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Dow Jones Insight Overview
Dow Jones Insight Overview
Dow Jones Insight Overview
Dow Jones Insight Overview
Dow Jones Insight Overview
Dow Jones Insight Overview
Dow Jones Insight Overview
Dow Jones Insight Overview
Dow Jones Insight Overview
Dow Jones Insight Overview
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Dow Jones Insight Overview

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Dow Jones Insight gives you a 360° view of events and conversations wherever they’re happening – in print, online or on video, from New York to Iran to China – plus the tools and expertise to …

Dow Jones Insight gives you a 360° view of events and conversations wherever they’re happening – in print, online or on video, from New York to Iran to China – plus the tools and expertise to synthesize millions of news articles and social media posts into meaningful reports.

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  • 1. Doug Egan
    Senior Sales Executive
    Dow Jones Insight Overview
  • 2. Dow Jones Insight is a comprehensive media analytics service that provides a complete and consistent picture of your global media coverage across both social and traditional media.
    It enables corporate communications professionals to:
    Accurately measure campaigns
    Effectively manage risk
    Uncover opportunities early
    Get the Most Complete and Consistent View of Your Media Coverage
    2
  • 3. Content, Expertise and Analysis to Provide You with the Big Picture
    3
  • 4. Research and analyze potential pitches and emerging trends
    Enlist Dow Jones Expertise along every step of your measurement process, from set-up to analysis to reporting
    Track, evaluate and share your success with your internal stakeholders
    Creating the Full Media Landscape
    4
  • 5. Flexible Dashboards & Analytics Across All Media Types Globally
    5
    Analyze by:
  • Active Grid: At a Glance View of Media Coverage
    6
    • Quickly identify media hot spots and what is driving coverage
    • 18. Multiple grids for logical groupings e.g. divisions
    • 19. Quickly create new charts, KPIs, alerts or access headlines
  • Dashboard View
    7
    Identify:
  • Executive Reports
    8
  • 28. Success Story: South Africa Tourism
    • Goal: Promote South Africa as a tourist destination
    • 29. Analyzes all traditional and social media in 15 target markets
    • 30. Evaluating brand perception, issues related to brand and events, such as World Cup
    • 31. Analysis helps them understand the factors that impact their messages
    • 32. Adjust messages and strategy based on data
    “We were truly impressed with Dow Jones’s unique combination of global reach with extensive local content. In addition, Dow Jones impressed us with its strategic thinking, the functionality of its technology and most importantly, its understanding of our brand and business needs.”
    CMO South Africa Tourism
    9
  • 33.
    • Get a faster, more accurate picture of your media results and ensure your program is agile and on target
    • 34. Dow Jones Insight provides a complete and consistent picture of your global media footprint across both social and traditional media
    • 35. The Dow Jones Media Lab will save you time by providing expertise and in-depth analysis in easily digestible reports
    Why Do You Need Dow Jones Insight?
    10

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