -Ballet




Science at the heart of medicine               8/23/2012 | 28
Fly Safely


Do
      Share information that matters
      Show your personality
      Follow people who interest you
Don’t
      Share detailed personal information
      Engage in arguments publicly
      Share anything you wouldn’t want your family to see



Science at the heart of medicine                       8/23/2012 | 29
6 Quick Tips



•     Lurk First
•     Actively Listen
•     Offer opinions/resources
•     Be consistent
•     Be yourself
•     Have a sense of humor




Science at the heart of medicine   8/23/2012 | 30
BONUS: What is this?




Science at the heart of medicine   8/23/2012 | 31
SHAMELESS PLUG…..




                                      We’re looking for bloggers!
                                   Have a blog idea? Submit a post to:
                                       blogs@einstein.yu.edu




Science at the heart of medicine                                         8/23/2012 | 32
For More Information:


                                   Connect with us @




            einstein.yu.edu/administration/communications-public-
            affairs/media/twitter-resources.asp
            einstein.yu.edu/news
            einstein.yu.edu/social-media


Science at the heart of medicine                                    8/23/2012 | 33
Science at the heart of medicine




Twitter and Medical Education:
Information and Inspiration
  Paul Moniz, Managing Director, Communications and Marketing
  David Flores, Social Media Manager


  June 21, 2012

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Twitter and Medical Education: Information and Inspiration

  • 1. Science at the heart of medicine Twitter and Medical Education: Information and Inspiration Paul Moniz, Managing Director, Communications and Marketing David Flores, Social Media Manager June 21, 2012
  • 2. Why “Twitter”? Science at the heart of medicine 8/23/2012 | 1
  • 3. Learning Objectives • 1. Find conversations by topic • 2. Understand the “language of Twitter” • 3. Use Twitter “tools” to engaging in, organize and manage conversations • 4. Learn to use Twitter for professional purposes Science at the heart of medicine 8/23/2012 | 2
  • 4. About Twitter • Messages: 140 characters long (including spaces/links) • Built for quick communications via mobile devices • Shorthand developed to make communicating faster • “Headline writing in a hurry” • Share text, links, photos Science at the heart of medicine 8/23/2012 | 3
  • 5. The ABCs of Twitter • A) – A forum to break news, exchange ideas • B) – Learning tool to discover or share information • C) – An effective branding platform Science at the heart of medicine 8/23/2012 | 4
  • 6. Writing for Twitter: Think “Short” • 140 characters (including spaces) • Lead with headlines/catchy phrases • Use active verb, imagery or questions in your posts Science at the heart of medicine 8/23/2012 | 5
  • 7. Lingo: Do you Speak Twitter? • Handle: Your username: @EinsteinMed • Tweet: A message on Twitter • Retweets (RT): Sharing messages from others on Twitter • Hashtags (#): Symbols used to organize Tweets/find content • Feed: Everything on your Twitter homepage • Following: People/orgs you choose to follow • Followers: People/orgs who follow your account • Favorites: A list of favorite tweets • Mentions: Messages addressing you using your handle:@EinsteinMed Get with it! • Direct Message: Private message sent only to you Science at the heart of medicine 8/23/2012 | 6
  • 8. Tweet and Retweet • Tweet refers to a short message you’ve posted • A Retweet is a “rebroadcast” of your message to all of one’s followers. An “RT” appears before a posting Tweet Retweet Science at the heart of medicine 8/23/2012 | 7
  • 9. Stages of Engagement • Retweet (RT): “Hey, that’s interesting” -RT@EinsteinMed wish I’d thought of it yesterday • Modified tweet or “MT”: Like RT, but used to alter/shorten the tweet to allow room for your comment -MT@EinsteinMed wish I’d thought of it Science at the heart of medicine 8/23/2012 | 8
  • 10. Stages of Engagement • @ reply: “Hey, you (@) – here’s what I think” -Great idea @EinsteinMed wish I’d thought of it yesterday • @ reply (in rely to) with link/photo: “Hey, you (@), here’s something related you might find interesting -Great idea @EinsteinMed. Ck this out: http://bit.ly/Kqcc7y • Best practice: avoid starting tweet with @ Science at the heart of medicine 8/23/2012 | 9
  • 11. Should I Reply or Mention? @Reply Sent to attention of the person you’re talking to • Only the target person notified (and your followers) • Message starts with @username @Mention Public attention for person addressed • Target person, all their followers, your followers • Message starts with anything other than @username Science at the heart of medicine 8/23/2012 | 10
  • 12. Example: Reply and Mention @Reply Starting with @ keeps message out of recipient’s feed @Mention Any character before @ symbol = mention Science at the heart of medicine 8/23/2012 | 11
  • 13. Building a Nest • Choose a name and image (RESIST THE EGG!) • Complete your profile: Highlight expertise and interests • Determine your content buckets: “I tweet about…” Science at the heart of medicine 8/23/2012 | 12
  • 14. Your Nest – The Twitter Homepage Compose a tweet Tweets & Retweets from the people you follow Popular search terms and trends on Twitter Science at the heart of medicine 8/23/2012 | 13
  • 15. Diagram of a Tweet “@” + username calls that user’s attention to “shortened” message link Actions you can take after posting Users who’ve added this message to their list of favorites Science at the heart of medicine 8/23/2012 | 14
  • 16. Diagram of a ReTweet RT + @user = referencing 2nd RT indicates original message @EinsteinMed is creator fowarding this message # Hastags = easier way to find groups of tweets Additional text: When the RT was posted, the tool used to post it and a way to copy a tweet to a website. Science at the heart of medicine 8/23/2012 | 15
  • 17. Following the Flock: Why Twitter Matters Science at the heart of medicine 8/23/2012 | 16
  • 18. Keeping Pace • Global influence: tweets from all over the world • Ability to significantly amplify message: >140 mil. on Twitter: 340 mil. messages/day • Techniques and tools can help prevent overload http://www.casa.ucl.ac.uk/tom/ Science at the heart of medicine 8/23/2012 | 17
  • 19. Search.Twitter.Com: The “Google” of Twitter Trends = most popular items on Twitter at that moment Operators = advanced ways to search such as hashtags (#) Science at the heart of medicine 8/23/2012 | 18
  • 20. Hashtags (#) • Add # before a word or phrase • Make it easier for you and others to find • Search # plus word or phrase to find more • Don’t add too many hastags to a single tweet Science at the heart of medicine 8/23/2012 | 19
  • 21. Lists: Corral Your Content • Twitter lets you create 20 lists • Organize followers and followed • Unlimited users per list • Group users however you like: -Common interests, industry, etc. • Keep lists private or public Science at the heart of medicine 8/23/2012 | 20
  • 22. Healthcare Hashtags The Healthcare Hashtag Project symplur.com/healthcare-hashtag • healthcarehashtag.com Science at the heart of medicine 8/23/2012 | 21
  • 23. Who to Follow Science at the heart of medicine 8/23/2012 | 22
  • 24. Interesting and Interested People • Figure out who or what is interesting to YOU • Use search.twitter.com, Heathcare Hashtag Project to find content. e.g., #medical education • Don’t decide only by # of followers or ratio: followers/following Let CONTENT guide you • Prominent orgs on Twitter: NIH, FDA, WHO, U.N. • Individuals have used Twitter to boost their SM “creds” • More prominent: less likely to follow you Science at the heart of medicine 8/23/2012 | 23
  • 25. Twitter Influencers in Health Care/Meded • Wendy Sue Swanson, Pediatrician, Mom @seattlemamadoc • Dr. Kevin Pho, Internist, Runs Group Blog @kevinmd • Dr. Kent Bottles, Pathologist, SM technology @kentbottles • Farris Timimi, M.D. Medical Director, Mayo Social Media @ FarrisTimimi • Science at the heart of medicine 8/23/2012 | 24
  • 26. Twitter Chats Groups virtually gather at prescribed time Discuss a given subject using a single hashtag (#) Chat leader usually gathers tweets for later reading Popular: #hcsm #MDChat Follow using: www.tweetchat.com More chats: http://www.mediabistro.com/alltwitter/how-to-join-a-twitter-hashtag-chat_b1650 Science at the heart of medicine 8/23/2012 | 25
  • 27. Social Media Dashboards: Your Home Base • See Tweets, Retweets, Mentions, Lists and more at a glance • Post immediately or schedule tweets for later • Receive feedback on how well tweets are received • Most free to use • Most popular: Tweetdeck and Hootsuite • Matter of personal preference Science at the heart of medicine 8/23/2012 | 26
  • 28. Tweetdeck Close Up Science at the heart of medicine 8/23/2012 | 27
  • 29. Tweetdeck Demonstration: Hello Christina! You Know You Want to Follow Me! I Like….. -Medical Education -Parasitology -Ballet Science at the heart of medicine 8/23/2012 | 28
  • 30. Fly Safely Do Share information that matters Show your personality Follow people who interest you Don’t Share detailed personal information Engage in arguments publicly Share anything you wouldn’t want your family to see Science at the heart of medicine 8/23/2012 | 29
  • 31. 6 Quick Tips • Lurk First • Actively Listen • Offer opinions/resources • Be consistent • Be yourself • Have a sense of humor Science at the heart of medicine 8/23/2012 | 30
  • 32. BONUS: What is this? Science at the heart of medicine 8/23/2012 | 31
  • 33. SHAMELESS PLUG….. We’re looking for bloggers! Have a blog idea? Submit a post to: blogs@einstein.yu.edu Science at the heart of medicine 8/23/2012 | 32
  • 34. For More Information: Connect with us @ einstein.yu.edu/administration/communications-public- affairs/media/twitter-resources.asp einstein.yu.edu/news einstein.yu.edu/social-media Science at the heart of medicine 8/23/2012 | 33
  • 35. Science at the heart of medicine Twitter and Medical Education: Information and Inspiration Paul Moniz, Managing Director, Communications and Marketing David Flores, Social Media Manager June 21, 2012

Editor's Notes

  1. co-founder Jack Dorsey explains:"We wanted to capture that in the name -- we wanted to capture IN A NAME the feeling of the physical sensation that you're buzzing your friend's pocket. It's like buzzing all over the world."So we did a bunch of name-storming, and we came up with the word 'twitch,' because the phone kind of vibrates when it moves. But 'twitch' is not a good product name because it doesn't bring up the right imagery."So we looked in the dictionary for words around it, and we came across the word 'twitter,' and it was just perfect. The definition was 'a short burst of inconsequential information,' and 'chirps from birds.'"And that's exactly what the product was."Read more: http://wiki.answers.com/Q/Why_is_Twitter_called_twitter#ixzz1y5Mo5srs
  2. Snapshot of 6/13 approximately 5:45 p.m. University College London: Tweets per minute, given city, Can refresh, snapshot in time. Relies on jQuery and the GeoLocation Twitter API to track the different cities, and is running on 3 Dual Core iMac’s to process the data distributively
  3. David begins here
  4. GO to Tweetdeck after this slide with Paul for Demo…. Goes back to david with ending…