Company Business Plan By: Ebrahim JamshidiGohari Autumn  2010 Högskolan Dalarna
Content <ul><li>Opportunity  </li></ul><ul><li>CIRAN Mission and Vision </li></ul><ul><li>Growing Way </li></ul><ul><li>CI...
Tourism Industry  Growth CIRAN.com South Asian Tourism Growth: 1%
Tourism Industry  Growth CIRAN.com
Tourism Industry  Growth CIRAN.com The Entered Tourisms (Million): Tourism cost (Million Dollars) منبع :  WTO Regional mar...
Electronic commerce  and tourism CIRAN.com 
Internet and  Tourism in Iran <ul><li>Less Information </li></ul><ul><li>Ambiguous   Information </li></ul><ul><li>Lack of...
Opportunity CIRAN.com Iran Attractions Growing of  Tourism in The World Growing  Of E-Commerce CIRAN
Content <ul><li>Content </li></ul><ul><li>CIRAN Mission and Vision </li></ul><ul><li>Growing Way </li></ul><ul><li>CIRAN S...
CIRAN Mission <ul><li>T o attract and provide services to Tourists </li></ul><ul><li>E xtensive data collection and unique...
<ul><li>Increasing number of visitors from Iran </li></ul><ul><li>Creating a positive mentality towards Iran and Iranian <...
Content <ul><li>Opportunity </li></ul><ul><li>CIRAN Mission and Vision </li></ul><ul><li>Growing Way </li></ul><ul><li>CIR...
Structure of the tourism  industry in Iran CIRAN.com Foreign  partners Foreign  Office Iranian  Travel Agency Accommodatio...
Entering The Market <ul><li>Less Risk </li></ul><ul><li>Lower startup costs </li></ul><ul><li>Gathering information for fu...
Business model - the first stage CIRAN.com Customer and supplier relationship by  Facilitator Facilitator Travel Agency 3 ...
Business Roadmap CIRAN.com Launch site Established tourism agency International Joint Tour Regional branches 6 12 18 24 Mo...
Business Model - the second stage CIRAN.com Airlines Customer Web Site Travel Agency Hotels Online  Payment Online Booking...
Content <ul><li>Opportunity </li></ul><ul><li>CIRAN Mission and Vision </li></ul><ul><li>Growing Way </li></ul><ul><li>CIR...
CIRAN Services <ul><li>Virtual world (website)   1-  About IRAN </li></ul><ul><li>2- Choose & Buy travel Packages </li></u...
Content <ul><li>Opportunity </li></ul><ul><li>CIRAN Mission and Vision </li></ul><ul><li>Growing Way </li></ul><ul><li>CIR...
Marketing <ul><li>Target markets </li></ul><ul><ul><li>Internet access and electronic trade </li></ul></ul><ul><ul><li>Wel...
Marketing <ul><li>Media </li></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><ul><li>Introduction to Search Engines </li>...
Content <ul><li>Opportunity </li></ul><ul><li>CIRAN Mission and Vision </li></ul><ul><li>Growing Way </li></ul><ul><li>CIR...
Summary Plan indicators CIRAN.com <ul><li>Investment required </li></ul><ul><li>Pre-launch  -------  52000 million USD </l...
Risks and threats <ul><li>Lack of tourism infrastructure and public facilities </li></ul><ul><li>External factors (unsafe ...
<ul><li>Tack så mycket </li></ul>CIRAN.com
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Company english

  1. 1. Company Business Plan By: Ebrahim JamshidiGohari Autumn 2010 Högskolan Dalarna
  2. 2. Content <ul><li>Opportunity </li></ul><ul><li>CIRAN Mission and Vision </li></ul><ul><li>Growing Way </li></ul><ul><li>CIRAN Structure </li></ul><ul><li>Marketing Plan </li></ul><ul><li>Financial Plan </li></ul>CIRAN.com
  3. 3. Tourism Industry Growth CIRAN.com South Asian Tourism Growth: 1%
  4. 4. Tourism Industry Growth CIRAN.com
  5. 5. Tourism Industry Growth CIRAN.com The Entered Tourisms (Million): Tourism cost (Million Dollars) منبع : WTO Regional market share Annually growth rate 2000 1998 1995 23 % 30 % 1 . 7 1 . 3 1 .0 Regional market share Annually growth rate 2000 1998 1995 25 % 7/39 % 11 . 35 9 . 18 7 . 88
  6. 6. Electronic commerce and tourism CIRAN.com 
  7. 7. Internet and Tourism in Iran <ul><li>Less Information </li></ul><ul><li>Ambiguous Information </li></ul><ul><li>Lack of sufficient advertising </li></ul><ul><li>Limit customer choice </li></ul>CIRAN.com
  8. 8. Opportunity CIRAN.com Iran Attractions Growing of Tourism in The World Growing Of E-Commerce CIRAN
  9. 9. Content <ul><li>Content </li></ul><ul><li>CIRAN Mission and Vision </li></ul><ul><li>Growing Way </li></ul><ul><li>CIRAN Structure </li></ul><ul><li>Marketing Plan </li></ul><ul><li>Financial Plan </li></ul>CIRAN.com
  10. 10. CIRAN Mission <ul><li>T o attract and provide services to Tourists </li></ul><ul><li>E xtensive data collection and unique nature of tourism attractions and use of information technology to facilitate decision-making process for tourists </li></ul><ul><li>D o all ancillary activities to minimize tourists activity to to enjoy their trip. </li></ul>CIRAN.com
  11. 11. <ul><li>Increasing number of visitors from Iran </li></ul><ul><li>Creating a positive mentality towards Iran and Iranian </li></ul><ul><li>Becoming the first Iranian company succeeds in using E-Commerce </li></ul>Vision CIRAN.com
  12. 12. Content <ul><li>Opportunity </li></ul><ul><li>CIRAN Mission and Vision </li></ul><ul><li>Growing Way </li></ul><ul><li>CIRAN Structure </li></ul><ul><li>Marketing Plan </li></ul><ul><li>Financial Plan </li></ul>CIRAN.com
  13. 13. Structure of the tourism industry in Iran CIRAN.com Foreign partners Foreign Office Iranian Travel Agency Accommodation Aviation Local guide Governmental Independent Staff
  14. 14. Entering The Market <ul><li>Less Risk </li></ul><ul><li>Lower startup costs </li></ul><ul><li>Gathering information for future programs </li></ul>CIRAN.com Market entry strategy: Cooperation with tourism agencies
  15. 15. Business model - the first stage CIRAN.com Customer and supplier relationship by Facilitator Facilitator Travel Agency 3 Customer CIRAN Web Site Travel Agency 2 Travel Agency 1
  16. 16. Business Roadmap CIRAN.com Launch site Established tourism agency International Joint Tour Regional branches 6 12 18 24 Month Online Booking CIRAN Portal Site
  17. 17. Business Model - the second stage CIRAN.com Airlines Customer Web Site Travel Agency Hotels Online Payment Online Booking Mobile Agent
  18. 18. Content <ul><li>Opportunity </li></ul><ul><li>CIRAN Mission and Vision </li></ul><ul><li>Growing Way </li></ul><ul><li>CIRAN Structure </li></ul><ul><li>Marketing Plan </li></ul><ul><li>Financial Plan </li></ul>CIRAN.com
  19. 19. CIRAN Services <ul><li>Virtual world (website) 1- About IRAN </li></ul><ul><li>2- Choose & Buy travel Packages </li></ul><ul><li>3- Other Facilities </li></ul>CIRAN.com <ul><li>Real world </li></ul><ul><li>1- Do travel coordination </li></ul><ul><li>2- Customer Contacts </li></ul><ul><li>3- Quality Supervision </li></ul><ul><li>4- Special services </li></ul>
  20. 20. Content <ul><li>Opportunity </li></ul><ul><li>CIRAN Mission and Vision </li></ul><ul><li>Growing Way </li></ul><ul><li>CIRAN Structure </li></ul><ul><li>Marketing Plan </li></ul><ul><li>Financial Plan </li></ul>CIRAN.com
  21. 21. Marketing <ul><li>Target markets </li></ul><ul><ul><li>Internet access and electronic trade </li></ul></ul><ul><ul><li>Welfare state </li></ul></ul><ul><ul><li>Increasing number of tourists </li></ul></ul>CIRAN.com Europe (Germany, Italy, France) Far East (Japan) + + Iranian Livings North of America
  22. 22. Marketing <ul><li>Media </li></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><ul><li>Introduction to Search Engines </li></ul></ul></ul><ul><ul><ul><li>Enhance search ranking </li></ul></ul></ul><ul><ul><ul><li>( Affiliation, Link Exchange ) </li></ul></ul></ul><ul><ul><ul><li>Email, Newsletter </li></ul></ul></ul><ul><ul><li>Specialized magazines and brochures </li></ul></ul><ul><ul><li>Private Sale </li></ul></ul><ul><ul><li>Iranian students abroad </li></ul></ul><ul><ul><li>Previous clients </li></ul></ul>CIRAN.com
  23. 23. Content <ul><li>Opportunity </li></ul><ul><li>CIRAN Mission and Vision </li></ul><ul><li>Growing Way </li></ul><ul><li>CIRAN Structure </li></ul><ul><li>Marketing Plan </li></ul><ul><li>Financial Plan </li></ul>CIRAN.com
  24. 24. Summary Plan indicators CIRAN.com <ul><li>Investment required </li></ul><ul><li>Pre-launch ------- 52000 million USD </li></ul><ul><li>First year ----- 23000 million USD </li></ul><ul><li>Number of Employee after 3 years ---- 30 </li></ul><ul><li>Time to pay back the investment --- 22 months </li></ul><ul><li>Present value (NPV) with 30% Interest --- 21000 million USD </li></ul><ul><li>Internal rate of return (IRR) --- 51% </li></ul>
  25. 25. Risks and threats <ul><li>Lack of tourism infrastructure and public facilities </li></ul><ul><li>External factors (unsafe effect of giving the international level) </li></ul><ul><li>Credit cards accepted </li></ul><ul><li>Religious restrictions </li></ul><ul><li>Possible to mimic the business model </li></ul><ul><li>Not possible to attract tourists to the rate predicted </li></ul>CIRAN.com
  26. 26. <ul><li>Tack så mycket </li></ul>CIRAN.com
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