Eighmey on Humor in Advertising

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This is presentation is both fun and informative. Learn how to attract attention, engage the audience in thinking, and then laughing all the way to the bank. Send me a ticket, happy to deliver.

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Eighmey on Humor in Advertising

  1. 1. Humor In Advertising (Laughing all the way to the bank.) John Eighmey University of Minnesota March 13, 2013 Copyright © 2013. John Eighmey All Rights Reserved
  2. 2. Five ways to have fun in advertising were identified through a process of “considered analysis.” ~ Altered States ~ Ripping Off the Arts ~ Slap Shtick ~ Exaggerated Claims ~ Strained Expectations
  3. 3. Altered States: Normal rules need not apply. “Western Movie” “Diner”
  4. 4. Ripping Off the Arts: Parody can pay. “Godfather” “Barney and George”
  5. 5. Slap Shtick: Stupid people tricks. “Breakthrough” “Blubber Lips”
  6. 6. Exaggerated Claims: Hyperbole on steroids.“Rocking Chair” “Broken Promises”
  7. 7. Strained Expectations: Genre bending.“Boring Announcer” “Desert”
  8. 8. You be the judge
  9. 9. You be the judge
  10. 10. You be the judge
  11. 11. That’s all folks!

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