2011 Enterprise Applications Trends

Click to edit Master title style• Click to edit Master text styles Second level Third level Enterprise Applications – Fourth level » Fifth level Einat Shimoni, VP & Senior Analyst Enterprise Applications, Analytics & KM Strategies http://www.facebook.com/#!/profile. http://twitter.com/EinatShimoni/ http://www.einatstki.blogspot.com/ Einat Shimoni’s work Copyright 2011 @STKI php?id=621902640 Do not remove source or attribution from any graphic or portion of graphic 1

Agenda:Click to edit Master title style Enterprise applications, CRM, ERP• Click to edit Master text styles Second level Third level SaaS Application trends ERP – Fourth level » Fifth level CRM Social CRM Customeriz ation Multi- Staffing Appliances Channel ratios Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 2

Click to edit Master title style Scattered IT• Click to edit Master text styles Second level Third level – Fourth level » Fifth level Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 3

Click to edit Master title styleGeneralGeneral Trends Trends•• Click willedit to bring technologies back home! CIOs to try Master text styles• Second – IT” “Business level conflict gets worse• Third level Keep it simple (even if means less functionality) – Fourth level• Keep it easy to run (but also easy to maintain) » Fifth level• Today’s CAPEX is tomorrow’s OPEX• Mobile = another delivery option for applications Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 4

Click to edit Master title style 4 types: Enterprise Clouds• Click to edit Master text styles Second level Third level – Fourth level » Fifth level Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 5 Do not remove source or attribution from any graphic or portion of graphic 5

Click to edit Master title style• Click to edit Master text styles We all know SaaS is great Second level Third level but... – Fourth level » Fifth level Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 6

SaaS adoption growing but stillClick to edit Master title styleTrends General“on the edges” • Click to edit Master text styles Second level“80% of new software Third levelofferings will be available – Fourth levelas cloud services; » Fifth levelBy 2014, over one-third ofsoftware purchases will bevia the cloud”. (IDC) Einat Shimoni’s work Copyright 2011 @STKI Source: Informationweek Do not remove source or attribution from any graphic or portion of graphic 7

Click to edit Master title styleCloud contract issues• Click to edit should take styles when Companies Master text caution signing SaaS contracts: Second level Contracts are VERY favorable to the vendor Third level – Fourth level Check SLA, make sure it is clearly defined » Fifth level Usually hard to make changes Establish an exit strategy Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 8 Do not remove source or attribution from any graphic or portion of graphic 8

IGT, Israel SaaS Center & STKIClick to edit Master title styleSaaS survey: • Click to edit Master text styles Second level Third level – Fourth level » Fifth level Source: SaaS survey – by IGT, Israel SaaS center & STKI Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 9 Do not remove source or attribution from any graphic or portion of graphic 9

IGT, Israel SaaS Center & STKIClick to edit Master title styleSaaS survey: • Click to edit Master text styles Second level Third level – Fourth level » Fifth level Compared to 30% in last year’s study Source: SaaS survey – by IGT, Israel SaaS center & STKI Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 10

IGT, Israel SaaS Center & STKIClick to edit Master title styleSaaS survey: • Click to edit Master text styles Second level Third level – Fourth level » Fifth level Gov + financial Industry + High Tech Source: SaaS survey – by IGT, Israel SaaS center & STKI Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 11 Do not remove source or attribution from any graphic or portion of graphic 11

Click toSaaS Center & STKIIGT, Israel edit Master title styleSaaS survey: • Click to edit Master text styles (Planned) Second level Third level – Fourth level » Fifth level Source: SaaS survey – by IGT, Israel SaaS center & STKI Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 12

Click toSaaS Center & STKI IGT, Israel edit Master title style SaaS survey:Last year main reason • Click to edit Master text styles was cost-related Second level Third level – Fourth level » Fifth level Lowest Highest Source: SaaSShimoni’s work Copyright 2010 SaaS center & STKI Einat survey – by IGT, Israel @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 13 Do not remove source or attribution from any graphic or portion of graphic 13

Click toSaaS Center & STKIIGT, Israel edit Master title styleSaaS survey: • Click to edit Master text styles Second level Third level – Fourth level » Fifth level Source: SaaS survey – by IGT, Israel SaaS center & STKI Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 14 Do not remove source or attribution from any graphic or portion of graphic 14

Click to edit Master title styleTrendsApplications delivery options General • Click to edit Master text styles SecondOn demand level On premise On device Third level – Fourth level » Fifth level Orchestration Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 15

Click to edit boxIndustry in a Master title styleGeneral Trends• Search for simplicity leads CIOs back to • Click to edit Master text styles centralized architecture (Mainframe?) Second level• Advantages: Third level • Simplicitylevel – Fourth • Optimized level » Fifth performance … as long as you• Disadvantages: stay inside the box • Dependency on a single vendor – procurement manager’s nightmare • Proprietary/closed technology • Danger to IT’s flexibility • Change in the ITs structure & status Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 16

Click to edit boxIndustry in a Master title styleGeneral Trends•• Click to edit Master text styles Recommendations: •Second level Establish future terms upon contract • IT department should start Third level managing and measuring – Fourth level » Fifth level performance differently (i.e compensation based on overall performance – not on a single element) Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 17

Click to edit Master title style CRM• Click to edit Master text styles Second level CRM Main Theme 2011: Third level – Fourth level » Fifth level “Customerization” Mobile & Social CRM Multi-touchpoint Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 18 Do not remove source or attribution from any graphic or portion of graphic 18

Click to edit Master title Model Technologies Maturity style CRMBusiness Value Social CRM • Click to edit Master text styles Investment Analytical CRM to make money Multi- Second level touchpoint IT oriented Third level Cut costs, Project Business –Increase productivity Fourth level oriented » Fifth level Project Scattered Operational IT project Commodity IT CRM Services *Size of figure = complexity/ cost of project Investment for regulations Using Implementing Looking Einat Shimoni’s work Copyright 2011 @STKI Market Maturity Do not remove source or attribution from any graphic or portion of graphic 19

CRM isto edit new buzzwords: CRMClick Passe, Master title style • Click toMultichannel customer engagement MCE = edit Master text styles CEM = Customer Experience Management Second level SCRM = Social CRM Third level – Fourth level » Fifth level CEM Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 20

Click to edit is about managingThe “new” CRM Master title style CRM communities & influencers • CRM 1.0to edit Master text styles Click CRM 2.0 CRM 3.0 Managing Managing influencers Engaging Second level Individual & ‘tribes’ & Influencing Third level customers – Fourth level » Your Text hereFifth level Your Text hereCustomer A Customer Customer Social CRM B C The focus shift: Transactions Interactions The customer Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 21 Do not remove source or attribution from any graphic or portion of graphic 21

Click to edit Master title style CRMCRM meets enterprise collaboration • Click to edit Master text styles Second level Third level – Fourth level » Fifth level Livian L. The X5000 router will solve their problem. Competitive Overview updated with competitors’ latest pricing. Green Media Opportunity Amount increased to $50,100. Source: Salesforce.com Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 22 Do not remove source or attribution from any graphic or portion of graphic 22

Click 2.0 edit Master title style CRMCRM to - multi-channel• •Customersedit “Multi-touchpoint” by nature Click to are Master text styles Second level• Customers are the ones deciding on the channels inlevel they prefer to work with Third which – Fourth level the company (Customerization) – not us! » Fifth level• Multi-touchpoint customers are more loyal and active than single-channel customers• eChannels (web, mobile, email) reduce costs of traditional channels (call center, branch) Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 23

Click to edit Master title style From Multichannel (internal) to Multi-touchpoints (internal + external) • Click to edit Master text styles Second level Third level – Fourth level » Fifth level Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 24

Click 1.0edit Master title style CRMCRM to versus CRM 2.0• Click to edit Master text styles Second level Third level – Fourth level » Fifth level Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 25 Source: Fabio Cipeiani Do not remove source or attribution from any graphic or portion of graphic 25

Customeredit Master title style CRMClick to Center Staffingin Israeli organizations • Click to edit Master IT FTEs dedicated to Average number of text styles Second level CC operations (including HD, not Third level operators of any kind) including – Fourth level » Fifth level 7.5 Application related -75% Telephony/Infrastructure related -25% Source: STKI survey Einat Shimoni’s work Copyright 2011 @STKI 26 Do not remove source or attribution from any graphic or portion of graphic 26

Click to edit Master title style CRM“Customerization”•• Clients to edit Master text styles in which they Click are now defining the ways Second level want to receive services from their providers• This Third level will see increase in multi- is why we – Fourth level touchpoint Fifth level » strategies, especially social media and mobile Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 27

Click to edit Master title style CRMFrom CRM to SCRM:• Click to edit Master text styles Second level Third level – Fourth level » Fifth level Source: Chess Media Group Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 28

Click to SocialMaster title style What is edit CRM (SCRM)?• Click to edit Master text styles• An extension of CRM, not replacement Second level• The customer is at the center of value chain (butThird levelwe really mean it) this time – Fourth is not• The customerlevel just a purchaser, but is » Fifth level actively involved in the companies’ business• The company becomes humanized in the eyes of the customer• The company’s strategy is influenced by its customers. Products are defined accordingly Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 29

The simpler the experience is to the customer –Click to edit Master title style CRMthe more complex it is for IT to manage • Click to edit Master text styles Second level Third level – Fourth level » Fifth level Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 30 Source: Fabio Cipeiani Do not remove source or attribution from any graphic or portion of graphic 30

Click to edit Master title style CRMSCRM mistakes • Click to edit Master text styles• Don’t outsource social activity! Second level• IT isn’t involved (bring in the sheep), this results in:  Third level Data silos  – from CRM processes DisconnectFourth level  » Fifth level Customers aren’t really influencing strategy  Another sheep Einat Shimoni’s work Copyright 2011 @STKI Source: Chess Media Group Do not remove source or attribution from any graphic or portion of graphic 31

Levels of socialMaster title style CRM Click to edit mediainvolvement•1)Click to edit Master text styles Create social presence Second level2) Listen to conversations Third level – Fourth level3) Analyze/understand » Fifth level4) React (will become mostly automated!)5) Personalize services Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 32

Click and understand title style CRMListen to edit Master•1)Click to edit Master text styles Create online presence Second level2) Listen to conversations Third level – Fourth level3) Analyze/understand » Fifth level4) React (will become mostly automated!)5) Personalize services Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 33

Listening platform =Click to edit Master title style CRMsocial intelligence• Click to editsolutions text styles• Cloud based Master Second level• CRM integrated solutions Third level• Leading tools: Converseon, Nielsen, Radian6, – Fourth level Cymfony,» Fifth level evolve24, Dow Jones Insight Alterian,• Many many startups… Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 34

Click to edit Master title style CRMListening platform example• Click to edit Master text styles Second level Third level – Fourth level » Fifth level Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 35 Do not remove source or attribution from any graphic or portion of graphic 35

Click to edit Master title style CRMReact•1)Click to edit Master text styles Create online presence Second level2) Listen to conversations Third level – Fourth level3) Analyze/understand » Fifth level4) React (will become mostly automated!)5) Personalize services Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 36

Bank of America real time serviceClick to edit Master title style CRM• Click to edit Master text styles Second level Third level – Fourth level » Fifth level Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 37

Click to edit Master title style CRMEngage and Influence•1)Click to edit Master text styles Create online presence Second level2) Listen to conversations Third level – Fourth level3) Analyze/understand » Fifth level4) React5) Personalize services Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 38

Social banking: an example of title style CRMClick to edit Mastercustomerization in the banking industry • Click to edit Master text styles Second level Third level – Fourth level » Fifth level … but banks are missing all the action! Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 39

Click to edit Master title styleSocial media payments• Click to edit Master text styles Second level Third level – Fourth level » Fifth level Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 40

Click touchpoint challengesstyle CRMMulti to edit Master title••CIO’s headache: Click to edit Master text styles The challenge: address each channel Second level differently, while establishing a single Third level platform thatlevel extend services to – Fourth can each of these channels (to enable cross- » Fifth level channel interactions, service levels etc.)• Service manager’s headache: The Challenge: Understand which services each customer would like to receive and in which channel / device (touch point) Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 41

CRM - Israeliedit Master title style Click to Market Positioning 1Q2011 • Click to edit Master text styles Microsoft Siebel Second level Salesforce Third level SAP Local Support – Fourth levelPeoplesoft Pivotal Worldwide » Fifth level Leader MEGACenter Cemax OnyxVendors to Watch:NetSuite (on-demand) This analysis should be used with its supporting documentsSugarCRM (open source) Market Presence Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 42

Click to edit Master title style ERP• Click to edit Master text styles Second level ERP Third level Main Theme 2011: – Fourth level » Fifth level ERP 3 – vertical and core business Controlling costs of running ERP Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 43 Do not remove source or attribution from any graphic or portion of graphic 43

Click to edit Master title style ERPERP Life Cycle Increase efficiency of • Click toBasic modules edit Master text styles ERP operations “smarter” HR, Logistics, Second level processes Financials Portals, BI, BPM Third level – Fourth level Advanced modules Stabilizing the system» Fifth level “Core” modules Upgrades Mobility You are here ERP 1 ERP 2 ERP 3 Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 44

Click to edit Master title style ERPERP – local vs. international packages • Click to edit Master text stylesFor generic “classic ERP” needs – international ERP players wins Second level Third levelFor vertical/core needs – local packages win – Fourth level » Fifth level2010 was a good year for local ERP players in Israel, many vertical/core ERP installations Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 45

Click to edit Master title Model Technologies Maturity style ERPBusiness Value • Click to edit Master text styles Investment Vertical/ Core to make money Second level modules Third level Cut costs, EPM/ CFO tools Mobile –Increase productivity Fourth level ERP *Size of figure = complexity/ » Fifth level cost of project Classic Commodity IT ERP modules Services Sustainability Investment GRC for regulations Using Implementing Looking Einat Shimoni’s work Copyright 2011 @STKI Market Maturity Do not remove source or attribution from any graphic or portion of graphic 46

Click to edit Master title styleERP Staffing ratios in Israel • Click size of Israeli ERP department:Averageto edit Master text styles 15 employees Second level link between degree of customizations,ClearThird level nature ofFourth level – implementation and size of ERP staff (see next slides) » Fifth levelPercent of ERP employees from entire IT department: 8-10% (ranged from 3%-45%)Average ratio ERP staff / ERP users: 1: 52 – 1:80Ratio abroad: 1:31 in multiple versions installations, 1:40 forsingle version installation (Source: Computer Economics) Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 47

Size of to edit Master titleClick ERP department style ERPdepends on: • Click to edit Master text styles ‫מידת השינויים שנעשו בחבילה‬ Second level Third level – Fourth level ‫בינוני‬ -20%( ‫מעט‬ » Fifth level )10% )>10%( 25% 37% ‫משמעותי‬ )<20%( 38% Source: STKI survey Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 48 Do not remove source or attribution from any graphic or portion of graphic 48

Clickon type Master title style ERPAnd to edit of use:• Click to edit Master text styles Second level - ‫אופי היישום‬ ‫ליבתי או אדמיניסטרטיבי‬ Third level – Fourth level » Fifth level ‫גם‬ ‫וגם‬ 13% ‫ליבתי‬ 37% ‫אדמיניסט‬ ‫רטיבי‬ 50% Source: STKI survey Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 49

ClickstaffingMaster title styleSAP to edit in Israel• Click of ERP SAP department is implementers! 50% to edit Master text styles Second level perform many of the other tasks) (who Third level SAP ‫חלוקת תפקידים מחלקות‬ – Fourth level » Fifth level :‫הדרכה‬ 4% :‫תמיכה‬ 21% :‫מיישמים‬ 48% :‫בייסיס‬ 14% Source: STKI survey :‫מפתחים‬ Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 16% Do not remove source or attribution from any graphic or portion of graphic 50 50

Click to edit Master title style ERPERP staffing trends • Click to edit Master text stylesInsourcing! Organizations prefer to “go it alone” andlevel use outside help in new areas Second only Third level – then, they want to gradually train Even Fourth level their own people » Fifth level Areas in which outside help is wanted:  New modules (no knowledge)  ERP Infrastructures (portals, BI, BPM) – Fusion, Netweaver  Top experts knowledge – but only for a few hours Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 51

Click to edit Master title styleERP - Israeli Market Positioning 1Q2011 Enterprise ERP Medium - Large ERP SMB ERP • Click usersedit Master100-250 users >250 to text styles 20-100 users Second level Third level Oracle SAP SAP B1+ Oracle SAP B1 – Fourth level All in One ONE1 Priority ERP » Fifth level ONE1 Priority Comax ERP QAD Tafnit QAD Tafnit Oracle Microsoft Microsoft Movex Aviv Kav Movex Aviv Market Presence Einat Shimoni’s work Copyright 2011 @STKI This analysis should be used Do not remove source or attribution from any graphic or portion of graphic with its supporting documents 52

Click to edit Agenda: title style Master BI, Analytics & MDM• Click to edit Master text styles Second level Third level Big Data DW Appliances Active BI – Fourth level » Fifth level IT-user Analytics MDM conflict Mobile BI Future Staffing Trends ratio Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 53

Click to edit Master title style Analytics & BI• Click to edit Master text styles Analytics & BI Second level Main Theme 2011: Third level – Fourth level Big data » Fifth level DW appliances The BI/Business User conflict Analytics makes a comeback Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 54 Do not remove source or attribution from any graphic or portion of graphic 54

HELP! edit Master title styleClick to Analytics & BIToo much information• Click to edit Master text styles Second level Third level – Fourth level » Fifth level Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 55 Do not remove source or attribution from any graphic or portion of graphic 55

ClickBI Trends – Master title style Major to edit Part 1 Analytics & BI  Big Data – exponential database growth (>50% a year). •Mainly due to web, social media and unstructured data Click to edit Master text styles 60% of Second level executives say they “have more Eight times the information housed in allinformation than we can effectively use”* Third level US libraries, is being generated each day * Source: MIT Sloan management review – Fourth level  Calls for betterlevel management (move to column- » Fifth data based, in-memory processing)  “Small data” problems – Users create their own personal discovery environments, this phenomenon creates data governance and security issues. bring in the sheep! Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 56

ClickBI Trends – Master title styleMajor to edit Part 2 Analytics & BI•Setting BI standards Click to edit Master text styles Second level Advanced analytics Third level Mobility analytics – Fourth level Search-style » Fifth level querying Rich dashboards as UI for BI tools powered by RIA such as AJAX, HTML5, Silverlight, Flash Operational BI is a priority but is being held back by data quality issues Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 57

Current challenges of title styleClick to edit Master BI Analytics & BI… In the eyes of IT • Click to edit Master text styles Second level Third level This is a – Fourth level very IT- » Fifth level oriented survey! Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 58 Do not remove source or attribution from any graphic or portion of graphic 58

Click to edit Master title styleThe DW/BI Iceberg Analytics & BI• Click to edit Master textWhat the business user sees: styles BI reports, analysis tool, dashboard Second level Third level – Fourth level » Fifth level IT/BI staff’s main effort: Data Layer, data marts, tables and OLAP cubes Data integration Data Quality Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 59 Do not remove source or attribution from any graphic or portion of graphic 59

Click to edit Master title styleThe conflict Analytics & BI• Click to edit Master text styles Second level Third level – Fourth level » Fifth level Consolidated data Easy and “cool” visualizationSingle version of the truth East interactive analysis Single integrated BI suite Innovative BI tools Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 60 Do not remove source or attribution from any graphic or portion of graphic 60

Which to edit Master title styleAnalyticsClick analytic techniques are & BIcreating most value? • Click to edit Master text styles Second level Third level – Fourth level » Fifth level Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 61 Source: IBM INSTITUTE FOR BUSINESS VALUE • MIT SLOAN MANAGEMENT REVIEW Do not remove source or attribution from any graphic or portion of graphic 61

Click to edit Master title styleSo what should IT do? Analytics & BIAdvise to edit Master text styles • Click to IT:Try Second level new innovative to leverage Third leveloptions –in BI level Fourth suites while limiting theuse of stand alone visualization tools » Fifth level(warning: this is a totally “IT-biased” advise) The good news: next versions of BI suites will focus on ease-of-use: visualization, search + BI, appliances for better performance, self service BI and a nice cover of dashboards Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 62 Do not remove source or attribution from any graphic or portion of graphic 62

Nothing has changed…Click to edit Master title style Analytics & BI• Click to edit Master text styles Second level Third level – Fourth level » Fifth levelSource: http://www.slideshare.net/Timothy212/business-intelligence- Einat Shimoni’s work Copyright 2011 @STKI business-intelligence-a-set-of-3917243 Do not remove source or attribution from any graphic or portion of graphic 63

Clicktop-performerstitle styleHow to edit Master use BI Analytics & BI• Click to edit Master text styles Second level Third level Strategic level – Fourth Operational use of BI » Fifth level use of BI Source: IBM INSTITUTE FOR BUSINESS VALUE • MIT SLOAN MANAGEMENT REVIEW Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 64 Do not remove source or attribution from any graphic or portion of graphic 64

Click to edit Master title styleOffice of the CFO Analytics & BI• Click to edit Master text styles Second level Third level – Fourth level » Fifth level Source: Informationweek Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 65

Click to edit Master title styleBI revenues in Israel • Click to edit Master text styles Second level2010 2011 Third level 2012 2013 30.0 6.67% 32.0 9.38% 35.0 5.71% 37.0 office productivity 20.0 30.00% – Fourth level 26.0 7.69% 28.0 14.29% 32.0 portals, collaboration & social tools 45.0 4.44% » Fifth6.38% 47.0 level 50.0 6.00% 53.0 document mgmt & search tools 4.0 50.00% 6.0 150.00% 15.0 66.67% 25.0 multimedia mgmt tools (video and others) 10.0 20.00% 12.0 16.67% 14.0 14.29% 16.0 output mgmt tools 90.0 11.11% 100.0 12.00% 112.0 10.71% 124.0 analytics/BI / MDM/ ETL tools 199.0 12.06% 223.0 13.90% 254.0 12.99% 287.0 totals Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 66 Do not remove source or attribution from any graphic or portion of graphic 66

BI GenerationsMaster title styleClick to edit Analytics & BI Injecting BI into daily Predictive • updatedDW Click to edit processes Master text styles Analytics once a day Second level management Offer Real time Reports for level(Batch processes) Third offer operational and management – Fourth level strategic needs Fraud » Fifthdetection level Risk KPIs in BSC Scaling while controlling costs “Events” detection Real time You are here Gen. 1: Gen. 2: Gen. 3: Passive BI Active BI Active Analytics Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 67

Click to edit Master title Model Technologies Maturity style Analytics & BIBusiness Value • Click to edit Master text styles Advanced Advanced Investment analytics analytics 1st wave 2nd wave to make money Second level Active BI Balanced IT oriented Scorecard Third level Cut costs, Project Dashboard Business – Fourth levelIncrease productivity MDM oriented Budget » Fifth level Planning Project Classic Scattered Passive BI IT project Commodity IT Services *Size of figure = complexity/ cost of project Investment for regulations Using Implementing Looking Einat Shimoni’s work Copyright 2011 @STKI Market Maturity Do not remove source or attribution from any graphic or portion of graphic 68

Click– to edit Master title styleIsrael DW/BI Staffing ratio • Click to edit Master text styles Second level Average Israeli ratio: BI/DW is 6% of IT department Third 4.3% (compared tolevel abroad – source: Computer Economics) – Fourth level An average ofFifth level employees in Israeli organizations » 8 DW/BI Insourcing trend continues But organizations will look for outside help in analytics Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 69

Click to edit BACK! title style Analytics is Master Analytics & BI • Click to BI (query, reporting, OLAP) – Conventional edit Master text styles TYPE 1 Second level Advanced analytics (data mining, predictive analysis) – TYPE 2 Third level – Fourth level “The sexy job in the next » Fifth level ten years will be statisticians” Hal Varian, Google Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 70

What are the expectations from BI?styleAnalyticsClick to edit Master title & BI(Analytics is the answer to most)•Predictions ------------------ Data Mining/ Predictive Analysis Click to edit Master text styles Second level Locate and track risk ----- Data Mining/ Alerts Third level Optimize – Fourth level ------ Operational / Active BI operations » Fifth level Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 71

Click to edit bigDW appliances is Master title style Analytics & BI • Click in edit Master Analyticsto a box: text styles Second level  10-100 x faster Third level  Oriented towards business-user needs – Fourth level » Fifth level  Packaged analytics But also: Closed/proprietary Creates vendor lock-in Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 72

Click to edit a Box- Appliances Industry in Master title style• Click to edit Warehouse AppliancesAnalytical DataMaster text styles NCR Teradata Second level Oracle Exadata Third level – Fourth level IBM Netezza » Fifth level EMC Greenplum HP + Microsoft SAP HANA Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 73

Front end BI tools: Click to edit Master Positioning in Israel 1Q2011 title style • Click to edit Master text styles(IBM) SAP Cognos Business Objects Second level Microsoft Local Support Third level Oracle Panorama Worldwide – Fourth level SAS Qlikview Leader » Fifth level WebFOCUS Spotfire This analysis should be used with its supporting documents Market PresenceThis positioning includes only Front End BI tools (reporting, query, analysis, dashboards)and does NOTEinat Shimoni’s work Copyright 2011 @STKI depth of analysis with these tools take into consideration the Do not remove source or attribution from any graphic or portion of graphic 74

Click to edit Master title styleKM & Portals • Click to edit Master text styles Knowledge Management, Second level Portals & Enterprise 2.0 Third level – Fourth level Main Theme 2011: » Fifth level Social networks Enterprise portals = a commodity Move to operational unified UI Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 75 Do not remove source or attribution from any graphic or portion of graphic 75

Click to edit Agenda: title style MasterKnowledge management, Portals, Enterprise 2.0• Click to edit Master text styles Second level Third level Social Networks ECM Portals – Fourth level » Fifth level Web Social Social commerce media Enterprise Collaborati Unstructur 2.0 on ed data Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 76

Click to edit Master title Model Technologies Maturity style Knowledge Management & PortalsBusiness Value • Click to edit Master text stylesEnterprise 2.0 Investment to make money Second level IT oriented Third level Cut costs, Operational Portal Project Business –Increase productivity Fourth level oriented Enterprise » Fifth level ECM Search Project Enterprise Scattered Portal IT project Commodity IT Services *Size of figure = complexity/ cost of project Investment for regulations Using Implementing Looking Einat Shimoni’s work Copyright 2011 @STKI Market Maturity Do not remove source or attribution from any graphic or portion of graphic 77

Click to edit Master title styleKM &Unstructured content management Portals • Click mess” in most organizationsStill “ato edit Master text styles Second level2-3 different ECM systems Third level – Fourth levelUsually no Fifth level » enterprise searchConfusion between document-centric, collaboration-centric & social-centric contentEmployees are demanding collaboration & mobility solutions from IT Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 78

12:54 Click to edit Masterpriority? Portals Why isn’t ECM a top title styleKM & • Click to edit Master text styles Second level Third level – Fourth level » Fifth level Source: Informationweek Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 79 Do not remove source or attribution from any graphic or portion of graphic 79

Click+to edit Master title styleECM search revenues in Israel • Click to edit Master text styles Second level Third level – Fourth level2010 2011 2012 2013 » Fifth level 30.0 6.67% 32.0 9.38% 35.0 5.71% 37.0 office productivity 20.0 30.00% 26.0 7.69% 28.0 14.29% 32.0 portals, collaboration & social tools 45.0 4.44% 47.0 6.38% 50.0 6.00% 53.0 document mgmt & search tools 4.0 50.00% 6.0 150.00% 15.0 66.67% 25.0 multimedia mgmt tools (video and others) 10.0 20.00% 12.0 16.67% 14.0 14.29% 16.0 output mgmt tools 90.0 11.11% 100.0 12.00% 112.0 10.71% 124.0 analytics/BI / MDM/ ETL tools 199.0 12.06% 223.0 13.90% 254.0 12.99% 287.0 totals Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 80 Do not remove source or attribution from any graphic or portion of graphic 80

How many ECM systemsClick to edit Master title styleKM & Portalsdo we need?• Click to edit Master text styles Source: Informationweek Second level Third level – Fourth level » Fifth level Standards such as CMIS enable interoperability between ECM repositories Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 81 Do not remove source or attribution from any graphic or portion of graphic 81

Text analyticsMaster title styleKM &Click to edit in its infancy Portals • Click to edit Master text styles Second level Third level – Fourth level » Fifth level Only 22% are using text mining tools Einat Shimoni’s work Copyright 2010 @STKI Source: Informationweek Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 82 Do not remove source or attribution from any graphic or portion of graphic 82

Enterprise Content ManagementClick to edit Master title style (ECM) Products in Israel 1Q2011 • Click to edit Master text styles Second level MOSS/MSFT- based Solutions Third levelLocal Support FileNet – Fourth level Documentum Open Text High-End » Fifth level Oracle Sharedocs Mid-tier Interwoven Omnisys Worldwide Otzar Artis Leader This analysis should be used with its supporting documents Market Presence Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 83

Portals Positioning in Israel 1Q2011Click to edit Master title style • Click to edit Master text styles MOSS Second level SAP EPLocal Support Third level IBM – Fourth level Websphere Portal » Fifth level Oracle + BEA This analysis should be used with its supporting documents Market Presence Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 84

Click to edit Master title styleKM &Types of portals Portals Gateway Portal: • Click to edit Master text styles “Intranet style” single-gateway to all corporate information Second level and services. Includes data that is relevant to all employees. No personalization (corporate phone book, company rules and Third level CEO’s announcements etc). regulations, – Fourth level Operational Portal: » Fifth level Work environment that is tailored to a specific function/ role. Unifies access to data and processes from enterprise apps: Personalization is Process-specific or role-specific. Personal Portal:  A personalized environment (“igoogle” style) tailored to a specific user’s needs, highest degree of personalization. Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 85 Do not remove source or attribution from any graphic or portion of graphic 85

Enterprise PortalsClick to edit Master title styleKM & PortalsCurrent State in Israel • Click to edit Master text stylesGateway Portals Second level How to keep it from becoming a white Third level elephant? How to keep it alive? – Fourth level » Fifth level Engagement with employees by: Social media Enterprise Search Better measurements, Hatmaa Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 86

Enterprise PortalsClick to edit Master title styleKM & PortalsCurrent State in Israel • Click to edit PortalsOperational Master text styles Second level  More and more operational processes will be exposed via Third level portals – helps increase productivity and usage of applications level – Fourth » Fifth level  Integration to applications is still a challenge  STKI survey: 75% - Integration done by simple links; 20% - no integration; 5% - integration by web services  Higher ROI and usage than gateway portals ! Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 87

Enterprise PortalsClick to edit Master title styleKM & PortalsWhat’s next? Near term: 2011-12• Click to edit Master textMore use of standards styles Second levelMore use leveloperational portals Third of – Fourth level usage of analytics and availabilityIncreased Fifth level » of solutions from vendors (i.e, IBM‟s acquisition of Coremetrics)More social media ! Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 88

Enterprise PortalsClick to edit Master title styleKM & PortalsWhat’s next? Long term: 2012-14 • Click to edit Master text styles Video content (Vlogs) will result in need Second level for video management and archiving Third level Everything will be contextual – Fourth level » Fifth level Applications-like experience (vs. web) Portals will be much more personalized Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 89

Enterprise Portal MasterClick to edit title styleKM & PortalsChallenges and pitfalls • Click to edit an issue in operational portals)HATMAA! (not Master text styles Second levelHow to keep it “alive”? Third levelHow much social is “too social”? – Fourth level » Fifth levelShould the portal homepage be mandatory?Measurement methods Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 90

Click Staffing ratio in Israel stylePortal to edit Master title • Click to edit Master text stylesAverage number of employees dedicated to portals in Second level Israel: 2.5 employees (~2% of IT department) Third levelIn 70% of Fourth level – organizations, portal is under the IT department » Fifth level Small departments, also doing other things (i.e Internet, document management) Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 91

Click to edit Master title styleKM revenues in Israel • Click to edit Master text styles Second level2010 2011 Third level 2012 2013 30.0 6.67% 32.0 9.38% 35.0 5.71% 37.0 office productivity 20.0 30.00% – Fourth level 26.0 7.69% 28.0 14.29% 32.0 portals, collaboration & social tools 45.0 4.44% » Fifth6.38% 47.0 level 50.0 6.00% 53.0 document mgmt & search tools 4.0 50.00% 6.0 150.00% 15.0 66.67% 25.0 multimedia mgmt tools (video and others) 10.0 20.00% 12.0 16.67% 14.0 14.29% 16.0 output mgmt tools 90.0 11.11% 100.0 12.00% 112.0 10.71% 124.0 analytics/BI / MDM/ ETL tools 199.0 12.06% 223.0 13.90% 254.0 12.99% 287.0 totals Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 92 Do not remove source or attribution from any graphic or portion of graphic 92

Click to edit Master title style 2.0Social media – Enterprisewe’re just getting started! Source: Dachis Group • Click to edit Master text styles Second level Third level – Fourth level » Fifth level Einat Shimoni’s work Copyright 2011 @STKI Source: Dachis Group Do not remove source or attribution from any graphic or portion of graphic 93

Click to edit Master title styleEnterprise Social Networks 2.0 Enterprise • Click to edit Master text styles Case study – Amdocs social network Second level (“Wigloo”) – a network of experts, mapping Third level expertise areas for employees: – Fourth level http://bloganke.com/amdocs-wigloo-launch-2009.html » Fifth level Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 94

Click to edit Master title styleSocial Network example: 888 with Omninet Enterprise 2.0 • Click to edit Master text styles Second level Third level – Fourth level » Fifth level Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 95 Do not remove source or attribution from any graphic or portion of graphic 95

Reasons for adoption titleClick to edit Master style 2.0Enterpriseof enterprise social networks • Click to track employees stylesDefine and edit Master text “specialties” Second openEncouraging level communication between employees, level Third between management to employees, within teams, across teams – Fourth level » Fifth levelPreserve knowledgeEnabling “potential experts” to express themselves Real reason: because it‟s cool! Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 96

Click networks fit into Gen YstyleSocial to edit Master title needs• Click to edit Master text styles Second level Third level – Fourth level » Fifth level Source: www.kellyservices.com Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 97

Challenges of Click to edit Master title style 2.0EnterpriseEnterprise Social Networks • Click to edit Master hard to showMeasurements and ROI –text styles Second levelAdding ANOTHER channel of information – where to search or share the information??? Third level – Fourth levelTop executives see it as a waste of time » Fifth levelHow much social is too social? (80-20)?Security concerns (how to prevent information leakage? Setting standardsPersonal and professional life blend Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 98

Wiki example:Click to edit Master title style 2.0 EnterpriseAmdocspedia • Click to edit Master text styles Second level Third level – Fourth level » Fifth levelSource:http://www.slideshare.net/e2conf/ss10-sharon Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 99

Stages to the project title styleClick in edit Master Enterprise 2.0& tips for success• •Define short & edit Master text styles external wiki) Click to long term goals (internal wiki = future• Connect to organizational goals (will help persuade executives)• Second level Communicate value to top-management• Third level Identify which areas can derive most value (also least suitable ones)• Combine these initiatives into processes – very important! – Fourth level• Establish a security and behavioral policy (disclaimer) » Fifth level• Evaluate tools, adapt tools to the organizations‟ needs• Decide on an assimilation strategy:  viral, top-down, “embassadors”, internal marketing• Make sure you put some preliminary useful information to stimulate employees to come back for more („one shot for a first impression‟)• Constantly monitor usage and collect feedback Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 100

Issues to addressClick to edit Master title style 2.0 Enterprisein an Enterprise 2.0 project• Click to edit the tools – most are• Improve UI of Master text styles too “technical” for non-techies to use Second level• Try to use level enterprise portal to create context Third the to the – Fourth level worker‟s processes and work environment » Fifth level• Usage statistics and monitoring• One way connection to HR systems for social networks (to pull out basic data) Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 101

But…Click to edit Master title style 2.0 Enterprise • If youto edit Master it, employees will Click don’t build text styles Second level just use whatever tools they want Third level – Fourth level » Fifth level And you will have another sheep to bring back home… Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 102 Do not remove source or attribution from any graphic or portion of graphic 102

Click to edit Master title style E-business• Click to edit Master text styles E-Business and Mobility Second level Main Theme 2011: Third level – Fourth level WWW = whatever, whenever, wherever » Fifth level Social commerce IT-Marketing conflict Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 103 Do not remove source or attribution from any graphic or portion of graphic 103

Click(classic) Master Dead! The to edit Web is title styleFrom browser to apps and video rich content• Click to edit Master text styles Second level Third level – Fourth level » Fifth level Einat Shimoni’s work Copyright 2011 @STKI Do not remove source Source: http://www.wired.com/magazine/2010/08/ff_webrip/ or attribution from any graphic or portion of graphic 104

Socialto edit is usuallyClick media Master title styleoutsourced by marketing• Click to is typically not text stylesSocial media edit Master integrated with the websiteand internal applications Second level Third level – Fourth level » Fifth level Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 105 Source: Altimeter Do not remove source or attribution from any graphic or portion of graphic 105

Click to edit Master titleTrends Social Media - Israeli style• Click to find Master text stylesThe desireto editimmediate solution for the changing business Second marketsturning to media & reality, led tolevel advertising companies instead of the IT Third level – Fourth level » Fifth level Who is in Charge of Social Media in your organization? Media & advertising 48% companies Marketing together with IT 28% No one 24% STKI Survey 2011 Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 106

Socialto edit integration styleClick media Master titlematurity model 8. Seamless• Click to edit Master text styles integration 7. Social log-in triggers Second level sharing 6. Users stay on site with social Third level log-in – Fourth level 5. Aggregate discussion on site » Fifth level 4. Brand integrated in social channels 3. Link away but encourage sharing 2. Link away with no strategy 1. No social integration • Source: http://www.web-strategist.com/blog/2010/05/19/slides-roadmap-for-integration-of-social-into-your- corporate-website/ Einat Shimoni’s work Copyright 2010 @STKI Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 107 Do not remove source or attribution from any graphic or portion of graphic 107

E-business trends : title styleClick to edit Master E-businessSocial commerce is hot!  Group buying (very hot!): Zynga, Groupon, CrowdStar •Click to shopping: Dell outlet onstyles Real time edit Master text Twitter Second level  Location based: Foursquare + PepsiCo, FacebookPlaces Third levelRight now social shopping focuses on attracting potential customers more thantransactions & loyalty – Fourth level » Fifth level Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 108 108 Source: GigaOM report: “The Near-Term Evolution of Social Commerce”

Click to edit Master title styleWar of IT versus marketing E-business• Click to edit Master • Cool multiple native text styles Second level applications? Third level – Fourth level • Single web application » Fifth level suitable for all devices? Source: Unica (Interactive marketing eBook report) Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 109

Click to edit Master title style E-business• Click to edit Master text styles Second level Third level – Fourth level » Fifth level Einat Shimoni’s work Copyright 2010 @STKI Source: Informationweek report: “Why IT Must Sort Out App Einat Shimoni’s work Copyright 2011 @STKI or attribution from any graphic or portion of graphic Do not remove source 110 Do not remove source or attribution from any graphic or portion of graphic 110 Mobilization Challenges”

Click to edit vs Mobile Platforms Native App Master title style• Click toare looking for solutions which allow them to build & Most ITOs edit Master text styles manage business logic & content in one central place that Second level automatically support all multiple devices & OS Third level Which of the following approaches represent how you’ll build mobile apps – Fourth level for external customers in 2011? » Fifth level Mobile Platform 58% Native app 35% Mobile Web 7% STKI Survey 2011 Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 111

ClickWorld Wide Trend is different the to edit Master title style• Click to edit Master text styles Second level Third level – Fourth level » Fifth level Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 112

What can IT do?Click to edit Master title style E-business• Click to edit Master text styles Work with marketing to integrate social media into website and applications Second level Expose marketers to relevant technologies: Third media  SMMS (Sociallevel management systems): – Fourth level  CoTweet, HootSuite, Sprinklr, Objective Marketer, Expion, SpredFast, or Seesmic Fifth level »  Listening platforms  Sentiment Analysis tools  Social media Analysis  Social CRM tools (check what exists in your current CRM package, you will be surprised it most likely has some of the capabilities)  Social should be a parameter in BI  Help in measuring ROI (survey tools, BI)  Be active, not passive Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 113

To summarize…Click to edit Master title style•• Click to edit Master text styles Bring back scattered IT projects• Second level Watch out for potential IT – business conflict (BI, mobile, SaaS)• Third level Consider delivery channels for each application project• – a box, cloud Industry in Fourth level and mobile will simplify ease of use but » Fifth level will require many changes from IT• Social media will become another dimension on almost all business apps• Consumerization & customerization Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 114

Click to edit Master title style• Click to edit Master text styles Thank you! Second level Third level – Fourth level Einat Shimoni » Fifth level Blog: www.einatstki.blogspot.com Twitter: EinatShimoni Einat Shimoni’s work Copyright 2011 @STKI Do not remove source or attribution from any graphic or portion of graphic 115

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2011 Enterprise Applications Trends

by Einat Shimoni on Mar 29, 2011

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2011 Enterprise Applications Trends — Presentation Transcript