About / Edward Alderson
My career in fashion design, spanning 8 years, began in
Melbourne, Australia and has brought me to live and work in
Southern California, the heart of the action sports world.
My love for design, travel, and vintage cars
provides me an abundance of creative inspiration.
Design / Development / Production
My career centers around design, development, and
production of apparel and accessories. I also hold
experience in brand mangement and creative direction.
I invite you to explore a selection of my work and trust it will
give an insight into the breadth of the skill set gained
throughout my career.
Product Design / Development
Experienced in Apparel design and development with a recent focus
in the Accessories category. Provided is a small selection of the
1000+ styles I have designed and developed from sketch phase to
sale ready product for Armourdillo Belt Co.
Exploring new materials, creative construction, and pushing the
boundaries visually and functionally is a valuable part of the process.
I love the challenge of meeting target margins and timelines with
trend relevant, quality products.
Production / Shipping
I have worked closely with in-house production managers and also
independently as the direct liason with local and off-shore vendors to
coordinate shipping for complete seasonal ranges.
I am experienced with pricing structures, margin calculations,
price negogiations, and problem solving production issues.
I have performed off-shore manufacturer visits
for quality control and vendor relationship building.
Sales & Marketing / Communications
Collaborating with our web developer, the internal and external communication calendar allowed our sales
department, outside reps, and newsletter list to stay up to date with relevant brand information.
Retail System Design / Development / Implementation
Creating in-store brand destinations was acheived in multiple ways. From hand-built wallet crates,
to professionally developed, large run floor racks. These were fundamental in the implementation
of a count and fill sales strategy and retail brand presence.
Signature Collection Development
I had the pleasure of working directly with many professional
athletes on their Signature Collections for Armourdillo Belt Co.
Design meetings and concept reviews solidified the materials,
silhouettes and unique features that represented their style.
Their collections also served as valuable additions to the
range as a whole. What a great project to be a part of.
Signature Collection / Lizard King
Lizard King’s Signature line is a result of incorporating trend
driven aesthetics while at the same time making it ‘his’.
Vintage hawaiian fabric was sourced, scanned, and
manipulated to create workable yardage artwork with Lizard’s
trademark colors. Soft shirting cotton with sublimation print in
was created for construction into the final pieces.
Armourdillo x Osiris / Bartie Collaboration
Working with the Osiris designer we collaborated with
Chad Bartie to link both his Signature lines and the two brands.
Inspiration came from Chad’s favorite tie-dye shirt and formed
the basis of his signature models. All styles were finished with
a custom Armourdillo x Bartie metal label.
Design / Range Architecture / Artist Collaboration
The Mother Universe Collection was developed in collaboration with UK based artist Jim O’Raw.
His artwork was a perfect match for inclusion in our range and allowed us to utilize fantastic full color
digital printing across multiple materials that really captures the intensity of his artwork.
Product Photography / Retouching / Materials & Sourcing
The Hunter Collection features perforated cowhide, one piece construction and custom three-dimensional
molded hardware. Photo shot with Canon 7D and studio soft box lighting. Two exposures were
required, with the final image composited and re-touched in Adobe Photoshop.
OEM / Antics Accessories
I had the opportunity to spearhead the
Antics OEM program. This was designed
to capitalise on our strong supply chain
and development experience.
Liasing with large and small clients
provided a variety of projects that spanned
boutique, small run releases through to
large deliveries with strict vendor
Linksoul Category Design
Following a creative discussion and breifing I created a design
language for Linksoul as they entered the accessory market.
Initial concepts solidified our direction and development of
styles, hardware, and packaging commenced.
It is important we represent the brand aesthetic and values
in every aspect of the product. Sourcing the right materials,
refined hardware, and precise construction are fundamental
to it’s success.
SHEEPSKIN COLLECTION - 1st ROUND CONCEPTS
INSET TEAL LEATHER
HOT PRESSURE EMBOSS
NATURAL LEATHER WEB
Pantone Warm Grey 11
Pantone 3395 c
Pantone 4665 c
DQM Development and Production
What a pleasure working with well respected New York
brand DQM. Key to a successful relationship is timely
development, consistent communication with client and
vendor, and ultimately providing a quality product.
Shown below is The Chinook, a 16oz double layered waxed
cotton canvas tote with hidden zippered cooler section.
Full grain leather key fob with heat pressure emboss and raw finish sides on brass hardware. Custom packaging.
Denim / Patternmaking / Fitting
My expertise includes a complete understanding of apparel
development. I have pattern making, grading, garment
construction, fitting, and machine sewing skills.
My apparel experience developed with seasonal range
creation at Armourdillo. The full apparel line included denim,
shorts, jackets, woven shirts, and non-woven sweaters.
Complete trim and hardware packages were also developed
to compliment the range.
Garment Construction / Trims / Print
Completion of fit and material comments, strike-off
approvals, and sample tracking were vital in ensuring ranges
arrived inline with the sales schedule.
Through the production process I have developed strong
relationships with local and offshore garment manufacturers,
print and dye houses, leather tanneries, trim & hardware
suppliers, and freight forwarders.
Ph: 760 201 6991