FULL MEDIA FORMAT STRATEGY
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FULL MEDIA FORMAT STRATEGY

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Update on the implementation of the Full Media Format strategy (strategy = copyright Edwin Valent 2013) @ SBS Broadcasting.

Update on the implementation of the Full Media Format strategy (strategy = copyright Edwin Valent 2013) @ SBS Broadcasting.

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FULL MEDIA FORMAT STRATEGY FULL MEDIA FORMAT STRATEGY Presentation Transcript

  • SBS CREATIE SEPT 2013
  • SBS/creatie - SBS Broadcasting / Edwin Valent © 2013 1. EDWIN VALENT 2. FMF STRATEGY 3. FMF @SBS 4. RESULTS SO FAR Agenda
  • ME MYSELF AND I
  • SBS/creatie - SBS Broadcasting / Edwin Valent © 2013 :: SBS/CREATIE CREATIEF DIRECTEUR SBS BROADCASTING :: MAIL EDWIN.VALENT@SBS.NL :: WEBSITE WWW.EDWINVALENT.NL :: TWITTER @BRUUT Me, myself & I
  • FULL MEDIA FORMAT STRATEGY
  • TELL YOUR ENGAGING STORY TO YOUR AUDIENCE TO THE FULLEST USING THE STRENGHTS OF A RELEVANT MEDIAMIX NOT JUST FOR A MOMENT ...BUT CONTINUOUSLY
  • SBS/creatie - SBS Broadcasting © 2013 Full Media Formats @VARA REACH: FROM 1 MILLION - 7.5 MILLION UNIQUE VISITORS PER MONTH FMF BIG SUCCESS (DWDD FROM 15.000 - 500.000 A WEEK)
  • SBS/creatie - SBS Broadcasting © 2013 Full Media Formats @LBi BRANDED FMF’S SPEEDO (NEW YORK) EXPERIA (LONDON) WNL (NETHERLANDS) ETC
  • NOW: SBS SBS6/NET5/ VERONICA
  • OUR MAIN GOAL
  • TRANSFORM SBS FROM BEING A BROADCASTER INTO A FULL MEDIA COMPANY. FUTURE PROOF--FRONT RUNNER--DICTATE MARKET ENGAGEMENT--NEW BUSINESS MODELS--FRIENDS
  • FULL MEDIA FORMAT THE WHY
  • SBS/creatie - SBS Broadcasting © 2013 Changing consumer
  • SBS/creatie - SBS Broadcasting © 2013 Changing media landscape
  • SBS/creatie - SBS Broadcasting © 2013 Changing advertisers
  • CHANGING BRAND AWARENESS... DUE TO ALL DEVICES, CHANGING CONSUMER CONSUMPTIONS AND A FRAGMENTED MEDIALANDSCAPE, BRANDS CAN ONLY SURVIVE THROUGH AUTHENTIC, MATCHING AND ENGAGING STORIES
  • FULL MEDIA FORMAT WHAT IT IS
  • FULL MEDIA VISION: TELL (Y)OUR STORY PERFECTLY TO THE TARGET GROUP WHERE, WHEN AND HOW THEY WANT TO INTERACT WITH THE STORY...
  • WE CREATE FORMATS & DOMAINS WITH THE MOST IDEAL MEDIAMIX USING EVERY PLATFORM THE PROPER WAY REACHING THE TARGETGROUP PERFECTLY AND DELIVERING LOYALTY & RELATIONSHIPS
  • any moment, any device...
  • how they want it...
  • HOW WE IMPLEMENT FMF @SBS
  • SBS/creatie - SBS Broadcasting / Edwin Valent © 2013 • REORGANISATION • NEW WORKFLOWS • NEW & BIGGER MEDIAMIX (= NEW PLATFORMS) • FMF CONCEPTING • REALISATION FORMATS (CONTENT, TECHNIQUE) • DYNAMIC STORYTELLING Implementation fmf @SBS
  • SBS/creatie - SBS Broadcasting © 2013 Re-organization: SBS/creatie CONTENT content producers team CONCEPT, STRATEGY, DIRECTION direct & concept team DIGITAL technique & design mediamix
  • SBS/creatie - SBS Broadcasting © 2013 New workflows
  • SBS/creatie - SBS Broadcasting © 2013 New platforms • KIJK VOD PLATFORM • 2nd SCREEN • CHANNEL WEBSITES • CHANNEL APPS (IOS, ANDROID) incl 2nd SCREEN • SOCIAL MEDIA (FB, TWITTER, INSTAGRAM, PINTEREST) • INTEGRATION NETWORK • KIJK RESPONSIVE • RESPONSIVE CHANNEL WEBSITES
  • SBS/creatie - SBS Broadcasting © 2013 KIJK SBS6, NET5 & Veronica
  • SBS/creatie - SBS Broadcasting © 2013 Apps: SBS6, NET5 & Veronica
  • SBS/creatie - SBS Broadcasting © 2013 Channel websites: SBS6, NET5 & Veronica
  • SBS/creatie - SBS Broadcasting © 2013 Social media
  • RESULTS SO FAR
  • SBS/creatie - SBS Broadcasting © 2013 STORYTELLING VIA FMFSTRATEGY: SEPTEMBER 2012 BROKE ALL DIGITAL SBS RECORDS VOD PLATFORM KIJK FROM SCRATCH TO: 2 MILLION USERS P/M + 28 MILLION VIDEOVIEWS IN 2011 45 MILLION VIDEOVIEWS IN 2012 > 2013 MORE THAN 60? Results #1
  • SBS/creatie - SBS Broadcasting © 2013 ROLL OUT VOD STRATEGY: FVOD -> AVOD -> TVOD -> SVOD (> 100.000 PAID MEMBERS ON KIJK.NL) SOCIAL MEDIA IMPACT! SBS6 +170% GROWTH FACEBOOK (>150.000 LIKES) SBS6 +100% GROWTH TWITTER (> 100.000 FOLLOWERS) NET5 +70% GROWTH FACEBOOK (> 40.000 LIKES) VERONICA +1500% ON FACEBOOK // 800% ON TWITTER Results #2
  • SBS/creatie - SBS Broadcasting © 2013 APPS IMPACT 400.000 INSTALLMENTS // 500.000 UNIQUE USERS FULL MEDIA FORMATS STEP 2 CREATING FMF TOGETHER WITH PRODUCERS FE UTOPIA Results #2
  • HOW TO... FULLMEDIA FORMATS
  • SBS/creatie - SBS Broadcasting / Edwin Valent © 2013 • REORGANISATION • NEW WORKFLOWS • NEW PLATFORMS • FMF CONCEPTING • REALISATION FORMATS (CONTENT, TECHNIQUE) • DYNAMIC STORYTELLING Implementation fmf @SBS
  • SBS/creatie - SBS Broadcasting © 2013 TV > FMF
  • SBS/creatie - SBS Broadcasting © 2013 Mediamix
  • SBS/creatie - SBS Broadcasting / Edwin Valent © 2013 FMF: STORYTELLING ALL DAY LONG 7.00 uur 2319 The Why
  • SBS/creatie - SBS Broadcasting © 2013 Live reports via social media
  • SBS/creatie - SBS Broadcasting © 2013 New website: Hart van Nederland
  • SBS/creatie - SBS Broadcasting © 2013 New website: Hart van Nederland
  • SBS/creatie - SBS Broadcasting © 2013 New website: Hart van Nederland
  • BRANDED FULLMEDIA FORMATS
  • USING OUR STORYTELLING SKILLS AND THE STRENGTHS OF OUR MEDIA TO TELL BRAND STORIES
  • BRAND QUESTION BRAND ANALYSIS TARGET GROUP, GOALS, BACKGROUND SOLUTION INSIGHT STORY MEDIAMIX DIRECTING THE STORY Full media step by step
  • SBS/creatie - SBS Broadcasting © 2013 Branded full media formats
  • SBS/creatie - SBS Broadcasting © 2013 DURING AFTERBEFORE More than 8 weeks...
  • QUESTIONS? PLEASE ASK ME
  • THERE IS MORE TO COME...
  • THANKS SBS/CREATIE