Twitter and Medical Education: Information and Inspiration

16,331 views
15,813 views

Published on

Intro to Twitter & social media concepts for use in CME. Follow us at http://twitter.com/EinsteinMed. Related video interviews at end of presentation and at http://bit.ly/OW5wiT and http://bit.ly/TWuZXP

Published in: Health & Medicine, Technology
0 Comments
10 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
16,331
On SlideShare
0
From Embeds
0
Number of Embeds
7,568
Actions
Shares
0
Downloads
77
Comments
0
Likes
10
Embeds 0
No embeds

No notes for slide
  • co-founder Jack Dorsey explains:"We wanted to capture that in the name -- we wanted to capture IN A NAME the feeling of the physical sensation that you're buzzing your friend's pocket. It's like buzzing all over the world."So we did a bunch of name-storming, and we came up with the word 'twitch,' because the phone kind of vibrates when it moves. But 'twitch' is not a good product name because it doesn't bring up the right imagery."So we looked in the dictionary for words around it, and we came across the word 'twitter,' and it was just perfect. The definition was 'a short burst of inconsequential information,' and 'chirps from birds.'"And that's exactly what the product was."Read more: http://wiki.answers.com/Q/Why_is_Twitter_called_twitter#ixzz1y5Mo5srs
  • Snapshot of 6/13 approximately 5:45 p.m. University College London: Tweets per minute, given city, Can refresh, snapshot in time. Relies on jQuery and the GeoLocation Twitter API to track the different cities, and is running on 3 Dual Core iMac’s to process the data distributively
  • David begins here
  • GO to Tweetdeck after this slide with Paul for Demo…. Goes back to david with ending…
  • Twitter and Medical Education: Information and Inspiration

    1. Science at the heart of medicineTwitter and Medical Education:Information and Inspiration Paul Moniz, Managing Director, Communications and Marketing David Flores, Social Media Manager June 21, 2012
    2. Why “Twitter”?Science at the heart of medicine 8/23/2012 | 1
    3. Learning Objectives• 1. Find conversations by topic• 2. Understand the “language of Twitter”• 3. Use Twitter “tools” to engaging in, organize and manage conversations• 4. Learn to use Twitter for professional purposesScience at the heart of medicine 8/23/2012 | 2
    4. About Twitter• Messages: 140 characters long (including spaces/links)• Built for quick communications via mobile devices• Shorthand developed to make communicating faster• “Headline writing in a hurry”• Share text, links, photosScience at the heart of medicine 8/23/2012 | 3
    5. The ABCs of Twitter• A) – A forum to break news, exchange ideas• B) – Learning tool to discover or share information• C) – An effective branding platformScience at the heart of medicine 8/23/2012 | 4
    6. Writing for Twitter: Think “Short”• 140 characters (including spaces)• Lead with headlines/catchy phrases• Use active verb, imagery or questions in your postsScience at the heart of medicine 8/23/2012 | 5
    7. Lingo: Do you Speak Twitter?• Handle: Your username: @EinsteinMed• Tweet: A message on Twitter• Retweets (RT): Sharing messages from others on Twitter• Hashtags (#): Symbols used to organize Tweets/find content• Feed: Everything on your Twitter homepage• Following: People/orgs you choose to follow• Followers: People/orgs who follow your account• Favorites: A list of favorite tweets• Mentions: Messages addressing you using your handle:@EinsteinMed Get with it!• Direct Message: Private message sent only to youScience at the heart of medicine 8/23/2012 | 6
    8. Tweet and Retweet• Tweet refers to a short message you’ve posted• A Retweet is a “rebroadcast” of your message to all of one’s followers. An “RT” appears before a posting Tweet RetweetScience at the heart of medicine 8/23/2012 | 7
    9. Stages of Engagement• Retweet (RT): “Hey, that’s interesting” -RT@EinsteinMed wish I’d thought of it yesterday• Modified tweet or “MT”: Like RT, but used to alter/shorten the tweet to allow room for your comment -MT@EinsteinMed wish I’d thought of itScience at the heart of medicine 8/23/2012 | 8
    10. Stages of Engagement• @ reply: “Hey, you (@) – here’s what I think” -Great idea @EinsteinMed wish I’d thought of it yesterday• @ reply (in rely to) with link/photo: “Hey, you (@), here’s something related you might find interesting -Great idea @EinsteinMed. Ck this out: http://bit.ly/Kqcc7y• Best practice: avoid starting tweet with @Science at the heart of medicine 8/23/2012 | 9
    11. Should I Reply or Mention?@Reply Sent to attention of the person you’re talking to• Only the target person notified (and your followers)• Message starts with @username@Mention Public attention for person addressed• Target person, all their followers, your followers• Message starts with anything other than @usernameScience at the heart of medicine 8/23/2012 | 10
    12. Example: Reply and Mention@Reply Starting with @ keeps message out of recipient’s feed @Mention Any character before @ symbol = mentionScience at the heart of medicine 8/23/2012 | 11
    13. Building a Nest• Choose a name and image (RESIST THE EGG!)• Complete your profile: Highlight expertise and interests• Determine your content buckets: “I tweet about…”Science at the heart of medicine 8/23/2012 | 12
    14. Your Nest – The Twitter HomepageCompose a tweet Tweets & Retweets from the people you follow Popular search terms and trends on Twitter Science at the heart of medicine 8/23/2012 | 13
    15. Diagram of a Tweet “@” + username calls that user’s attention to“shortened” messagelink Actions you can take after posting Users who’ve added this message to their list of favorites Science at the heart of medicine 8/23/2012 | 14
    16. Diagram of a ReTweet RT + @user = referencing2nd RT indicates original message@EinsteinMed is creatorfowarding thismessage # Hastags = easier way to find groups of tweets Additional text: When the RT was posted, the tool used to post it and a way to copy a tweet to a website. Science at the heart of medicine 8/23/2012 | 15
    17. Following the Flock: Why Twitter MattersScience at the heart of medicine 8/23/2012 | 16
    18. Keeping Pace • Global influence: tweets from all over the world • Ability to significantly amplify message: >140 mil. on Twitter: 340 mil. messages/day • Techniques and tools can help prevent overloadhttp://www.casa.ucl.ac.uk/tom/ Science at the heart of medicine 8/23/2012 | 17
    19. Search.Twitter.Com: The “Google” of Twitter Trends = most popular items on Twitter at that moment Operators = advanced ways to search such as hashtags (#)Science at the heart of medicine 8/23/2012 | 18
    20. Hashtags (#) • Add # before a word or phrase • Make it easier for you and others to find • Search # plus word or phrase to find more • Don’t add too many hastags to a single tweetScience at the heart of medicine 8/23/2012 | 19
    21. Lists: Corral Your Content• Twitter lets you create 20 lists• Organize followers and followed• Unlimited users per list• Group users however you like: -Common interests, industry, etc.• Keep lists private or public Science at the heart of medicine 8/23/2012 | 20
    22. Healthcare HashtagsThe Healthcare Hashtag Project symplur.com/healthcare-hashtag• healthcarehashtag.comScience at the heart of medicine 8/23/2012 | 21
    23. Who to FollowScience at the heart of medicine 8/23/2012 | 22
    24. Interesting and Interested People• Figure out who or what is interesting to YOU• Use search.twitter.com, Heathcare Hashtag Project to find content. e.g., #medical education• Don’t decide only by # of followers or ratio: followers/following Let CONTENT guide you• Prominent orgs on Twitter: NIH, FDA, WHO, U.N.• Individuals have used Twitter to boost their SM “creds”• More prominent: less likely to follow youScience at the heart of medicine 8/23/2012 | 23
    25. Twitter Influencers in Health Care/Meded• Wendy Sue Swanson, Pediatrician, Mom @seattlemamadoc• Dr. Kevin Pho, Internist, Runs Group Blog @kevinmd• Dr. Kent Bottles, Pathologist, SM technology @kentbottles• Farris Timimi, M.D. Medical Director, Mayo Social Media @ FarrisTimimi• Science at the heart of medicine 8/23/2012 | 24
    26. Twitter Chats Groups virtually gather at prescribed time Discuss a given subject using a single hashtag (#) Chat leader usually gathers tweets for later reading Popular: #hcsm #MDChat Follow using: www.tweetchat.comMore chats: http://www.mediabistro.com/alltwitter/how-to-join-a-twitter-hashtag-chat_b1650 Science at the heart of medicine 8/23/2012 | 25
    27. Social Media Dashboards: Your Home Base• See Tweets, Retweets, Mentions, Lists and more at a glance• Post immediately or schedule tweets for later• Receive feedback on how well tweets are received• Most free to use• Most popular: Tweetdeck and Hootsuite• Matter of personal preferenceScience at the heart of medicine 8/23/2012 | 26
    28. Tweetdeck Close UpScience at the heart of medicine 8/23/2012 | 27
    29. Tweetdeck Demonstration: Hello Christina! You Know You Want to Follow Me! I Like….. -Medical Education -Parasitology -BalletScience at the heart of medicine 8/23/2012 | 28
    30. Fly SafelyDo Share information that matters Show your personality Follow people who interest youDon’t Share detailed personal information Engage in arguments publicly Share anything you wouldn’t want your family to seeScience at the heart of medicine 8/23/2012 | 29
    31. 6 Quick Tips• Lurk First• Actively Listen• Offer opinions/resources• Be consistent• Be yourself• Have a sense of humorScience at the heart of medicine 8/23/2012 | 30
    32. BONUS: What is this?Science at the heart of medicine 8/23/2012 | 31
    33. SHAMELESS PLUG….. We’re looking for bloggers! Have a blog idea? Submit a post to: blogs@einstein.yu.eduScience at the heart of medicine 8/23/2012 | 32
    34. For More Information: Connect with us @ einstein.yu.edu/administration/communications-public- affairs/media/twitter-resources.asp einstein.yu.edu/news einstein.yu.edu/social-mediaScience at the heart of medicine 8/23/2012 | 33
    35. Science at the heart of medicineTwitter and Medical Education:Information and Inspiration Paul Moniz, Managing Director, Communications and Marketing David Flores, Social Media Manager June 21, 2012

    ×