Dow Jones Insight Overview


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Dow Jones Insight gives you a 360° view of events and conversations wherever they’re happening – in print, online or on video, from New York to Iran to China – plus the tools and expertise to synthesize millions of news articles and social media posts into meaningful reports.

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Dow Jones Insight Overview

  1. 1. Doug Egan<br />Senior Sales Executive<br />Dow Jones Insight Overview<br />
  2. 2. Dow Jones Insight is a comprehensive media analytics service that provides a complete and consistent picture of your global media coverage across both social and traditional media.<br />It enables corporate communications professionals to:<br />Accurately measure campaigns<br />Effectively manage risk <br />Uncover opportunities early<br />Get the Most Complete and Consistent View of Your Media Coverage<br />2<br />
  3. 3. Content, Expertise and Analysis to Provide You with the Big Picture<br />3<br />
  4. 4. Research and analyze potential pitches and emerging trends<br />Enlist Dow Jones Expertise along every step of your measurement process, from set-up to analysis to reporting<br />Track, evaluate and share your success with your internal stakeholders<br />Creating the Full Media Landscape<br />4<br />
  5. 5. Flexible Dashboards & Analytics Across All Media Types Globally<br />5<br />Analyze by:<br /><ul><li>Brands:
  6. 6. Benefits
  7. 7. Attributes
  8. 8. Characteristics
  9. 9. Companies
  10. 10. Competitors
  11. 11. Organizations
  12. 12. Spokespeople
  13. 13. Messages
  14. 14. Issues
  15. 15. Media type
  16. 16. Geography
  17. 17. Favorability</li></li></ul><li>Active Grid: At a Glance View of Media Coverage <br />6<br /><ul><li>Quickly identify media hot spots and what is driving coverage
  18. 18. Multiple grids for logical groupings e.g. divisions
  19. 19. Quickly create new charts, KPIs, alerts or access headlines</li></li></ul><li>Dashboard View <br />7<br />Identify:<br /><ul><li>Trends by company
  20. 20. Trends by industry
  21. 21. Top Journalists
  22. 22. Top Bloggers
  23. 23. Top Blogs
  24. 24. Sentiment
  25. 25. Hot spots
  26. 26. Weaknesses
  27. 27. Strengths</li></li></ul><li>Executive Reports<br />8<br />
  28. 28. Success Story: South Africa Tourism<br /><ul><li>Goal: Promote South Africa as a tourist destination
  29. 29. Analyzes all traditional and social media in 15 target markets
  30. 30. Evaluating brand perception, issues related to brand and events, such as World Cup
  31. 31. Analysis helps them understand the factors that impact their messages
  32. 32. Adjust messages and strategy based on data</li></ul>“We were truly impressed with Dow Jones’s unique combination of global reach with extensive local content. In addition, Dow Jones impressed us with its strategic thinking, the functionality of its technology and most importantly, its understanding of our brand and business needs.” <br />CMO South Africa Tourism<br />9<br />
  33. 33. <ul><li>Get a faster, more accurate picture of your media results and ensure your program is agile and on target
  34. 34. Dow Jones Insight provides a complete and consistent picture of your global media footprint across both social and traditional media
  35. 35. The Dow Jones Media Lab will save you time by providing expertise and in-depth analysis in easily digestible reports</li></ul>Why Do You Need Dow Jones Insight?<br />10<br />