Mgt498 charfauros week3 Copyright 2013 Edward F. T. Charfauros. Reference, www.YourBlogorResume.net.

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Edward F. T. Charfauros, inspiring author, assists fellow students with their presentation for a successful grade. He also blogs upon his own inspiring blog, where you'll discover life changing stuff. …

Edward F. T. Charfauros, inspiring author, assists fellow students with their presentation for a successful grade. He also blogs upon his own inspiring blog, where you'll discover life changing stuff. Sign up for his blog by sending him an email~

Copyright 2013 Edward F. T. Charfauros. Reference, www.YourBlogorResume.net.

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  • 1. An Edward Charfauros Presentation Environmental Scanning
  • 2. About A social networking and commerce platform offering unlimited 4G nationwide voice, text, and data mobile phone service…. Contract-free without credit checks which pays its members back for adding new customers.
  • 3. How SolaVei creates value and sustains its competitive advantage through its business strategy Environmental scanning SolaVei’s internal and external environments Determining SolaVei’s competitive advantages and strategies SolaVei’s measurement guidelines that verify its strategic effectiveness How effective are SolaVei’s measurement guidelines Your Plan or Summary Layout Topic 1 Topic 2 Topic 3 Topic 4 Topic 5
  • 4. Environmental scanning SolaVei’s internal and external environments • Economic • Situations • Industry • Potential Pitfalls • Political • Events • Regulatory • Emerging Issues • Social • Relationships • Technological • Trends
  • 5. Determining SolaVei’s competitive advantages and strategies Strategies 1. Creating a personal dialog with customers 2. Offering data 3. Offering data plans matching mobile lifestyles 4. Enabling flexibility 5. Adopting new business models 6. Varying approaches
  • 6. • Pays its member for referrals • No contracts • No credit checks • One monthly cost or FREE • Ad avoidance • Member promotions • Social network platform • Member awards, incentives, and rewards How SolaVei creates value and sustains its competitive advantage through its business strategy Value Sustainability
  • 7. SolaVei’s measurement guidelines that verify its strategic effectiveness • Ad Impression Measurement Guidelines • Ad Campaign Measurement Process Guidelines • Ad Verification Guidelines • Audience Reach Measurement Guidelines • Click Measurement Guidelines • Digital Video Ad Measurement Guidelines • Mobile Web Advertising Measurement Guidelines • Rich Media Measurement Guidelines • Rich Internet Application Guidelines (IAB, 2012)
  • 8. How effective are SolaVei’s measurement guidelines • Effective • Not Effective
  • 9. References • PR Newswire. (2012, September 21). Solavei launches nationwide, delivering the first mobile service that pays consumers. Retrieved from http://marketresearch.ulitzer.com/node/2371977 • Cadwgan, N., & Diquélou, C. (2012, April 30). Key strategies to grow mobile broadband revenue. Retrieved from http://www2.alcatel- lucent.com/enrich/en/v6i2/key-strategies-to- grow-mobile-broadband-revenue/ • SolaVei. (2012, Oct). How it works. Retrieved from http://www.solavei.com/chozen • IAB. (2012). Measurement guidelines. Retrieved from http://www.iab.net/guidelines/508676/guidelines
  • 10. Question Session