Business Intelligence Trends

BI Trends Einat Shimoni EVP & Senior Analyst Enterprise Applications, Analytics & KM Strategies Blog: einatstki.blogspot.com 1 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info

BI Radar Interest MDM/ Data hubs Implementing Active BI Using Dashboards Classic BI Scorecards Financial BI Analytical CRM Campaign Mng. 3 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info

The good stuff people are saying about BI: The best way to get value from existing apps Helps IT & business alignment Created an organizational language A single version of the truth (DW) Connecting actions to strategy (BPM & Scorecard) Something that can help us make better & smarter processes (Operational BI) 4 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info

The bad stuff people are saying about BI: BI is under-used in most organizations Stand-alone data marts create several data versions Some users find it difficult to use “Data Mining is only for experts” The data is not 100% reliable 5 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info

BI Trends – STKI Round Table Classic BI is OK… Becoming more critical New Application projects are combined with BI Issues:  Expanding to more users  Making it easier to use  Technical issues – ETL takes too long…  BICC? 7 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info

BI Trends – STKI Round Table Active BI is the next big thing:  Customer Scoring  Risk Management  Managing customer data  Consolidation of Channel CRM issues  This requires real time techniques  Data quality WILL BE (or will continue to be) a problem 8 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info

Operational BI Trends  Operational Analytics: BI for tactical everyday decisions  The application of BI Technologies to Business Processes = “smarter processes”  Event-driven BI & BI-driven events  Real Time/Near Real Time 9 9

Which Application Domains are most Popular? (Cutter Survey) 30% of large organizations are using real time BI apps 10 10

BI With or Without a DW? Source: Cutter BI without DW This approach makes early success possible without waiting for the DW. However, it leads to IT devolution, spider web implementations, and the continuation of data chaos throughout the enterprise BI with DW This approach makes data management, consistency, and a \"single version of the truth\" possible. On the other hand, it takes a long time and might not even be responsive to each BU's needs 11 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info

Definitions: BPM, Dashboard & Scorecard Business Performance Management: A management tool that translates mission statements into quantifiable measures and checks whether they are achieved Dashboard (monitoring): An Interface that displays performance metrics in an easy and intuitive way (usually more real-time oriented) Scorecard: displays the periodic progress of performance, linked to strategic planning 12 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info

Near Future BI Trends Better Web Analysis capabilities Mobile BI (high level metrics and alerts) Business-oriented metadata Data Management (?) 15 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info

Not so Near Future BI Trends Convergence of structured and unstructured data Enterprise search + BI Text Analysis BI as a Service 16 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info

Information Management Quality of data decreasing each year (~10%) Need for data from external sources increases No Data Governance Information management can create competitive advantage, but most organizations aren’t exploiting it for this purpose 17 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info

MDM: Master Data Management A new name for an old process MDM: The ability to deliver a consistent set of information across the organization The creation of golden records for a single view and access point to data across the organization What has changed? Data is becoming more problematic Technological advancements 18 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info

MDM Definitions MDM is the authoritative, reliable foundation for data used across many applications & constituencies with the goal to provide a single view of the truth no matter where it lies; examples: “net revenue”, “# of customers” Aaron Zornes, Chief Research Officer, The CDI-MDM Institute 19

STKI Survey 2008: Are you planning to enter MDM? Not familiar Plans to with area enter MDM 29% 36% No plans 35% ~60% of Israeli orgs don’t know/plan on MDM projects, Compared to 60% of global enterprises that already started 20 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info

BI: Bottom Lines BI is a main priority for 2008-9 Data is becoming more actionable Move from “Classic BI” to “Active BI” Scorecards should be more about planning, less about “presentation” Data becoming more actionable: MDM concept will catch on (but doesn’t mean orgs will buy MDM tools) Data Management: messy but valuable Need for Information Architecture 21

Business Intelligence Trends

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