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OHLA 11 21 08 Presentation

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Lodging Innovatons and Trends

Lodging Innovatons and Trends

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OHLA 11 21 08 Presentation OHLA 11 21 08 Presentation Presentation Transcript

  • Ohio Hotel & Lodging Association 11/24/08 Lodging Innovation Presented By Eric B. Hansen, AIA, ISHC Director of Development Services Hotel & Leisure Advisors, LLC 14805 Detroit Avenue, Suite 420 Cleveland, OH  44107 Presentation by Eric B. Hansen, AIA, ISHC
  • Lodging Innovation Landscape Presentation by Eric B. Hansen, AIA, ISHC Hospitality Industry Frontier Defined: The Guest The Property Technology Innovations Design Innovations
  • Lodging Innovation The Guest Presentation by Eric B. Hansen, AIA, ISHC They want ‘equal to’ or ‘superior’ experience than what they can get at home Empowerment and choice - want to have control Amenity differentiation is no longer enough Who is the guest of today and tomorrow?
  • Lodging Innovation The Guest Presentation by Eric B. Hansen, AIA, ISHC 2009 TripAdvisor Survey
    • Travelers going lean and green
    • 73% plan on visiting a national park, hiking, adventure activities
    • Travelers are becoming more environmentally conscious
    • 34% plan on using eco-friendly hotels
  • Lodging Innovation The Guest Presentation by Eric B. Hansen, AIA, ISHC Zagat 2009 U.S. Hotels, Resorts & Spas Survey
    • 26% like hotels with eco-friendly practices
    • 29% like hotels with in-lobby flight check in
    • 56% like hotels with in-room WiFi
    • Main complaints: 48% poor service, and
    • 25% poor rooms
  • Lodging Innovation The Guest Presentation by Eric B. Hansen, AIA, ISHC NEXTgen Traveler Survey yPartnership & PhoCusWright
    • Tech savvy travelers spend 50% more
    • 56% read newspapers online
    • 18% never read hardcopy newspapers
    • Echo Boomers (18-28) & Baby Boomers (43-61) are equal in their use of technology
    • Usage of new technologies not only for the ‘young’ - ‘experienced challenged’
  • Lodging Innovation The Guest Presentation by Eric B. Hansen, AIA, ISHC Proliferation of new business models targeting a certain market segmentation Baby Boomers, Gen X, Gen Y demographics Want to be rewarded for traveling Determined, eager, ready for advancement – highly social, self sufficient, expects great design wherever Engines of change at work in defining the demographic
  • Lodging Innovation The Guest Presentation by Eric B. Hansen, AIA, ISHC Ken Dytchwald – 5 engines of change
    • Longevity Revolution
    • Middlescent age wave – Baby Boomers - 76 mil
    • Growth – demography – very predictable
    • Desire for new work/leisure balance
    • The rise of experiential consumption
  • Lodging Innovation The Guest Presentation by Eric B. Hansen, AIA, ISHC “ Its not a demographic, it’s a psychographic” Jim Abrahamson, Hyatt Guest segmentation is no longer about age Guest segmentation is about connectivity Guest segmentation is about engagement Guest segmentation is about communication
  • Lodging Innovation The Property Presentation by Eric B. Hansen, AIA, ISHC A hotel is a building/structure/property existing in:
    • The age of instant feedback – Web 2.0
    • The age of a global community
    • The age of social media – Facebook, Linked-in
    • The age of avatars
    Amenity differentiation is no longer enough
  • Lodging Innovation The Property Presentation by Eric B. Hansen, AIA, ISHC The hotel / guest relationship is evolving
    • Use of social media to define the personality
    • of the property for the world community
    • The hotel becomes its own personification in cyberspace – need to manage the ‘virtual image’ of the property
    • Continual, proactive social media use will become mainstream
    • Who is that hotel? What is it about? How does it feel about me? What do others say? Is it what it says it is?
  • Lodging Innovation The Property Presentation by Eric B. Hansen, AIA, ISHC The key to successfully incorporating innovations in a property is to:
    • Provide a balance between technology and design
    • Provide a balance between service and self-service
  • Lodging Innovation The Property Presentation by Eric B. Hansen, AIA, ISHC “ Whatever information is assailing you, distinguish between real and apparent change, basic shifts and fads, remembering that in the history of the world, most things remain constant. Differentiate between: basics and embellishment, rules and techniques, trends and fads, breakthroughs and refinements.” John Naisbitt, Mindset
  • Lodging Innovation Technology Presentation by Eric B. Hansen, AIA, ISHC “ Technology is an enabler to a good hospitality experience” Douglas C. Rice CEO Hotel Technology, Next Generation “ The evolution of technology is running ahead of cultural evolution, and the gap is increasing.” John Naisbitt, Mindset 89% of hotels have internet access in guest rooms AH&LA To guests - hotels are becoming ‘testing grounds’ for latest technologies
  • Lodging Innovation Technology Presentation by Eric B. Hansen, AIA, ISHC In-Room Entertainment
    • HDVOD – High Definition Video on Demand
    • Connectivity – the plug and play of guests personal media device to the TV or home theater system
    • iPod docking stations such as the iHome
    • Migration away from TV viewing to Internet viewing – guests favorite shows, news and sports whenever
    15 seconds rule
  • Lodging Innovation Technology Presentation by Eric B. Hansen, AIA, ISHC Guest Room Management
    • Touch screen technology – personal concierge – amenities positioned front and center
    • TV-based guest messaging – real-time weather – flight departures, personalized data for each guest
    • Guests control temperature, lighting, drapery, media
    • Customized wake-up experience – favorite music, shows, gradual lighting
  • Lodging Innovation Technology Presentation by Eric B. Hansen, AIA, ISHC Flight Information Systems
    • HD flat panels in lobby, restaurants or in-room TV
    • Real-time flight information
    • Keeps guests on site longer
    • Stand alone pod/kiosk for printing of boarding passes
  • Lodging Innovation Technology Presentation by Eric B. Hansen, AIA, ISHC RFID
    • Radio Frequency Identification - eWallet
    • Keyless entry
    • Cashless Payment
    • Mini bars, vending machines, in-room safes
  • Lodging Innovation Technology Presentation by Eric B. Hansen, AIA, ISHC Meeting Room Technology
    • Experience enhancement technologies
    • Digital reader boards
    • Guest Room TV Channels – real-time information
    • Cyber Cafes, HSIA throughout
    • VoIP – Voice over Internet Protocol
    • IP-based videoconferencing
  • Lodging Innovation Technology Presentation by Eric B. Hansen, AIA, ISHC Meeting Room Technology cont’d
    • Lighting controls, digital imaging, sound projectors
    • Digital capture – web casting services
    Meeting Room Green Issues
    • 100% post consumer fiber writing pads
    • Water served in pitchers
    • Biodegradable cutlery
  • Lodging Innovation Technology Presentation by Eric B. Hansen, AIA, ISHC Energy Management Solutions
    • Intelligent, integrated energy management
    • HVAC controls based upon occupancy
    • Wireless installations – PIR – Passive Infrared Technology
    • Occupancy and optical sensors
    • Increased life of equipment – run less often
    • Real-time building performance data
  • Lodging Innovation Design Presentation by Eric B. Hansen, AIA, ISHC Residential Market AIA Home Design Survey
    • Special function rooms less popular
    • Air purification systems, geo-thermal, EMS, popular
    • Increase use in home energy efficient products
    • Increased use of tank-less water heaters, green flooring, etc.
  • Lodging Innovation Design Presentation by Eric B. Hansen, AIA, ISHC Hotel Design Characteristic Trends
    • Contrasting colors - becoming more eclectic
    • Open space flexibility – changing atmospheres, bring guests out of their rooms, socialize, work, entertain
    • Check-in kiosk – podiums – choice of rooms
    • Progressive music and lighting throughout the day
    • Bathrooms – more spa like – vanities are furniture – flexible lighting, water saving technologies
    • More window area and higher ceilings
  • Lodging Innovation Design Presentation by Eric B. Hansen, AIA, ISHC Hotel Design Characteristic Trends cont’d
    • High design at an accessible price point
    • Hotels are becoming a testing ground for inspiring home décor and design – sale of branded beds, linens etc…
    • Look at amenity platforms in a whole different way – an experiential way
  • Lodging Innovation Design Presentation by Eric B. Hansen, AIA, ISHC Allergy Free Rooms
    • Kills 98% to 99% indoor allergens
    • Hypoallergenic linens
    • Surface shields to protect from dust and bacteria
    • 5 air changes per hour
    • Entire floors allergy-free
    • Trend moving towards conference, meeting, and banquet space
  • Lodging Innovation Design Presentation by Eric B. Hansen, AIA, ISHC Green Initiatives
    • Not every thing needs to be done in order to make a difference
    • Four Green Certification Opportunities
    LEED - Leadership in Energy and Environmental Design Green Globes - assessment and rating system Green Seal – product and property certification ECOTEL – certification based on operations
  • Lodging Innovation Design Presentation by Eric B. Hansen, AIA, ISHC H&LA GM Trend Interviews
    • Flat Panel TV installation
    • WiFi with increasing bandwidth
    • Use of gathering space in specific ways
    • Eco-Friendly
    • Re-think use of furniture
    • Video Tours on Web
    • Leverage location for experiential/education tourism
  • Lodging Innovation Future Presentation by Eric B. Hansen, AIA, ISHC Random thoughts and discussion
    • Harness workout energy – leverage fitness equipment
    • Revenue management through a non-fixed asset
    • WATG Radical Innovation award - The e/merse hotel: redefining the urban hotel experience
    • ????-free hotel zones
  • Lodging Innovation Presentation by Eric B. Hansen, AIA, ISHC Curvware What do you call it when you don’t want to call it out of the box thinking?
  • Lodging Innovation Presentation by Eric B. Hansen, AIA, ISHC Remember the balance…
  • Questions? Eric B. Hansen, AIA, ISHC Director of Development Services Hotel & Leisure Advisors, LLC 14805 Detroit Avenue, Suite 420 Cleveland, OH  44107 Phone: 216-228-7000 Fax: 216-228-7320 Email: [email_address] Web: www.hladvisors.com Presentation by Eric B. Hansen, AIA, ISHC
  • Hotel & Leisure Advisors Presentation by Eric B. Hansen, AIA, ISHC
    • A hospitality consulting firm specializing in appraisals, feasibility studies, project development analysis, impact analysis, economic impact studies, and litigation support for hotels, resorts, waterparks, conference and convention centers, golf courses, ski resorts and other leisure real estate.
      • Over 1,000 studies in more than 45 states
      • Ranked as a 2008 top 10 hotel consulting firms by Hotel & Motel Management Magazine
      • Excellent resources including an extensive database of financial statements, solid contacts with hotel franchise companies
      • Thorough research capabilities utilizing regional economic information, census data, tourism stats, employment trends, corporate, group and leisure demand interviews, local area interviews
  • Hotel & Leisure Advisors Presentation by Eric B. Hansen, AIA, ISHC
  • Hotel & Leisure Advisors Presentation by Eric B. Hansen, AIA, ISHC
      • David J. Sangree, MAI, CPA, ISHC
      • President
      • Over 25 years in the hospitality and appraisal industry
      • MAI Appraiser
      • Certified Public Accountant
      • International Society of Hospitality Consultants
      • Eric B. Hansen, AIA, ISHC
      • Director of Development Services
      • Over 14 years in the hospitality industry
      • AIA Licensed Architect
      • International Society of Hospitality Consultants