15   minutes,   15   new rules for startups.mahesh@seedfund.in@maheshmurthy<seedfund>
Learnings from brands managed<seedfund>
Learnings from brands created<seedfund>
1    Geography is historyYou can design your business to start from anywhere.Even Yeshwantpur.<seedfund>
2    The trend means the end. Prepare to be a trend-setter, not a trend-follower. Toil a few years in anonymity till then....
30                                 80                                   7025                                   6020       ...
4    Hard to enter a pre-existing sector.Easier to create a new one.Forget billion-dollar market size. Discover howbig it ...
5    Biggest determinant of success is insanecustomer delight and resulting word-of-mouth.Will your friend rave about your...
6    Your marketing IQ needs to be inverselyproportional to your marketing budgetAre you remark-worthy to your TG?If not, ...
+            >                    >             + 7    Digital is not just cheaper than TV as amarketing medium. It’s bigg...
8    Don’t think just 360. Think 360 by 365It’s not just about talking.But listening, responding, analysing, then talking....
9     Most important technical skill you need:recruitment & retention.Have charisma & vision to recruit for less or free?C...
10   World’s most successful VC’s: customersVast majority of Indian and global Fortune 500 nevergot VC money to start.We’r...
11   Before getting a VC in, think aboutgetting them out.Can you IPO? Really?Can you be acquired? Do you want to?<seedfund>
12   Forget about “team”. Here it starts withone person.VCs may parrot the Silicon Valley line. But it’sdifferent here. On...
13   Hereditary brilliance isn’t bankable.Institutionalised brilliance is.Can your firm survive without you?Do you get ric...
14    Be eco-friendly with money. Breakeven by burning as little as possible.Downturns can happen at any time. Survival is...
15     The pot of gold is the rainbow.The payout is an awesome life.Nobody dies of entrepreneurship.It’s the best kind of ...
@     Thanks, I’m mahesh@seedfund.in@maheshmurthy+91 98922 49969<seedfund>
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15 new rules for startups

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Don't think just 360, think 360 by 365.

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15 new rules for startups

  1. 1. 15 minutes, 15 new rules for startups.mahesh@seedfund.in@maheshmurthy<seedfund>
  2. 2. Learnings from brands managed<seedfund>
  3. 3. Learnings from brands created<seedfund>
  4. 4. 1 Geography is historyYou can design your business to start from anywhere.Even Yeshwantpur.<seedfund>
  5. 5. 2 The trend means the end. Prepare to be a trend-setter, not a trend-follower. Toil a few years in anonymity till then.<seedfund>
  6. 6. 30 80 7025 6020 5015 40 3010 20 5 10 0 0 A B C D E A B C D E 3 The winner takes it all. No room for complacence. Be no.1 or no.2. Or don’t bother. Big rewards for success. <seedfund>
  7. 7. 4 Hard to enter a pre-existing sector.Easier to create a new one.Forget billion-dollar market size. Discover howbig it is as you go along.<seedfund>
  8. 8. 5 Biggest determinant of success is insanecustomer delight and resulting word-of-mouth.Will your friend rave about your product or serviceto a stranger in a bar, unbidden?<seedfund>
  9. 9. 6 Your marketing IQ needs to be inverselyproportional to your marketing budgetAre you remark-worthy to your TG?If not, start again.<seedfund>
  10. 10. + > > + 7 Digital is not just cheaper than TV as amarketing medium. It’s bigger.Can you get digital word-of-mouth working?Facebook = 2.5 X IPL match, Google = 15 x ToI<seedfund>
  11. 11. 8 Don’t think just 360. Think 360 by 365It’s not just about talking.But listening, responding, analysing, then talking.Do so 24 by 7. Restructure.<seedfund>
  12. 12. 9 Most important technical skill you need:recruitment & retention.Have charisma & vision to recruit for less or free?Can you stave off “market salaries”?<seedfund>
  13. 13. 10 World’s most successful VC’s: customersVast majority of Indian and global Fortune 500 nevergot VC money to start.We’re the second-best option.<seedfund>
  14. 14. 11 Before getting a VC in, think aboutgetting them out.Can you IPO? Really?Can you be acquired? Do you want to?<seedfund>
  15. 15. 12 Forget about “team”. Here it starts withone person.VCs may parrot the Silicon Valley line. But it’sdifferent here. One’s a good start.<seedfund>
  16. 16. 13 Hereditary brilliance isn’t bankable.Institutionalised brilliance is.Can your firm survive without you?Do you get richer over the weekend?<seedfund>
  17. 17. 14 Be eco-friendly with money. Breakeven by burning as little as possible.Downturns can happen at any time. Survival is80% of winning.<seedfund>
  18. 18. 15 The pot of gold is the rainbow.The payout is an awesome life.Nobody dies of entrepreneurship.It’s the best kind of life there is.<seedfund>
  19. 19. @ Thanks, I’m mahesh@seedfund.in@maheshmurthy+91 98922 49969<seedfund>
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