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  1. 1. QuickStart to WordPress Westchester Community CollegeCenter for the Digital Arts—Peekskill Extension March 2, 2013 Eileen MacAvery Kane
  2. 2. AgendaI. Overview of WordPressII. OptionsIII. GoalsIV. PlanV. Designing and Adding ContentVI. ResourcesVII. Hands-on
  3. 3. What is Wordpress?
  4. 4. • Web software you can use to create a blog (weblog) or website• CMS (Content Management System)• Computer program that allows you to edit, publish, modify, and manage content on your website online• Free and open source
  5. 5. What is it used for?
  6. 6. Blogging
  7. 7. Advertising
  8. 8. Non Profits
  9. 9. eCommerce
  10. 10. Portfolios
  11. 11. Combination
  12. 12. Why WordPress?
  13. 13. WordPress Benefits • Easy installation • Interactivity • Easy customization • Large supportive community • Easy maintenance • Multiple plug-ins • Search engine friendly • Design flexibility • RSS Feeds • Multiple users • Schedule Posts • Generates lots of trafficSource: http://www.drostdesigns.com/wordpress-web-design-top-12-benefits-of-designing-your-website-with-wordpress/
  14. 14. Look at all your options
  15. 15. Social Networking
  16. 16. eCommerce
  17. 17. Wordpress.org / Wordpress.com / Edublogs• Wordpress.com is free but you need to use the wordpress.com url (i.e. name.wordpress.com)• Limited amount of space and options with Wordpress.com• No ads with Wordpress.com• Pay for hosting and domain with Wordpress.org• Wordpress.org requires more technical knowledge• Wordpress.org better for SEO (Search Engine Optimization)• Edublogs have a Wordpress engine and functions like wordpress.com, different levels (some free, some not)Source: http://en.support.wordpress.com/com-vs-org/
  18. 18. Wordpress.org (host yourself)
  19. 19. Wordpress.com (use them to host)
  20. 20. Wordpress.edublog.org (use their host)
  21. 21. Getting Started
  22. 22. Define your goals
  23. 23. Website Goals• Advertise• Non-profit/Fundraising• Information• eCommerce• Portfolio site• Self-promotion
  24. 24. Personal goals
  25. 25. Personal Goals• Easy to build• Easy to maintain and update• Easy to find• Economical• Showcase creativity
  26. 26. Make a plan
  27. 27. Sitemaps• Types: - Flowchart - Table - List• Include: - Brand Identity - Pages (main navigation and sub nav) - Posts
  28. 28. Visual tone and layout
  29. 29. LayoutNot all themes are created equal, follow webusability guidelines for:• Branding (top left)• Navigation (top or left sidebar)• Search (always include one)
  30. 30. Design ComponentsLook for themes that follow design principles:• 3 levels of Hierarchy• Color – limited to 3 colors• Typography – no more than 3 different fonts• Rule of Thirds or other grid structureREMEMBER THE POWER OF 3
  31. 31. http://ilovetypography.com/
  32. 32. http://fstop2.photocrati.com/
  33. 33. http://www.wordpressthemesbook.com/education/
  34. 34. Addingimages, media, and content
  35. 35. Images• Keep size reasonable – approx. 800 x 600 at 72 ppi• Edit images directly in blog or use image editing software: iPhoto, Picnik, for optimum results• Save as RGB in jpeg, gif, or png format• Make sure you follow image usage rights guidelines (use your own or images that you have permission to use)
  36. 36. MediaUpload to free video hosting sites•YouTube•Vimeo•Flickr
  37. 37. Content• Write like you talk• KISS – keep it short and simple• Keep it lively, make it snappy and snazzy• Link often and use keywords• Use headlines and short sentences• Proof-read for typos and grammar• Make it worthwhile• Post often• Always respond
  38. 38. Posts vs. PagesPOSTS PAGES• Time-based • Static content• Relational • Non-relational• Part of group (categories) • Permanent fixtures• Need to be organized • Macro-level• Ephemeral • Site information RULE OF THUMB Pages for info that doesn’t change Posts for info that is updated and transient
  39. 39. SEO• Unique and useful content.• Quality and relevant backlinks• Title tags should be unique and contain your main keywords.• Your website shouldnt have many sub menus, and its pages should be interlinked.
  40. 40. Prioritize1. Determine which type of hosting you will use (wordpress.org, wordpress.com, edublog)2. Make a plan for navigation3. Pick posts or a page for home page4. Find a theme5. Add content: pages, posts, widgets6. Determine comment protocol7. Extend — plugins, link to social media sites8. Find what you don’t know when you need it
  41. 41. ResourcesWordPress resourceshttp://wordpress.com/http://wordpress.org/http://edublogs.org/Domains and Hosting (always search online for discount coupon codes)http://www.bluehost.com/http://www.top10bestwebsitehosting.com/WordPress Themes (search online and read reviews for free and premium themes)http://wpmix.com/http://www.tripwiremagazine.com/2012/08/simple-wordpress-themes.htmlhttp://www.woothemes.com/http://www.elegantthemes.com/http://themeforest.net/item/luxury-wordpress-template/83220http://www.wpdaddy.com/category/educationhttp://www.wordpressthemesbook.com/education/http://thethemefoundry.com/wordpress/Helphttp://codex.wordpress.org/http://www.smashingmagazine.com/learning-wordpress-useful-wordpress-tips-tutorials/http://ynda.com
  42. 42. Dive in and try it!