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Mdm 2009 trends

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  • 1. MDM 2009 Your Text here Your Text here Einat Shimoni EVP & Senior Analyst Enterprise Applications, Analytics & KM Strategies www.einatstki.blogspot.com Einat Shimoni’s work Copyright 2009 @STKI Do not remove source or attribution from any graphic or portion of graphic 1
  • 2. MDM Definition “The set of disciplines and methods to ensure the currency, meaning and quality of a company’s reference data within and across subject areas & systems. MDM ensures that your systems leverage and reuse common, accurate business data.” Source: http://www.information-management.com Sound familiar? Weren’t CRM/ERP/EDW/SOA projects supposed to handle this…? Einat Shimoni’s work Copyright 2009 @STKI Do not remove source or attribution from any graphic or portion of graphic 2
  • 3. How did we try to solve this?  Homegrown MDM solutions  CRM as MDM for customer data  Operational system as “master data” store  DW acts as MDM (data model and type of data stored is not usually right for this) Einat Shimoni’s work Copyright 2009 @STKI Do not remove source or attribution from any graphic or portion of graphic 3
  • 4. The business problem How is a customer defined across all business units and verticals? How can we shorten time to realize benefits from M&As? Is there a standard hierarchy of products or product catalog? Einat Shimoni’s work Copyright 2009 @STKI Do not remove source or attribution from any graphic or portion of graphic 4
  • 5. The Technological Problem Legacy data sets are modeled with vertical applications in mind, which leads to the duplication of the same information across multiple data sets Creating one “single version of the truth” (source of information) isn’t enough, you have to control the way end users extract and use it Organizations with vertically structured IT organizations may not be "politically" ready for the move toward a centralized representation of customer information Einat Shimoni’s work Copyright 2009 @STKI Do not remove source or attribution from any graphic or portion of graphic 5
  • 6. Another MDM definition  Master data refers to the data elements that describe the core business entities (customer, product, employee, organization, location).  The management of master data is the practice of defining, standardizing, and maintaining the data elements for these core business entities. In other words, MDM is the management of the organization’s data assets.  Any successful MDM implementation needs a set of disciplines, policies, procedures,Text here Your methods, and infrastructure, along with Your Text here who have individuals authority over, are accountable for, and administer the data. Source: Cutter Consortium Einat Shimoni’s work Copyright 2009 @STKI Do not remove source or attribution from any graphic or portion of graphic 6
  • 7. IT and Business services What’s in the product? The actual MDM Hub Specific data models Data Integration tools Data Quality tools Enrichment Data Governance Source: Adastra MDM is a strategic business (and sometime political) toolset for data ownership and governance Einat Shimoni’s work Copyright 2009 @STKI Do not remove source or attribution from any graphic or portion of graphic 7
  • 8. Many terms… Decision rights and accountability for data Your Text here Your Text here Source: The MDM Institute Einat Shimoni’s work Copyright 2009 @STKI Do not remove source or attribution from any graphic or portion of graphic 8
  • 9. Benefits of using MDM  One common view of key business data  Leverages existing infrastructure  Increasing ROI from application projects  Enforcing “Data Policies”  Reduces duplicate data entry  Cleaner information  Ability to execute processes faster (e.g – marketing plans)  Cases in which MDM is most important:  M&A faster time to benefit  Compliance reporting Einat Shimoni’s work Copyright 2009 @STKI Do not remove source or attribution from any graphic or portion of graphic 9
  • 10. MDM Hub “Styles” Your Text here Your Text here Source: MDM Institute Einat Shimoni’s work Copyright 2009 @STKI Do not remove source or attribution from any graphic or portion of graphic 10
  • 11. MDM Maturity model Your Text here Your Text here Source: baseline consulting, TDWI Einat Shimoni’s work Copyright 2009 @STKI Do not remove source or attribution from any graphic or portion of graphic 11
  • 12. MDM is a “SOA” way to look at data SOA Application Platform SOA Information Platform Business Data services SOA Infrastructure Platform Einat Shimoni’s work Copyright 2009 @STKI Do not remove source or attribution from any graphic or portion of graphic 12
  • 13. Trends in MDM market Expected to exceed $3B by 2012 (MDM Institute) Move to vertical/horizontal solutions: EMPI, CDI, PIM, Financial reporting MDM “silos”/single entity (1st step) as opposed to enterprise MDM (2nd step for very large enterprises) Wanted: MDM and Data governance specialists Einat Shimoni’s work Copyright 2009 @STKI Do not remove source or attribution from any graphic or portion of graphic 13
  • 14. STKI CIO Survey 2009: Data Mng. Are you planning to enter MDM? Trends 60% 51% 50% 40% 36% 35% 27% 26% 30% 2008 2009 20% 11% 10% 0% Not familiar with term No plans Plans to enter MDM Einat Shimoni’s work Copyright 2009 @STKI Do not remove source or attribution from any graphic or portion of graphic 14
  • 15. Data MDM Reality in Israel Mng. Trends  Most Israeli organizations don’t have a business entity that is in charge of Data  Organizations like the MDM model and concept  Some are considering using their DW as MDM (some are starting to)… but wondering about the data model  Drivers:  Compliance and regulatory reporting  Economies of scale for M&As  Cross/Up-sell  Legacy apps Einat Shimoni’s work Copyright 2009 @STKI Do not remove source or attribution from any graphic or portion of graphic 15
  • 16. Data Recommendations Mng. Trends  Establish a global design but take a low-risk phased implementation approach  Data Governance program is a MUST  Be aware of the politics involved (executive sponsorship is helpful)  Who are the data stewards? (they will be managing the data)  Top-down approach, start with the business  Think of it as a “Way of life”, not a project  Avoid heavy customizations, products are evolving quickly Einat Shimoni’s work Copyright 2009 @STKI Do not remove source or attribution from any graphic or portion of graphic 16
  • 17. For more ideas and research go to: www.einatstki.blogspot.com
  • 18. Thank you! Einat Shimoni EVP & Senior Analyst Enterprise Applications, Analytics & KM Strategies Einat Shimoni’s work Copyright 2009 @STKI Do not remove source or attribution from any graphic or portion of graphic 18