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Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
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Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation

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The presentation helps to demystify social media tools and technology, and provide practical advice to creating, marketing and managing an online personal brand.

The presentation helps to demystify social media tools and technology, and provide practical advice to creating, marketing and managing an online personal brand.

Published in: Education, Technology, Business
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  • Set up a Google alert for your name or company so every time you are mentioned you know.
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    • 1. Tweets, Likes & Blogs:<br />Creating & Managing Your <br />Professional Reputation<br />
    • 2. Eileen O’Brien<br />Director of search & innovation<br />Maureen Hall<br />Digital marketing strategist<br />Connecting People+Brands<br />
    • 3. What Is Social Media?<br />A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations<br />Groundswell <br />by Charlene Li & Josh Bernoff<br />“<br />”<br />
    • 4. Social Media Explosion<br />Social media is not a strategy, but a tactic<br />Start with an objective, create a strategy and determine the best tactics<br />What do you want to accomplish?<br /><ul><li> New job or promotion
    • 5. Increased industry visibility
    • 6. Increased knowledge</li></li></ul><li>Too Much Information<br />e-News RECEIVED per week:<br />e-News READ per week:<br />
    • 7. Social Media is a Tactic<br />Social media is not a strategy, but a tactic<br />Start with an objective, create a strategy and determine the best tactics<br />What do you want to accomplish?<br /><ul><li> New job or promotion
    • 8. Increased industry visibility
    • 9. Increased knowledge</li></li></ul><li>Search Yourself<br />
    • 10. Search Yourself<br />
    • 11. How Do You Want to Be Known? <br />
    • 12. The Basics<br />Squat on your name on social media platforms: namechk.com <br />Consistent photo and profile<br />
    • 13. What’s Your Story?<br />“<br />”<br />
    • 14. Caveats<br />Follow your company’s social media policy<br />Be transparent <br />State that opinions are your own<br />Roche example:<br /><ul><li>Roche.com/socialmedia
    • 15. Roche.com/social_media_guidelines.pdf</li></li></ul><li>Just Jump In<br />
    • 16. LinkedIn<br />
    • 17. Leverage LinkedIn<br /><ul><li>Professional photo
    • 18. Personalized URL
    • 19. Linkedin.com/in/name
    • 20. Link to all sites
    • 21. Embed blog
    • 22. Status updates
    • 23. Consider linking Twitter
    • 24. Can show books reading, trips </li></li></ul><li>Leverage LinkedIn<br /><ul><li>Personal note with invites
    • 25. Only link to people you know</li></li></ul><li>Leverage LinkedIn<br />Expand on groups<br />
    • 26. http://www.linkedin.com/signal/<br />
    • 27. Facebook<br />
    • 28. Facebook<br />Claim Personal URL<br />www.Facebook.com/YourName<br />Friends & Family<br />Causes / Communities<br />Hobbies<br />
    • 29. YouTube<br />
    • 30. The Value of YouTube<br />Free, customized channel<br />YouTube.com/HBAGP<br />Second largest volume of searches<br />A keyword-tagged video is 50 times more likely to appear on the first page of a Google search result compared with a traditional web page<br />(Forrester Research)<br />
    • 31. Blogging<br />
    • 32. The Value of Blogging<br /><ul><li>Excellent for search
    • 33. Enables thought leadership
    • 34. Leverage content fully
    • 35. Sites will repost content
    • 36. If too time consuming, consider:
    • 37. Guest blogging
    • 38. Combine forces with others
    • 39. Comment on other blogs</li></ul>Image courtesy of Sasha Wolff on Flickr<br />
    • 40. Twitter<br />
    • 41. What’s Twitter?<br />A free social networking & microblogging service that allows users to send updates or tweets (text-based posts up to 140 characters long) to anyone who opts to receive them<br />Asks: What’s Happening?<br />Image courtesy of Robert Scobleon Flickr<br />
    • 42. An Example of a Twitter Profile<br />
    • 43. Twitter: How to Use It<br />Use Twitter interface <br />Download TweetDeckfor free or use HootSuite.com <br />Columns for all friends, mentions, direct messages <br />
    • 44. Twitter: The Vernacular<br />@eileenobrien in a message brings it to my attention – this is a “mention”<br />D eileenobrien in a message is a private “direct message,” or DM <br />RT is a ReTweet (rebroadcast of a message)<br />
    • 45. Twitter Hashtags<br />Use hashtags # for easy searching or curating of information<br /> #socpharm, #hcsm, #hcsmeu,#mhealth<br />Hashtags.org: to find a hashtag topic or to see what a hashtag means<br />
    • 46. URL Shorteners<br />Get a free http://bit.ly account to shorten URLs<br />Tracks how many times your link is clicked<br />
    • 47. Twitter: Who to Follow<br />Thought leadership and cause enthusiasts<br />Search on topics of interest<br />Look at who others follow<br />Take your time<br />
    • 48. Tweetchats<br />Tweetchat: discussion about a specific topic at a preassigned day/time<br /><ul><li>http://bit.ly/twitterchats
    • 49. #SocPharm: Wed 8-9 pm EST</li></li></ul><li>Twitter: How to Get Followers<br /><ul><li>Quality over quantity
    • 50. When you follow someone send a tweet
    • 51. Search on topic & answer questions
    • 52. Live-tweet conferences
    • 53. Engage, say thank you
    • 54. Add yourself to yellow pages
    • 55. www.twellow.com
    • 56. www.wefollow.com</li></li></ul><li>SlideShare<br />
    • 57. SlideShare.net<br /><ul><li>Free account, post and tag presentations
    • 58. Access this presentation on http://slideshare.net/eileenobrien</li></li></ul><li>Summary<br />
    • 59. How Do You Find the Time?<br /><ul><li>Fit it into what you’re already doing
    • 60. Small chunks of time
    • 61. Use social media to curate content
    • 62. You’ll cut down on your email
    • 63. It’s a worthy investment</li></li></ul><li>The Golden Rules<br /><ul><li>Social media is all about being human, so have personality
    • 64. Never say anything you wouldn’t say in front of your mother
    • 65. It’s all about building relationships
    • 66. Treat others with respect
    • 67. Be generous
    • 68. Add value</li></ul>Image courtesy of Jason on Flickr<br />
    • 69. Thank You!Questions? <br />
    • 70. Eileen O’Brien<br />Director of search & innovation<br />Maureen Hall<br />Digital marketing strategist<br />Connecting People+Brands<br />

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