One fine body…
- Minneapolis,MN, United States
- Industry Advertising / Marketing / PR
- Website eighmey.blogspot.com
- About John Eighmey’s journal articles on Internet advertising place him among the 10 most widely cited on the subject. His path-making article "Profiling User Responses to Commercial Websites" (see Journal of Advertising Research, March 1997) has been cited in 445 subsequent articles and books. For a conceptual and data-driven analysis of youth values and the propensity to act on values, read "Why Do Youth Enlist?" in Armed Forces & Society, Vol 32, No 2, Jan. 2006. For the big picture read "The Psychology of Persuasion: Perspectives for Theory, Research and Application in a Diverse World" co-authored with Osei Appiah and published by Cognella (2011).
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