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Chester Library QuickStart to WordPress
 

Chester Library QuickStart to WordPress

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Chester Library QuickStart to WordPress Chester Library QuickStart to WordPress Presentation Transcript

  • How to Design a Website with WordPress Chester Public Library January 11, 2014 Eileen MacAvery Kane
  • Agenda I. Overview of WordPress II. Options III. Goals IV. Plan V. Designing and Adding Content VI. Resources VII. Hands-on
  • What is Wordpress?
  • • Web software you can use to create a blog (weblog) or website • CMS (Content Management System) • Computer program that allows you to edit, publish, modify, and manage content on your website online • Free and open source
  • What is it used for?
  • Blogging
  • Advertising
  • eCommerce
  • Portfolios
  • Why WordPress?
  • WordPress Benefits • Easy installation • Interactivity • Easy customization • Large supportive community • Easy maintenance • Multiple plug-ins • Search engine friendly • Design flexibility • RSS Feeds • Multiple users • Schedule Posts • Generates lots of traffic Source: http://www.drostdesigns.com/wordpress-web-design-top-12-benefits-of-designing-your-website-with-wordpress/
  • Look at all your options
  • Other Free Options
  • eCommerce
  • Social Networking
  • Wordpress.org / Wordpress.com / Edublogs • Wordpress.com is free but you need to use the wordpress.com url (i.e. name.wordpress.com) for hosting • Limited amount of space and options with Wordpress.com • No ads with Wordpress.com • Pay for hosting and domain with Wordpress.org • Wordpress.org requires more technical knowledge • Wordpress.org better for SEO (Search Engine Optimization) • Edublogs have a Wordpress engine and functions like wordpress.com, different levels (some free, some not) Source: http://en.support.wordpress.com/com-vs-org/
  • Wordpress.org (pay for hosting yourself)
  • Wordpress.com (use them to host)
  • Wordpress.edublog.org (use their host)
  • Getting Started
  • Define your goals
  • Website Goals • • • • • • Advertise Non-profit/Fundraising Information eCommerce Portfolio site Self-promotion
  • Personal goals
  • Personal Goals • • • • • Easy to build Easy to maintain and update Easy to find Economical Showcase creativity
  • Determine your budget
  • Budget Considerations • Wordpress.com – No cost (unless you upgrade) • Wordpress Community (free or paid) – Ie. Edublogs, Photocrati • Self-hosted Wordpress – Domain (ie. 1and1.com $.99 for first year, $10.99) – Hosting Costs (ie. Bluehost 6.95 / month for 12 month contract) – Theme (ie. free to $39/year to $299 per theme) • E-Commerce Service Provider – Ie. Shopify, $29/month - $179/month
  • Make a plan
  • Gather Content
  • Content • Brand Identity • Text • Images
  • Find a Theme
  • Layout Not all themes are created equal, follow web usability guidelines for: • Branding (top left) • Navigation (top or left sidebar) • Search (always include one)
  • Design Components Look for themes that follow design principles: • • • • 3 levels of Hierarchy Color – limited to 3 colors Typography – no more than 3 different fonts Rule of Thirds or other grid structure REMEMBER THE POWER OF 3
  • http://ilovetypography.com/
  • http://fstop2.photocrati.com/
  • http://www.wordpressthemesbook.com/education/
  • Adding images, media, and content
  • Images • Keep size reasonable – approx. 1000 x 800 at 72 ppi • Edit images directly in blog or use image editing software: iPhoto, Picnik, Photoshop for optimum results • Save as RGB in jpeg, gif, or png format • Make sure you follow image usage rights guidelines (use your own or images that you have permission to use)
  • Media Upload to free video hosting sites •YouTube •Vimeo •Flickr
  • Content • • • • • • • • • Write like you talk KISS – keep it short and simple Keep it lively, make it snappy and snazzy Link often and use keywords Use headlines and short sentences Proof-read for typos and grammar Make it worthwhile Post often Always respond
  • Posts vs. Pages POSTS • Time-based • Relational • Part of group (categories) • Need to be organized • Ephemeral PAGES • Static content • Non-relational • Permanent fixtures • Macro-level • Site information RULE OF THUMB Pages for info that doesn’t change Posts for info that is updated and transient
  • SEO • Unique and useful content. • Quality and relevant backlinks • Title tags should be unique and contain your main keywords. • Your website shouldn't have many sub menus, and its pages should be interlinked. http://orange.score.org/resources/9-ways-boost-your-localsearch-results
  • Prioritize 1. Determine which type of hosting you will use (wordpress.org, wordpress.com, edublog) 2. Make a plan for navigation 3. Pick posts or a page for home page 4. Find a theme 5. Add content: pages, posts, widgets 6. Determine comment protocol 7. Extend — plugins, link to social media sites 8. Find what you don’t know when you need it
  • Dive in and try it!