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Presentation illustrates and elaborates on the scholarly article about Harlow Gale who, in the late 1890s, was the founder of The Psychology of Advertising. The cite for the article is: John Eighmey & Sela Sar 2007), "Harlow Gale and the Origins of the Psychology of Advertising," Journal of Advertising, Vol. 36, No. 4. pages 147-158.