a division of Premier Supplies THE KNOWLEDGE TO ACT RESPONSIBLY Sappi
1 Letter from the Editor — 2 Three Questions on Sustainability — 4 The Carbon Management Hierarchy — 6 UNEXPECTED BENEFITS — 13 EXPECTED LEADERSHIP — 20 Sappi’s Holistic Approach to Sustainability — 22Providing You the Knowledge to Act Responsibly
Letter fromthe EditorL ast year, we launched eQ with the intent of providing you with something sorely lacking in our industry: clarity and confidence around sustainability. To help remedy this situation, we’ve been shifting the dialogue away from single attributes like PCW content and placing attention where it belongs: on the entire life cycle of paper.In this issue we build upon Sappi’s holistic So in this latest issue of eQ, we’ll share Sappi’sperspective in examining the greenhouse gas strategies and tactics for reducing our carbonemissions associated with putting ink on footprint, including a first look at our new eQpaper—from material acquisition through Tool, a truly dynamic way of sharing our bestmanufacturing, distribution and use, to the practices around sustainability with ourrecovery of fiber. customers. You’ll also be able to read some impressive success stories from other industryMany studies have shown that your choice of leaders. Whether it’s a more efficient route topaper supplier has the biggest impact on the the market, devising new tactics for sustain-overall carbon footprint of a publication. In able design, or uncovering new sources ofturn, Sappi Fine Paper North America has renewable energy, there is no shortage ofworked diligently to achieve the lowest ideas percolating around our business. Thisreported greenhouse gas emissions among issue of eQ is designed to offer you fresh ideasmajor domestic coated paper manufacturers. to help you reduce your impact on the envi-And we have a five-year goal to achieve a 40% ronment, make more responsible choices, andreduction by 2012, a target we are on our way generate more business.to achieving. As always, managing greenhouse gas emis-The great strides we’ve made in carbon man- sions and their impact on our climate is anagement did not come about overnight. They ever-evolving conversation. We look forwardrequired a great deal of forethought and focus to continuing the dialogue in future issues ofin execution. Reducing greenhouse gas emis- eQ and online at www.sappi.com/eQTool.sions and lessening a company’s impact onclimate change is no small or easy task. But Laura M. Thompson, PhDwith the right guidance, the seemingly insur- Director of Technical Marketingmountable is, in fact, quite achievable. and Sustainable Development Sappi Fine Paper North America
THREEIMPORTANTQUESTIONSABOUT THE CARBON FOOTPRINTASSOCIATED WITH PAPERMAKINGQ1 What is a carbon footprint?The term “carbon footprint” is used to quantify carbon footprint is based on the use of fossilthe greenhouse gas (GHG) emissions associated fuels (coal, gas and oil) that are used to generatewith an activity. For example, one could deter- steam and electricity for the mill operations.mine the carbon footprint of driving, running a By reducing energy usage and, more importantly,household or, in our case, making paper. by using renewable energy sources instead ofThe term “carbon footprint” was devised as a fossil fuels, it is possible to reduce one’s carbonway of putting a number (or metric) on green- footprint. Clearly, when it comes to a footprint,house gas emissions. For driving a car, most “smaller is better,” as it signifies a lower impactpeople understand that the carbon footprint is on the environment.related to how much gas they use. For runninga household, the carbon footprint is primarilybased on electricity consumption, heating andoperating gas appliances. For papermaking, the2
Q2 Why should paper buyers be asking about a mill’scarbon footprint? And how Paper North America doing to reduce Q3 What is Sappi Finecan they begin to reduce their its carbon footprint?own footprint? Quite a lot. We have implemented a portfolio of projects focused on reducing total energyA buyer’s choice of paper supplier has the biggest consumption while increasing our use ofimpact on the overall carbon footprint of a publi- renewable energy and reducing our depen-cation. Knowing this, a buyer should fully under- dence on fossil fuels. At Sappi, we believe itstand the carbon footprint of each of its suppliers’ is our responsibility to reduce emissions atoperations (i.e. which company represents the the source by improving our papermakingbest partner to lower the environmental impact process. We do not buy carbon offsets.of a publication). However, our customers can purchase fewerSeveral studies have looked at the life cycle of offsets to achieve “carbon neutral” paper withpublications. This means they have quantified the Sappi because of the steps we have taken tocarbon footprint of each step in the supply chain— reduce emissions.harvesting trees, making paper, printing, all of the We established five-year goals based on ourtransportation in between and ultimately, how a baseline performance (2007) in order topublication is disposed of or recycled. So if you achieve meaningful progress across ourwant to reduce the footprint of your publication, organization. As a result of the actions wethe answer is simple: choose a supplier with a have taken, we have reduced our carbonsmaller footprint. footprint by 45% since 2004.In addition to the mill footprint, high volume We conduct an annual greenhouse gas inven-customers should be thinking about distribution tory and report results in accordance withchannels. If you can ship by rail instead of by the Greenhouse Gas Protocol. For our fiscaltruck, it’s more efficient. And if you can ship year 2009, companywide results were 0.42using full, rather than partially loaded trucks, it’s tons CO 2e/ton for Scope 1 1 and 0.08 tonsmore efficient. CO2e/ton for Scope 22, totalling 0.50 tonsAnd, of course, you should be encouraging CO2e/ton (emissions from biogenic sourcesrecycling on all your printed pieces—reminding are not reflected).readers that recycling can have a big impact on 1 Direct emissions from our manufacturing facilities.carbon footprint. For example, if a magazine 2 Emissions associated with purchased electricity.ends up in a landfill it can decompose and formmethane—a greenhouse gas. So, to minimize yourfootprint, you want to do all that you can to educatereaders to help keep paper out of the landfill.But remember, as important as transportation andrecycling may be, neither has the same environ-mental impact on your publication’s footprint asyour choice of paper mill. 3
THECARBONMANAGEMENTHIERARCHYSappi’s strategy for reducing emissions is consistent withbest practices outlined in The Carbon ManagementHierarchy. The Forum for the Future crafted this hierarchyto better lead decisions regarding an organization’s effortsto reduce its impact on the climate. Its true beauty liesin its simplicity and its ability to clearly demonstrate whichactions will have the most transformational effect ona company’s carbon footprint.4
UnEXPECTEDBENEFITSM anaging one’s carbon footprint used to be reserved for do-gooders. And though doing good is still a good motivator, a growing cadre of companies arefinding benefits they never expected: becoming industryleaders, gaining recognition, and deepening relationshipswith employees, suppliers and customers, not to mentionimproving the bottom line.“Our initiatives definitely are morally based, but very strong business intentions go along with them,” said RichardKouwenhoven of Vancouver-area Hemlock Printers Ltd.,which recently began offering a carbon-neutral printing program that includes carbon offsets. Customers respondwhen strategies reflect a company’s values, said Kouwenhoven,vice president for client services.6
As one of the largest hospitality companies Tomorrow’s “media-agnostic” approach putsin the world, Wyndham Worldwide Corpora- print squarely in the mix of options, but whention hosts guests in more than 70,000 Tools For Peace, a California nonprofit, askedlocations in 100 countries. They started the for a brochure to hand out at a fund-raiser atWyndham Green sustainability program in Grace Cathedral in San Francisco, Tomorrow2007, and the process keeps returning “tre- thought it saw a better opportunity.mendous opportunities and results,” said “We convinced them instead to develop anFaith Taylor, corporate vice president for experiential way to share what the organiza-sustainability and innovation. tion does on the way inside, printed onThese opportunities range from improved compostable boards. We wrote the contentefficiency to innovative projects, such as a so they could use them again and again, socollaboration with uniform-industry leader now they have a great exhibit that goes withCintas Corporation, its supplier, to create a them wherever they go,” Brink said. Everygreen uniform program. Now, front-desk time it’s reused, it’s like cutting its carbonemployees are clothed with threads recycled footprint in half.from plastic bottles.“Unexpected directions and benefits should “When companies begin almost be expected when companies begin assessing their footprints... assessing their footprints,” said Bob Sheppard, chief financial officer and vice you begin to turn loose president of the corporate program at Clean the creativity...and some Air-Cool Planet of Portsmouth, N.H., which really neat ideas start to partners with institutions to devise and execute greenhouse gas reduction plans. bubble up.”“You begin to turn loose the creativity and innovation within the organization and some It’s not uncommon for Tomorrow, after really neat ideas start to bubble up,” Sheppard exploring a challenge, to propose a solution said. In part, it’s because assessments reel in different from what a client thought it wanted, voices from across organizations, and practices and “life cycle is always considered,” Brink that haven’t been reconsidered in years get a said. Unlike many design firms, one of fresh look. Tomorrow’s partners has an MBA in sustain- able management, and sustainabilityNew perspective is precisely how Tomorrow consulting is one of six main service areas.Partners, a branding agency in Berkeley, Calif.,came into being. Already successful in her Brink’s encompassing approach guided herindustry, founder Gaby (pronounced GAH-bee) judging of Sappi’s 10th annual “Ideas thatBrink found herself at “a crossroads a few years Matter” contest last year, in which designersago. I asked myself whether I wanted to con- pitch ideas for nonprofits, and the winningtinue just making beautiful stuff, or whether I entry is funded by Sappi. She gave higherwanted to use my creative firepower to promote marks to entries that looked at a problemthings that matter to me.” The result was systemically, perhaps extending a group’sTomorrow, which she called “an interesting reach into new territory, instead of tinkeringintersection of the value and the values.” with logos or brochures.
Tomorrow is also working to spread sustain- “It is absolutely true thatability thinking among its peers and their clients, we put making oursuch as via “The Living Principles” (livingprin- industry greener aboveciples.org), co-authored by Brink, a chair of theCenter for Sustainable Design of AIGA, the competitive advantage.”professional association for design. The prin- Dick Kouwenhovenciples articulate a “quadruple bottom line,” in Hemlock Printerswhich cultural vitality is added to the more well Vancouver, Canadaknown triple-bottom-line elements of environ-ment, social equity and economic health.“Designers are culture-makers,” she said. “We have a huge influence on what people desire and how they behave. So we have a big respon- sibility to always think about communicating good choices.”Communicating one’s sustainability efforts alsohas high value for Bob Sheppard and CleanAir-Cool Planet, which was founded 10 yearsago to work with businesses, institutions andgovernments on climate-change managementand policy. When Sheppard talks about com-municating, he’s including all of an institution’sstakeholders, from employees and contractorsto vendors and customers.One of CA-CP’s first big clients was Shaw’sSupermarkets, Inc., a contact that allowedCA-CP not only to help the New England con-sumer powerhouse with its footprint but toconnect with vendors including Oakhurst Dairy,Ben & Jerry’s Homemade, Inc., Tom’s of Maine,Inc., Stonyfield Farm, Inc., and Clif Bar & Co.Shaw’s had already installed a sophisticatedenergy monitor, but CA-CP matched the grocerwith consultants to set energy requirements forits vast refrigeration needs, worked jointly totest manufacturer claims, and where needed,helped to adjust store energy systems. Theefforts helped Shaw’s net $1.7 million in electric-ity savings the first year, avoiding more than11,250 tons of CO2 annually, equivalent to nearly65 barrels of oil a day, CA-CP estimates.
Richard Kouwenhoven Hemlock Printers Vancouver, Canada“Designers are culture-makers, we have a huge influence on what people desire and how they behave.” Gaby Brink Tomorrow Partners San Francisco, California
Sheppard said that linking up with Oakhurst “We’ve bDairy, meanwhile, became “one of the mostmeaningful relationships that we’ve got.” After impressreviewing the science with them in 2001, “they [holistichad a great environmental record, but hadn’treally focused on climate change. We were able to sustato work with them to come up with a commit- Faith Taylorment to reduce their greenhouse gas emissions. Wyndham WoIt was a fairly low bar—5 or 6% in two years— Parsippany, Nand they blew through those early numbers veryquickly,” Sheppard said. They followed that witha much more aggressive aim—a 20% reductionby 2010—and they’re nearing that goal.Oakhurst is making some of that progress onthe road. Working with CA-CP, the dairy prod-ucts company used off-the-shelf software totighten its delivery schedule, reducing stores’weekly deliveries and shedding some routesaltogether, saving “something like 88,000gallons of diesel a year,” Sheppard said. Oakhurstalso began converting its fleet to biodiesel in2006, which it calculates is keeping more than1,300 metric tons of CO2 from the atmosphereannually, and is now deploying its first diesel-electric hybrid refrigerated delivery truck.
been verysed with Sappi’sc] approachainability.” orldwide tremendous experience and knowledge, we has been recycling its industrial waste sinceNew Jersey respect that, even if you’re in our supply chain.” the 1970s, and it was the first company to be Bob Sheppard Taylor added that “Wyndham has been very certified under Forest Stewardship Council Clean Air-Cool Planet impressed with Sappi’s approach to sustain- guidelines “north of Los Angeles and west of Portsmouth, New Hampshire ability issues,” especially in how well it is Toronto,” Dick Kouwenhoven says proudly. integrating its holistic approach throughout More recent efforts range from adjusting light- the entire organization. ing and heating practices to looking at delivery Integrating new practices is a particular chal- schedules. For example, a supplier that thought Also, an energy audit that CA-CP helped arrange lenge for a far-flung organization like it was providing outstanding service was guided Oakhurst’s design of a plant expansion Wyndham, which has over 25,000 associates delivering paper three times a day, which in Portland, Maine. Much of the environmental around the world. Taylor said that almost struck Dick Kouwenhoven as “kind of nuts” gain came from more energy-efficient machin- 80% have received training or education when he considered it in the context of ery, but Oakhurst also deployed a solar-thermal about the Wyndham Green program, and a Hemlock’s greenhouse gas assessment. They project in Portland, and added a second one green council helps coordinate initiatives returned to one shipment a day about a year later to a distribution center in Waterville. across business units. ago, at the cost of only a little more discipline, Kouwenhoven said. Now, the supplier is Along the way, Oakhurst had to confront the Wyndham’s Exchange and Rental business working with other customers to do the same— fact that, even while it was aggressively reduc- prints all North American publications on another example of how one company’s efforts ing emissions where it could, 80% of emissions Forest Stewardship Council certified paper and can ripple outward. in the dairy business come from the cows, its headquarters in New Jersey has received which Oakhurst doesn’t own. So it has been LEED Silver recognition. Newsweek magazine Hemlock is committed to that effect as few working with its farmers, many of whom have recently ranked Wyndham 81st on a list of the other companies are: it was offering a seminar decades-long, exclusive relationships with the 500 greenest large companies. on its sustainability practices to customers but family-owned dairy, to investigate smaller-scale then decided to open it to fellow members of Across the continent in British Columbia, solar projects and methane digesters that can Vancouver’s printers’ association, including Hemlock Printers has also been recognized provide energy for the farms while keeping the its competitors. If that seems counter to for its greenhouse gas reduction efforts, potent greenhouse gas from the atmosphere. maintaining a competitive edge, Hemlock’s including being named Canada’s most environ- father-and-son brain trust say otherwise: That’s akin to what Wyndham did with Cintas— mentally progressive printer four years run- attacking carbon emissions throughout its ning. Kouwenhoven said the recognition has “It is absolutely true that we put making our supply chain. In another case, Wyndham turned fostered pride among its staff of more than industry greener above competitive advantage,” to its supply chain for guidance when it asked 200, something that has been helpful “espe- Dick Kouwenhoven said. “I think that that kind Laura Thompson, director of sustainable devel- cially during difficult times.” of openness in itself is a better competitive opment at Sappi, to address its top leaders advantage than holding back information that You could say that sustainability is in Hemlock’s about greenhouse gases and best practices. would slow that process of reducing green- fiber, owing to the post-World War II Dutch house gases in the atmosphere.” The risk in asking a supplier for guidance is that upbringing of its founder, Dick Kouwenhoven, you might get a thinly veiled sales pitch, but who is also Hemlock’s president and chief Added Richard Kouwenhoven: “Being seen as Wyndham’s Taylor said that “if you have had executive (and Richard’s father). The company a leader is a competitive advantage in itself.”
EXPECTEDLEADERSHIPTHE NEW eQ TOOLwww.sappi.com/eQToolT o provide our customers with a richer understand- ing of Sappi’s holistic approach to sustainability, we recently launched the eQ Tool on our Web site. This engaging, interactive experience not only illustratesour own approach to carbon management but offers help-ful information on everything from the impact of energysources on a company’s carbon footprint, to the best useof recycled fiber. You’ll even be able to plug in your owndata to see the difference between buying carbon offsetsfrom Sappi versus other suppliers. Not unlike the eQ Journalitself, the eQ Tool is educational in nature, intended toelevate your “environmental quotient” by providing youwith vital information to ensure you are always makingbetter, more informed choices. The following is designed to give you an idea of whatthe eQ Tool offers. We invite you to visit www.sappi.com/eQTool to experience the dynamic, interactive nature ofthe eQ Tool for yourself.13
1 Greenhouse Gas Emissions Print buyers can make the biggest impact in reducing emissions through their choice of paper supplier. Sixty-one percent of greenhouse gas emissions in the life cycle of a publication come from paper manufac- turing. At Sappi, we are reducing the amount of carbon dioxide and other greenhouse gases (CO2e) in the atmosphere by cutting emissions across our entire manufacturing cycle. GREENHOUSE GAS EMISSIONS IN THE LIFE CYCLE OF A PUBLICATION Each part of a typical publication’s life cycle contributes to CO2e emissions END OF LIFE 16% TRANSPORTATION 17% PRINTING 4% MANUFACTURING 61%Laura Thompson, PhDPhotographed at Sappi’sSomerset Mill, Maine SOURCING 2%
2 Renewable Energy Energy use plays a critical role in the emissions created during paper production. Today, more than 80% of Sappi Fine Paper North America’s total energy—including what we generate andwhat we purchase from power plants—comes from renewable resources. We generate the bulk of ourenergy from carbon neutral biofuels, reducing our reliance on fossil fuels. SAPPI ENERGY USE TOTAL CO2 EMISSIONS INDUSTRY AVERAGE 29.0 MMBTU/TON1 0.51 TONS CO2 ENERGY USE 23.6 MMBTU/TON RENEWABLE RENEWABLE RENEWABLE 81.3% NONE 64.0% COAL COAL COAL 4.6% 0.14 TONS CO2e 11.5% GAS GAS GAS 4.4% 0.07 TONS CO2e 11.0% OTHER OTHER OTHER 1.3% 0.04 TONS CO2e 1.0% PURCHASED POWER PURCHASED POWER PURCHASED POWER 1.8% 0.17 TONS CO2e 7.0% OIL OIL OIL 6.6% 0.10 TONS CO2e 5.5% 1 Includes excess energy sold to the grid 3 We Manage Our P to Minimize Was greater than CO2, we focus on minimizing organic waste and reclaim waste from other industries—including cons generate energy and reduce landfill volume. Since 2005,
EMISSIONS FROM ENERGY SOURCES Each energy source is related to CO2 emissions. Sappi’s paper production uses the highest proportion of energy from renewable energy resources drastically 4 Carbon Offsets Purchasing carbon offsets is one way to mitigate 6 Initiatives for Sustainability Consistent with our holistic approach to sustainability, Sappi has established five-year goals for everything from sustainable forestry to landfill waste reduction. For example, we have a goal to reduce greenhouse gas emissions another 40% by 2012. carbon emissions. By paying third parties to lowering our related CO2 emissions. develop alternative energy sources and REDUCTIONS IN GREENHOUSE reforestation programs, you can “offset” the GAS EMISSIONS impact of carbon emissions created by your Explore the time line to compare Sappi’s greenhouse gas own actions or operations. At Sappi, we believe emissions. Sappi already exceeded the reduction targets it is our responsibility to reduce emissions at proposed by a number of legislative bills. TOTAL CO2 EMISSIONS the source by improving our papermaking 0.89 TONS CO2 process. The steps we have taken to reduce emissions, like increasing our use of renewable fuels and reducing landfill waste, allow our RENEWABLE NONE customers to purchase fewer offsets to achieve “carbon neutral” paper. COAL 0.28 TONS CO2e 2004 5 GAS Sustainably 0.15 TONS CO2e 2005 OTHER 2006 0.02 TONS CO2e Harvested 0.92 TONS CO2 2007 0.41 TONS CO2 2012–Will install a Wood PURCHASED POWER 2008 $35 million capital 0.11 TONS CO2e equipment project 2009 for recovery boiler 0.89 TONS CO2 OIL 2010 improvement at Initiated comprehensive 0.33 TONS CO2e Somerset, allowing Sappi never buys wood or pulp from endan- energy conservation 2011 the mill to use more gered forests anywhere in the world, and all project at Cloquet, 2012 renewable fuels. referred to as a “Pinch of our wood and pulp supply can be traced Project,” which looks at back to its source to insure it is legally har- optimizing heat recovery 0.50 TONS CO2 vested. This is referred to as “controlled wood” systems, energy supply Increased utilization of biomass methods, and process sourcing. Participating in forest certification at Westbrook Mill. Ceased paper operating conditions to machine operations at Muskegon. programs like FSC, SFI®, and PEFC creates minimize energy use another level of assurance. These programs holistically.Process 0.68 TONS CO2 Organic waste decomposes require third-party audits of our suppliers’ Installed capital equipment for waste heat and produces methane recovery at both Somerset and Cloquet. harvesting practices to confirm that sustain-ste when landfilled. Because 0.73 TONS CO2 able forestry practices are followed. While methane has a global warm- Upgraded air systems on 0.69 TONS CO2 less than 10% of forests worldwide are certi- Somerset boilers to increase Implemented two major energy programs at Somerset: ing potential 21 times fied, over 50% of our wood is certified. Sappi renewable fuel use. Ceased pulp a Pinch Project for energy conservation and an alternative in our process. We capture and use our own waste, is working with small landowners to help mill operations at Muskegon. fuels program to reduce dependence on oil.struction demolition wood and discarded tires—to them achieve third-party certification.Sappi has reduced solid waste to landfills by 46%.
7 Recycled Fiber The EPA recommends different percentages of Post Consumer Waste (PCW) for each grade of paper, recognizing the importance of reducing methane releasedfrom paper in landfills. Sappi offers recycled content in all its paper grades consistent withthe EPA guidelines. Because most of the energy used to process recycled fiber is purchasedfrom the power grid, many recycling mills have higher carbon emissions than Sappi’sintegrated mills that use more renewable energy sources. Requesting a higher percentageof recycled content for a Sappi paper does not reduce the carbon footprint.8 Environmental Benefits SummaryAs the mill with the lowest carbon footprint among coated paper suppliers in North Amer-ica, your choice of Sappi paper has a positive and measurable impact on the environment.We invite you to create your own Environmental Benefits Summary for your print projectto see how choosing Sappi paper will help lower your greenhouse gas emissions and yourcarbon footprint. For example:THIS JOURNAL’S ENVIRONMENTAL IMPACTThis eQ Journal was printed using 4,150 lbs of Opus 30 Dull Cover 100lb/270gsmand 14,100 lbs of Opus 30 Dull Text 100lb/148gsm.According to the EPA’s Greenhouse Gas Equivalencies Calculator1, by printingon Opus 30 sheets, the amount of greenhouse emissions avoided as comparedto the industry average is equivalent to one of the following: Recycling 3,600 lbs of 586 gallons of 97 propane cylinders waste instead of sending gasoline consumed used for home BBQ it to the landfill
Your Environmental Benefits Summary will also include the followinginformation based on your paper selection:CERTIFICATIONS & ENVIRONMENTAL ATTRIBUTES› FSC Chain of Custody Certified› SFI® Chain of Custody Certified› The mill of manufacture is triple certified (FSC, SFI®, PEFC)› 100% of the electricity used in manufacturing Opus 30 is Green-e® certified renewable energy› Contains a minimum of 30% Post Consumer Waste (PCW) fiber2KEY ENVIRONMENTAL BENEFITS OF SAPPI› Sappi leads in the use of renewable energy and has the lowest reported CO2 emissions among our competitors.› All products manufactured by Sappi Fine Paper North America are compliant with the Lacey Act.› Sappi is a certified SmartWaySM partner, an innovative initiative by the EPA to increase energy efficiency while significantly reducing greenhouse gases and air pollution from transportation.ENVIRONMENTAL STATEMENT(A statement like this will be automatically generated for your print project.)This piece was printed on Opus® 30, a paper with numerous environmentalattributes including 30% PCW fiber, FSC and SFI® Chain of Custodycertifications. And, 100% of the electricity used to manufacture Opus 30sheets is Green-e® certified renewable energy.1 www.epa.gov/cleanenergy/energy-resources/calculator.html2 120lb/325gsm Cover weight contains a minimum of 20% Post Consumer Waste 19
SAPPI’S HOLISTIC APPROACHTO SUSTAINABILITYA s a manufacturing company, we recognize our responsibility to control and minimize the environmental impact of our operations. We must also acknowledge that as a producer, our responsibility extends throughout the life cycle of a product—from material acquisition through manufacturing, distribution, use and disposal. By takinga holistic viewpoint of the entire life cycle—from cradle to grave—Sappi offers our customersa partner with a proven track record of environmental responsibility and the lowest carbonfootprint among domestic coated paper suppliers. It’s all part of our commitment to drivemeaningful improvements beyond our mill gates.SAPPI’S 3 PILLARS FORSUSTAINABLE DEVELOPMENT PEOPLE PLANET PROSPERITY Actively supporting the Working to help our Operating with a long-term well-being of our employees customers reduce their view that focuses on and communities environmental impact growth through investments in our industry Ideas that Matter (using In 2009, over 80% of our good design to promote energy was derived from Capital investments for good causes) renewable resources efficiency and quality improvements Sappi Etc.: Education, Training Lowest carbon footprint and Consulting among domestic coated Ongoing dedication to paper suppliers innovation through Research and Development Triple Chain of Custody Certified (FSC, SFI® PEFC) , Promoting the best use of recycled fiber20
Here, according to EPAT, are the seven issues you should be carefully examining to help you Efficient use and answer that nagging question… conservation of raw materials how responsible is my paper? Recovered content, You should consider these same Water use, Energy use issues when developing — paper procurement guidelines Minimization of waste for your organization. Recyclability and compostability — For more information visit Conservation of www.epat.org. natural systems Fiber sources, Certified forest management, Sensitive forest fiber — Clean production Air quality, Water quality, Climate stability, Minimum impact mill efforts, Solid waste, Environmental management system, Mercury — Community and human well-beingT Labor and human rights, he maze of sustainability can become pretty challeng- Human health and safety, ing when it comes to specifying paper. Especially when Stakeholder impacts you consider all the distracting noise being generated — around particular certifications or statistics. Again, we Credible verificationcontinue to hold steadfast to our belief that a more holistic and reportingapproach to selecting paper—one that takes into account the Obtaining certifications fromentire supply chain—is the only way to choose a paper that industry-leading sourcesmeets your environmental goals. — Economic viabilityTo that end, we are champions of Metafore’s Environmental Ensuring cost-effectivePaper Assessment Tool® (EPAT) as the most comprehensive end productstool for translating technical data into a context businessescan use for selecting paper. EPAT evaluates 19 performanceindicators (rather than adopting a “one-size-fits-all” approach) for different paper types andthen distills them into seven interrelated desired outcomes of environmentally preferablepaper. This 360° approach takes into account everything from specific supply chain informationand certification, to recovered fiber content, mill performance and impact on climate change. 21
PROVIDING YOU THE KNOWLEDGETO ACT RESPONSIBLY Learn more about the environmental benefits of Opus 30 and discover new ways to improve your sustainability efforts. Order your copy of 30/30 at www.sappisamples.comA FEW INTERESTING FACTS FROM 30/30Learn more about how to make Consider the total environmental In landfills, paper can decompose environmentally responsible impact of your paper. Where into methane, a greenhouse gas paper selection choices at: does the fiber—both virgin and 21 times more harmful than CO2. Metafore.org recycled—come from? Another reason why recycling AIGA.org How was it processed? How far is so important. DesignersAccord.org was it transported? — WBCSD.org — Sustainability needs to be looked — In paper making, transportation at 360°—the entire life cycle Choose a paper company is the second largest contributor of a product—from material that buys only legally to greenhouse gases— acquisition through harvested trees from non- choose a partner like Sappi that manufacturing, distribution, threatened species. is SmartWaySM certified. use and disposal. — —Go to Metafore.org and use the Compare a company’s FCRC certified forest search sustainability performancetool to find forests certified by to industry averages—not reputable programs. just in isolation.22