How Advocacy is Marketing by John Eighmey

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Presentation given on July 28, 2010 to the Higher Education Advocacy Professionals 2010 Conference, University of Minnesota, Minneapolis, MN.

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  • John, thanks for presenting this information to us at our summer advocacy conference. These concepts are valuable to anyone who has to make a persuasive advocacy argument, and I encourage visitors to give it a close look.

    - Dana Bacon, UMN grassroots manager
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