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Ch 15 designing and managing integrated marketing channels, estrella

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  • 1. TOP 10 Learning Questions for
    Chapter 15: Designing and Managing Integrated Marketing Channels
    EfrenEwoldEstrella
    December 17, 2010
    1
    http://efrenewold.blogspot.com
  • 2. 1. Which of the following is an example of Push Strategy
    Nokia
    Starbucks
    Avon Products
    San Miguel Products
    None of the Above
    2
    http://efrenewold.blogspot.com
  • 3. A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product.
    The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers.
    Push Strategy
    3
    http://efrenewold.blogspot.com
  • 4. Push Strategy
    4
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  • 5. 1. Which of the following is an example of Push Strategy
    Nokia
    Starbucks
    Avon Products
    San Miguel Products
    None of the Above
    5
    http://efrenewold.blogspot.com
  • 6. 2. Which of the following is an example of Pull Strategy?
    Trade Show Promotions
    Negotiation with your retailers to stock your product.
    Direct selling to your customers in showroom or face to face.
    Point of sale display.
    Advertising and mass media promotion.
    6
    http://efrenewold.blogspot.com
  • 7. Pull Strategy
    A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product.
    If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers.
    7
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  • 8. Pull Strategy
    8
    http://efrenewold.blogspot.com
  • 9. 2. Which of the following is an example of Pull Strategy?
    Trade Show Promotions
    Negotiation with your retailers to stock your product.
    Direct selling to your customers in showroom or face to face.
    Point of sale display.
    Advertising and mass media promotion.
    9
    http://efrenewold.blogspot.com
  • 10. 3. All statements are true except for one:
    Globe offering a post paid plan for Iphone in an example of Exclusive Distribution
    7-11, Mini-Stop, and Mercury Drug is an example of Intensive Distribution.
    Porsche is an example of Selective Distribution.
    Honda is an example of Exclusive Distribution..
    A and D.
    10
    http://efrenewold.blogspot.com
  • 11. Three Intermediate strategies that a company use at each channel level.
    11
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  • 12. 3. All statements are true except for one:
    Globe offering a post paid plan for Iphone in an example of Exclusive Distribution
    7-11, Mini-Stop, and Mercury Drug is an example of Intensive Distribution.
    Porsche is an example of Selective Distribution.
    Honda is an example of Exclusive Distribution.
    A and D.
    12
    http://efrenewold.blogspot.com
  • 13. 4. These are sets of interdependent organizations involved in the process of making a product or service available for use or consumption.
    Channel Conflict.
    Marketing Channel.
    Value Networks.
    Vertical Marketing System.
    Horizontal Marketing System..
    13
    http://efrenewold.blogspot.com
  • 14. Marketing Channel
    14
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  • 15. 4. These are sets of interdependent organizations involved in the process of making a product or service available for use or consumption.
    Channel Conflict.
    Marketing Channel.
    Value Networks.
    Vertical Marketing System.
    Horizontal Marketing System..
    15
    http://efrenewold.blogspot.com
  • 16. 5. _____________, consists of producers, wholesalers, and retailers acting as a unified system.
    Horizontal Marketing Channel.
    Conventional Marketing Channel.
    Vertical Marketing System.
    Multichannel Marketing System.
    Unconventional Marketing System.
    16
    http://efrenewold.blogspot.com
  • 17. Vertical Marketing System
    17
    Vertical Marketing System - consists of producers, wholesaler, and retailers acting as a unified system.
    http://efrenewold.blogspot.com
  • 18. 5. _____________, consists of producers, wholesalers, and retailers acting as a unified system.
    Horizontal Marketing Channel.
    Conventional Marketing Channel.
    Vertical Marketing System.
    Multichannel Marketing System.
    Unconventional Marketing System.
    18
    http://efrenewold.blogspot.com
  • 19. 6. _____________, exists when the manufacturer has established two or more channels that sell to the same market.
    Channel Conflict.
    Vertical Channel Conflict.
    Horizontal Channel Conflict.
    Multichannel Conflict.
    Channel Coordination.
    19
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  • 20. Multichannel Conflict
    20
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  • 21. 6. _____________, exists when the manufacturer has established two or more channels that sell to the same market.
    Channel Conflict.
    Vertical Channel Conflict.
    Horizontal Channel Conflict.
    Multichannel Conflict.
    Channel Coordination.
    21
    http://efrenewold.blogspot.com
  • 22. 7. Amazon.com, E-bay, Zappos, and Alibaba are example of what?
    E-commerce.
    E-Business.
    Pure Click Companies
    Bricks and Clicks.
    E-Marketing.
    22
    http://efrenewold.blogspot.com
  • 23. Pure Click Companies
    23
    http://efrenewold.blogspot.com
  • 24. 7. Amazon.com, E-bay, Zappos, and Alibaba are example of what?
    E-commerce.
    E-Business.
    Pure Click Companies
    Bricks and Clicks.
    E-Marketing.
    24
    http://efrenewold.blogspot.com
  • 25. 8. ____________, purchase from same places in the same manner over time.
    Habitual Shoppers.
    High-Value Shoppers.
    Variety-Loving Shoppers.
    High-Involvement Shoppers.
    None of the above.
    25
    http://efrenewold.blogspot.com
  • 26. Understanding the Customer Needs:
    Habitual Shoppers: purchase from same manner over the same time.
    High-Value Shoppers: know their needs and “channel surf” a great deal before buying the lowest price.
    Variety-Loving Shoppers: gather information in many channels, take advantage high-touch services, and then buy in their favorite channel, regardless of price.
    High-Involvement Shoppers: gather information in all channels, make their purchase in a low-cost channel, but take advantage of customer support from high-touch channel.
    None of the above.
    26
    http://efrenewold.blogspot.com
  • 27. 8. ____________, purchase from same places in the same manner over time.
    Habitual Shoppers.
    High-Value Shoppers.
    Variety-Loving Shoppers.
    High-Involvement Shoppers.
    None of the above.
    27
    http://efrenewold.blogspot.com
  • 28. 9. This is what the company use when they lack the financial resources to carry out direct marketing, when direct marketing is not feasible, and when they can earn money by doing so.
    Direct Marketing.
    Networking.
    Intermediaries.
    Channeling.
    Funding.
    28
    http://efrenewold.blogspot.com
  • 29. Intermediaries
    29
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  • 30. Intermediaries
    This is what the company use when they lack the financial resources to carry out direct marketing, when direct marketing is not feasible, and when they can earn money by doing so.
    30
    http://efrenewold.blogspot.com
  • 31. 9. This is what the company use when they lack the financial resources to carry out direct marketing, when direct marketing is not feasible, and when they can earn money by doing so.
    Direct Marketing.
    Networking.
    Intermediaries.
    Channeling.
    Funding.
    31
    http://efrenewold.blogspot.com
  • 32. 10. What is/are the requirements in Designing Marketing Channel System?
    Analyzing the customer needs.
    Establishing Channel Objectives.
    Identifying and Evaluating Major Channel Alternatives.
    All of the above.
    None of the above.
    32
    http://efrenewold.blogspot.com
  • 33. Designing Marketing Channel System?
    33
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  • 34. 10. What is/are the requirements in Designing Marketing Channel System?
    Analyzing the customer needs.
    Establishing Channel Objectives.
    Identifying and Evaluating Major Channel Alternatives.
    All of the above.
    None of the above.
    34
    http://efrenewold.blogspot.com
  • 35. TOP 10 Learning Questions for
    Chapter 15: Designing and Managing Integrated Marketing Channels
    EfrenEwoldEstrella
    December 17, 2010
    35
    http://efrenewold.blogspot.com