Presented at Stanford's Mobile Persuasion by Eric Holmen, President, at SmartReply. Covers mobile marketing, two case studies, and perspectives.

1. Mobile Persuasion Conference Friday, February 2, 2007 Stanford University• Palo Alto SmartReply, Inc. Eric Holmen, President Irvine, California SmartReply.com Mobile Marketing: by Permission, Only. Reality from the field. ©2007 SmartReply, Inc. Information herein not to be copied or referenced without written permission from SmartReply in advance.

3. Trends in Consumer Controlled Marketing Source: 2004 Yankelovich MONITOR Marketing Resistance Survey. 1. Stated, “Interested in products and services that enable me to block, skip or opt out of being exposed to marketing and advertising.” 69% 3. Avoid buying products that overwhelm them with marketing and advertising. 54% 2. Would describe themselves as “a person who tries to resist or avoid being exposed to marketing and advertising.” 60% 4. Have taken steps to reduce the amount of marketing and advertising exposed to. 46%