Promoting patient adherence through multi channel marketing
Upcoming SlideShare
Loading in...5
×
 

Promoting patient adherence through multi channel marketing

on

  • 72 views

Formed in 1887, our client is a long-standing leader in the pharmaceutical industry. Their mission is to provide patients with innovative medicines to treat serious illnesses and diseases. In 1999, ...

Formed in 1887, our client is a long-standing leader in the pharmaceutical industry. Their mission is to provide patients with innovative medicines to treat serious illnesses and diseases. In 1999, our client received the National Medal of Technology for their contributions to humankind through pharmaceutical research
and development.

Statistics

Views

Total Views
72
Slideshare-icon Views on SlideShare
72
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Promoting patient adherence through multi channel marketing Promoting patient adherence through multi channel marketing Document Transcript

    • EARTHCOLOR Promoting Patient Adherence through Multi-Channel Marketing The Customer Formed in 1887, our client is a long-standing leader in the pharmaceutical industry. Their mission is to provide patients with innovative medicines to treat serious illnesses and diseases. In 1999, our client received the National Medal of Technology for their contributions to humankind through pharmaceutical research and development. The Challenge A leading pharmaceutical company was looking for a way to engage patients suffering from a complex disease with multiple treatment options. The marketing team had a vision to provide highly personalized educational materials, call centers, web support and email reminders for taking their prescriptions. They wanted to specifically target the individual patient’s needs and remove any barriers, from provider, to pharmacy, to even personal reasons, that would keep the patient from taking their prescription as recommended. This pharmaceutical company wanted to “put a face on their brand” and create a dialogue between their company and the patients who were taking their medications. They wanted to learn about each patient in order to understand their challenges and promote better health to each unique individual. They also wanted to improve the relationship between the physician and their patient by helping better educate the patient on the need for treatment and their options. The Marketing Teams’ Vision 1-800 Personalized Educational Materials Web Support Call Centers Email Reminders
    • The Solution Recognizing the unique nature of this campaign, we knew it would be a great fit for our automated manufacturing for marketing (am4m) platform. Starting with the integration of their various data feeds we were able to build their print pieces instantly. The pieces were then produced using best-in-class print production and ORIS color management to ensure brand and color consistency. We also were able to implement integrity controls that added bar-code scanning and custom design artifacts to truly personalize and track every individual piece. Each print piece required die-cutting, tab-cutting, gluing and hand assembly due to the highly personalized nature of each piece. IMPLEMENTED INTEGRITY CONTROLS that added BAR CODE SCANNING Each print piece required DIE CUTTING ...GLUING & HAND ASSEMBLY The Results As a result of the expedited print production and highly personalized elements of the collateral, overall patient engagement increased significantly with 10-15% of prescribed patients registering for the adherence program. This campaign is the 2nd leading driver of prescription write-ups and 90% of the patients enrolled in the program are taking the medications as prescribed. Request rates for program information have increased by 55% and the conversion rate for program enrollment has risen by 30%. The open rates for program communications are double that of historical rates and patient engagement is 17 times higher. The marketing team responsible for the brand state “The program creates a tailored dialogue to specifically address patient needs and barriers. It addresses three strategic areas — delivering key efficacy and safety information; empowering the patient with the means to talk effectively to their doctor; and providing the comfort and support needed to ensure the patient successfully begins therapy.” Bottom Line Overall this program has been a great success. Over 17,000 patients have requested personalized information and with more than 3,000,000 patients affected by this disease, this program is sure to be a big part of improving patient education and adherence. For more information on the ways am4m can help you improve your own business, please visit am4m.com.