Social media use in the queensland floods

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  • 1. Social Media Use in the Queensland Floods
    Image by campoalto
    Assoc. Prof. Axel Bruns / Dr. Jean BurgessQueensland University of Technology
    Assoc. Prof. Kate Crawford / Frances ShawUniversity of New South Wales
    ARC Centre of Excellence for Creative Industries & Innovation
  • 2. Crisis Communication research in the CCI
    ARC Centre of Excellence for Creative Industries & Innovation (national, based at QUT)
    Project: Media Ecologies & Methodological Innovation
    Aims to implement new methods to understand the changing media environment;
    Focusing on the relationship between social media and traditional media and communication platforms;
    Combining large-scale computer-assisted techniques with qualitative social research and close textual analysis
    Focus on Crisis Communication
    Natural disasters
    Other ‘acute events’
  • 3. Crisis Communication research in the CCI
    Jan-April 2011
    Focus on uses of social media during the Qld Floods
    Archive of tweets using #qldfloodshashtag
    Analysis
    Volume of tweets over time
    @replies and retweets: key actors and their networks
    URLs: key media resources, user-uploaded images and videos
    Emergence and uptake of hashtags and other user conventions
    Content analysis: themes and purposes over time
  • 4. Case study: @QPSMedia
  • 5. Next steps
    More forensics: successes and failures, especially rumours and misinformation
    Further comparison with other recent natural disasters
    Comparing mainstream and social media coverage
    Social context: in-depth interviews with residents
    Direct engagement with emergency services, government and media
  • 6. Twitter and the Queensland Floods: #qldfloods tweets
    10 Jan 2011 11 Jan 2011 12 Jan 2011 13 Jan 2011 14 Jan 2011 15 Jan 2011
  • 7. Local Focus: #qldfloods from Toowoomba to Brisbane
    Toowoomba vs. Lockyer/Grantham vs. Ipswich vs. Brisbane slide
    10 Jan 2011 11 Jan 2011 12 Jan 2011 13 Jan 2011 14 Jan 2011 15 Jan 2011
  • 8. Twitter and the Queensland Floods: #qldfloods posters
    retweet feeds
    mainstream media
    Qld Police
  • 9. Twitter and the Queensland Floods: #qldfloods @replies
    authorities
    mainstream media
  • 10. Twitter and the Christchurch Earthquake: #eqnz @replies
    mainstream media
    authorities
    utilities
  • 11. Key Accounts over Time
  • 12. @QPSmedia as Central #qldfloods Information Source
  • 13. #qldfloods Network Map – Most Active Accounts Only(Degree >= 15 / Node size: indegree / node colour: outdegree)
  • 14. Twitter Events in Perspective: Comparing the Main 24h
  • 15. Twitter and the Japanese Tsunami: Beyond the #Hashtag
  • 16. Twitter and the Queensland Floods
    First lessons:
    #qldfloods as coordinating tool – one central hashtag
    Go where the users are – and help establish hashtag
    Plus inventive additions – e.g. @QPSmedia #Mythbuster tweets
    Most activity by individuals – but key official accounts cut through
    Enable easy retweeting and sharing of messages
    Respond and engage
    Mainstream media are important in social media environments, too
    Twitter as an amplifier of key messages
    Twitter vs. Facebook – which works when?
  • 17. Image by campoalto
    http://mappingonlinepublics.net/
    @snurb_dot_info | a.bruns@qut.edu.au
    @jeanburgess | je.burgess@qut.edu.au
    @katecrawford | k.crawford@unsw.edu.au