<ul><li>AIESEC   Way </li></ul><ul><li>AIESEC   Brand   Experience </li></ul><ul><li>AIESEC   Visión 2015 </li></ul><ul><l...
 
“ Way”: Es la explicación de un «camino o forma» la cuál hace a AIESEC una organización distinta de las demás basándose en...
El AIESEC Way  le da respuestas a preguntas como: ¿Qué es AIESEC? ¿Cuál es nuestra Visión? ¿Cuál es nuestro impacto? ¿De q...
The AIESEC Way no es algo para aprender y luego olvidar.  Nos dice qué hacer (como LC, como un equipo, como una persona)y ...
¿QUÉ ES AIESEC? AIESEC es una organización global, apolítica,  independiente y sin ánimo de lucro manejada por  estudiante...
¿CUÁL ES NUESTRA VISIÓN? Paz & desarrollo del Potencial Humano
NUESTRO IMPACTO Nuestra plataforma internacional permite a la gente joven descubrir y desarrollar su potencial para provee...
¿CÓMO LO HACEMOS? AIESEC le brinda a sus miembros una experiencia integral de desarrollo compuesta de oportunidades de lid...
OTRAS CONSIDERACIONES <ul><li>El lenguaje oficial de AIESEC es el inglés. </li></ul><ul><li>El Logo </li></ul>
Nuestros Valores
Activando Liderazgo Disfrutar Participando Buscando Excelencia Demostrando Integridad Viviendo la Diversidad Actuando Sost...
Activando Liderazgo Formamos con el ejemplo e inspiramos liderazgo a través de nuestras actividades. Tomamos responsabilid...
Demostrando Integridad Somos consistentes y transparentes en nuestras decisiones y acciones. Llevamos a cabo compromisos y...
Viviendo la Diversidad Buscamos aprender de diferentes estilos de vida y opiniones representadas en nuestro ambiente multi...
Disfrutando la Participación Creamos ambientes dinámicos a través de participación activa y entusiasta de los individuos. ...
Buscando la Excelencia Le apuntamos a entregar el desempeño de mejor calidad en todo lo que hacemos. A través de la creati...
Actuando Sosteniblemente Actuamos de una manera que sea sostenible para nuestra organización y la sociedad. Nuestras decis...
Brand   Experience
PRIMERA PARTE ¿QUÉ ES UNA MARCA (BRAND)?
<ul><li>¿Qué es una Marca (Brand)? </li></ul><ul><li>Una marca es más que un logo, un lema, o una combinación de colores; ...
<ul><li>En AIESEC, nuestra marca global está representada a través de nuestro modo de vida en AIESEC. </li></ul><ul><li>  ...
Conceptos Básicos ¿QUÉ ES BRAND?
SEGUNDA PARTE LA MARCA AIESEC
Un poco de historia LA MARCA AIESEC
LA MARCA AIESEC
El logo de AIESEC <ul><li>Los jóvenes se muestran a través de las personas jóvenes cargando un libro </li></ul><ul><li>El ...
The global descriptor LA MARCA AIESEC El diseño del logo nos muestra: Youth-driven- Precisa los elementos de la promesa de...
Los colores LA MARCA AIESEC Los colores
Los colores LA MARCA AIESEC Los colores para stakeholders
Logotipos LA MARCA AIESEC Short Logo
Logotipos LA MARCA AIESEC Long Logo con global descriptor
Logotipos LA MARCA AIESEC Long Logo sin Global descriptor
Espacios Libres LA MARCA AIESEC
Posición y tamaño LA MARCA AIESEC
Algunas precisiones LA MARCA AIESEC <ul><li>El logotipo no se puede utilizar para sustituir el logotipo de AIESEC, tiene q...
Algunas precisiones LA MARCA AIESEC
Algunas precisiones LA MARCA AIESEC No usar el logo en combinaciones de colores distintas a las autorizadas  No usar el lo...
TERCERA PARTE BRAND EXPERIENCE
Brand   Experience
Brand   Experience BRAND EXPERIENCE
Nuestra competencia BRAND EXPERIENCE Son todas las organizaciones o entes que ofrecen algo que AIESEC también o algo simil...
Nuestro público meta BRAND EXPERIENCE <ul><li>Posibles miembros </li></ul><ul><li>Todas aquellas personas o empresas que n...
Características de nuestro público meta BRAND EXPERIENCE Members <ul><li>Jóvenes - estudiantes y recién graduados </li></u...
Características de nuestro público meta BRAND EXPERIENCE Enablers TN Takers Empresas expandidas en otros países. Las empre...
Características de nuestro público meta BRAND EXPERIENCE Supporters Sponsors, financial and in-kind    Las organizaciones ...
BRAND EXPERIENCE Nuestra Esencia -La fuerza que dirige nuestra organización. -Es la razón por lo que hacemos TODO. -Todo l...
Lo que nos diferencia de nuestra competencia. 100% manejada por jóvenes y para jóvenes. Proveemos una fuerte experiencia a...
Marcan la manera en la que trabajamos. Es lo que debemos mostrar en nuestro día a día BRAND EXPERIENCE Nuestros Valores
-Promete solo lo que puedas cumplir. -Comunícate abiertamente. -Respeta los acuerdos comunes. -Sé responsable de tus accio...
-Reutiliza papel. -Trabaja en planes de largo plazo con prioridades y alcanzando objetivos vitales. -No reinventes de no s...
-Sé un ejemplo a seguir. -Da e incentiva a que se den charlas motivacionales. -Pon tus ideas en acción y motiva a que los ...
-Enfocate en la comunicación. -DIVIERTETE mientras trabajas con otros. -Trabaja con pasión. -Baila roll calls. -Reconoce p...
- Ten experiencias internacionales. -Sé abierto a otras ideas. -Escucha lo que dicen los demás. -Ponte en los zapatos de l...
-Acepta y recibe feedback. -Ponte altos estándares a ti mismo y los demás. -Reflexiona en lo que se debe mejorar. -Evalúa ...
Es lo que obtiene nuestro público meta al involucrarse con AIESEC . BRAND EXPERIENCE Nuestros Beneficios
-Oportunidades de los miembros para experiencias internacionales. -Cuando aceptan participantes de intercambios en las emp...
-Oportunidades de crear una red de contactos globales con el trabajo diario en AIESEC. -Nuestros aliados pueden asistir a ...
- Los miembros desarrollan habilidades claves al interactuar y trabajar con AIESEC. -Nuestros aliados tiene la posibilidad...
-Los miembros pueden sentir como crean un impacto en la sociedad con el desarrollo de proyectos. -Se crea conciencia de as...
-Los miembros pueden sentir como crean un impacto en la sociedad con el desarrollo de proyectos. -Se crea conciencia de as...
Todas las maneras en que expresamos nuestra marca físicamente. <ul><li>Posters </li></ul><ul><li>Newsletters </li></ul><ul...
Brand   Experience BRAND EXPERIENCE
AIESEC in Numbers BRAND EXPERIENCE <ul><li>50 mil miembros </li></ul><ul><li>470 conferencias </li></ul><ul><li>10 mil int...
La Visión de AIESEC al 2015
<ul><li>&quot;Nuestro creciente alcance físico y virtual nos hace la voz de la juventud global más creíble y diversa.   So...
 
AIESEC  en el Mundo AIESEC fundado en 1948 Miembros - al 2011 - 51,041 Países  - al 2011 - 110 Intercambios Más de 10,000 ...
AIESEC en Perú
AIESEC en PERÚ Desde 1963 LIMA AREQUIPA PIURA CUSCO <ul><li>Más de 350 miembros en: </li></ul><ul><li>Universidad Católica...
INTERCAMBIOS - Del 01/01/10 al 31/12/10 -  # de Intercambios
AIESEC en PERÚ Lima | Arequipa | Piura | Cusco
AIESEC en PERÚ Lima | Arequipa | Piura | Cusco
Prácticas relacionadas con ONGs y proyectos basados en las siguientes temáticas: emprendimiento social, responsabilidad so...
AIESEC en PERÚ Lima | Arequipa | Piura | Cusco SOCIOS NACIONALES
AIESEC en PERÚ Lima | Arequipa | Piura | Cusco ALIADOS ESTRATÉGICOS
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Peru claq 2011_comm&im_aiesec_training_final

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Presentación de capacitación para COMM&IM 2011

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  • Our differentiator Youth driven impactful experience Our differentiator is what makes us different , is what stand us out from the crowd because no other competitor offers the same to our target audiences.   Youth driven impactful experience is about: Youth driven: We are run by youth for youth. Impactful: We enable a strong experience to our stakeholders that change them and/or the societies. Experience: Our experience comprised of a global learning environment,leadership opportunities and international exchange.
  • They typify the way we work. Our values embody the unchanging, fundamental qualities we seek to display in all our daily activities— the qualities and strengths that lead them to believe in us and in what we do. How we live our values everyday? Acting sustainable: Writing on the back of our flipcharts, printing on the both sides of the papers, recycling. Working on long term plans and by setting priorities for reaching the vital objectives. Building on what was accomplished by the last generation and not always reinventing everything. Knowledge management system. Successors planning and preparation. Doing transition. Always have as focus creating partnerships rather than punctual collaborations with our stakeholders. Striving for excellence: Accepting and receiving feedback. Setting high standards for ourselves and others. Personal reflection moments on what we have improved and what still has to be improved in our objectives and way of acting. Competence and performance assessments. Set expectations with the stakeholders and aim for exceeding these expectations. Demonstrating Integrity: Promise only what you know you can deliver. Walk the talk: deliver (in deadline) on what you promise to the stakeholders. Communicate openly. Respect the team decisions that you have agreed upon. Be accountable Activating leadership: Be a role model in everything you do. Hold and encourage motivational speeches. Put your ideas into practice and encourage others to put theirs too Make sure people learn, and not just execute. Have your mind open for other leadership styles. Enjoying participation: Focus on communication. Have FUN while working with others Dancing, roll calls. Work with passion Publicly reward results. Celebrate successes. Living diversity: Have international experiences Be open to others ideas, listen to what they are saying and put yourself in the other’s shoes; empathy. Challenge others and yourself in deeper understanding of things.
  • They typify the way we work. Our values embody the unchanging, fundamental qualities we seek to display in all our daily activities— the qualities and strengths that lead them to believe in us and in what we do. How we live our values everyday? Acting sustainable: Writing on the back of our flipcharts, printing on the both sides of the papers, recycling. Working on long term plans and by setting priorities for reaching the vital objectives. Building on what was accomplished by the last generation and not always reinventing everything. Knowledge management system. Successors planning and preparation. Doing transition. Always have as focus creating partnerships rather than punctual collaborations with our stakeholders. Striving for excellence: Accepting and receiving feedback. Setting high standards for ourselves and others. Personal reflection moments on what we have improved and what still has to be improved in our objectives and way of acting. Competence and performance assessments. Set expectations with the stakeholders and aim for exceeding these expectations. Demonstrating Integrity: Promise only what you know you can deliver. Walk the talk: deliver (in deadline) on what you promise to the stakeholders. Communicate openly. Respect the team decisions that you have agreed upon. Be accountable Activating leadership: Be a role model in everything you do. Hold and encourage motivational speeches. Put your ideas into practice and encourage others to put theirs too Make sure people learn, and not just execute. Have your mind open for other leadership styles. Enjoying participation: Focus on communication. Have FUN while working with others Dancing, roll calls. Work with passion Publicly reward results. Celebrate successes. Living diversity: Have international experiences Be open to others ideas, listen to what they are saying and put yourself in the other’s shoes; empathy. Challenge others and yourself in deeper understanding of things.
  • They typify the way we work. Our values embody the unchanging, fundamental qualities we seek to display in all our daily activities— the qualities and strengths that lead them to believe in us and in what we do. How we live our values everyday? Acting sustainable: Writing on the back of our flipcharts, printing on the both sides of the papers, recycling. Working on long term plans and by setting priorities for reaching the vital objectives. Building on what was accomplished by the last generation and not always reinventing everything. Knowledge management system. Successors planning and preparation. Doing transition. Always have as focus creating partnerships rather than punctual collaborations with our stakeholders. Striving for excellence: Accepting and receiving feedback. Setting high standards for ourselves and others. Personal reflection moments on what we have improved and what still has to be improved in our objectives and way of acting. Competence and performance assessments. Set expectations with the stakeholders and aim for exceeding these expectations. Demonstrating Integrity: Promise only what you know you can deliver. Walk the talk: deliver (in deadline) on what you promise to the stakeholders. Communicate openly. Respect the team decisions that you have agreed upon. Be accountable Activating leadership: Be a role model in everything you do. Hold and encourage motivational speeches. Put your ideas into practice and encourage others to put theirs too Make sure people learn, and not just execute. Have your mind open for other leadership styles. Enjoying participation: Focus on communication. Have FUN while working with others Dancing, roll calls. Work with passion Publicly reward results. Celebrate successes. Living diversity: Have international experiences Be open to others ideas, listen to what they are saying and put yourself in the other’s shoes; empathy. Challenge others and yourself in deeper understanding of things.
  • They typify the way we work. Our values embody the unchanging, fundamental qualities we seek to display in all our daily activities— the qualities and strengths that lead them to believe in us and in what we do. How we live our values everyday? Acting sustainable: Writing on the back of our flipcharts, printing on the both sides of the papers, recycling. Working on long term plans and by setting priorities for reaching the vital objectives. Building on what was accomplished by the last generation and not always reinventing everything. Knowledge management system. Successors planning and preparation. Doing transition. Always have as focus creating partnerships rather than punctual collaborations with our stakeholders. Striving for excellence: Accepting and receiving feedback. Setting high standards for ourselves and others. Personal reflection moments on what we have improved and what still has to be improved in our objectives and way of acting. Competence and performance assessments. Set expectations with the stakeholders and aim for exceeding these expectations. Demonstrating Integrity: Promise only what you know you can deliver. Walk the talk: deliver (in deadline) on what you promise to the stakeholders. Communicate openly. Respect the team decisions that you have agreed upon. Be accountable Activating leadership: Be a role model in everything you do. Hold and encourage motivational speeches. Put your ideas into practice and encourage others to put theirs too Make sure people learn, and not just execute. Have your mind open for other leadership styles. Enjoying participation: Focus on communication. Have FUN while working with others Dancing, roll calls. Work with passion Publicly reward results. Celebrate successes. Living diversity: Have international experiences Be open to others ideas, listen to what they are saying and put yourself in the other’s shoes; empathy. Challenge others and yourself in deeper understanding of things.
  • They typify the way we work. Our values embody the unchanging, fundamental qualities we seek to display in all our daily activities— the qualities and strengths that lead them to believe in us and in what we do. How we live our values everyday? Acting sustainable: Writing on the back of our flipcharts, printing on the both sides of the papers, recycling. Working on long term plans and by setting priorities for reaching the vital objectives. Building on what was accomplished by the last generation and not always reinventing everything. Knowledge management system. Successors planning and preparation. Doing transition. Always have as focus creating partnerships rather than punctual collaborations with our stakeholders. Striving for excellence: Accepting and receiving feedback. Setting high standards for ourselves and others. Personal reflection moments on what we have improved and what still has to be improved in our objectives and way of acting. Competence and performance assessments. Set expectations with the stakeholders and aim for exceeding these expectations. Demonstrating Integrity: Promise only what you know you can deliver. Walk the talk: deliver (in deadline) on what you promise to the stakeholders. Communicate openly. Respect the team decisions that you have agreed upon. Be accountable Activating leadership: Be a role model in everything you do. Hold and encourage motivational speeches. Put your ideas into practice and encourage others to put theirs too Make sure people learn, and not just execute. Have your mind open for other leadership styles. Enjoying participation: Focus on communication. Have FUN while working with others Dancing, roll calls. Work with passion Publicly reward results. Celebrate successes. Living diversity: Have international experiences Be open to others ideas, listen to what they are saying and put yourself in the other’s shoes; empathy. Challenge others and yourself in deeper understanding of things.
  • They typify the way we work. Our values embody the unchanging, fundamental qualities we seek to display in all our daily activities— the qualities and strengths that lead them to believe in us and in what we do. How we live our values everyday? Acting sustainable: Writing on the back of our flipcharts, printing on the both sides of the papers, recycling. Working on long term plans and by setting priorities for reaching the vital objectives. Building on what was accomplished by the last generation and not always reinventing everything. Knowledge management system. Successors planning and preparation. Doing transition. Always have as focus creating partnerships rather than punctual collaborations with our stakeholders. Striving for excellence: Accepting and receiving feedback. Setting high standards for ourselves and others. Personal reflection moments on what we have improved and what still has to be improved in our objectives and way of acting. Competence and performance assessments. Set expectations with the stakeholders and aim for exceeding these expectations. Demonstrating Integrity: Promise only what you know you can deliver. Walk the talk: deliver (in deadline) on what you promise to the stakeholders. Communicate openly. Respect the team decisions that you have agreed upon. Be accountable Activating leadership: Be a role model in everything you do. Hold and encourage motivational speeches. Put your ideas into practice and encourage others to put theirs too Make sure people learn, and not just execute. Have your mind open for other leadership styles. Enjoying participation: Focus on communication. Have FUN while working with others Dancing, roll calls. Work with passion Publicly reward results. Celebrate successes. Living diversity: Have international experiences Be open to others ideas, listen to what they are saying and put yourself in the other’s shoes; empathy. Challenge others and yourself in deeper understanding of things.
  • They typify the way we work. Our values embody the unchanging, fundamental qualities we seek to display in all our daily activities— the qualities and strengths that lead them to believe in us and in what we do. How we live our values everyday? Acting sustainable: Writing on the back of our flipcharts, printing on the both sides of the papers, recycling. Working on long term plans and by setting priorities for reaching the vital objectives. Building on what was accomplished by the last generation and not always reinventing everything. Knowledge management system. Successors planning and preparation. Doing transition. Always have as focus creating partnerships rather than punctual collaborations with our stakeholders. Striving for excellence: Accepting and receiving feedback. Setting high standards for ourselves and others. Personal reflection moments on what we have improved and what still has to be improved in our objectives and way of acting. Competence and performance assessments. Set expectations with the stakeholders and aim for exceeding these expectations. Demonstrating Integrity: Promise only what you know you can deliver. Walk the talk: deliver (in deadline) on what you promise to the stakeholders. Communicate openly. Respect the team decisions that you have agreed upon. Be accountable Activating leadership: Be a role model in everything you do. Hold and encourage motivational speeches. Put your ideas into practice and encourage others to put theirs too Make sure people learn, and not just execute. Have your mind open for other leadership styles. Enjoying participation: Focus on communication. Have FUN while working with others Dancing, roll calls. Work with passion Publicly reward results. Celebrate successes. Living diversity: Have international experiences Be open to others ideas, listen to what they are saying and put yourself in the other’s shoes; empathy. Challenge others and yourself in deeper understanding of things.
  • Every time a stakeholder establishes a relationship with us, every time a stakeholder engages in one of the experiences we enable these are the added value them will bring out of it. These are the «profits» that we can promise and therefore they should be taken by experiencing our organization. Societal Impact  Our members feel that they are creating impact in society when they develop projects and activities that pretend to create awareness about an issue and when contributing to someone&apos;s learning by creating opportunities (exchange, conferences, mentorship...). Our partners that create learning opportunities for our members like exchange, mentoring or training, or that with us raise awareness about an issue are contributing for youth leadership development and therefore having a feeling of contributing  for society. Global Network We give youth an opportunity to engage with a global network a Global network by going to international meetings and connecting with young people, companies and alumni from all over the world, by  the work we do daily in AIESEC that demands that we interact with members from different countries and by doing exchange. Our partners benefit from our Global Network when for example they are in an international meeting, when they they receive trainess or when they have a wiki in myaiesec.net positioning their organization for 30.000 youngsters, alumni and companies from allover the world. Personal and Professional Development Our members are developing key skills and competencies by interacting and working in AIESEC. For example: leading teams and projects, working in teams, developing strategies and activities in functional areas, having trainings, being a Facilitator or Organizing Committee in conferences, living an exchange experience... By interacting with our organisation we give our partners the opportunity to position themselves towards and have access to top talented people. International Experience We give our members an extensive portfolio of international experiences as exchange experiences, international meetings, international leadership experiences or for example CEED&apos;s.  When our enablers or supporters are in international meetings, when they diversify their workforce through our Exchange programme, when they access to our members that have a global mindset they are gaining the International Experience.
  • Every time a stakeholder establishes a relationship with us, every time a stakeholder engages in one of the experiences we enable these are the added value them will bring out of it. These are the «profits» that we can promise and therefore they should be taken by experiencing our organization. Societal Impact  Our members feel that they are creating impact in society when they develop projects and activities that pretend to create awareness about an issue and when contributing to someone&apos;s learning by creating opportunities (exchange, conferences, mentorship...). Our partners that create learning opportunities for our members like exchange, mentoring or training, or that with us raise awareness about an issue are contributing for youth leadership development and therefore having a feeling of contributing  for society. Global Network We give youth an opportunity to engage with a global network a Global network by going to international meetings and connecting with young people, companies and alumni from all over the world, by  the work we do daily in AIESEC that demands that we interact with members from different countries and by doing exchange. Our partners benefit from our Global Network when for example they are in an international meeting, when they they receive trainess or when they have a wiki in myaiesec.net positioning their organization for 30.000 youngsters, alumni and companies from allover the world. Personal and Professional Development Our members are developing key skills and competencies by interacting and working in AIESEC. For example: leading teams and projects, working in teams, developing strategies and activities in functional areas, having trainings, being a Facilitator or Organizing Committee in conferences, living an exchange experience... By interacting with our organisation we give our partners the opportunity to position themselves towards and have access to top talented people. International Experience We give our members an extensive portfolio of international experiences as exchange experiences, international meetings, international leadership experiences or for example CEED&apos;s.  When our enablers or supporters are in international meetings, when they diversify their workforce through our Exchange programme, when they access to our members that have a global mindset they are gaining the International Experience.
  • Every time a stakeholder establishes a relationship with us, every time a stakeholder engages in one of the experiences we enable these are the added value them will bring out of it. These are the «profits» that we can promise and therefore they should be taken by experiencing our organization. Societal Impact  Our members feel that they are creating impact in society when they develop projects and activities that pretend to create awareness about an issue and when contributing to someone&apos;s learning by creating opportunities (exchange, conferences, mentorship...). Our partners that create learning opportunities for our members like exchange, mentoring or training, or that with us raise awareness about an issue are contributing for youth leadership development and therefore having a feeling of contributing  for society. Global Network We give youth an opportunity to engage with a global network a Global network by going to international meetings and connecting with young people, companies and alumni from all over the world, by  the work we do daily in AIESEC that demands that we interact with members from different countries and by doing exchange. Our partners benefit from our Global Network when for example they are in an international meeting, when they they receive trainess or when they have a wiki in myaiesec.net positioning their organization for 30.000 youngsters, alumni and companies from allover the world. Personal and Professional Development Our members are developing key skills and competencies by interacting and working in AIESEC. For example: leading teams and projects, working in teams, developing strategies and activities in functional areas, having trainings, being a Facilitator or Organizing Committee in conferences, living an exchange experience... By interacting with our organisation we give our partners the opportunity to position themselves towards and have access to top talented people. International Experience We give our members an extensive portfolio of international experiences as exchange experiences, international meetings, international leadership experiences or for example CEED&apos;s.  When our enablers or supporters are in international meetings, when they diversify their workforce through our Exchange programme, when they access to our members that have a global mindset they are gaining the International Experience.
  • Every time a stakeholder establishes a relationship with us, every time a stakeholder engages in one of the experiences we enable these are the added value them will bring out of it. These are the «profits» that we can promise and therefore they should be taken by experiencing our organization. Societal Impact  Our members feel that they are creating impact in society when they develop projects and activities that pretend to create awareness about an issue and when contributing to someone&apos;s learning by creating opportunities (exchange, conferences, mentorship...). Our partners that create learning opportunities for our members like exchange, mentoring or training, or that with us raise awareness about an issue are contributing for youth leadership development and therefore having a feeling of contributing  for society. Global Network We give youth an opportunity to engage with a global network a Global network by going to international meetings and connecting with young people, companies and alumni from all over the world, by  the work we do daily in AIESEC that demands that we interact with members from different countries and by doing exchange. Our partners benefit from our Global Network when for example they are in an international meeting, when they they receive trainess or when they have a wiki in myaiesec.net positioning their organization for 30.000 youngsters, alumni and companies from allover the world. Personal and Professional Development Our members are developing key skills and competencies by interacting and working in AIESEC. For example: leading teams and projects, working in teams, developing strategies and activities in functional areas, having trainings, being a Facilitator or Organizing Committee in conferences, living an exchange experience... By interacting with our organisation we give our partners the opportunity to position themselves towards and have access to top talented people. International Experience We give our members an extensive portfolio of international experiences as exchange experiences, international meetings, international leadership experiences or for example CEED&apos;s.  When our enablers or supporters are in international meetings, when they diversify their workforce through our Exchange programme, when they access to our members that have a global mindset they are gaining the International Experience.
  • Every time a stakeholder establishes a relationship with us, every time a stakeholder engages in one of the experiences we enable these are the added value them will bring out of it. These are the «profits» that we can promise and therefore they should be taken by experiencing our organization. Societal Impact  Our members feel that they are creating impact in society when they develop projects and activities that pretend to create awareness about an issue and when contributing to someone&apos;s learning by creating opportunities (exchange, conferences, mentorship...). Our partners that create learning opportunities for our members like exchange, mentoring or training, or that with us raise awareness about an issue are contributing for youth leadership development and therefore having a feeling of contributing  for society. Global Network We give youth an opportunity to engage with a global network a Global network by going to international meetings and connecting with young people, companies and alumni from all over the world, by  the work we do daily in AIESEC that demands that we interact with members from different countries and by doing exchange. Our partners benefit from our Global Network when for example they are in an international meeting, when they they receive trainess or when they have a wiki in myaiesec.net positioning their organization for 30.000 youngsters, alumni and companies from allover the world. Personal and Professional Development Our members are developing key skills and competencies by interacting and working in AIESEC. For example: leading teams and projects, working in teams, developing strategies and activities in functional areas, having trainings, being a Facilitator or Organizing Committee in conferences, living an exchange experience... By interacting with our organisation we give our partners the opportunity to position themselves towards and have access to top talented people. International Experience We give our members an extensive portfolio of international experiences as exchange experiences, international meetings, international leadership experiences or for example CEED&apos;s.  When our enablers or supporters are in international meetings, when they diversify their workforce through our Exchange programme, when they access to our members that have a global mindset they are gaining the International Experience.
  • Every time a stakeholder establishes a relationship with us, every time a stakeholder engages in one of the experiences we enable these are the added value them will bring out of it. These are the «profits» that we can promise and therefore they should be taken by experiencing our organization. Societal Impact  Our members feel that they are creating impact in society when they develop projects and activities that pretend to create awareness about an issue and when contributing to someone&apos;s learning by creating opportunities (exchange, conferences, mentorship...). Our partners that create learning opportunities for our members like exchange, mentoring or training, or that with us raise awareness about an issue are contributing for youth leadership development and therefore having a feeling of contributing  for society. Global Network We give youth an opportunity to engage with a global network a Global network by going to international meetings and connecting with young people, companies and alumni from all over the world, by  the work we do daily in AIESEC that demands that we interact with members from different countries and by doing exchange. Our partners benefit from our Global Network when for example they are in an international meeting, when they they receive trainess or when they have a wiki in myaiesec.net positioning their organization for 30.000 youngsters, alumni and companies from allover the world. Personal and Professional Development Our members are developing key skills and competencies by interacting and working in AIESEC. For example: leading teams and projects, working in teams, developing strategies and activities in functional areas, having trainings, being a Facilitator or Organizing Committee in conferences, living an exchange experience... By interacting with our organisation we give our partners the opportunity to position themselves towards and have access to top talented people. International Experience We give our members an extensive portfolio of international experiences as exchange experiences, international meetings, international leadership experiences or for example CEED&apos;s.  When our enablers or supporters are in international meetings, when they diversify their workforce through our Exchange programme, when they access to our members that have a global mindset they are gaining the International Experience.
  • The physical manifestations are all the ways our brand is expressed phisically  for example by posters, newsletters, conferences, our offices, media or websites. Our physical manifestations have to be reinforcing all our brand elements and aligned visually. To know more about our visual guidelines check the Brand Visual Guidelines Wiki
  • Peru claq 2011_comm&im_aiesec_training_final

    1. 1. <ul><li>AIESEC Way </li></ul><ul><li>AIESEC Brand Experience </li></ul><ul><li>AIESEC Visión 2015 </li></ul><ul><li>AIESEC Reporte Perú & OGX Info </li></ul>AIESEC Brand Training
    2. 3. “ Way”: Es la explicación de un «camino o forma» la cuál hace a AIESEC una organización distinta de las demás basándose en lo que es y cómo hace las cosas.
    3. 4. El AIESEC Way le da respuestas a preguntas como: ¿Qué es AIESEC? ¿Cuál es nuestra Visión? ¿Cuál es nuestro impacto? ¿De qué manera hacemos que ese impacto sea posible?
    4. 5. The AIESEC Way no es algo para aprender y luego olvidar.  Nos dice qué hacer (como LC, como un equipo, como una persona)y cómo comportarse.  Por lo tanto no es sólo un material de lectura, sino que da sentido a nuestras acciones.
    5. 6. ¿QUÉ ES AIESEC? AIESEC es una organización global, apolítica, independiente y sin ánimo de lucro manejada por estudiantes y recién egresados de instituciones de educación superior. Sus miembros están interesados en problemas mundiales , liderazgo y administración . AIESEC no discrimina con base en raza, color, género, orientación sexual, credo, religión, nacionalidad, etnia u orden social.
    6. 7. ¿CUÁL ES NUESTRA VISIÓN? Paz & desarrollo del Potencial Humano
    7. 8. NUESTRO IMPACTO Nuestra plataforma internacional permite a la gente joven descubrir y desarrollar su potencial para proveer liderazgo para tener un impacto positivo en la sociedad
    8. 9. ¿CÓMO LO HACEMOS? AIESEC le brinda a sus miembros una experiencia integral de desarrollo compuesta de oportunidades de liderazgo, prácticas internacionales ambiente de aprendizaje global y participación de un
    9. 10. OTRAS CONSIDERACIONES <ul><li>El lenguaje oficial de AIESEC es el inglés. </li></ul><ul><li>El Logo </li></ul>
    10. 11. Nuestros Valores
    11. 12. Activando Liderazgo Disfrutar Participando Buscando Excelencia Demostrando Integridad Viviendo la Diversidad Actuando Sosteniblemente
    12. 13. Activando Liderazgo Formamos con el ejemplo e inspiramos liderazgo a través de nuestras actividades. Tomamos responsabilidad completa para desarrollar el potencial de la gente.
    13. 14. Demostrando Integridad Somos consistentes y transparentes en nuestras decisiones y acciones. Llevamos a cabo compromisos y nuestra conducta es verdadera a nuestros ideales.
    14. 15. Viviendo la Diversidad Buscamos aprender de diferentes estilos de vida y opiniones representadas en nuestro ambiente multicultural. Respetamos y activamente animamos a la contribución de cada individuo.
    15. 16. Disfrutando la Participación Creamos ambientes dinámicos a través de participación activa y entusiasta de los individuos. Disfrutamos estar involucrados en AIESEC.
    16. 17. Buscando la Excelencia Le apuntamos a entregar el desempeño de mejor calidad en todo lo que hacemos. A través de la creatividad e innovación, buscamos mejorar continuamente.
    17. 18. Actuando Sosteniblemente Actuamos de una manera que sea sostenible para nuestra organización y la sociedad. Nuestras decisiones toman en cuenta las necesidades de generaciones futuras.
    18. 19. Brand Experience
    19. 20. PRIMERA PARTE ¿QUÉ ES UNA MARCA (BRAND)?
    20. 21. <ul><li>¿Qué es una Marca (Brand)? </li></ul><ul><li>Una marca es más que un logo, un lema, o una combinación de colores; es la imagen y reputación que queremos que los demás asocien con nuestra organización. </li></ul><ul><li>Pero, una marca es algo más que solo la imagen que queremos que los demás tengan de nosotros; también es una descripción de lo que la organización quiere ser. </li></ul><ul><li>Finalmente, una marca es una opción. Es escoger cómo queremos que nos vean. </li></ul><ul><li>Es escoger apoyar al público y a nuestros stakeholders en formar esa imagen. </li></ul><ul><li>Es escoger cumplir con la marca que hemos creado para nosotros mismos. </li></ul>¿QUÉ ES BRAND?
    21. 22. <ul><li>En AIESEC, nuestra marca global está representada a través de nuestro modo de vida en AIESEC. </li></ul><ul><li>  Nuestro &quot;Brand Experience&quot; es lo que experimentamos y queremos que nuestros stakeholders (grupos de interés) members, supporters and enablers (miembros, simpatizantes y capacitadores) vivan cuando interactúan con AIESEC. </li></ul><ul><li>Cuanto más cerca podemos estar de esta experiencia más estamos fortaleciendo nuestra marca global cada día. </li></ul>¿QUÉ ES BRAND?
    22. 23. Conceptos Básicos ¿QUÉ ES BRAND?
    23. 24. SEGUNDA PARTE LA MARCA AIESEC
    24. 25. Un poco de historia LA MARCA AIESEC
    25. 26. LA MARCA AIESEC
    26. 27. El logo de AIESEC <ul><li>Los jóvenes se muestran a través de las personas jóvenes cargando un libro </li></ul><ul><li>El caminar para el frente representa el caminar hacia el futuro. </li></ul><ul><li>El incremento de la definición según el movimiento representa la formación y desenvolvimiento como individuos. </li></ul><ul><li>Saliendo de la multitud representa la construcción de su propio camino o ir en dirección a su visión personal. </li></ul><ul><li>En resumen muestra como AIESEC permite a las personas jóvenes a explorar y desarrollar su potencial en dirección al futuro con una visión clara y concisa de ellos mismos. </li></ul>LA MARCA AIESEC El diseño del logo nos muestra:
    27. 28. The global descriptor LA MARCA AIESEC El diseño del logo nos muestra: Youth-driven- Precisa los elementos de la promesa de marca Global – Refuerza y describe la naturaleza del AIESEC Experience Explorar y desarrollar es una característica distintiva del AIESEC Experience y Activating Leadership Representa las diferentes oportunidades que ofrecemos, aborda Connecting y resalta el aspecto de automanejo de Activatig Leadership
    28. 29. Los colores LA MARCA AIESEC Los colores
    29. 30. Los colores LA MARCA AIESEC Los colores para stakeholders
    30. 31. Logotipos LA MARCA AIESEC Short Logo
    31. 32. Logotipos LA MARCA AIESEC Long Logo con global descriptor
    32. 33. Logotipos LA MARCA AIESEC Long Logo sin Global descriptor
    33. 34. Espacios Libres LA MARCA AIESEC
    34. 35. Posición y tamaño LA MARCA AIESEC
    35. 36. Algunas precisiones LA MARCA AIESEC <ul><li>El logotipo no se puede utilizar para sustituir el logotipo de AIESEC, tiene que ser con un propósito determinado, como un congreso o actividad. </li></ul><ul><li>Usted no puede utilizar la AIESEC Oficial o cualquiera de sus partes o características, para hacer un logotipo. </li></ul><ul><li>La palabra AIESEC se puede usar si está en mayúsculas. </li></ul>
    36. 37. Algunas precisiones LA MARCA AIESEC
    37. 38. Algunas precisiones LA MARCA AIESEC No usar el logo en combinaciones de colores distintas a las autorizadas No usar el logo semitransparente, con otro objeto encima o sobre un fondo con textura.
    38. 39. TERCERA PARTE BRAND EXPERIENCE
    39. 40. Brand Experience
    40. 41. Brand Experience BRAND EXPERIENCE
    41. 42. Nuestra competencia BRAND EXPERIENCE Son todas las organizaciones o entes que ofrecen algo que AIESEC también o algo similar.
    42. 43. Nuestro público meta BRAND EXPERIENCE <ul><li>Posibles miembros </li></ul><ul><li>Todas aquellas personas o empresas que nos puedan ofrecer o actualmente nos ofrezcan algún servicio o beneficio a AIESEC </li></ul><ul><li>Members </li></ul><ul><li>Enablers </li></ul><ul><ul><li>(TN takers, mentors and learning/content partners) </li></ul></ul><ul><li>Supporters </li></ul><ul><ul><li>(financial and in-kind partners, Board of Advisors) </li></ul></ul>
    43. 44. Características de nuestro público meta BRAND EXPERIENCE Members <ul><li>Jóvenes - estudiantes y recién graduados </li></ul><ul><li>Jóvenes interesados en problemas mundiales </li></ul><ul><li>Aquellos que disfrutan de los desafíos </li></ul><ul><li>Los que tienen un interés en el desarrollo del liderazgo </li></ul><ul><li>Aquellos que buscan oportunidades de aprendizaje y desarrollo </li></ul>
    44. 45. Características de nuestro público meta BRAND EXPERIENCE Enablers TN Takers Empresas expandidas en otros países. Las empresas con necesidades de empleados con características específicas. Las empresas con una fuerte RSE la voluntad de iniciar. Cuestiones o concentrado; líderes del mercado Learning/content partners Organizaciones que trabajan con temas relevantes en la sociedad. Organizaciones mundiales (con alcance global) Personas con habilidades específicas o / conocimiento / experiencia en un campo particular. Mentors Empresas de RRHH o especialistas en el tema. Profesores de la Universidad Alumni Especialistas de la Industria
    45. 46. Características de nuestro público meta BRAND EXPERIENCE Supporters Sponsors, financial and in-kind Las organizaciones que trabajan en temas relevantes similares a los nuestros en la sociedad Las empresas o / organizaciones que están trabajando con los jóvenes Board of advisors Especialistas de la industria Alumni
    46. 47. BRAND EXPERIENCE Nuestra Esencia -La fuerza que dirige nuestra organización. -Es la razón por lo que hacemos TODO. -Todo los que interactúen con AIESEC deben llevarse esa idea.
    47. 48. Lo que nos diferencia de nuestra competencia. 100% manejada por jóvenes y para jóvenes. Proveemos una fuerte experiencia a nuestros stakeholders que los cambia. La experiencia la tomamos de un ambiente global de aprendizaje, oportunidades de liderazgo e intercambios internacionales. BRAND EXPERIENCE Nuestra diferenciador
    48. 49. Marcan la manera en la que trabajamos. Es lo que debemos mostrar en nuestro día a día BRAND EXPERIENCE Nuestros Valores
    49. 50. -Promete solo lo que puedas cumplir. -Comunícate abiertamente. -Respeta los acuerdos comunes. -Sé responsable de tus acciones antes tus compañeros. BRAND EXPERIENCE
    50. 51. -Reutiliza papel. -Trabaja en planes de largo plazo con prioridades y alcanzando objetivos vitales. -No reinventes de no ser necesario Aprovecha lo que te dejaron. -Manejo del conocimiento. -Planea para tus sucesores y haz transición. -Crea alianza no colaboraciones a corto plazo. BRAND EXPERIENCE
    51. 52. -Sé un ejemplo a seguir. -Da e incentiva a que se den charlas motivacionales. -Pon tus ideas en acción y motiva a que los demás lo hagan. -Abre tu mente a otros tipos de liderazgo . BRAND EXPERIENCE
    52. 53. -Enfocate en la comunicación. -DIVIERTETE mientras trabajas con otros. -Trabaja con pasión. -Baila roll calls. -Reconoce públicamente los resultados obtenidos. -Celebra el éxito!!! BRAND EXPERIENCE
    53. 54. - Ten experiencias internacionales. -Sé abierto a otras ideas. -Escucha lo que dicen los demás. -Ponte en los zapatos de los demás. -Rétate a ti y a los demás a un entendimiento más profundo de los hechos. BRAND EXPERIENCE
    54. 55. -Acepta y recibe feedback. -Ponte altos estándares a ti mismo y los demás. -Reflexiona en lo que se debe mejorar. -Evalúa tus competencias y rendimiento. -Fija expectativas con nuestros stakeholders y supéralas. BRAND EXPERIENCE
    55. 56. Es lo que obtiene nuestro público meta al involucrarse con AIESEC . BRAND EXPERIENCE Nuestros Beneficios
    56. 57. -Oportunidades de los miembros para experiencias internacionales. -Cuando aceptan participantes de intercambios en las empresas. BRAND EXPERIENCE
    57. 58. -Oportunidades de crear una red de contactos globales con el trabajo diario en AIESEC. -Nuestros aliados pueden asistir a reuniones internacionales . BRAND EXPERIENCE
    58. 59. - Los miembros desarrollan habilidades claves al interactuar y trabajar con AIESEC. -Nuestros aliados tiene la posibilidad de posicionarse y tener acceso a talento joven de primera. BRAND EXPERIENCE
    59. 60. -Los miembros pueden sentir como crean un impacto en la sociedad con el desarrollo de proyectos. -Se crea conciencia de asuntos sociales con la oportunidad de aprender en distintos ambientes. -Nuestros aliados nos dan oportunidades de aprendizaje. BRAND EXPERIENCE
    60. 61. -Los miembros pueden sentir como crean un impacto en la sociedad con el desarrollo de proyectos. -Se crea conciencia de asuntos sociales con la oportunidad de aprender en distintos ambientes. -Nuestros aliados nos dan oportunidades de aprendizaje. BRAND EXPERIENCE
    61. 62. Todas las maneras en que expresamos nuestra marca físicamente. <ul><li>Posters </li></ul><ul><li>Newsletters </li></ul><ul><li>Conferencias </li></ul><ul><li>Nuestra Oficina </li></ul><ul><li>Medios </li></ul><ul><li>Páginas de internet </li></ul><ul><li>Primeros encuentros </li></ul><ul><li>Reuniones </li></ul>BRAND EXPERIENCE Las manifestaciones físicas
    62. 63. Brand Experience BRAND EXPERIENCE
    63. 64. AIESEC in Numbers BRAND EXPERIENCE <ul><li>50 mil miembros </li></ul><ul><li>470 conferencias </li></ul><ul><li>10 mil intercambios </li></ul><ul><li>10 mil puestos de liderazgo </li></ul><ul><li>110 países y territorios </li></ul><ul><li>1700 universidades </li></ul>
    64. 65. La Visión de AIESEC al 2015
    65. 66. <ul><li>&quot;Nuestro creciente alcance físico y virtual nos hace la voz de la juventud global más creíble y diversa. Somos reconocidos en todos los sectores como primeros socios de elección para desarrollar un liderazgo responsable y emprendedor. Nuestro entorno de colaboración permite a todos los miembros vivir la experiencia de AIESEC de alta calidad, creando un impacto positivo en la sociedad a través de nuestras generaciones». </li></ul>
    66. 68. AIESEC en el Mundo AIESEC fundado en 1948 Miembros - al 2011 - 51,041 Países - al 2011 - 110 Intercambios Más de 10,000 al a ñ o
    67. 69. AIESEC en Perú
    68. 70. AIESEC en PERÚ Desde 1963 LIMA AREQUIPA PIURA CUSCO <ul><li>Más de 350 miembros en: </li></ul><ul><li>Universidad Católica de Santa María - Arequipa </li></ul><ul><li>Universidad San Pablo - Arequipa </li></ul><ul><li>Universidad del Pacífico </li></ul><ul><li>Pontificia Universidad Católica del Perú </li></ul><ul><li>Universidad de Lima </li></ul><ul><li>Universidad Nacional Mayor de San Marcos </li></ul><ul><li>Universidad de Piura – Lima y Piura </li></ul><ul><li>Universidad San Antonio de Abad - Cusco </li></ul>
    69. 71. INTERCAMBIOS - Del 01/01/10 al 31/12/10 - # de Intercambios
    70. 72. AIESEC en PERÚ Lima | Arequipa | Piura | Cusco
    71. 73. AIESEC en PERÚ Lima | Arequipa | Piura | Cusco
    72. 74. Prácticas relacionadas con ONGs y proyectos basados en las siguientes temáticas: emprendimiento social, responsabilidad social, emprendimiento de negocios, VIH, educación, energía, responsabilidad ambiental, tolerancia cultural, finanzas y economías inclusivas. Para estudiantes y graduados de todas las carreras. Prácticas de gesti ón. Para estudiantes y graduados en administración y negocios, por ejemplo. Prácticas técnicas para estudiantes y graduados en ingeniería de sistemas, por ejemplo. Prácticas de educación para ejercer la docencia. S/. 535.50 S/. 1130.50 S/. 1130.50 S/. 1130.50
    73. 75. AIESEC en PERÚ Lima | Arequipa | Piura | Cusco SOCIOS NACIONALES
    74. 76. AIESEC en PERÚ Lima | Arequipa | Piura | Cusco ALIADOS ESTRATÉGICOS

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